Day 1 - 21 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

08:50AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

12:10PM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair’s Welcome – Data & Insights – 21 June

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:00AM

The Future of Marketing: Embracing Digital Change

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09:30AM

Morning Partner Presentation – Day 1

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10:00AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

12:10PM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Dominic Cleall

Chief Digital Officer

Portland Communications

Associated Talks:

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Panel: Adapting an agile approach to your Digital Strategy

  • Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
  • The importance of being reactive to keep audiences engaged.
  • Empowering the team through experimentation and analytics to challenge market trends and enable growth.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Dominic Cleall, Chief Digital Officer, Portland Communications
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10:40AM

Mid-Morning Partner Presentation – Day 1

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10:50AM

Networking Break

11:20AM

Partner Presentation – Day 1

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11:30AM

Abhi Juneja

Vice President, Enterprise Digital & Data Solutions

American Express

Associated Talks:

11:30AM - Day 1

View Using data at the forefront of your marketing strategy

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

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Using data at the forefront of your marketing strategy

. Abhi Juneja, Vice President, Enterprise Digital & Data Solutions, American Express
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12:00PM

Midday Partner Presentation – Day 1

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12:30PM

Lauren Drew

Head of Marketing, Subscriptions

FT Specialist

Associated Talks:

12:30PM - Day 1

View Everything we learned from our customer data transformation

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Jess Richards

Marketing and Communications Manager, B2C Subscriptions

FT Specialist

Associated Talks:

12:30PM - Day 1

View Everything we learned from our customer data transformation

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Everything we learned from our customer data transformation

In this case study from the Financial Times, our speakers will share their journey of how they transitioned onto a new marketing and customer data platform. They will cover the data transformation, and how it revolutionised marketing capabilities at FT. – The importance of quality customer data– Targeting and segmentation of marketing messaging based on user profiles and behaviours– Engagement and retention techniques– Key KPIs for tracking and measuring success– Campaign case studies from Investors’ Chronicle

. Lauren Drew, Head of Marketing, Subscriptions, FT Specialist
. Jess Richards, Marketing and Communications Manager, B2C Subscriptions, FT Specialist
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01:00PM

Lunch & Networking Break

02:00PM

Panel: Power of data to achieve higher ROI through effective targeting

  • Knowing where to start in understanding data for effective target marketing.
  • Collecting intelligent data – knowing what data to action and how to make strategic decisions from these insights.
  • Current barriers in effective target marketing including data errors, stale data and internal data silos.
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02:40PM

Afternoon Partner Presentation – Day 1

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03:10PM

Afternoon Networking Break

03:30PM

AI and insights to amplify your marketing strategy?

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04:00PM

Panel: Exploring customer-centricity & data driven strategies

  • Turning insights into impact – democratising data to action insights which aids in the customer-centric approach to marketing.
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user.
  • How combining customer-centric and data driven approaches creates a sweet spot for optimised strategies.
  • Leveraging the advantages of having a customer-centric approach including the opportunity for continuous feedback driving improvements and building long-term relationships.
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Day 2 - 22 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

12:10PM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair’s Welcome – Data & Insights – 22 June

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Drive performance through personalisation

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10:00AM

Morning Partner Presentation – Day 2

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10:30AM

Mid-Morning Partner Presentation – Day 2

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10:40AM

Morning Networking Break

11:00AM

Lukasz Zelezny

Director

SEO.London

Associated Talks:

11:00AM - Day 2

View Leveraging data & insights throughout the customer journey

11:00AM - Day 2

View Panel: Building an insights-driven SEO strategy

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Leveraging data & insights throughout the customer journey

. Lukasz Zelezny, Director, SEO.London
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11:30AM

Partner Presentation – Day 2

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11:40AM

Partner Presentation – Day 2

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12:10PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

12:10PM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info

Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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01:00PM

Lunch & Networking Break

01:30PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

12:10PM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info

Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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