Day 2 - 24 May 2019

Data & Disruptive Tech

09:20AM

Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

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09:30AM

Dr. Elaine Rodrigo

Chief Strategy & Insights Officer

Danone

Associated Talks:

09:30AM - Day 2

View How We Used a Robot to Solve a Very Human Problem

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How We Used a Robot to Solve a Very Human Problem

In recent years, consumer expressions of “health” and “nutrition” have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.

. Dr. Elaine Rodrigo, Chief Strategy & Insights Officer , Danone
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10:00AM

Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay?
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
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10:40AM

Morning Sponsor Presentation 4 – Day 2

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11:10AM

Networking Break

12:10PM

Janis Thomas

B2C Marketing Director

Deltatre

Associated Talks:

12:10PM - Day 1

View Marketing without Spending a Penny

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Marketing without Spending a Penny

  • With constant pressure to justify your marketing spend, how much time and effort do you spend on making the most of your own assets?
  • How do you drive revenue from your own digital media like your website and your social channels?
  • How do you optimise your website to maximise conversion?
. Janis Thomas, B2C Marketing Director , Deltatre
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12:40PM

Lunchtime Sponsor Presentation 5 – Day 2

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01:10PM

Liz Barnsdale

Managing Director

Accenture Digital

Associated Talks:

01:10PM - Day 1

View Accenture Interactive Keynote

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Accenture Interactive Keynote

. Liz Barnsdale, Managing Director, Accenture Digital
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01:30PM

Networking Lunch

02:30PM

Frederick Hickman

eCommerce & CX Manager

Expedia Group

Associated Talks:

02:30PM - Day 2

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Panel: Enhancing Customer Journeys: Digital, Data & Analytics

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • The importance of integrating different sources of data into campaigns
  • Taking your personalisation to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
. Frederick Hickman, eCommerce & CX Manager , Expedia Group
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03:10PM

Afternoon Sponsor Presentation 10 – Day 2

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03:25PM

Nick Wilsdon

SEO Lead - Global Channel Optimisation

Vodafone

Associated Talks:

03:25PM - Day 2

View How Should Brands Implement a SEO and Voice Strategy

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How Should Brands Implement a SEO and Voice Strategy

. Nick Wilsdon, SEO Lead - Global Channel Optimisation, Vodafone
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04:10PM

Close of Conference