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Day 1 - 25 June 2024

Featuring topics including:

Email marketing strategies and trends, CX transformation, Consumer profiles and customer experience development, autonomous digital experience, automation, AI enhancements, customer journey mapping and personalisation

09:20AM

Martin Andersen

Digital Marketing Head

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Customer Experience, Email & Automation

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

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Chair’s Welcome – Customer Experience, Email & Automation

. Martin Andersen, Digital Marketing Head,
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09:30AM

Carl McCartney

Customer Experience Director

Les Mills

Associated Talks:

04:30PM - Day 1

View Panel: The Customer Experience Era: Tools, Tech & Strategies

09:30AM - Day 1

View Attracting Gen-Z As Consumers And Employees By Setting A New Standard Of Customer Excellence

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Attracting Gen-Z As Consumers And Employees By Setting A New Standard Of Customer Excellence

  • Customer demographics are changing, and if you have not already done so, the time has come to turn the focus to Gen-Z. This generation will dominate the customer base, as well as the job market in years to come, and despite this, when it comes to building a strategy to attract them, they almost remain a mythical creature with different consumer behaviours as well as career aspirations and expectations compared to preceding generations. At a time when CX and EX go hand in hand, don’t miss this exciting exploration of how customer experience strategy must evolve to both futureproof the workplace as well as the service.
    • Becoming a purpose-driven organisation to connect with a purpose-driven generation
    • Exploring how emerging technologies are shaping the future employee experience as well as the customer experience
    • Investing in and developing internal stakeholders to better bridge the growing skills and talent gap
. Carl McCartney, Customer Experience Director , Les Mills
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10:00AM

Asya Ivanova

Manager, Product Marketing

Progress

Associated Talks:

10:00AM - Day 1

View Beyond Sci-Fi: AI’s Transformative Role in Elevating the Digital Experience

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Beyond Sci-Fi: AI’s Transformative Role in Elevating the Digital Experience

In today’s digital-first world, AI has transitioned from the realms of science fiction to a fundamental marketing driver. Join us as we explore the profound impact of AI technologies on enhancing the customer’s digital experiences through personalization, content generation, and journey optimization. Attendees will gain actionable insights into leveraging AI tools that are not only accessible but also instrumental in transforming data into meaningful customer interactions

. Asya Ivanova, Manager, Product Marketing, Progress
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10:30AM

Ashik Ashokan

Head of APAC Advisory

WARC

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Jenniffer Camacho

Mobile Product Lead

Nespresso

Associated Talks:

03:30PM - Day 2

View Transforming a Mobile Commerce Product

10:30AM - Day 1

View Panel: Elevating Customer Journeys in 2024: Strategies for Success

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Frederic Marc

Director of Design & Research

loveholidays

Associated Talks:

10:30AM - Day 1

View Panel: Elevating Customer Journeys in 2024: Strategies for Success

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Matthew Harwood

Head of Customer Communications

NatWest Group

Associated Talks:

10:30AM - Day 1

View Panel: Elevating Customer Journeys in 2024: Strategies for Success

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Mahmoud Hazem

Customer Experience & Omni-Channel Lead - UK&I

GSK

Associated Talks:

10:30AM - Day 1

View Panel: Elevating Customer Journeys in 2024: Strategies for Success

02:30PM - Day 1

View Panel: The power of automation and personalisation

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Panel: Elevating Customer Journeys in 2024: Strategies for Success

  • Reviewing strategies to create seamless customer journeys across the digital experience
  • Deep diving into insights to create agile responses with two-way-conservations
  • Journey mapping and connecting those dots to success
  • How to foster a customer-centric culture
  • What and which cutting-edge tech do you incorporate to deliver your strategy
Moderator: . Ashik Ashokan, Head of APAC Advisory , WARC
. Jenniffer Camacho, Mobile Product Lead, Nespresso
. Frederic Marc, Director of Design & Research, loveholidays
. Matthew Harwood, Head of Customer Communications, NatWest Group
. Mahmoud Hazem, Customer Experience & Omni-Channel Lead - UK&I, GSK
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11:10AM

Morning Break

11:40AM

Jim Rudall

GM of EMEA

Intuit Mailchimp

Associated Talks:

11:40AM - Day 1

View The Science of Loyalty

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The Science of Loyalty

Loyalty isn’t just a marketing goal, but a complex business strategy. As brands and marketers build stronger relationships with their existing customer base, those customers are significantly more likely to purchase from the brand again, making loyalty a cost-effective solution to the rising costs and resources it takes to acquire new customers. Dive into science-backed loyalty strategies that can assist brands and marketers with setting their brand apart from the competition.

How brands can navigate the complex terrain of consumer behavior effectively and recalibrate their marketing strategies
How marketers can leverage the 12 Tactics of Loyalty to build meaningful relationships with consumers

. Jim Rudall, GM of EMEA, Intuit Mailchimp
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12:10PM

Nina Chandé

Global Procurement Portfolio Lead, Digital Marketing & Media

Unilever

Associated Talks:

04:30PM - Day 1

View Panel: The Customer Experience Era: Tools, Tech & Strategies

12:10PM - Day 1

View AI Experience: Driving Scalability through automation

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AI Experience: Driving Scalability through automation

  • How do marketers create personalised and unified customer experiences whilst striving for operational efficiency
  • The benefits of creatives and automation for consistent, reusable content modules/library across channels and campaigns
  • Defining guidelines and standards, and understanding what resonates with your audience and monitoring results
. Nina Chandé, Global Procurement Portfolio Lead, Digital Marketing & Media, Unilever
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12:40PM

Lunch Break

02:30PM

Duarte Garrido

Fractional CMO/VP Marketing

Connectd

Associated Talks:

03:00PM - Day 2

View How (Challenger) Brands Grow

03:30PM - Day 1

View Building trust through social media

11:00AM - Day 2

View Panel: The power of online communities

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John Lamphiere

Senior Vice President of Global New Business and Growth

ActiveCampaign

Associated Talks:

02:30PM - Day 1

View Panel: The power of automation and personalisation

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Natalie Stamoulatos

VP, Global Customer Success

Celtra

Associated Talks:

02:30PM - Day 1

View Panel: The power of automation and personalisation

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Nicholas Greatrex

Chief Marketing Officer

TFG Brands London

Associated Talks:

02:30PM - Day 1

View Panel: The power of automation and personalisation

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Mahmoud Hazem

Customer Experience & Omni-Channel Lead - UK&I

GSK

Associated Talks:

10:30AM - Day 1

View Panel: Elevating Customer Journeys in 2024: Strategies for Success

02:30PM - Day 1

View Panel: The power of automation and personalisation

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James Dolling

Head of Customer Proposition

Arriva Rail London

Associated Talks:

02:30PM - Day 1

View Panel: The power of automation and personalisation

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Panel: The power of automation and personalisation

  • How is automation transforming customer lifecycle
  • Reviewing the power data to create a truly personalised experiences
  • Utilising insights for personalisation to create effective and responsive campaigns
Moderator: . Duarte Garrido, Fractional CMO/VP Marketing, Connectd
. John Lamphiere, Senior Vice President of Global New Business and Growth, ActiveCampaign
. Natalie Stamoulatos, VP, Global Customer Success, Celtra
. Nicholas Greatrex, Chief Marketing Officer, TFG Brands London
. Mahmoud Hazem, Customer Experience & Omni-Channel Lead - UK&I, GSK
. James Dolling, Head of Customer Proposition, Arriva Rail London
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03:10PM

Afternoon Break

03:30PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

This session takes you on a journey from basic demographic segmentation to the nuanced realms of psychographics and beyond. Discover how combining behavioral, geographic, and transactional data with psychographic attributes offers a fuller picture of your user base. Learn about automatic segmentation and how it revolutionizes targeting by uncovering insights about user types, their behaviors, and preferences.

 

You Will Learn:

 

  • How automatic segmentation offers nuanced insights beyond traditional demographic methods.
  • The importance of behavioral segmentation in understanding user engagement and interaction patterns.
  • Strategies to utilize psychographics for a deeper dive into user lifestyles, preferences, and values.
  • Techniques to effectively combine geographic data with other segmentation methods for precision targeting.
  • Ways to leverage transactional data for identifying valuable user segments and customizing marketing approaches.

 

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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04:00PM

Grace Roberts

Content Marketer

Deployteq

Associated Talks:

04:00PM - Day 1

View The Latest Trends in Email Marketing and How They Can Shape Your Business

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Susan Corless

Client Services Director

TwentyCi

Associated Talks:

04:00PM - Day 1

View The Latest Trends in Email Marketing and How They Can Shape Your Business

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Robin de Wouters

Communication and Commercial Director

FEDMA

Associated Talks:

04:00PM - Day 1

View The Latest Trends in Email Marketing and How They Can Shape Your Business

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The Latest Trends in Email Marketing and How They Can Shape Your Business

GDMA Director Robin de Wouters will lead a fireside chat on the key trends in email marketing with industry experts Grace Roberts (Deployteq) and Susan Corless (TwentyCi). We will also explore the latest edition of the International Email Benchmark. This comprehensive, interactive dashboard provides a baseline measurement for email marketing and valuable insights into the evolving landscape of email marketing.

. Grace Roberts, Content Marketer, Deployteq
. Susan Corless, Client Services Director , TwentyCi
. Robin de Wouters, Communication and Commercial Director , FEDMA
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05:10PM

End of Day 1