Day 1

16 April 2018

Data, Disruptive Tech & UX | IBM Watson Marketing Sponsored Track

         

09:00AM

Chair’s Welcome & Opening Remarks

Oisin Lunny

Chief Evangelist

OpenMarket

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Moderator: . Oisin Lunny, Chief Evangelist, OpenMarket

09:10AM

The Power of your People – How Sage leveraged its colleagues to drive increased Social reach

Mark Abrami

Director Global Social Marketing

Sage

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  • The harsh reality of declining brand reach
  • Activating your greatest asset: how to build a meaningful employee advocacy program
  • The benefits to employees AND your brand
. Mark Abrami, Director Global Social Marketing, Sage

09:40AM

Keynote: Driving Innovation Through a Culture of Experimentation

  • Understand why and how global companies transformed into innovation-led businesses
  • See powerful case studies of the most innovative online experiments
  • Understand how management can foster a culture of experimentation
  • Learn from benchmarks on the most powerful examples of digital experimentation
. Hazjier Pourkhalkhali, Global Head of Strategy , Optimizely

10:10AM

Panel: Data Marketing Trends for 2018 & Beyond

Oisin Lunny

Chief Evangelist

OpenMarket

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Jackie Wilgar

Senior Vice-President, Marketing – International: UK, Europe, Asia & International Markets

Live Nation Entertainment

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Bartosz Baziński

Founder, Chief Operations Officer

SentiOne

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Elisabeth Rochman

Director of Innovation Strategy and Communications

Xerox

Associated Talks:

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  • What trends will stick and emerge into 2018 and beyond…
  • Customer experience vs Campaign optimisation
  • The GDPR – navigating the challenges and opportunities
  • How to translate Big Data into insights – Machine Learning and NLP
Moderator: . Oisin Lunny, Chief Evangelist, OpenMarket
. Jackie Wilgar, Senior Vice-President, Marketing – International: UK, Europe, Asia & International Markets, Live Nation Entertainment
. Bartosz Baziński, Founder, Chief Operations Officer, SentiOne
. Elisabeth Rochman, Director of Innovation Strategy and Communications , Xerox

10:50AM

Digital Transformation to Optimise the Customer Journey at Thomson Reuters

Gareth Tuppenney

Director, Site Strategy

Thomson Reuters

Associated Talks:

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. Gareth Tuppenney, Director, Site Strategy, Thomson Reuters

11:20AM

Networking Break

11:40AM

How to tap into the world’s largest focus group?

Joseph Rice

Data & Enterprise Solutions Lead

Twitter

Associated Talks:

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. Joseph Rice, Data & Enterprise Solutions Lead, Twitter

12:10PM

Keynote: Artificial Intelligence: Your Route to Better Consumer Insights

Tom Whitney

Regional VP, Solution Consultancy, EMEA & APAC

Crimson Hexagon

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Artificial Intelligence is not the future of marketing, or of consumer insights: it’s here right now.  This session will look at a few key AI technologies available to marketers, insights professionals, and others; from Text Analysis and NLP to Neural Networks and Machine Learning.

. Tom Whitney, Regional VP, Solution Consultancy, EMEA & APAC, Crimson Hexagon

12:40PM

Panel: Examining the Customer Journey; How Great UX Impacts ROI

Oisin Lunny

Chief Evangelist

OpenMarket

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Eoin Kenneally

Head of Ecommerce

Hermes

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Mike Morrison

Head of Ecommerce

Holiday Taxis

Associated Talks:

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  • Good UX is no longer a luxury – it’s a customer expectation
  • Gaining trust, brand recognition and retention
  • Understanding bounce-rate – where are you losing your customers?
  • Fix what you have, or start over?
Moderator: . Oisin Lunny, Chief Evangelist, OpenMarket
. Eoin Kenneally, Head of Ecommerce , Hermes
. Michael Boyle, Head of Digital, Manière De Voir
. Mike Morrison, Head of Ecommerce , Holiday Taxis

01:20PM

Networking Lunch

02:30PM

Alexa Skills for the Modern Marketer

Nick Wilsdon

SEO Lead - Global Channel Optimisation

Vodafone

Associated Talks:

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. Nick Wilsdon, SEO Lead - Global Channel Optimisation, Vodafone

03:00PM

Disruptive Future of Digital Marketing

Rajiv Dingra

Founder & CEO

WAT Consult

Associated Talks:

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  • How AI, AR, VR and IOT will impact the future of digital marketing
  • How Man vs Machine will create opportunities
  • How new jobs shall be created
. Rajiv Dingra, Founder & CEO, WAT Consult

03:15PM

Marketing ROI: Connecting the dots with data.

Fabio De Bernardi

Country and Sales Manager, UK

Adverity

Associated Talks:

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  • Marketing ROI and its challenges
  • Breaking down data silos
  • Prepare for a dynamic future
. Fabio De Bernardi, Country and Sales Manager, UK, Adverity

03:30PM

Retail in the Age of Discovery

Dion Magee

Head of Fashion UK

Facebook

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Today’s fastest growing retailers don’t wait for demand, they create it. This is because today’s consumers want brands to find them with products they didn’t even know they wanted, at the right time, through immersive experiences.

Facebook’s Dion Magee, Head of Fashion UK, shares new insights into one of the biggest trends in social commerce at the moment, discovery. She will share her view on how retailers can learn from disruptors leading the way through passive discovery, and demonstrate through real life examples what the next phase of social shopping looks like.

. Dion Magee, Head of Fashion UK, Facebook

04:00PM

Networking Break

04:30PM

Don’t just trust the data: how to use social analytics in modern marketing 

Marisa Thomas

Global Lead, Audience Developments, T Brand Studio International

The New York Times

Associated Talks:

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  • No guts no glory, why we can’t rely solely on data
  • Rethinking how we use social analytics
  • Keeping audiences engaged
  • The future potential of social analytics
. Marisa Thomas, Global Lead, Audience Developments, T Brand Studio International, The New York Times

05:00PM

Commanding Attention as a Marketer

Stephanie Kovach

Senior Industry Manager at Google, Ticketing & Entertainment Industry

Google

Associated Talks:

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  • Age of assistance breeding a new customer
  • Using intent targeting to drive better results
  • Must and have-tos for 2018
. Stephanie Kovach, Senior Industry Manager at Google, Ticketing & Entertainment Industry, Google

05:30PM

Networking Drinks & Close of Conference

Day 2

17 April 2018

Data, Disruptive Tech & UX | IBM Watson Marketing Sponsored Track

         

09:20AM

Chair’s Welcome & Opening Remarks

Rachel Aldighieri

Managing Director

DMA

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. Rachel Aldighieri, Managing Director, DMA

09:30AM

Artificial Intelligence – The Fetish of a Modern Marketer

Javier Diez-Aguirre

Vice President Corporate Marketing, CSR & Environment

Ricoh Europe

Associated Talks:

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illuma’s AI technology is a genuine game-changer. It allows us to move beyond generic audience segmentation based on historical data and behaviours, to targeting prospects based on our campaigns’ unique, real-time signals indicating a person is more likely to be interested in what we have to say. It’s a great way of making our budgets work harder and drives significant uplift in campaign performance and customer engagement.

 

. Javier Diez-Aguirre, Vice President Corporate Marketing, CSR & Environment, Ricoh Europe

10:00AM

Keynote: The Importance of Being Convenient

Richard Kelly

CEO

Adimo

Associated Talks:

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Working with the latest disruptive tech platforms is great, but the real successes in recent years have come from businesses offering the simplest and easiest path to purchase. From Uber to Deliveroo, companies that offer a frictionless experience have seen the greatest growth and adoption, so why isn’t convenience the number one topic on everyone’s lips?

 

. Richard Kelly, CEO, Adimo

10:30AM

Panel: The Future of Personalisation; The Rise of Dynamic Content and Customer Centricity

Cathy White

Founder & Director

CEW Communications

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  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • Harnessing the real-time measurement and placement tools to reduce cost
  • Providing a smoother customer journey
  • Enhanced product discovery through personalised, relevant recommendations
Moderator: . Cathy White, Founder & Director, CEW Communications
. Ger O’Meara, CEO & Co-Founder, Spirable
. Amanda Alampi, Social Media Strategist , Amnesty International USA
. Tamar Riley, Head of Growth Marketing, Refinery29 UK
. Hazjier Pourkhalkhali, Global Head of Strategy , Optimizely

11:10AM

Networking Break

11:50AM

The Importance of Optimisation for Conversion : How to Really Connect with Your Target Audience

Janis Thomas

Marketing Director

Birchbox UK

Associated Talks:

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. Janis Thomas, Marketing Director, Birchbox UK

12:20PM

Track Sponsor Keynote: Knowing a little about a lot is more than enough!

Martin Tavener

CTO

IBM Watson Customer Engagement

Associated Talks:

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In this session, Martin Tavener, CTO of IBM Watson Customer Engagement in the UK and Ireland, will take delegates on a journey that explores the changing ways in which retailers are tailoring the consumer’s experience now that consumers are becoming more and more reticent in sharing their personal data.
With reference to several independent studies and via live demonstrations, Martin will explain how some organisations are turning towards dark martech while others are adopting artificial intelligence to help tailor the consumers experience, based on knowing a little about a lot of individuals rather than a lot about each individual. Martin’s talk will show how retailers could turn the ‘art-of-the-possible’ into reality.

. Martin Tavener, CTO , IBM Watson Customer Engagement

12:50PM

Panel: Partnering to Drive Performance

Priya Kumar

Content & Social Media Consultant

Say It Right Consulting

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Whitney Bacon-Evans

Director & Co-Founder

M W Digital Consultancy

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Megan Bacon-Evans

Director & Co-Founder

M W Digital Consultancy

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Lauren Drew

Senior Marketing Manager - Subscriptions

FT Specialist

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Alessandra de Paula

Director of Channel Marketing for EMEA

Seagate Technology

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  • Effective partnerships to grow reach, awareness and drive income
  • Managing relationships with partners and influencers
  • How partners can echo the voice of the brand and reach new untapped audiences
  • Creating a cohesive storytelling approach
Moderator: . Priya Kumar, Content & Social Media Consultant, Say It Right Consulting
. Whitney Bacon-Evans, Director & Co-Founder , M W Digital Consultancy
. Megan Bacon-Evans, Director & Co-Founder, M W Digital Consultancy
. Lauren Drew, Senior Marketing Manager - Subscriptions , FT Specialist
. Alessandra de Paula, Director of Channel Marketing for EMEA, Seagate Technology

01:30PM

Networking Lunch

02:30PM

Future Proofing the Customer Journey at AO.com

Colin Steele

UX / Optimisation Manager

AO.com

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. Colin Steele, UX / Optimisation Manager , AO.com

03:00PM

Panel: Glimpses of the Future – How The Latest Technologies are Revolutionising Global Consumer Behaviours

Cathy White

Founder & Director

CEW Communications

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Steven Gutierrez

Digital Comms Team Manager

TFL

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Pauliina Jamsa

Global Senior Online Marketing Manager

Siemens

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Steve Millard

Head of Ecommerce & Digital

Arla Foods

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  • Discussing changes in people’s interactions with products, services and environments and how these will transform consumption of everyday products and experiences
  • Looking at latest technologies like VR, AR, chatbots, interactive video, 360 etc. and the impact of these on everything else
  • Reacting to consumers’ on demand lifestyles and what brands need to do to keep up with today’s ‘I want it now’ attitude
Moderator: . Cathy White, Founder & Director, CEW Communications
. Zanya Fahy, Global Strategy Director, Toaster
. Steven Gutierrez, Digital Comms Team Manager, TFL
. Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens
. Steve Millard, Head of Ecommerce & Digital, Arla Foods

03:40PM

Networking Break

04:00PM

How SEO and Social Media Aid Audience Development

Lukasz Zelezny

Director of Organic Performance

ZPG

Associated Talks:

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  • SEO techniques to grow audiences and increase ROI
  • Organically growing audiences
  • Effective social strategy to reach new audiences
. Lukasz Zelezny, Director of Organic Performance, ZPG

04:30PM

Marketing for Gen Z: The Amnesty International Case Study

Amanda Alampi

Social Media Strategist

Amnesty International USA

Associated Talks:

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Generation Z is changing the way brands interact with consumers. Organizations need to stop talking at Gen Z and instead, start talking with them. We will explore Amnesty International’s work with brands like Tumblr and Teen Vogue to engage younger audiences with content that they actually want and need. We’ll also see how their marketing work is different than the work they do with the Millennial Generation, their non-so-similar older siblings.

. Amanda Alampi, Social Media Strategist , Amnesty International USA

05:00PM

Close of Conference