Day 1 - 28 May 2020

Data & Digital Experiences

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

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Data & Digital Experiences – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Things Can Only Get Better – Customer Journey Development

  • Techniques for mapping your customer journeys across different touchpoints
  • Technology to identify and recognise your customers
  • Strategies to attract, maintain and retain customers
  • Customer demographics, behavioural, psychographic and transactional data
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09:30AM

Brandwatch Senior Representative

TBC

Brandwatch

Associated Talks:

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View Brandwatch

09:30AM - Day 1

View Brandwatch Keynote

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Brandwatch Keynote

. Brandwatch Senior Representative, TBC, Brandwatch
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10:00AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

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James Arnall

Marketing Director

Perkbox

Associated Talks:

10:00AM - Day 1

View Panel: 2020 Vision – Building a Customer Centric Digital Strategy

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Panel: 2020 Vision – Building a Customer Centric Digital Strategy

  • Importance of understanding the consumer in 2020
  • Building a customer-centric strategy that will enhance results
  • Transforming customer experience by driving emotional connections
  • How to amplify digital experiences using digital consumer data
Moderator: . Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
. James Arnall, Marketing Director, Perkbox
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10:40AM

Data & Digital Experiences Sponsor Morning Presentation

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11:10AM

Data & Digital Experiences Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Frans Riemersma

Founder

Martech Tribe

Associated Talks:

12:00PM - Day 1

View Driving CX with Marketing Technology

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Driving CX with Marketing Technology

. Frans Riemersma, Founder, Martech Tribe
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12:30PM

Data & Digital Experiences Sponsor Lunchtime Presentation

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01:00PM

DMWF Partner Presentation

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01:30PM

Lunch & Networking Break

02:30PM

Bee Hindocha

EMEA Marketing Communications Director

8x8

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Kate Scott

Head of Web Acquisition & Analytics (Contract Role)

David Lloyd Gyms

Associated Talks:

10:00AM - Day 2

View Panel: Shaping the Future of Digital Teams

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the Age of Omni-channel

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Ben Foster

Marketing & Communications Manager

The Waldorf Hilton

Associated Talks:

12:00PM - Day 1

View Engaging Storytelling: Capturing your Audience’s Attention

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the Age of Omni-channel

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Sunil Pithwa

Senior UX Designer

Aviva

Associated Talks:

12:30PM - Day 2

View The ROI of UX in Digital & Marketing Strategies

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the Age of Omni-channel

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Panel: Understanding the Customer Experience in the Age of Omni-channel

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
  • Why UX can not be forgotten when delivering digital experiences
Moderator: . Bee Hindocha, EMEA Marketing Communications Director , 8x8
. Kate Scott, Head of Web Acquisition & Analytics (Contract Role), David Lloyd Gyms
. Ben Foster, Marketing & Communications Manager, The Waldorf Hilton
. Sunil Pithwa, Senior UX Designer, Aviva
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03:10PM

Andreas Fabricius

New Market Director

LeadFamly

Associated Talks:

03:10PM - Day 1

View Use Gamification to Capture Data to Improve the Digital Experience

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Use Gamification to Capture Data to Improve the Digital Experience

  • Gamify your customer journey
  • Use gamification to strengthen and measure the relationship with your customer
  • Create long-term loyalty and reactivate former customers
. Andreas Fabricius, New Market Director, LeadFamly
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03:40PM

Alessandra Alari

Head of Search and Mobile UX, UK and Ireland

Google

Associated Talks:

03:40PM - Day 1

View Mobile Transformation – Your Journey to a Better Web

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Mobile Transformation – Your Journey to a Better Web

. Alessandra Alari, Head of Search and Mobile UX, UK and Ireland, Google
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04:10PM

Afternoon Networking Break

04:30PM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

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Lorenzo Marasca

Head Of Marketing Analytics

Treatwell

Associated Talks:

04:30PM - Day 1

View Panel: Data-Driven Marketing: Making Sense of Data to Improve your Marketing Strategy

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Panel: Data-Driven Marketing: Making Sense of Data to Improve your Marketing Strategy

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • Understanding your data and how to organize, analyse and apply that data to better marketing efforts
  • How to use insights to accelerate customer understanding & campaigns
  • How a data-driven open untapped growth in customer personalisation, experience, product development & brand clarity
  • Choosing a data management platform
Moderator: . Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
. Lorenzo Marasca, Head Of Marketing Analytics, Treatwell
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05:10PM

Eitan Jankelewitz

Partner

Sheridans

Associated Talks:

05:10PM - Day 1

View GDPR – What’s Next?

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GDPR – What’s Next?

. Eitan Jankelewitz, Partner, Sheridans
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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Data & Digital Experiences

09:20AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

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Data & Digital Experiences – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:30AM

Lets make this Personal – Personalisation of Online Experiences

  • Delivering personalisation that engages the customer
  • Understanding customer intentions & interested of customers in a data-driven culture
  • Applying insights for enhanced smart targeting strategies
  • Solving the challenges in personalisation and truly understanding insights
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10:00AM

Panel: Customer Loyalty: How to Improve Retention with Personalisation & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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10:40AM

Data & Digital Experiences Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Data & Digital Experiences Sponsor Quick Fire Presentation

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12:00PM

Veronika Royle

Global e-Commerce Consultant (Ex Head of Digital Media and eCom, Europe)

VKR Consultants Ltd

Associated Talks:

12:00PM - Day 2

View Does Agile work in Marketing?

10:00AM - Day 1

View Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

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Does Agile work in Marketing?

We all know how digital technology allows marketers to engage in new ways to meet customers’ needs far more effectively. But Agile, in the marketing context, means using data and analytics to continuously source opportunities or solutions to problems in real time. To be effective though marketing and supporting functions need to work together to be agile: Simply put: if you’re not agile all the way, then you’re not agile.

 

. Veronika Royle, Global e-Commerce Consultant (Ex Head of Digital Media and eCom, Europe), VKR Consultants Ltd
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12:30PM

Sunil Pithwa

Senior UX Designer

Aviva

Associated Talks:

12:30PM - Day 2

View The ROI of UX in Digital & Marketing Strategies

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the Age of Omni-channel

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The ROI of UX in Digital & Marketing Strategies

  • How is User experience is more than just usability?
  • Why is good UX is no longer a luxury – it’s a customer expectation
  • How does UX support brands effectively engaging with customers
  • How Content is Vital to User experience
. Sunil Pithwa, Senior UX Designer, Aviva
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01:00PM

Lunch & Networking Break

02:00PM

AI for Individualised Customer Experiences

  • Opening the door to AI-driven customer experience
  • Powering personalisation in all your campaigns
  • Enhancing Customer service for the future

 

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02:30PM

Konrad Shek

Strategic Policy Advisor and Data Protection Officer

Advertising Association

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Guy Parker

Executive Director

ASA

Associated Talks:

02:30PM - Day 2

View EDAA Panel: Transparency and Responsibility in Digital Advertising

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EDAA Panel: Transparency and Responsibility in Digital Advertising

In this panel hosted by EDAA, the panel will explore how self-regulatory mechanisms continue to play a critical and positive role for businesses and consumers in response to key legislative changes in the digital world.

The audience will learn how a consumer-centric approach helps better identify where complementary industry standards can play the most useful consumer-facing role. The audience will also discover how the ad industry’s self-regulatory program serves to educate and inform consumers of their online choices and controls.

Moderator: . Konrad Shek, Strategic Policy Advisor and Data Protection Officer, Advertising Association
. Guy Parker, Executive Director, ASA
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03:10PM

Building an Effective SEO Strategy

Building an effective SEO strategy that covers the 4 pillars for success. This session will overview key strategies for 2020 across SEO from technical, content, onsite  SEO and offsite SEO.

 

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03:40PM

Close of Conference