Day 1 - 21 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

08:50AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair’s Welcome – Data & Insights – 21 June

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:00AM

Maarten van den Outenaar

Head of Data (Chief Data Officer)

Royal Schiphol Group

Associated Talks:

09:00AM - Day 1

View The Spice Girl gap in Digital Transformation

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The Spice Girl gap in Digital Transformation

The big question in many already existing companies is: how do I make digital really a benefit for my company.

In this presentation Maarten will talk about how to get from ‘a belief that digital is the next big thing’ to ‘let everyone in the company do their work better with digital’. Topics covered are:

  • How to start a digital strategy
  • How to connect a digital strategy with your company strategy
  • How to set up the right governance and organizational structure

How to make sure your digital products are really used

. Maarten van den Outenaar, Head of Data (Chief Data Officer), Royal Schiphol Group
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09:30AM

Didrik Svendsen

CEO & Co-Founder

Tailify

Associated Talks:

09:30AM - Day 1

View Influencer marketing, powered by behavioural science

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Alan Gray

Senior Research Psychologist

Tailify

Associated Talks:

09:30AM - Day 1

View Influencer marketing, powered by behavioural science

11:50AM - Day 1

View Virtual: How to Increase Your Online Influence

12:00PM - Day 1

View The Psychologist’s Guide to Influencer Marketing

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Influencer marketing, powered by behavioural science

Led by influencer veteran and Forbes 30 Under 30, Didrik Svendsen, and Alan Gray, MSc (Oxon) CPsychol this session will give you tangible behavioural science insights to help you get the marketing results you deserve.

View Alan Gray, MSc (Oxon) CPsychol’s profilthissession will give you tangible behavioural science insights to help you get the marketing results you deserve.

. Didrik Svendsen, CEO & Co-Founder, Tailify
. Alan Gray, Senior Research Psychologist, Tailify
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10:00AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Fausto Artico

Global R&D Tech Head and Product Director of Innovation and Data Science

GSK

Associated Talks:

02:40PM - Day 1

View How to Adopt Digital Technologies to Improve Operations

03:30PM - Day 1

View Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Anna Henwood

CEO

Stickybeak

Associated Talks:

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Dominic Cleall

Chief Digital Officer

Portland Communications

Associated Talks:

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Panel: Adapting an agile approach to your Digital Strategy

  • Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
  • The importance of being reactive to keep audiences engaged.
  • Empowering the team through experimentation and analytics to challenge market trends and enable growth.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Fausto Artico, Global R&D Tech Head and Product Director of Innovation and Data Science, GSK
. Anna Henwood, CEO , Stickybeak
. Dominic Cleall, Chief Digital Officer, Portland Communications
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10:50AM

Networking Break

11:30AM

Abhi Juneja

Vice President, Enterprise Digital & Data Solutions

American Express

Associated Talks:

11:30AM - Day 1

View Using data at the forefront of your marketing strategy

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Using data at the forefront of your marketing strategy

. Abhi Juneja, Vice President, Enterprise Digital & Data Solutions, American Express
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12:00PM

William Hearn

Director of Sales

Brevo

Associated Talks:

12:00PM - Day 1

View How to leverage data to retain and accelerate client loyalty

02:40PM - Day 1

View Drive conversions and retention at low effort through email marketing and automation

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How to leverage data to retain and accelerate client loyalty

Discover how to retain your customers throughout their lifecycle by successfully developing long-lasting brand relationships! During this conference, you will understand the opportunities retention offers to grow your business in a more sustainable and future-proof way, using email, SMS, WhatsApp, chat, and sales tools to support your efforts to retain satisfied customers and reduce churn.

● Get a better understanding of how to assess your current retention strategy: data, figures, feedback, all of them help you evaluate where you are now so you can measure your progress.
● Deepen your knowledge on how to set up a communications plan for your existing customers, and how a complete CRM suite can help you support your retention efforts and reduce churn!
● Learn how to design powerful 360 campaigns that drive retention. We will provide you with some guiding principles and examples of effective campaigns from our very own clients.

. William Hearn, Director of Sales, Brevo
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12:30PM

Lauren Drew

Head of Marketing, Subscriptions

FT Specialist

Associated Talks:

12:30PM - Day 1

View Everything we learned from our customer data transformation

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Jess Richards

Senior Marketing Manager

FT Specialist

Associated Talks:

12:30PM - Day 1

View Everything we learned from our customer data transformation

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Everything we learned from our customer data transformation

In this case study from the Financial Times, our speakers will share their journey of how they transitioned onto a new marketing and customer data platform. They will cover the data transformation, and how it revolutionised marketing capabilities at FT. – The importance of quality customer data– Targeting and segmentation of marketing messaging based on user profiles and behaviours– Engagement and retention techniques– Key KPIs for tracking and measuring success– Campaign case studies from Investors’ Chronicle

. Lauren Drew, Head of Marketing, Subscriptions, FT Specialist
. Jess Richards, Senior Marketing Manager , FT Specialist
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01:00PM

Lunch & Networking Break

02:00PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Grace Zheng

eCommerce Analyst

Canon

Associated Talks:

02:00PM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Robin Caller

Founder and CEO

LEADSCALE

Associated Talks:

02:00PM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Daniel Saunders

Head of Performance Marketing

Evergreen Finance London Ltd

Associated Talks:

02:00PM - Day 1

View Panel: Power of data to achieve higher ROI through effective targeting

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Panel: Power of data to achieve higher ROI through effective targeting

  • Knowing where to start in understanding data for effective target marketing.
  • Collecting intelligent data – knowing what data to action and how to make strategic decisions from these insights.
  • Current barriers in effective target marketing including data errors, stale data and internal data silos.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Grace Zheng, eCommerce Analyst, Canon
. Robin Caller, Founder and CEO, LEADSCALE
. Daniel Saunders, Head of Performance Marketing, Evergreen Finance London Ltd
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02:40PM

Fausto Artico

Global R&D Tech Head and Product Director of Innovation and Data Science

GSK

Associated Talks:

02:40PM - Day 1

View How to Adopt Digital Technologies to Improve Operations

03:30PM - Day 1

View Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

View Full Info

How to Adopt Digital Technologies to Improve Operations

Synopsis: Thanks to digital technologies, you can optimize operations in ways that have been impossible before. But what are the challenges in doing so, and most importantly, what can you do to enable the adoption of such technologies more seamlessly and effortlessly? How can we design and execute plans that make it possible to leverage such technologies with minimal disruption to the existing ways of working? Why do digital initiatives often fail and what can you do to make them successful? In this keynote presentation, we answer these questions and provide practical advice to maximize the probability of success of your initiatives outside and inside your company.

. Fausto Artico, Global R&D Tech Head and Product Director of Innovation and Data Science, GSK
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03:10PM

Afternoon Networking Break

03:30PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Irina Raicu

AI Senior Product Manager / Creative Technologist

Microsoft

Associated Talks:

12:40PM - Day 2

View Leveraging the capabilities of Generative AI in creative industries

03:30PM - Day 1

View Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

View Full Info

Fausto Artico

Global R&D Tech Head and Product Director of Innovation and Data Science

GSK

Associated Talks:

02:40PM - Day 1

View How to Adopt Digital Technologies to Improve Operations

03:30PM - Day 1

View Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

View Full Info

Mayank Jain

Founder

Scalenut

Associated Talks:

03:30PM - Day 1

View Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

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Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

  • How Generative AI can leverage data to provide actionable insights for digital marketers
  • Applications for digital marketers to help generate new ideas and optimize campaigns
  • Real-life examples to blend data with AI to gain audience engagement and tailor brand communications
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Irina Raicu, AI Senior Product Manager / Creative Technologist, Microsoft
. Fausto Artico, Global R&D Tech Head and Product Director of Innovation and Data Science, GSK
. Mayank Jain, Founder , Scalenut
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Day 2 - 22 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info

Chair’s Welcome – Data & Insights – 22 June

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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10:00AM

Lukasz Zelezny

Director

SEO.London

Associated Talks:

10:00AM - Day 2

View Leveraging data & insights throughout the customer journey

11:00AM - Day 2

View Panel: Building an insights-driven SEO strategy

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Leveraging data & insights throughout the customer journey

. Lukasz Zelezny, Director, SEO.London
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10:30AM

Robert Parker

Robert Parker, UK Manager

BrightBid

Associated Talks:

10:30AM - Day 2

View AI and Automation: the key trends in Paid Search in 2023

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AI and Automation: the key trends in Paid Search in 2023

  • How AI and conversational search is changing the search playing field
  • How to win in this new world to help drive greater ROI from PPC
. Robert Parker, Robert Parker, UK Manager, BrightBid
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10:40AM

Morning Networking Break

11:30AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

In this half-day hands-on masterclass, you’ll spend time understanding what it means to develop clear goals by breaking down objectives into achievable sub-projects and ensuring each task counts for success towards those overall objectives. In this workshop, you’ll learn how to truly define your vision and values, and focus areas and how to break down objectives into projects and tasks that support your vision. We will answer questions like: What is a good KPI (Key Performance Indicators) to measure for your growing business/department? How do you measure alignment across the team and key stakeholders to increase growth success? How do you track your progress by developing valuable insight from your data?

 

Benefits of Attending Masterclass:

  • Higher Productivity – You’ll learn how to allocate resources more efficiently and effectively so you can do more in less time, giving you more time for yourself, your family, and all the other things you’re passionate about.
  • Better Results – You’ll get straightforward, practical guidance to boost your company’s performance across the board.
  • More Success – You’ll learn how to keep your key stakeholders happy and on board, which will lead to a better team, better revenue, and higher satisfaction across the board.
. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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01:00PM

Lunch & Networking Break

01:30PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info

Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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