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Day 1 - 25 June 2024

This track is sponsored by Market Logic

Featuring topics including:

Data privacy, SEO, data driven marketing, CRM technologies and workflows, AI and disruptive tech, insights and analytics, customer-centricity, CRM’s, Cookie-less Future

09:20AM

Rachel Aldighieri

Managing Director

DMA

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data, CRM & Insights

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

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Chair’s Welcome – Data, CRM & Insights

. Rachel Aldighieri, Managing Director, DMA
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09:30AM

Jennie Roper

Head of Intelligence, (OOH)

GroupM

Associated Talks:

09:30AM - Day 2

View Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms

The demise of the cookie means more and more marketers are using geolocation targeting. This can often translate to targeting home postcodes. However, this is only half the story because half our waking time is not spent at home. This session will demonstrate that marrying postcode data with the journeys people take makes geo-location targeting even more effective. It will highlight the power of shared experiences and demonstrate how content can be even more successful when it harnesses a crowd mentality.

. Jennie Roper, Head of Intelligence, (OOH), GroupM
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10:00AM

Ricky Chopra

Global Digital Business Director,

Zenith

Associated Talks:

10:00AM - Day 1

View Using AI & Data to Drive Business Outcomes

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Jon Reilly

Co-Founder and CEO

Akkio

Associated Talks:

10:00AM - Day 1

View Using AI & Data to Drive Business Outcomes

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Using AI & Data to Drive Business Outcomes

  • How marketers can easily and accurately get insights from data using AI
  • Chat with your data – AI makes complex data analysis accessible to any team member through intuitive chat
  • Surface key campaign insights with AI, revealing customer behaviors, preferences, and trends
  • Predictive analysis and forecasting let marketers optimize campaign strategies and performance
  • Drive action through data storytelling – AI transforms data into engaging narratives and visuals
. Ricky Chopra, Global Digital Business Director,, Zenith
. Jon Reilly, Co-Founder and CEO, Akkio
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10:30AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Luca Filardo

Vice President of Platform Management

Adlook

Associated Talks:

04:00PM - Day 1

View Can ethics go hand in hand with effectiveness in digital advertising? A comparison of shopping tactics in a world without cookies.

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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Jennie Roper

Head of Intelligence, (OOH)

GroupM

Associated Talks:

09:30AM - Day 2

View Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info

Paul Wright

Head of Uber Advertising, UK & Ireland

Uber

Associated Talks:

10:00AM - Day 2

View Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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Nicholas Kowalski

Senior Manager, Global Media Analytics

McCormick & Company

Associated Talks:

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

02:30PM - Day 1

View Panel : How to navigate changing social platforms

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Panel: Cookie-less Future: How Data Driven Marketing Will Change

  • Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
  • Reviewing the importance of 1st party data in the cookieless world
  • How can you help the business build KPIs into business objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Luca Filardo, Vice President of Platform Management, Adlook
. Jennie Roper, Head of Intelligence, (OOH), GroupM
. Paul Wright, Head of Uber Advertising, UK & Ireland, Uber
. Nicholas Kowalski, Senior Manager, Global Media Analytics, McCormick & Company
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11:10AM

Morning Networking Break

11:40AM

Olaf Lenzmann

Co-Founder + Chief Innovation & Product Officer

Market Logic Software

Associated Talks:

11:40AM - Day 1

View Unlocking Fresh Consumer Insights in Marketing with Gen AI

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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Unlocking Fresh Consumer Insights in Marketing with Gen AI

Generative-AI is already being deployed across business types and functions. But when looking at how to break down information silos and deliver usable consumer insights to your marketing team, can AI tools be the answer?

Market Logic’s solution DeepSights™ is the world’s first generative-AI solution for consumer insights and market research. In this session, hear from Market Logic co-founder Olaf Lenzmann how Market Logic has taken steps to develop a user-friendly, fit-for-purpose AI-assistant that delivers cutting edge insights to marketers across some of the world’s most innovative companies

 

Key Takeaways:

  • Understanding the “AI for Insights” use case: how have AI can inject consumer insights + market research into your daily workflows
  • Best practices when deploying and integrating usage of new AI technologies across multiple business functions
  • Future outlook: How generative-AI technology will develop for the co-creation of research assets and business campaigns across functions
. Olaf Lenzmann, Co-Founder + Chief Innovation & Product Officer, Market Logic Software
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12:10PM

Ian Gibbs

Insight & Planning Director

DMA

Associated Talks:

12:10PM - Day 1

View Sacrificing Reach for Certainty: The Value of Measurement

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Sacrificing Reach for Certainty: The Value of Measurement

At a time when marketing budgets are under more pressure than ever, marketers require hard evidence for senior stakeholders not only on the return on their marketing investment, but also on the measurement systems put in place to capture effectiveness accurately.

Unearthing new insight from its databank of 1,500 campaigns, the DMA will provide new measurement insights that will stimulate a frank conversation about how businesses need to set themselves up to generate meaningful campaign effectiveness research.

Need to prove the value of measurement in those increasingly difficult budget setting meetings? This session is for you.

. Ian Gibbs, Insight & Planning Director, DMA
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12:40PM

Ido wiesenberg

CEO and CO-Founder

Voyantis

Associated Talks:

12:40PM - Day 1

View AI in today’s performance marketing – Miro Case Study

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AI in today’s performance marketing – Miro Case Study

During this short yet interesting session, we will share how we managed to scale Miro activities by 33% ROAS, by using our AI pLTV and Value based bidding solution

. Ido wiesenberg, CEO and CO-Founder, Voyantis
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12:55PM

Lunch & Networking Break

02:00PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Paula Ximena Mejia

VP Enterprise Marketing

WIX

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

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Susan Walsh

Founder and Mistress of Data

The Classification Guru

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

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Patrick Zinga

Digital Media, Data & MarTech Lead

Heineken UK

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

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Sello Aglamaz

Group Director DTC Commerce

Omnicom Transact

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

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Nikki Constantine

Senior Marketing Director

Mambu

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

04:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Panel: Translating Marketing Insights into Actionable Strategies 

  • How to leverage data and customer insights to inform and guide your marketing efforts
  • The power of your CRM and how to utilise personalise end-to-end customer experience  
  • The impact wider afield – marketing, sales, product, and insights departments
  • The importance of transparency with data and consumer trends
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Paula Ximena Mejia, VP Enterprise Marketing, WIX
. Susan Walsh, Founder and Mistress of Data, The Classification Guru
. Patrick Zinga, Digital Media, Data & MarTech Lead , Heineken UK
. Sello Aglamaz, Group Director DTC Commerce, Omnicom Transact
. Nikki Constantine, Senior Marketing Director, Mambu
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02:40PM

Spencer Wilcox

Founder

Everybody Eats

Associated Talks:

02:40PM - Day 1

View Affordable Marketing ROI Measurement After The Cookie Has Crumbled

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Affordable Marketing ROI Measurement After The Cookie Has Crumbled

Marketing Mix Modelling (MMM) can measure ROI without relying on cookie data.  Rather than the typical $125k – $200k per brand and market, we’ve automated regularly updating MMM with self-service what-if analysis for just $20-40k.  In line with typically observed ROI lift of 20-40%, our 2023 clients found ways to improve ROI by 34%, on average.

. Spencer Wilcox, Founder, Everybody Eats
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02:55PM

Afternoon Networking Break

03:30PM

Rufus Bazley

B2B Marketing Director

UNiDAYS

Associated Talks:

03:30PM - Day 1

View Marketing insights into Gen Z and Millennial consumers

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Marketing insights into Gen Z and Millennial consumers

. Rufus Bazley, B2B Marketing Director, UNiDAYS
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04:00PM

Luca Filardo

Vice President of Platform Management

Adlook

Associated Talks:

04:00PM - Day 1

View Can ethics go hand in hand with effectiveness in digital advertising? A comparison of shopping tactics in a world without cookies.

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info

Can ethics go hand in hand with effectiveness in digital advertising? A comparison of shopping tactics in a world without cookies.

If we in the advertising industry really want to put people at the center, we have to start with respect for the consumer, especially their right to privacy. Although we personally agree with this opinion, business-wise we are often tempted to use precise targeting and personalization of the message. As a result, the amount of data collected about individual consumers through cookies is enormous. Fortunately, in a growing part of the software ecosystem, acquiring external data about individual users is no longer possible. Before long, it won’t be possible at all. Does this mean that brands will not be able to effectively reach their target audience and personalize content.

. Luca Filardo, Vice President of Platform Management, Adlook
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04:30PM

Ashok Jashapara

Professor & Chair of Innovation Studies

Royal Holloway, University of London

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Chris Sinclair

Head of Product & Sensory Optimisation

NIQ BASES

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

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Mohammad Nur-A-Alam

CEO

GreentecAI

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

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Patrick Zinga

Digital Media, Data & MarTech Lead

Heineken UK

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

View Full Info

Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

02:00PM - Day 1

View Panel: Diversifying your content strategy

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Maximus Ndaboka

Global Data Management & Operations Transformation Manager

PepsiCo

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

09:30AM - Day 2

View The Future of Business: AI and Data Analytics as Catalysts for Growth

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Grace Zheng

Founder

GRACE ZHENG CO., LTD

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

02:00PM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Panel: Unlocking the power of Data and AI

  • How is AI revolutionizing marketing strategies?
  • Reviewing opportunities for enhanced data analysis
  • Exploring how data & AI create highly personalized experiences
  • Leveraging AI algorithms for advanced customer segmentation
  • Staying ahead with predictive analytics to stay ahead of the competition
Moderator: . Ashok Jashapara, Professor & Chair of Innovation Studies, Royal Holloway, University of London
. Chris Sinclair, Head of Product & Sensory Optimisation, NIQ BASES
. Mohammad Nur-A-Alam, CEO, GreentecAI
. Patrick Zinga, Digital Media, Data & MarTech Lead , Heineken UK
. Karla Hernández Zaldívar, Global Social Media Insights Manager, Booking.com
. Maximus Ndaboka, Global Data Management & Operations Transformation Manager, PepsiCo
. Grace Zheng, Founder , GRACE ZHENG CO., LTD
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05:10PM

End of Day 1