Day 1

16 April 2018

Content & Social Media Marketing

09:00AM

Chair’s Welcome & Opening Remarks

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

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. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz

09:10AM

Minimalism, mindfulness and moderation – The three Ms of millennial engagement

Technology. Digitalisation. Data. All of these are buzzwords we’ve heard thrown around in the past decade. Companies everywhere are turning digital – entertainment is ‘streamable’, information is moving to ‘the cloud’, cars are autonomous and communication with anyone across the world has never been easier.

However, it’s easy to take this for granted and avoid thinking about any drawbacks all together.

Digital addiction is a real issue for society and we need to create experiences that help people use their devices to enhance their rea-life experiences. And brands need to play a big role in this,

In this session Jon French, VP of West Europe at HMD Global, the home of Nokia phones, will discuss how brands should be looking to use minimalism, mindfulness and moderation to engage with a millennial audience which is in real danger of experiencing a digital addiction epidemic.

. Jon French, Vice President West Europe, HMD Global

09:40AM

The Nature of Social

Joe Krawczyk

indaHash Evangelist

indaHash

Associated Talks:

09:40AM - Day 1

View The Nature of Social

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. Joe Krawczyk, indaHash Evangelist, indaHash

10:10AM

Panel: Examining the Power of Engagement; How Visually-rich and Interactive Content Is Influencing Consumer Behaviours

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Adopting a mobile first approach
  • How do Millennials and Gen Z’s feel about brands and and how can you gain their trust?
  • The rise of voice-controlled search, how AI assistants are changing the way we interact with content
  • How new technologies; AR, VR and AI will shift consumer expectations and purchasing habits
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Grant Munro, General Manager, Shutterstock
. Irum Sultana, Head of Social, Deloitte UK
. Michael Boyle, Head of Digital, Manière De Voir
. Iain Sawbridge, Chief Marketing and Digital Content Officer, Beano Studios
. Danni Irving, Head of Marketing, Loot Financial Services

10:50AM

Storytelling that Doesn’t Suck: Beyond Content Marketing

Miri Rodriguez

Storyteller

Microsoft

Associated Talks:

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  • The latest and greatest storytelling trends
  • Key storytelling techniques that impact your business and life
  • Form factors and media platforms where the best stories live
  • Creating an emotional response
  • Analysing engagement and tracking ROI
. Miri Rodriguez, Storyteller, Microsoft

11:20AM

Networking Break

11:40AM

Video and Ephemeral Content – the Present and Future King. Effective Storytelling in a Crowded Environment

Cristy Garratt

Head of Digital Video and Social Media

CNBC International

Associated Talks:

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  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
. Cristy Garratt, Head of Digital Video and Social Media, CNBC International

12:10PM

Learning to Listen – How to Turn Social Insights into Business Impact

Rylan Holey

EMEA Partner Manager

Hootsuite

Associated Talks:

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Robert Tebby

Head of Partnerships (UK/Nordics)

Talkwalker

Associated Talks:

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  • The why, what and how of an effective social listening strategy
  • Protect. Measure. Promote. Practical tips for finding social insights that make an impact
  • Real world examples of brands and agencies getting social listening right
  • The impact of AI and the future of social
. Rylan Holey, EMEA Partner Manager, Hootsuite
. Robert Tebby, Head of Partnerships (UK/Nordics), Talkwalker

12:40PM

Panel: Examining the Value of Diversity in Marketing

Cathy White

Founder & Director

CEW Communications

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Anoo Mehmi

Global Digital Content Strategist

GSK

Associated Talks:

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  • Recognizing that organisations may need to communicate differently with diverse groups to succeed
  • Using a programmatic approach to better segment audiences to ensure a tailored service and/or experience
  • Understanding your audience requirements and adapting your message
  • Realising diversity as a core business principle; more authenticity and intersectionality; less ‘slapping a rainbow on everything’
Moderator: . Cathy White, Founder & Director, CEW Communications
. Anoo Mehmi, Global Digital Content Strategist, GSK
. Kim de Ruiter, Global Director of Content Marketing, VEON

01:20PM

Networking Lunch

02:30PM

Digital Motivation: The Secret Weapons to Engage New Audiences

Janine Smith

Head of Digital Entertainment

ITV

Associated Talks:

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  • How to engage audiences through digital
  • How ITV’s Dancing on Ice digital strategy appeal to the youth and re-ignite the programme
  • Engaging with Love Island viewers beyond the tv set.
. Janine Smith, Head of Digital Entertainment, ITV

03:00PM

Keynote: Scaling Branded Visual Content

. Grant Munro, General Manager, Shutterstock

03:30PM

Panel: The Power of the Micro-Influencer, Building Relationships & Measuring Success

Priya Kumar

Content & Social Media Consultant

Say It Right Consulting

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Lisa Targett

UK General Manager

TRIBE

Associated Talks:

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Michael Page

Head of UK and Nordics

Socialbakers

Associated Talks:

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Gordon Bennell

Partner and co-founder

The Hook

Associated Talks:

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Toni Hopponen

CEO and Co-Founder

Flockler

Associated Talks:

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  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
  • Understanding how influencers become the voice of your brand and the risks associated
Moderator: . Priya Kumar, Content & Social Media Consultant, Say It Right Consulting
. Lisa Targett, UK General Manager, TRIBE
. Michael Page, Head of UK and Nordics , Socialbakers
. Gordon Bennell, Partner and co-founder , The Hook
. Toni Hopponen, CEO and Co-Founder, Flockler

04:10PM

Networking Break

04:30PM

McDonald’s: Making Sure Every Social Interaction Leaves People a Little Happier

William Bonaddio

Social Media Editor-in-Chief

McDonald's UK

Associated Talks:

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McDonald’s has been an integral part of the UK high street since 1974, but on Social there wasn’t enough positive conversation around the brand. Working hard to be the UK’s best loved restaurant company doesn’t come easy, so join William Bonaddio (acting Social Media Editor-in-Chief) as he takes you through how McDonald’s have created an integrated strategy to ensure that every social interaction leaves people a little happier.

Audience takeaways:

  • How William created a customer-first social strategy for one of the world’s biggest brands
  • Delivering creative consistency when working with multiple agencies
  • Creating content built to generate positive conversation
. William Bonaddio, Social Media Editor-in-Chief, McDonald's UK

05:00PM

Storytelling for Social Media Age through the Eyes of Big Brother

Pete Durant

Head of Social & Digital

Endemol Shine UK

Associated Talks:

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. Pete Durant, Head of Social & Digital , Endemol Shine UK

05:30PM

Networking Drinks & Close of Conference

Day 2

17 April 2018

Content & Social Media Marketing

09:20AM

Chair’s Welcome & Opening Remarks

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

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. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz

09:30AM

The Impact of Multicultural Marketing at SKY

Debarshi Pandit

Head of Multicultural

Sky

Associated Talks:

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. Debarshi Pandit, Head of Multicultural, Sky

10:00AM

Keynote: Capture the Moment: How to boost social engagement with real time content marketing

Lance Concannon

Director of Marketing, Europe

Sysomos

Associated Talks:

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. Lance Concannon, Director of Marketing, Europe , Sysomos

10:30AM

Panel: Digital Transformation – The Future of Customer Centricity

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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Luke Moore

VP Sales EMEA & APAC

Crimson Hexagon

Associated Talks:

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TJ Kiely

Content Marketing Manager

Falcon.io

Associated Talks:

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Ben Kay

Head of Digital, Brand and Marketing

Thames Water

Associated Talks:

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Mark Foulsham

Chief Digital Officer

Scope

Associated Talks:

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  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The importance of customer centricity within digital transformation
  • The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
  • The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Luke Moore, VP Sales EMEA & APAC, Crimson Hexagon
. TJ Kiely, Content Marketing Manager, Falcon.io
. Ben Kay, Head of Digital, Brand and Marketing, Thames Water
. Mark Foulsham, Chief Digital Officer, Scope

11:10AM

Networking Break

11:50AM

Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

Jana Damanhouri

Global Head of Social

Jungle Creations

Associated Talks:

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  • Create a digital ecosystem to amplify messages and drive engagement.
  • Maintain the ‘social’ aspect of social media; ensure your branded content retains personality.
  • Use data to inform your content
  • Build audience loyalty through consistent and engaging content
. Jana Damanhouri, Global Head of Social , Jungle Creations

12:20PM

Track Break

IBM Keynote - Head to Data, Disruptive Tech & UX Track

12:50PM

Panel: The Future of Content & Social Media Marketing; One Screen, Two Screens, No Screens

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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Kara Segedin

Digital Marketing Manager

BBC Studios

Associated Talks:

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Kate Cargill

Head of Marketing

The Hospital Club

Associated Talks:

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  • Enhancing consumer engagement across a variety of channels
  • Omni-channel marketing – adapting tactics for mobile, tablet, VR and connected devices
  • Measuring engagement across platforms
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Kara Segedin, Digital Marketing Manager, BBC Studios
. Kate Cargill, Head of Marketing, The Hospital Club
. Kim de Ruiter, Global Director of Content Marketing, VEON

01:30PM

Networking Lunch

02:30PM

Taking an Established Brand into the Digital Era

Simon Swan

Head of Digital Strategy | Transformation

Met Office

Associated Talks:

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  • Own your story using different techniques
  • Blend quick hit short-lived content with long-term themes to maximize effect
  • Create a digital ecosystem to amplify messages and drive engagement
  • Empower employees – or influencers – as brand ambassadors
. Simon Swan, Head of Digital Strategy | Transformation, Met Office

03:00PM

Fireside Chat: A Conversational Approach to Conversion; How Personalization, AI and Chatbots are Impacting The Customer Journey

Catalina Butnaru

Ambassador at

City AI London

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  • How chatbots and AI helpers are influencing the path to purchase
  • Personalised AI driven content to enhance the customer journey
  • Dynamic website content to provide a unique customer experience
  • Creating an authentic relationship with consumers
Moderator: . Catalina Butnaru, Ambassador at , City AI London
. Syd Lawerence, Co-founders , The Bot Platform

03:40PM

Networking Break

04:00PM

How Social Listening is Influencing Marketing Decisions at the BBC

Jenny Wood

Head of Social Listening

BBC

Associated Talks:

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. Jenny Wood, Head of Social Listening, BBC

05:00PM

Close of Conference