Day 1 - 25 June 2024

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data, CRM & Insights

09:20AM - Day 2

View Chairs Welcome – Mobile Marketing & Advertising

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair’s Welcome – Data, CRM & Insights

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Fuel creativity with data-driven campaigns

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10:00AM

Morning Partner Solo – Data, CRM & Insights

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10:30AM

Paul Wright

Head of Uber Advertising, UK & Ireland

Uber

Associated Talks:

09:30AM - Day 2

View Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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Michael Doroszuk

Holistic Search Senior Manager

Colgate-Palmolive

Associated Talks:

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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Nicholas Kowalski

EMEA Senior Digital Analytics Manager

McCormick & Company

Associated Talks:

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

02:30PM - Day 1

View Panel : How to navigate changing social platforms

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Panel: Cookie-less Future: How Data Driven Marketing Will Change

  • Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
  • Reviewing the importance of 1st party data in the cookieless world
  • How can you help the business build KPIs into business objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
. Paul Wright, Head of Uber Advertising, UK & Ireland, Uber
. Michael Doroszuk, Holistic Search Senior Manager, Colgate-Palmolive
. Nicholas Kowalski, EMEA Senior Digital Analytics Manager, McCormick & Company
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11:10AM

Morning Networking Break

11:40AM

Lunchtime Partner Solo – Data, CRM & Insights

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12:10PM

The Rise of Voice Search: Adapting Marketing Strategies for the Next Digital Wave

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12:40PM

Lunchtime Partner Solo – Data, CRM & Insights

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01:00PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Data, CRM & Insights

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02:30PM

Panel: Translating Marketing Insights into Actionable Strategies 

  • How to leverage data and customer insights to inform and guide your marketing efforts
  • The power of your CRM and how to utilise personalise end-to-end customer experience  
  • The impact wider afield – marketing, sales, product, and insights departments
  • The importance of transparency with data and consumer trends
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03:10PM

Afternoon Networking Break

03:30PM

Rufus Bazley

B2B Marketing Director

UNiDAYS

Associated Talks:

03:30PM - Day 1

View Marketing insights into Gen Z and Millennial consumers

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Marketing insights into Gen Z and Millennial consumers

. Rufus Bazley, B2B Marketing Director, UNiDAYS
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04:00PM

Late Afternoon Partner Solo – Data, CRM & Insights

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04:15PM

Late Afternoon Partner Solo – Data, CRM & Insights

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04:30PM

Maximus Ndaboka

Global Data Management & Operations Transformation Manager

PepsiCo

Associated Talks:

04:30PM - Day 1

View Panel: Unlocking the power of Data and AI

09:30AM - Day 2

View The Future of Business: AI and Data Analytics as Catalysts for Growth

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Panel: Unlocking the power of Data and AI

  • How is AI revolutionizing marketing strategies?
  • Reviewing opportunities for enhanced data analysis
  • Exploring how data & AI create highly personalized experiences
  • Leveraging AI algorithms for advanced customer segmentation
  • Staying ahead with predictive analytics to stay ahead of the competition
. Maximus Ndaboka, Global Data Management & Operations Transformation Manager, PepsiCo
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05:10PM

Fireside Chat: A customer-centric approach to marketing in a privacy-first world

A conversation with industry leaders from world-known brands, agencies, and data technology providers as we delve into the “Privacy-first world” and what this will mean for marketing strategies in the future. Reviewing key areas including:

• The consumer changes and how marketers have to see the opportunities in a privacy-first world

• Exploring the evolution of customer data protection

• What is a sustainable first-party data strategy and why must the customer relationship at its core

• With all the changes and strategies reviewing why a new data relationship requires the right people, processes, and technology

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