Day 1 - 23 May 2019

Content, Influencer & Social Media Marketing

08:50AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:00AM

Dan Thorne

Social Media Manager

Guinness World Records

Associated Talks:

09:00AM - Day 1

View Fireside Chat: How to Define & Maintain A Unique Brand Voice on Social

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Samantha Fay

SVP of Global Brand Strategy

Guinness World Records

Associated Talks:

09:00AM - Day 1

View Fireside Chat: How to Define & Maintain A Unique Brand Voice on Social

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Fireside Chat: How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
. Dan Thorne, Social Media Manager, Guinness World Records
. Samantha Fay, SVP of Global Brand Strategy, Guinness World Records
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09:30AM

Morning Sponsor Presentation 1 – Day 1

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10:00AM

Cathy White

Founder & Director

CEW Communications

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Elizabeth Carter

VP of Marketing

Culture Trip

Associated Talks:

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Anoo Mehmi

Global Digital Content Strategist

GSK

Associated Talks:

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Yaakov Chaliotis

Chief Social Media Officer

Department for Education

Associated Talks:

11:40AM - Day 1

View It’s Not Enough to Create Just a Great Piece of Content

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
Moderator: . Cathy White, Founder & Director, CEW Communications
. Elizabeth Carter, VP of Marketing, Culture Trip
. Anoo Mehmi, Global Digital Content Strategist, GSK
. Yaakov Chaliotis, Chief Social Media Officer , Department for Education
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10:40AM

Networking Break

11:40AM

Yaakov Chaliotis

Chief Social Media Officer

Department for Education

Associated Talks:

11:40AM - Day 1

View It’s Not Enough to Create Just a Great Piece of Content

10:00AM - Day 1

View Panel: Customer Engagement Strategies with Content Marketing & New Technologies

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It’s Not Enough to Create Just a Great Piece of Content

  • How to innovate your content creation and longevity
  • Understanding how content can be used across departments
  • Why brands should re-evaluate their content strategy in 2019.

. Yaakov Chaliotis, Chief Social Media Officer , Department for Education
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12:10AM

Lunchtime Sponsor Presentation 2 – Day 1

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12:40PM

Alessandra Alari

Head of Search and Mobile UX, UK and Ireland

Google

Associated Talks:

12:40PM - Day 1

View Telling Better Stories Across the Open Web

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Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular. While the web has the capabilities to support the creation of this type of content, the technical investment can be challenging. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized like any other website providing a more visually engaging option than standard display ads. In this session, you’ll learn about the integration and monetization of AMP stories and why publishers like CNN, Washington Post, and BBC are already using this format.

. Alessandra Alari, Head of Search and Mobile UX, UK and Ireland, Google
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01:10PM

Speed Networking & Lunch Break

02:10PM

William Bonaddio

Director

Will B Social Ltd

Associated Talks:

02:10PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2019

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Panel: Future of Social: Essential Trends & Strategies for 2019

  • Building meaningful customer relationships with authenticity
  • Organic V. Paid – combining strategies for maximum impact.
  • Which social metrics really matter?
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
. William Bonaddio, Director, Will B Social Ltd
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02:50PM

TBC

Senior Leader

Sprinklr Inc

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

02:50PM - Day 1

View Sprinklr Keynote

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Sprinklr Keynote

. TBC, Senior Leader , Sprinklr Inc
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03:20PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
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03:40PM

Networking Break

04:15PM

Afternoon Sponsor Presentation 10 – Day 1

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04:30PM

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

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Joanna Wells

Vice President, Digital Content, MTV and Comedy Central

Viacom International Media Networks

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Stefano Marrone

Creative Partner & Founder

Nucco Brain

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Colin Buckingham

Digital Marketing Manager

Birds Eye Limited

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Pete Durant

Head of Social & Digital

Endemol Shine UK

Associated Talks:

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA)
. Joanna Wells, Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks
. Stefano Marrone, Creative Partner & Founder , Nucco Brain
. Colin Buckingham, Digital Marketing Manager, Birds Eye Limited
. Pete Durant, Head of Social & Digital , Endemol Shine UK
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05:10PM

Sarah Fysh

Head of Content & Syndication

Met Office

Associated Talks:

05:10PM - Day 1

View A Multi-Channel, Newsroom Approach to Communicating the Weather

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A Multi-Channel, Newsroom Approach to Communicating the Weather

  • How a newsroom approach helped shape content approach and delivery
  • The importance of tailoring content to each channel
  • Being innovative in the use of Instagram Stories
  • Working out how the ‘live’ space can work for you and your users
  • Delivering crucial public weather messages in times of severe weather using a range of channels, old and new
. Sarah Fysh, Head of Content & Syndication , Met Office
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05:45PM

Networking Drinks & Close of Conference

Day 2 - 24 May 2019

Content, Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

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Content, Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:30AM

Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

09:30AM - Day 2

View Beyond Likes & Page Views: An Effective Content Strategy 

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Beyond Likes & Page Views: An Effective Content Strategy 

  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Building a brand through content engagement
. Marisa Thomas, Head of Brand, Bloom & Wild
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10:00AM

Sean Adams

Social Media Manager

BBC

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

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Nick Masters

Head of Online

PwC

Associated Talks:

01:10PM - Day 2

View Understanding the Impact of Content within your Digital Strategy

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

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TBC

Senior Leader

Sprinklr Inc

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

02:50PM - Day 1

View Sprinklr Keynote

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Tamar Riley

Vice President, Audience

Refinery29 UK

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

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Marisa Thomas

Head of Brand

Bloom & Wild

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

09:30AM - Day 2

View Beyond Likes & Page Views: An Effective Content Strategy 

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Panel: The Value of Creating a Customer-Centric Digital Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
. Sean Adams, Social Media Manager, BBC
. Nick Masters, Head of Online, PwC
. TBC, Senior Leader , Sprinklr Inc
. Tamar Riley, Vice President, Audience , Refinery29 UK
. Marisa Thomas, Head of Brand, Bloom & Wild
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10:40AM

Builtvisible Senior Representative

Associated Talks:

10:40AM - Day 2

View Builtvisible Keynote

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Builtvisible Keynote

. Builtvisible Senior Representative, ,
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10:55AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Networking Break

12:10PM

Maureen McDonagh

Industry Head – Retail

Facebook

Associated Talks:

12:10PM - Day 2

View Influencer Marketing: How can it Support your Retail Growth Strategy

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Influencer Marketing: How can it Support your Retail Growth Strategy

. Maureen McDonagh, Industry Head – Retail, Facebook
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12:40PM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

Nick Masters

Head of Online

PwC

Associated Talks:

01:10PM - Day 2

View Understanding the Impact of Content within your Digital Strategy

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Digital Strategy

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Understanding the Impact of Content within your Digital Strategy

  • How to create content that that will reach its audience
  • Maximise its longevity and realise the value for ROI
. Nick Masters, Head of Online, PwC
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01:30PM

Networking Lunch

02:30PM

Gordon Glenister

Global Head of Influencer Marketing

BCMA

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Alvin Hussey

Insights & Business Development Director

The Hook Group

Associated Talks:

03:25PM - Day 2

View The Power of Sharing: Adapting Brand Storytelling for Social

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Anand Narayanan

Head of Digital Brand Marketing & Communications

Panasonic

Associated Talks:

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
Moderator: . Gordon Glenister, Global Head of Influencer Marketing, BCMA
. Alvin Hussey, Insights & Business Development Director, The Hook Group
. Anand Narayanan, Head of Digital Brand Marketing & Communications, Panasonic
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03:10PM

Afternoon Sponsor Presentation 8 – Day 2

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03:25PM

Alvin Hussey

Insights & Business Development Director

The Hook Group

Associated Talks:

03:25PM - Day 2

View The Power of Sharing: Adapting Brand Storytelling for Social

02:30PM - Day 2

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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The Power of Sharing: Adapting Brand Storytelling for Social

  • The psychology of why we share
  • Original content creation for brand storytelling
  • The best-case studies, examples & insights from the world of social
  • Insight into some of The Hook’s best performing campaigns
  • Inspiration on how to maximise content individually and collectively for social platforms
  • What about influencers? How to match talent to your campaign.
  • Looking to the future of social video and adapting your strategy
. Alvin Hussey, Insights & Business Development Director, The Hook Group
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03:55PM

Close of Conference