Day 1 - 23 May 2019

Content, Influencer & Social Media Marketing

08:50AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:00AM

Dan Thorne

Social Media Manager

Guinness World Records

Associated Talks:

09:00AM - Day 1

View How to Define & Maintain A Unique Brand Voice on Social

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Samantha Fay

SVP of Global Brand Strategy

Guinness World Records

Associated Talks:

09:00AM - Day 1

View How to Define & Maintain A Unique Brand Voice on Social

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How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
. Dan Thorne, Social Media Manager, Guinness World Records
. Samantha Fay, SVP of Global Brand Strategy, Guinness World Records
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09:30AM

Arnaud Steinkuhler

Head of Solutions

Talkwalker

Associated Talks:

09:30AM - Day 1

View Beyond Sandcastles: From Brand Protection to Data Democratisation 

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Beyond Sandcastles: From Brand Protection to Data Democratisation 

  • What connects sandcastles with social listening? And, why should your brand be moving beyond them?
  • Social listening is evolving.
  • What began as curiosity, soon developed into protection.
  • Now, AI is in the driving seat – pushing the sector forwards, empowering consumers and democratising data.
  • Join Talkwalker’s Head of Solutions, Arnaud Steinkuhler, for more insight into the future of social listening.
. Arnaud Steinkuhler, Head of Solutions, Talkwalker
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09:45AM

Rebecca Brown

Content Director

Builtvisible

Associated Talks:

09:45AM - Day 1

View Get Buy-in for Content- the In-House Marketer’s Guide

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Get Buy-in for Content- the In-House Marketer’s Guide

If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your ambition. This talk will help tackle the hurdles that marketers face when trying to get budget for content signed off.

From understanding the questions you’ll get when pitching for content budget, to understanding how you can prove the worth of quality content, this presentation will give you the tools you need to confidently get your brand to invest in content.

. Rebecca Brown, Content Director , Builtvisible
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10:00AM

Priya Kumar

Content & Social Media Consultant

Say It Right Consulting

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Bart Vermeir

Sales Director

Social Seeder

Associated Talks:

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Elizabeth Carter

VP of Marketing

Culture Trip

Associated Talks:

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Colin Buckingham

Digital Marketing Manager

Birds Eye Limited

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Anoo Mehmi

Global Digital Content Strategist

GSK

Associated Talks:

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
Moderator: . Priya Kumar, Content & Social Media Consultant, Say It Right Consulting
. Bart Vermeir, Sales Director, Social Seeder
. Elizabeth Carter, VP of Marketing, Culture Trip
. Colin Buckingham, Digital Marketing Manager, Birds Eye Limited
. Anoo Mehmi, Global Digital Content Strategist, GSK
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10:40AM

Speed Networking & Networking Break

11:40AM

Catherine Wignall

UK Digital Lead

Microsoft

Associated Talks:

11:40AM - Day 1

View Data Driven Storytelling for Truly Connected Sales and Marketing

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Data Driven Storytelling for Truly Connected Sales and Marketing

. Catherine Wignall, UK Digital Lead, Microsoft
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12:10PM

Graham Forsyth

Marketing Director

Khoros

Associated Talks:

12:10PM - Day 1

View Give Them What They’re Asking For: 3 Things Your Customers’ (and Boss!) Expect From Your Social Marketing Strategy

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Give Them What They’re Asking For: 3 Things Your Customers’ (and Boss!) Expect From Your Social Marketing Strategy

We all love a good story, but customers expect much more than storytelling from marketers and are using digital channels to go beyond entertainment and get support from businesses. Those numbers will only continue to rise, along with their expectations, with consumers digital-first approach. Join this session as we focus on the 3 topics marketers must have in their strategies to deliver better, faster customer experiences – without losing the sense of creativity – to keep your customers, and your boss, happy!

. Graham Forsyth, Marketing Director , Khoros
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12:40PM

Alessandra Alari

Head of Search and Mobile UX, UK and Ireland

Google

Associated Talks:

12:40PM - Day 1

View Telling Better Stories Across the Open Web

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Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

. Alessandra Alari, Head of Search and Mobile UX, UK and Ireland, Google
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01:10PM

Lunch Break

02:10PM

Gordon Glenister

Global Head of Influencer Marketing

BCMA

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Vic Miller

VP of Global Communications & Content

Brandwatch

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Chris Thomas

Global Social Intelligence Lead

SAGE

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Alvin Gunputh

Social Media Manager

LV=

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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William Bonaddio

Director

Will B Social Ltd

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Cristy Garratt

Head of Digital Video and Social Media

CNBC International

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Panel: Future of Social: Essential Trends & Strategies for 2019

  • Building meaningful customer relationships with authenticity
  • Organic V. Paid – combining strategies for maximum impact.
  • Which social metrics really matter?
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
Moderator: . Gordon Glenister, Global Head of Influencer Marketing, BCMA
. Vic Miller, VP of Global Communications & Content , Brandwatch
. Chris Thomas, Global Social Intelligence Lead, SAGE
. Alvin Gunputh, Social Media Manager, LV=
. William Bonaddio, Director, Will B Social Ltd
. Cristy Garratt, Head of Digital Video and Social Media, CNBC International
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02:50PM

Grad Conn

CXMO

Sprinklr Inc

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

02:50PM - Day 1

View Social Account Based Marketing

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Social Account Based Marketing

  • Data-driven, 1-to-1 customer engagement
  • Forging personalised connections across modern channels
  • Building Sprinklr’s Customer Experience Centre (CXC)
  • Finding the right individuals within large organisations
. Grad Conn, CXMO, Sprinklr Inc
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03:20PM

Josie Salkey

Senior Manager, Global Editorial Strategy

Sage

Associated Talks:

03:20PM - Day 1

View Creating Content that Converts

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Creating Content that Converts

  • How to build an editorial strategy that meets the needs of your audience and your business
  • Defining your ownable topic space
  • Optimising the performance of content through AB testing
. Josie Salkey, Senior Manager, Global Editorial Strategy, Sage
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03:40PM

Networking Break

04:15PM

Nick Masters

Head of Online

PwC

Associated Talks:

04:15PM - Day 1

View Understanding the Impact of Content within your Digital Strategy

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Understanding the Impact of Content within your Digital Strategy

  • How to create content that that will reach its audience
  • Maximise its longevity and realise the value for ROI
. Nick Masters, Head of Online, PwC
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04:30PM

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

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Joanna Wells

Vice President, Digital Content, MTV and Comedy Central

Viacom International Media Networks

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Stefano Marrone

Creative Partner & Founder

Nucco Brain

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Colin Buckingham

Digital Marketing Manager

Birds Eye Limited

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Pete Durant

Head of Social & Digital

Endemol Shine UK

Associated Talks:

10:00AM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA)
. Joanna Wells, Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks
. Stefano Marrone, Creative Partner & Founder , Nucco Brain
. Colin Buckingham, Digital Marketing Manager, Birds Eye Limited
. Pete Durant, Head of Social & Digital , Endemol Shine UK
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05:10PM

Sarah Fysh

Head of Content & Syndication

Met Office

Associated Talks:

05:10PM - Day 1

View A Multi-Channel, Newsroom Approach to Communicating the Weather

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A Multi-Channel, Newsroom Approach to Communicating the Weather

  • How a newsroom approach helped shape content approach and delivery
  • The importance of tailoring content to each channel
  • Being innovative in the use of Instagram Stories
  • Working out how the ‘live’ space can work for you and your users
  • Delivering crucial public weather messages in times of severe weather using a range of channels, old and new
. Sarah Fysh, Head of Content & Syndication , Met Office
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05:45PM

Networking Drinks & Close of Conference

Day 2 - 24 May 2019

Content, Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:30AM

Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

09:30AM - Day 2

View Audience first: Why Putting your Customers at the Heart of your Content Strategy Works

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Audience first: Why Putting your Customers at the Heart of your Content Strategy Works

  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Building a brand through content engagement
. Marisa Thomas, Head of Brand, Bloom & Wild
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10:00AM

Cathy White

Founder & Director

CEW Communications

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Sean Adams

Social Media Manager

BBC

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

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Grad Conn

CXMO

Sprinklr Inc

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

02:50PM - Day 1

View Social Account Based Marketing

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Tamar Riley

Vice President, Audience

Refinery29 UK

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

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Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

09:30AM - Day 2

View Audience first: Why Putting your Customers at the Heart of your Content Strategy Works

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Panel: The Value of Creating a Customer-Centric Digital Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
Moderator: . Cathy White, Founder & Director, CEW Communications
. Sean Adams, Social Media Manager, BBC
. Grad Conn, CXMO, Sprinklr Inc
. Tamar Riley, Vice President, Audience , Refinery29 UK
. Marisa Thomas, Head of Brand, Bloom & Wild
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10:40AM

Networking Break

12:10PM

Maureen McDonagh

Industry Head – Retail

Facebook

Associated Talks:

12:10PM - Day 2

View Influencer Marketing: How can it Support your Retail Growth Strategy

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Influencer Marketing: How can it Support your Retail Growth Strategy

. Maureen McDonagh, Industry Head – Retail, Facebook
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12:40PM

Ismael El-Qudsi

CEO

SocialPubli.com

Associated Talks:

12:40PM - Day 2

View #WeAreALLInfluencers: The power of micro-influencers

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#WeAreALLInfluencers: The power of micro-influencers

  • How micro-influencers are disrupting the traditional influencer space and are flipping the celebrity/influencer – consumer/fan paradigm on its head.
  • Key factors to consider when vetting micro-influencers to promote your brand.
  • How to build a micro-influencer marketing strategy that effectively engages your target audience and has a lasting impact.
. Ismael El-Qudsi, CEO , SocialPubli.com
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01:10PM

Ian Irving

Co Founder & Director

Socialgram LDN

Associated Talks:

01:10PM - Day 2

View Meaningful Engagement

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Meaningful Engagement

This presentation will focus on:

  • The importance of being laser-focused on social regarding KPIs that matter
  • Creating content that matters to those goals
  • How emerging social trends (Facebook Groups, What’s App for business etc) can have an impact on being meaningful to the consumer

 

. Ian Irving, Co Founder & Director , Socialgram LDN
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01:30PM

Networking Lunch

02:30PM

Gordon Glenister

Global Head of Influencer Marketing

BCMA

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Andy Fidler

Co-founder & Partner

The Hook Group

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Lisa Targett

UK General Manager

TRIBE

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Amie Caitlin Shearer

Head of Influencer Marketing

Mumsnet

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Katy Clark

Client Partner, Retail

Facebook

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Anand Narayanan

Head of Digital Brand Marketing & Communications

Panasonic

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
Moderator: . Gordon Glenister, Global Head of Influencer Marketing, BCMA
. Andy Fidler, Co-founder & Partner, The Hook Group
. Lisa Targett, UK General Manager, TRIBE
. Amie Caitlin Shearer, Head of Influencer Marketing, Mumsnet
. Katy Clark, Client Partner, Retail, Facebook
. Anand Narayanan, Head of Digital Brand Marketing & Communications, Panasonic
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03:10PM

Robin Hüdepohl

Head of Digital & Content Marketing

Statista

Associated Talks:

03:10PM - Day 2

View From basement office to global player – The Statista Content Marketing story

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From basement office to global player – The Statista Content Marketing story

. Robin Hüdepohl, Head of Digital & Content Marketing, Statista
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03:25PM

Paul Scanlon

Senior Brand Partnerships Manager

The Hook Group

Associated Talks:

03:25PM - Day 2

View The Hook: Using influencers to super drive sales for Currys PC World

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The Hook: Using influencers to super drive sales for Currys PC World

In June 2018, Curry’s PC World turned to The Hook to launch their first ever social content campaign in a bid to make their brand relevant to a younger demographic. This session will walk you through the thinking behind the award-winning campaign, choice of platforms, use of influencers, how JBL’s products were integrated into the creative and an overview of the all important results.

. Paul Scanlon, Senior Brand Partnerships Manager, The Hook Group
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03:55PM

Close of Conference