Day 1 - 23 June 2022

09:30AM

Presentation from Netbase Quid

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10:00AM

Panel: Future Proofing your Digital Strategy

  • The key strategies that marketers need to implement in 2022
  • The change we face in the next 6-months in consumer trends and how this will impact campaigns
  • Privacy-first policies and the impact on marketing & advertising
  • Reviewing the big picture in data landscape changes and how it evolves for the better
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10:40AM

Data & Insights Morning Partner Solo

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10:50AM

Networking Break

11:20AM

Data & Insights Mid-morning Partner Solo

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11:30AM

Marketing Automation: bringing data to the heart of your marketing strategy

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12:00PM

Data & Insights Lunchtime Partner Solo

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12:30PM

Being Data Driven in your Marketing Strategy

  • Best practices for your data-driven marketing strategy for 2022
  • Reviewing the opportunities of tapping into 1st party data
  • Understanding the importance of AI and Automation in your strategy
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01:00PM

Lunch & Networking Break

02:00PM

Panel with Adverity

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02:40PM

Presentation from SendinBlue

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03:10PM

Afternoon Networking Break

03:30PM

AI and insights to amplify your marketing strategy?

  • Explore how the latest artificial intelligence techniques can help marketers better understand how their customers might behave.
  • Why using AI incorrectly can cause problematic biases, create feedback loops and destroy value for brands
  • How most AI relies on spotting correlations, instead of understanding the causes of consumer behaviour
  • How new approaches in AI can deliver enormous benefits vs. the traditional methods
  • Common challenges that arise when adopting AI solutions and how to successfully integrate AI techniques into your organisation
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04:00PM

Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
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Day 2 - 24 June 2022

09:30AM

The Future of Marketing: Embracing Digital Change

  • How to create a successful marketing plan
  • How to market to different age groups
  • How to overcome common marketing barriers
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10:00AM

Fireside with Adverity

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10:30AM

Data & Insights Morning Partner Solo

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10:40AM

Morning Networking Break

11:00AM

Panel: Marketing Insights and Predictions – What’s to come in 2022

  • Overviewing latest technologies & how marketers should be using them this year
  • The challenges we face as marketers with data and insights. How should we prepare for the changes ahead?
  • Transformation of teams and how to lead your marketing strategy in 2022
  • The changes in consumer behaviour brands face in the post-pandemic era
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12:10PM

Performance Marketing in a Privacy-first World

  • What is Performance Marketing and why does it matter?
  • The role of data (including KPIs) in performance marketing
  • Changing B2C-landscape due to Privacy-first
  • Impact of Privacy Policies on the marketers
  • Adapting mindsets and managing expectations in collaboration with internal stakeholders (e.g. Management, Legal, IT etc.)

 

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12:40PM

Data & Insights Lunch Partner Solo

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12:50PM

Data & Insights Lunchtime Partner Solo

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01:00PM

Lunch & Networking Break

02:00PM

Data & Insights Afternoon Partner Solo

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02:30PM

Panel: Importance of Data, Insights and Analytics in 2022

  • Reviewing opportunities of integrating different sources of data into campaigns
  • Taking your personalisation to the next level via customer data
  • How to translate Big Data into insights
  • First-Party Data and Zero-Party Data where to start
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03:10PM

Improving and measuring page speed: challenges and opportunities

  • Setting the right expectation with the stakeholders
  • Create the right mindset
  • Focus on the right priorities
  • Discoveries and myths of page speed improvements

 

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