Day 1 - 28 May 2020

Data & Digital Experiences

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

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Data & Digital Experiences – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Things Can Only Get Better – Customer Journey Development

  • Techniques for mapping your customer journeys across different touchpoints
  • Technology to identify and recognise your customers
  • Strategies to attract, maintain and retain customers
  • Customer demographics, behavioural, psychographic and transactional data
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09:30AM

Brandwatch Senior Representative

TBC

Brandwatch

Associated Talks:

09:30AM - Day 1

View Brandwatch Keynote

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Brandwatch Keynote

. Brandwatch Senior Representative, TBC, Brandwatch
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10:00AM

Panel: 2020 Vision – Building a Customer Centric Digital Strategy

  • Importance of understanding the consumer in 2020
  • Building a customer-centric strategy that will enhance results
  • Transforming customer experience by driving emotional connections
  • How to amplify digital experiences using digital consumer data
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10:40AM

Data & Digital Experiences Sponsor Morning Presentation

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11:10AM

Data & Digital Experiences Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Frans Riemersma

Founder

Martech Tribe

Associated Talks:

12:00PM - Day 1

View Driving CX with Marketing Technology

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Driving CX with Marketing Technology

. Frans Riemersma, Founder, Martech Tribe
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12:30PM

Data & Digital Experiences Sponsor Lunchtime Presentation

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01:00PM

DMWF Partner Presentation

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01:30PM

Lunch & Networking Break

02:30PM

Bee Hindocha

EMEA Marketing Communications Director

8x8

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Ben Foster

Marketing & Communications Manager

The Waldorf Hilton

Associated Talks:

12:00PM - Day 1

View Engaging Storytelling: Capturing your Audience’s Attention

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the age of Omni-channel

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Sunil Pithwa

Senior UX Designer

Aviva

Associated Talks:

12:30PM - Day 2

View The ROI of UX in Digital & Marketing Strategies

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the age of Omni-channel

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Panel: Understanding the Customer Experience in the age of Omni-channel

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
  • Why UX can not be forgotten when delivering digital experiences
Moderator: . Bee Hindocha, EMEA Marketing Communications Director , 8x8
. Ben Foster, Marketing & Communications Manager, The Waldorf Hilton
. Sunil Pithwa, Senior UX Designer, Aviva
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03:10PM

Andreas Fabricius

New Market Director

LeadFamly

Associated Talks:

03:10PM - Day 1

View Use Gamification to Capture Data to Improve the Digital Experience

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Use Gamification to Capture Data to Improve the Digital Experience

  • Gamify your customer journey
  • Use gamification to strengthen and measure the relationship with your customer
  • Create long-term loyalty and reactivate former customers
. Andreas Fabricius, New Market Director, LeadFamly
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03:40PM

Alessandra Alari

Head of Search and Mobile UX, UK and Ireland

Google

Associated Talks:

03:40PM - Day 1

View Mobile Transformation – Your Journey to a Better Web

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Mobile Transformation – Your Journey to a Better Web

. Alessandra Alari, Head of Search and Mobile UX, UK and Ireland, Google
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04:10PM

Afternoon Networking Break

04:30PM

Panel: Data-Driven Marketing: Making Sense of Data to Improve your Marketing Strategy

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • Understanding your data and how to organize, analyse and apply that data to better marketing efforts
  • How to use insights to accelerate customer understanding & campaigns
  • How a data-driven open untapped growth in customer personalisation, experience, product development & brand clarity
  • Choosing a data management platform
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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Data & Digital Experiences

09:20AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

View Full Info

Data & Digital Experiences – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:30AM

Lets make this Personal – Personalisation of Online Experiences

  • Delivering personalisation that engages the customer
  • Understanding customer intentions & interested of customers in a data-driven culture
  • Applying insights for enhanced smart targeting strategies
  • Solving the challenges in personalisation and truly understanding insights
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10:00AM

Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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10:40AM

Data & Digital Experiences Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Data & Digital Experiences Sponsor Quick Fire Presentation

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12:00PM

Power of Data to Reach Customers in New Ways

  • Why performance marketing is not just about data – it’s about interpreting it
  • Creative tactics to keep your customers engaged
  • Learning how to react to signals and tuning out the noise of competitors

 

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12:30PM

Sunil Pithwa

Senior UX Designer

Aviva

Associated Talks:

12:30PM - Day 2

View The ROI of UX in Digital & Marketing Strategies

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the age of Omni-channel

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The ROI of UX in Digital & Marketing Strategies

  • How is User experience is more than just usability?
  • Why is good UX is no longer a luxury – it’s a customer expectation
  • How does UX support brands effectively engaging with customers
  • How Content is Vital to User experience
. Sunil Pithwa, Senior UX Designer, Aviva
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01:00PM

Lunch & Networking Break

02:00PM

AI for Individualised Customer Experiences

  • Opening the door to AI-driven customer experience
  • Powering personalisation in all your campaigns
  • Enhancing Customer service for the future

 

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02:30PM

EDAA Panel: Transparency in Digital Advertising

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03:10PM

Building an Effective SEO Strategy

Building an effective SEO strategy that covers the 4 pillars for success. This session will overview key strategies for 2020 across SEO from technical, content, onsite  SEO and offsite SEO.

 

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03:40PM

Close of Conference