Day 1 - 23 June 2022

This agenda is exclusive to attendees attending the Business Design Centre on 23-24 June

08:50AM

Jimmy Newson

Founder/CEO

Moving Forward Small Business

Associated Talks:

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair’s Welcome – Data & Insights – 23 June

. Jimmy Newson, Founder/CEO, Moving Forward Small Business
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09:00AM

Dr Geraint Evans

Executive Coach & Co-Author ‘Sustainable Marketing

Interim CMO Consultant

Associated Talks:

01:40PM - Day 1

View Virtual: Personal Branding in 2022 – How do you want to be seen online?

09:00AM - Day 1

View The key trends defining data & insight in 2022 – and beyond.

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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The key trends defining data & insight in 2022 – and beyond.

This opening session from writer, researcher and advisor Dr Geraint Evans is designed to be a primer on the key data and insight concepts your company needs to be working on right now to survive in the future. According to IDC, global spend on Big Data and analytics may reach $215.7 billion in 2021; what did your company invest?

This interactive session will go over key trends and important terms digital marketers need to be aware of:

  • The key technologies that marketers need to be implementing NOW.
  • Why data-based marketing automation is more important than ever in reaching consumers post pandemic.
  • Why investing in AI, data science and analytics is so crucial to growth.
  • Why the likes of Gartner are already taking about the Shift From ‘Big’ to small and wide data.
. Dr Geraint Evans, Executive Coach & Co-Author ‘Sustainable Marketing, Interim CMO Consultant
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09:30AM

Priyanka Valecha

Insights Delivery Manager

NetBase Quid

Associated Talks:

09:30AM - Day 1

View How to Discover Trends, Identify New Markets and Out Maneuver Competitors

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How to Discover Trends, Identify New Markets and Out Maneuver Competitors

When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. Learn best practices on how to identify trending topics of conversation, find emerging niche areas of the market, and identify which companies are already playing in those market areas.

Using a large beverage company who wanted to analyze trends in the Cannabis-infused beverage category as our example, you’ll learn how to:

  • Identify unmet market segments and consumer needs that may represent an opportunity for new products
  • Uncover what consumers are really interested in and distinguish between longer-term trends and fads
  • Gain competitive intelligence to perform additional research so that the company can find differentiators and track competitors over time
. Priyanka Valecha, Insights Delivery Manager, NetBase Quid
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10:00AM

Jimmy Newson

Founder/CEO

Moving Forward Small Business

Associated Talks:

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Joe Audley

Tech Solutions Lead

Google

Associated Talks:

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

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Abhi Juneja

VP Enterprise Digital & Analytics

American Express

Associated Talks:

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

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Panel: Future Proofing your Digital Strategy

  • The key strategies that marketers need to implement in 2022
  • The change we face in the next 6-months in consumer trends and how this will impact campaigns
  • Privacy-first policies and the impact on marketing & advertising
  • Reviewing the big picture in data landscape changes and how it evolves for the better
Moderator: . Jimmy Newson, Founder/CEO, Moving Forward Small Business
. Joe Audley, Tech Solutions Lead, Google
. Abhi Juneja, VP Enterprise Digital & Analytics , American Express
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10:40AM

Michael Coden

Head of Marketing

ProQuo AI

Associated Talks:

10:40AM - Day 1

View Brand Bondage Through Data: The Ties That Bind Consumers

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Brand Bondage Through Data: The Ties That Bind Consumers

Humans are built to bond. It’s an inherent part of our condition. But what is it that really binds humans together? Michael Coden, Head of Marketing at AI-Powered Brand Management Platform, ProQuo, will discuss how through the lens of neuroscience, human science and technology, we can deeply dissect the composite parts of a Relationship. He’ll also explain why relationships between two people are no different to the relationships between people and brands. Join this session to discover a framework for understanding your brand’s relationship with consumers, which 1,000s of marketers are using today to grow their brands with certainty

In just 10 minutes, you’ll take away:

  • A framework for understanding your brand’s relationship with consumers.
  • An action-plan for your brand to strengthen customer loyalty.
  • A process for optimizing your brand-to-consumer relationship, in real-time.
. Michael Coden, Head of Marketing, ProQuo AI
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10:50AM

Networking Break

11:30AM

Stephanie Pye

Lead Product Marketing Manager

Momentive

Associated Talks:

10:00AM - Day 1

View Virtual: Feedback is fuel: Using insights to supercharge your digital marketing strategy

11:30AM - Day 1

View Feedback is fuel: Using insights to supercharge your digital marketing strategy

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Feedback is fuel: Using insights to supercharge your digital marketing strategy

With an ever-shifting landscape and fierce competition, it has never been more important for digital marketers to have the data they need to make quick, informed decisions that drive engagement, effectively move customers through the funnel, and support brand growth.

During this session with Momentive, the maker of SurveyMonkey and GetFeedback, we’ll examine how you can use feedback to:

  • Go beyond clicks and conversion rates by using surveys to dig into how customers think and feel about your brand and competitors
  • Quickly pressure test ideas so you can prove to stakeholders why your idea is in fact, a great one
  • See what messages, creatives, and channels will resonate most with your target and drive purchase behavior and loyalty, and hit your KPIs
  • Understand how consumers interact with your brand online and establish a feedback loop to improve the digital experience

Confidently inform and measure marketing strategy throughout the funnel and customer journey

. Stephanie Pye, Lead Product Marketing Manager, Momentive
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12:00PM

Bridget Dalton

Director - Offer Development

Discover.ai (a Talkwalker company)

Associated Talks:

12:00PM - Day 1

View How brands innovate by combining social intelligence with cultural insight

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Sam Cookney

Solutions - Northern Europe

Talkwalker

Associated Talks:

12:00PM - Day 1

View How brands innovate by combining social intelligence with cultural insight

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How brands innovate by combining social intelligence with cultural insight

. Bridget Dalton, Director - Offer Development , Discover.ai (a Talkwalker company)
. Sam Cookney, Solutions - Northern Europe, Talkwalker
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01:00PM

Lunch & Networking Break

02:00PM

Jenny Stanley

Founder and Managing Director

Appetite Creative

Associated Talks:

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

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Dany El-Eid

Director, North America

Adverity

Associated Talks:

11:00AM - Day 2

View Panel: Marketing Insights and Predictions – What’s to come in 2022

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

View Full Info

Dr Geraint Evans

Executive Coach & Co-Author ‘Sustainable Marketing

Interim CMO Consultant

Associated Talks:

01:40PM - Day 1

View Virtual: Personal Branding in 2022 – How do you want to be seen online?

09:00AM - Day 1

View The key trends defining data & insight in 2022 – and beyond.

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

View Full Info

Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

So, you’ve implemented all the latest mar-tech but it doesn’t seem to have improved anything. You’ve spent a lot of time (and money) but where is the value? In this session, the panel will discuss where the fault lies – is it in the technology that promises so much or fails to deliver? Is it staff who lack the key skills required to make the most of the data revolution? Or is it with the company itself and the lack of the culture?

Key topics:

  • What problems can technology solve (and what problems can it not)?
  • What does a data-driven culture mean and why is it important?
  • Hire or upskill? What role do employees play in getting the most out of data?
. Jenny Stanley, Founder and Managing Director, Appetite Creative
. Dany El-Eid, Director, North America, Adverity
. Dr Geraint Evans, Executive Coach & Co-Author ‘Sustainable Marketing, Interim CMO Consultant
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02:40PM

William Hearn

Head of Sales

Sendinblue.

Associated Talks:

11:50AM - Day 1

View Virtual: Drive conversions and retention at low effort through email marketing and automation

02:40PM - Day 1

View Drive conversions and retention at low effort through email marketing and automation

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Drive conversions and retention at low effort through email marketing and automation

  • Getting a better understanding of how to assess your current digital strategy
  • Learning how email marketing and automation can benefit every stage of your client journey
  • Setting up a plan to improve conversion rates and support your retention efforts 
  • Designing powerful email campaigns and effective scenarios that convert

What will you learn?

Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort!

. William Hearn, Head of Sales, Sendinblue.
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03:10PM

Afternoon Networking Break

03:30PM

Gonzalo Garcia Villanueva

Global CMO

GfK

Associated Talks:

03:30PM - Day 1

View Striking the magic balance of Art and Science to deliver client centric marketing and campaigns

11:00AM - Day 1

View Rethinking the Role of the CMO

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Striking the magic balance of Art and Science to deliver client centric marketing and campaigns

. Gonzalo Garcia Villanueva, Global CMO, GfK
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04:00PM

Jimmy Newson

Founder/CEO

Moving Forward Small Business

Associated Talks:

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Emma Langridge

Head of Growth Marketing

Mint Velvet

Associated Talks:

04:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Anna Fenten

Marketing Director

Searcys

Associated Talks:

04:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Nikki Constantine

Director Strategic Marketing & Brand

AfterPay

Associated Talks:

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

04:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
Moderator: . Jimmy Newson, Founder/CEO, Moving Forward Small Business
. Emma Langridge, Head of Growth Marketing, Mint Velvet
. Anna Fenten, Marketing Director, Searcys
. Nikki Constantine, Director Strategic Marketing & Brand , AfterPay
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Day 2 - 24 June 2022

This agenda is exclusive to attendees attending the Business Design Centre on 23-24 June

09:20AM

Jimmy Newson

Founder/CEO

Moving Forward Small Business

Associated Talks:

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chair Welcome – Data & Insights – 24 June

. Jimmy Newson, Founder/CEO, Moving Forward Small Business
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09:30AM

James Poulter

Founder and CEO

Vixen Labs

Associated Talks:

09:30AM - Day 2

View Welcome To The MeetingVerse – How Web 3.0 is coming to eat the boardroom

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Welcome To The MeetingVerse – How Web 3.0 is coming to eat the boardroom

In this session we will look at the ever growing “metaverse” and help delegates understand what it is, and crucially, what it isn’t. Giving insights into how Web 3.0 Technology is going to change the way we work, meet, learn and develop and the expectations of the next generation of workers. As we emerge from the pandemic we will look at the impacts that COVID has had on our ways of working and where technology like AR, VR, NFTs and Voice tech could change our workplaces in the future.

. James Poulter, Founder and CEO, Vixen Labs
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10:00AM

Ronan Brady

Managing Director

Core

Associated Talks:

10:00AM - Day 2

View How can agencies ‘up their game’ in the data-driven era?

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Mitesh Lakhani

Director of Solutions Consulting

Adverity

Associated Talks:

10:00AM - Day 2

View How can agencies ‘up their game’ in the data-driven era?

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How can agencies ‘up their game’ in the data-driven era?

Data is the new lingua franca of marketing and not only are brands becoming more demanding when it comes to detailed data and analytics, they are also increasingly more data-savvy in their own right with many businesses moving this function in-house. So where does this leave agencies and how can they continue to provide the most amount of value to their clients?

Adverity’s Mitesh Lakhani speaks with Managing Director of Core IE, Ronan Brady, on how agencies can up their game when it comes to data.

Key topics:

  • How are client expectations around data changing – and what does this mean for agencies?
  • How can data be best used to innovate and deliver more value to clients?
  • What role does company culture play in becoming a more data-driven agency?
  • Hire or upskill? What role can employees play in all this?
  • If money were no object what would be your first move in the ad tech space?
. Ronan Brady, Managing Director , Core
. Mitesh Lakhani, Director of Solutions Consulting, Adverity
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10:30AM

Debbie Sarkar

AVP, Strategy

KiaBiz

Associated Talks:

12:20PM - Day 1

View Virtual: The significance of intent data in making your Sales & Marketing more effective

10:30AM - Day 2

View The significance of intent data in making your Sales & Marketing more effective

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Sanjay Hemwani

Founder & CEO

KiaBiz

Associated Talks:

12:20PM - Day 1

View Virtual: The significance of intent data in making your Sales & Marketing more effective

10:30AM - Day 2

View The significance of intent data in making your Sales & Marketing more effective

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The significance of intent data in making your Sales & Marketing more effective

  • Importance of data in the success of businesses in 2022
  • Insights around the significance of data in today’s world
  • How the pandemic made us use Intent Data?
  • What is Intent Data?
  • What were the problems we faced with AI extracted Intent Data?
  • How LeadsIntel was born
  • How is our data different?
  • Case study n how we add value to our customers- How we made Sales & Marketing more effective for our customers.

 

. Debbie Sarkar, AVP, Strategy, KiaBiz
. Sanjay Hemwani, Founder & CEO , KiaBiz
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10:40AM

Morning Networking Break

11:00AM

Jimmy Newson

Founder/CEO

Moving Forward Small Business

Associated Talks:

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info

Virginia Falcon

Head of Measurement & Analytics, Retail

Google

Associated Talks:

11:00AM - Day 2

View Panel: Marketing Insights and Predictions – What’s to come in 2022

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Helen Gunn

Head of Marketing

Trilitech

Associated Talks:

11:00AM - Day 2

View Panel: Marketing Insights and Predictions – What’s to come in 2022

View Full Info

Dany El-Eid

Director, North America

Adverity

Associated Talks:

11:00AM - Day 2

View Panel: Marketing Insights and Predictions – What’s to come in 2022

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

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Panel: Marketing Insights and Predictions – What’s to come in 2022

  • Overviewing latest technologies & how marketers should be using them this year
  • The challenges we face as marketers with data and insights. How should we prepare for the changes ahead?
  • Transformation of teams and how to lead your marketing strategy in 2022
  • The changes in consumer behaviour brands face in the post-pandemic era
Moderator: . Jimmy Newson, Founder/CEO, Moving Forward Small Business
. Virginia Falcon, Head of Measurement & Analytics, Retail, Google
. Helen Gunn, Head of Marketing, Trilitech
. Dany El-Eid, Director, North America, Adverity
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11:40AM

Paul Quigley

CEO

NewsWhip

Associated Talks:

11:40AM - Day 2

View From Ford to Old Navy: How brands are using real-time monitoring

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From Ford to Old Navy: How brands are using real-time monitoring

A cold weather front, public health misinformation, and “Tiger King” could not be more different types of emergencies and cultural phenomenons, but these fast-changing events demonstrate how brand campaigns evaluated through real-time media monitoring produce a wealth of measurable data that can change outcomes even within the course of a single day.

NewsWhip’s CEO Paul Quigley will describe three case studies on the advantages of using real-time media monitoring. We’ll demonstrate how to:

  • Quickly perceive situations that threaten company reputation
  • Use real-time data to understand critical moments, in context of all the news
  • Compare similar incidents to establish benchmarks of public vs. media interest
  • Predict the impact of an event while it’s unfolding
  • Persuade stakeholders to take action when it’s warranted
. Paul Quigley, CEO, NewsWhip
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12:10PM

Meg Thomas

Tech Lead, Google Marketing Platform

Google

Associated Talks:

12:10PM - Day 2

View Cookie-less future

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Cookie-less future

. Meg Thomas, Tech Lead, Google Marketing Platform, Google
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12:40PM

Rosie Bolam

Media Measurement, EMEA

Lucid

Associated Talks:

12:10PM - Day 2

View Virtual: Rethinking campaign measurement to adapt and disrupt

12:40PM - Day 2

View Rethinking campaign measurement to adapt and disrupt

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Rethinking campaign measurement to adapt and disrupt

Listening to and understanding your audience in the moment has never been more important. Access to real-time consumer insight can not only help brands keep a pulse on the changing attitudes of their target audiences but can also lead to better decision-making all around. Better yet, it’s transforming the way brand marketers execute and measure campaigns.

Join this session to hear how programmatic tech is moving beyond just the streamlined delivery of digital ads to truly revolutionize the way brands access and gather consumer insight, measure performance, and ultimately create campaigns that deliver a real impact.

 

Key Takeaways:

  1. Discuss the key considerations for better campaign measurement, including affording advertisers the increasingly crucial ability to optimise campaigns mid-flight and understand performance in real-time.
  2. Show how market research and brand lift studies specifically can be the answer to the brand lift measurement conundrum, demonstrating through partner and customer examples, when fully adopted and incorporated at the heart of the ad strategy.
  3. Unpack today’s challenges with measurement and discuss the core reasons as to why attitudinal measurement is critical to understanding impact and success
. Rosie Bolam, Media Measurement, EMEA, Lucid
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01:00PM

Lunch & Networking Break

02:00PM

John Campbell

Managing Director

Rabbit & Pork (part of TIPi Group)

Associated Talks:

02:00PM - Day 2

View Unlocking Opportunities for Brands Using Real Alexa Voice Searches

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Unlocking Opportunities for Brands Using Real Alexa Voice Searches

. John Campbell, Managing Director, Rabbit & Pork (part of TIPi Group)
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02:20PM

Chris Combemale

CEO, DMA UK & Co-Chair FEDMA

FEDMA

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Jed Mole

Chief Marketing Officer

Acxiom

Associated Talks:

02:20PM - Day 1

View FEDMA Fireside Chat : Global Data Privacy: What consumers really think

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FEDMA Fireside Chat : Global Data Privacy: What consumers really think

The use of personal data in data-driven marketing provides consumers with the opportunity to live better, consume better, and be more sustainable. But the emergence of privacy laws seeks to balance the customer’s right to privacy with the legitimate interests of companies wanting to serve them, a reality backed by strong data from the Global Data & Marketing Alliance’s (GDMA) latest research, which reveals that over half of surveyed consumers (53%), across 16 countries, agree that the exchange of personal information is essential for the smooth running of modern society. This outcome is one of many, which our panel will delve deeper into, showing a notable decline in levels of online privacy concern, alongside rising public awareness and acceptance of the role data exchange has in the digital ecosystem. Building on these results, we will explore the interconnection between data marketing, consumer trust and privacy regulatory requirements, as well as GDMA’s 7 Global Privacy Principles, which establish a unique framework to ensure organisations across the globe value privacy based on consumer trust through serving each individual with fairness, transparency and respect for privacy.

Moderator: . Chris Combemale, CEO, DMA UK & Co-Chair FEDMA, FEDMA
. Jed Mole, Chief Marketing Officer, Acxiom
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03:00PM

Jimmy Newson

Founder/CEO

Moving Forward Small Business

Associated Talks:

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info

Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

. Jimmy Newson, Founder/CEO, Moving Forward Small Business
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