Day 1 - 23 May 2019

Content, Influencer & Social Media Marketing

08:50AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:00AM

Dan Thorne

Social Media Manager

Guinness World Records

Associated Talks:

09:00AM - Day 1

View Fireside Chat: How to Define & Maintain A Unique Brand Voice on Social

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Samantha Fay

SVP of Global Brand Strategy

Guinness World Records

Associated Talks:

09:00AM - Day 1

View Fireside Chat: How to Define & Maintain A Unique Brand Voice on Social

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Fireside Chat: How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
. Dan Thorne, Social Media Manager, Guinness World Records
. Samantha Fay, SVP of Global Brand Strategy, Guinness World Records
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09:30AM

Morning Sponsor Presentation 1 – Day 1

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10:00AM

Cathy White

Founder & Director

CEW Communications

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Anoo Mehmi

Global Digital Content Strategist

GSK

Associated Talks:

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Yaakov Chaliotis

Chief Social Media Officer

Department for Education

Associated Talks:

11:40AM - Day 1

View It’s Not Enough to Create Just a Great Piece of Content

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
Moderator: . Cathy White, Founder & Director, CEW Communications
. Anoo Mehmi, Global Digital Content Strategist, GSK
. Yaakov Chaliotis, Chief Social Media Officer , Department for Education
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10:40AM

Networking Break

11:40AM

Yaakov Chaliotis

Chief Social Media Officer

Department for Education

Associated Talks:

11:40AM - Day 1

View It’s Not Enough to Create Just a Great Piece of Content

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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It’s Not Enough to Create Just a Great Piece of Content

  • How to innovate your content creation and longevity
  • Understanding how content can be used across departments
  • Why brands should re-evaluate their content strategy in 2019.

. Yaakov Chaliotis, Chief Social Media Officer , Department for Education
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12:10AM

Lunchtime Sponsor Presentation 2 – Day 1

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12:40AM

Tactics and Best Practices for Brand Storytelling

  • How to create an authentic & personal experience
  • Why should brands adopt a newsroom mentality with storytelling?
  • The best technologies to publish effectively
  • Why a scientific approach will support creative campaigns?
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01:10PM

Speed Networking

01:30PM

Lunch Break

02:30PM

Panel: Future of Social: What Marketers need to know for 2019 & beyond

  • Social Shopping – overkill or opportunity?
  • Organic V. Paid – combining strategies for maximum impact.
  • Which social metrics really matter?
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
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03:10PM

Afternoon Sponsor Presentation 3 – Day 1

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03:40PM

Sarah Fysh

Head of Content & Syndication

Met Office

Associated Talks:

03:40PM - Day 1

View A Multi-Channel, Newsroom Approach to Communicating the Weather

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A Multi-Channel, Newsroom Approach to Communicating the Weather

  • How a newsroom approach helped shape content approach and delivery
  • The importance of tailoring content to each channel
  • Being innovative in the use of Instagram Stories
  • Working out how the ‘live’ space can work for you and your users
  • Delivering crucial public weather messages in times of severe weather using a range of channels, old and new
. Sarah Fysh, Head of Content & Syndication , Met Office
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04:10PM

Networking Break

04:40PM

Pete Durant

Head of Social & Digital

Endemol Shine UK

Associated Talks:

04:40PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
. Pete Durant, Head of Social & Digital , Endemol Shine UK
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05:10PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
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05:40PM

Networking Drinks & Close of Conference

Day 2 - 24 May 2019

Content, Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:30AM

Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

09:30AM - Day 2

View Beyond Likes & Page Views: An Effective Content Strategy 

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Beyond Likes & Page Views: An Effective Content Strategy 

  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Building a brand through content engagement
. Marisa Thomas, Head of Brand, Bloom & Wild
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10:00AM

Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

09:30AM - Day 2

View Beyond Likes & Page Views: An Effective Content Strategy 

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Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
. Marisa Thomas, Head of Brand, Bloom & Wild
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10:40AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Networking Break

12:10AM

A Perfect Match: Content Marketing and the Science of Automation

  • How machine learning algorithms can be used effectively for better productivity
  • Enhancing targeted and personalized content with increase ROI
  • Creating personal brand experiences with the right content at the right time
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12:40AM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

Social Analytics & Metrics – What Really Matters when Reporting?

  • Why we can’t rely solely on data
  • Rethinking how we use social analytics and share internally
  • Keeping audiences engaged
  • The future potential of social analytics & metrics
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01:40PM

Networking Lunch

02:30PM

Alvin Hussey

Insights & Business Development Director

The Hook Group

Associated Talks:

03:10PM - Day 2

View The Power of Sharing: Adapting Brand Storytelling for Social

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Anand Narayanan

Head of Digital Brand Marketing & Communications

Panasonic

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
. Alvin Hussey, Insights & Business Development Director, The Hook Group
. Anand Narayanan, Head of Digital Brand Marketing & Communications, Panasonic
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03:10PM

Alvin Hussey

Insights & Business Development Director

The Hook Group

Associated Talks:

03:10PM - Day 2

View The Power of Sharing: Adapting Brand Storytelling for Social

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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The Power of Sharing: Adapting Brand Storytelling for Social

  • The psychology of why we share
  • Original content creation for brand storytelling
  • The best-case studies, examples & insights from the world of social
  • Insight into some of The Hook’s best performing campaigns
  • Inspiration on how to maximise content individually and collectively for social platforms
  • What about influencers? How to match talent to your campaign.
  • Looking to the future of social video and adapting your strategy
. Alvin Hussey, Insights & Business Development Director, The Hook Group
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03:40PM

The Power of Micro Influencers within a Marketing Strategy

  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
  • Understanding how influencers become the voice of your brand and the risks associated
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04:10PM

Close of Conference