Day 2 - 24 May 2019

Data & Disruptive Tech

09:20AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:30AM

Dr. Elaine Rodrigo

Chief Strategy & Insights Officer

Danone

Associated Talks:

09:30AM - Day 2

View How We Used a Robot to Solve a Very Human Problem

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How We Used a Robot to Solve a Very Human Problem

In recent years, consumer expressions of “health” and “nutrition” have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.

. Dr. Elaine Rodrigo, Chief Strategy & Insights Officer , Danone
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10:00AM

Kay Taylor

Global Innovation and Partnerships Manager

Mindshare

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Josh Sephton

Founder

Pritchatts Consulting Ltd

Associated Talks:

10:00AM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

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Tariq Maonah

Digital Product & Experience Lead

Legal & General

Associated Talks:

10:00AM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

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Pete Durant

Head of Social & Digital

Endemol Shine UK

Associated Talks:

10:00AM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

04:30PM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay?
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
Moderator: . Kay Taylor, Global Innovation and Partnerships Manager, Mindshare
. Josh Sephton, Founder, Pritchatts Consulting Ltd
. Tariq Maonah, Digital Product & Experience Lead, Legal & General
. Pete Durant, Head of Social & Digital , Endemol Shine UK
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10:40AM

James Humphrey

VP Sales, UK & Northern Europe

Brandwatch and Crimson Hexagon

Associated Talks:

10:40AM - Day 1

View From Social Monitoring to Consumer Intelligence: Turning Disparate Data Sources into Meaningful Insights

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From Social Monitoring to Consumer Intelligence: Turning Disparate Data Sources into Meaningful Insights

  • The changing social landscape
  • The future of consumer intelligence
  • From unstructured data to meaningful Insights

 

. James Humphrey, VP Sales, UK & Northern Europe, Brandwatch and Crimson Hexagon
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11:10AM

Networking Break

12:10PM

Janis Thomas

B2C Marketing Director

Deltatre

Associated Talks:

12:10PM - Day 1

View Marketing without Spending a Penny

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Marketing without Spending a Penny

  • With constant pressure to justify your marketing spend, how much time and effort do you spend on making the most of your own assets?
  • How do you drive revenue from your own digital media like your website and your social channels?
  • How do you optimise your website to maximise conversion?
. Janis Thomas, B2C Marketing Director , Deltatre
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12:40PM

Lukasz Zelezny

Director of Organic Performance

ZPG

Associated Talks:

12:40PM - Day 2

View The Butterfly Effect in SEO

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The Butterfly Effect in SEO

  • Find out which small and simple SEO changes can best improve traffic and revenue.
  • Focus on the latest tactics that immediately boost SEO performance
  • Learn how to efficiently use limited resources to receive the biggest benefits
  • Simply and without jargon
. Lukasz Zelezny, Director of Organic Performance , ZPG
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01:10PM

Elinor Hull 

Chief Operating Officer, Identity Services

Post Office

Associated Talks:

01:10PM - Day 1

View Embracing our Role as Digital Ethnographers

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Liz Barnsdale

Managing Director

Accenture Digital

Associated Talks:

01:10PM - Day 1

View Embracing our Role as Digital Ethnographers

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Embracing our Role as Digital Ethnographers

As brands increasingly need to speak to customers with a human voice, they need an understanding of behaviour in digital spaces. Analytics can unpack insight into behaviours, but this shouldn’t be the domain of data scientists alone. Psychologists, anthropologists and other behavioural experts can add crucial insight. As we become ‘digital ethnographers’, we have to find the right balance of understanding human behaviour to create successful digital products and services.

 

. Elinor Hull , Chief Operating Officer, Identity Services, Post Office
. Liz Barnsdale, Managing Director, Accenture Digital
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01:30PM

Networking Lunch

02:30PM

Tim Bond

Head of Insight

DMA

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Matt Dodd

Managing Director, Analytics, Media & Digital, UK & Ireland

Kantar

Associated Talks:

02:30PM - Day 2

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Anthony Osborn

Digital Analytics Manager

Intergence (Ex Dyson)

Associated Talks:

02:30PM - Day 2

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Panel: Enhancing Customer Journeys: Digital, Data & Analytics

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • The importance of integrating different sources of data into campaigns
  • Taking your personalisation to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
Moderator: . Tim Bond, Head of Insight, DMA
. Matt Dodd, Managing Director, Analytics, Media & Digital, UK & Ireland, Kantar
. Anthony Osborn, Digital Analytics Manager, Intergence (Ex Dyson)
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03:10PM

Chris Pitt

Head of Marketing

Vertical Leap

Associated Talks:

03:10PM - Day 2

View The Power of Recombinant Data in Marketing

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The Power of Recombinant Data in Marketing

During this session, Chris will be talking about the huge data challenges faced by search marketers when using so many different marketing tools and how recombinant data can offer marketers much greater insight and lead to significantly better returns.

You will learn:

  • The weaknesses of single marketing tools
  • How recombinant data produces insights that aren’t available through individual data sets
  • How algorithms can help you overcome these data challenges
. Chris Pitt, Head of Marketing , Vertical Leap
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03:25PM

Nick Wilsdon

SEO Lead - Global Channel Optimisation

Vodafone

Associated Talks:

03:25PM - Day 2

View How Should Brands Implement a SEO and Voice Strategy

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How Should Brands Implement a SEO and Voice Strategy

. Nick Wilsdon, SEO Lead - Global Channel Optimisation, Vodafone
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04:10PM

Close of Conference