Day 2 - 24 May 2019
Data & Disruptive Tech – Chair’s Welcome & Opening Remarks
Dr. Elaine Rodrigo
Chief Strategy & Insights Officer
09:30AM - Day 2
How We Used a Robot to Solve a Very Human Problem
In recent years, consumer expressions of “health” and “nutrition” have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.
Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing
- Which disruptive technologies which are passing fads or here to stay?
- How should marketers use disruptive technologies to enhance campaigns?
- The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
- How to integrate new tech to shape consumer experience & make purchases.
Morning Sponsor Presentation 4 – Day 2
B2C Marketing Director
12:10PM - Day 1
Marketing without Spending a Penny
- With constant pressure to justify your marketing spend, how much time and effort do you spend on making the most of your own assets?
- How do you drive revenue from your own digital media like your website and your social channels?
- How do you optimise your website to maximise conversion?
Lunchtime Sponsor Presentation 5 – Day 2
01:10PM - Day 1
Accenture Interactive Keynote
eCommerce & CX Manager
02:30PM - Day 2
Panel: Enhancing Customer Journeys: Digital, Data & Analytics
- Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
- The importance of integrating different sources of data into campaigns
- Taking your personalisation to the next level via customer data
- How to translate Big Data into insights
- Understanding predictive analytics & the importance of understanding your data
Afternoon Sponsor Presentation 10 – Day 2
SEO Lead - Global Channel Optimisation
03:25PM - Day 2