Day 1 - 28 May 2020

Data & Digital Experiences

08:50AM

Data & Digital Experiences – Chair’s Welcome & Opening Remarks

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09:00AM

Things Can Only Get Better – Customer Journey Development

  • Techniques for mapping your customer journeys across different touchpoints
  • Technology to identify and recognise your customers
  • Strategies to attract, maintain and retain customers
  • Customer demographics, behavioural, psychographic and transactional data
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09:30AM

Brandwatch Senior Representative

TBC

Brandwatch

Associated Talks:

09:30AM - Day 1

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Brandwatch Keynote

. Brandwatch Senior Representative, TBC, Brandwatch
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10:00AM

Panel: 2020 Vision – Building a Customer Centric Digital Strategy

  • Importance of understanding the consumer in 2020
  • Building a customer-centric strategy that will enhance results
  • Transforming customer experience by driving emotional connections
  • How to amplify digital experiences using digital consumer data
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10:40AM

Data & Digital Experiences Sponsor Morning Presentation

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11:10AM

Data & Digital Experiences Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

VOICE: A Must for your Marketing Strategy

  • Understanding the velocity of the VOICE revolution is moving and why brands should be thinking about VOICE now
  • Discussing VOICE SEO and impact with your search traffic
  • How will content & customer engagement strategies change
  • How to integrate VOICE into your marketing strategy
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12:30PM

Data & Digital Experiences Sponsor Lunchtime Presentation

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01:30PM

Lunch & Networking Break

02:30PM

Panel: Understanding the Customer Experience in the age of Omni-channel

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
  • Why UX can not be forgotten when delivering digital experiences
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03:10PM

Leadfamly Senior Representative

TBC

Leadfamly

Associated Talks:

03:10PM - Day 1

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LeadFamly Presentation

. Leadfamly Senior Representative, TBC, Leadfamly
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03:40PM

DMWF Partner Presentation

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04:00PM

Afternoon Networking Break

04:30PM

Panel: Customer Acquisition by Data Driven Marketing Strategies

  • Big data vs. small data: how do you filter through the data noise and identify what’s relevant?
  • Quantifying the real value of data for your business
  • How can you help the business build KPIs into business’ objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Data & Digital Experiences

09:20AM

Data & Digital Experiences – Chair’s Welcome & Opening Remarks

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09:30AM

Lets make this Personal – Personalisation of Online Experiences

  • Delivering personalisation that engages the customer
  • Understanding customer intentions & interested of customers in a data-driven culture
  • Applying insights for enhanced smart targeting strategies
  • Solving the challenges in personalisation and truly understanding insights
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10:00AM

Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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10:40AM

Data & Digital Experiences Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Data & Digital Experiences Sponsor Quick Fire Presentation

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12:00PM

Power of Data to Reach Customers in New Ways

  • Why performance marketing is not just about data – it’s about interpreting it
  • Creative tactics to keep your customers engaged
  • Learning how to react to signals and tuning out the noise of competitors

 

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12:30PM

The ROI of UX in Digital & Marketing Strategies

  • How is User experience is more than just usability?
  • Why is good UX is no longer a luxury – it’s a customer expectation
  • How does UX support brands effectively engaging with customers
  • How Content is Vital to User experience
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01:00PM

Lunch & Networking Break

02:00PM

AI for Individualised Customer Experiences

  • Opening the door to AI-driven customer experience
  • Powering personalisation in all your campaigns
  • Enhancing Customer service for the future

 

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02:30PM

EDAA Panel: Transparency in Digital Advertising

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03:10PM

Building an Effective SEO Strategy

Building an effective SEO strategy that covers the 4 pillars for success. This session will overview key strategies for 2020 across SEO from technical, content, onsite  SEO and offsite SEO.

 

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03:40PM

Close of Conference