Day 1 - 2 June 2021

09:30AM

Chris Liversidge

Founder & CEO

QueryClick

Associated Talks:

09:30AM - Day 1

View Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution

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Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution

Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.

Join QueryClick CEO & Founder, Chris Liversidge, as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:

  • How the removal of third-party cookies will impact marketers
  • Why first-party data is the key to successful attribution
  • How to unbundle siloed data within Google and Facebook to boost ROI
. Chris Liversidge, Founder & CEO, QueryClick
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10:00AM

Ambika Zutshi

Sr. Digital Performance Marketing, Content Marketing & Data Analytics

HUGO BOSS

Associated Talks:

10:00AM - Day 1

View Performance Marketing in a Privacy-first World

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Performance Marketing in a Privacy-first World

  • What is Performance Marketing and why does it matter?
  • The role of data (including KPIs) in performance marketing
  • Changing B2C-landscape due to Privacy-first
  • Impact of Privacy Policies on the marketers
  • Adapting mindsets and managing expectations in collaboration with internal stakeholders (e.g. Management, Legal, IT etc.)

 

. Ambika Zutshi, Sr. Digital Performance Marketing, Content Marketing & Data Analytics, HUGO BOSS
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11:50AM

Zac Faruque

Offering Analyst

OneTrust PreferenceChoice

Associated Talks:

11:50AM - Day 1

View First-Party Data: Why it’s Critical to Marketer’s 2021 Strategy

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First-Party Data: Why it’s Critical to Marketer’s 2021 Strategy

In a world where consumers expect privacy, marketers are tasked with building trust while delivering a personalized experience. As they face the removal of third-party cookies, this challenge grows.

If data from third-party cookies can be replaced with first-party data sources—data directly from customers—then marketers can provide personalized experiences, so customers feel more deeply connected and loyal to a brand.

The move from third-party cookies to first-party data presents marketers the opportunities to:

1 – Build more transparent relationships about data usage with your customers
2 – Produce better, more personalized content and advertising for your audiences F

. Zac Faruque, Offering Analyst, OneTrust PreferenceChoice
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12:10PM

Emma Munday Alvarado

Digital Marketing Manager

Airbus Services

Associated Talks:

12:10PM - Day 1

View Data to decisions: Our journey towards real-time brand health monitoring

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Mark Crompton

Head of Digital, Event & Content Marketing Strategy

Airbus Services

Associated Talks:

12:10PM - Day 1

View Data to decisions: Our journey towards real-time brand health monitoring

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Data to decisions: Our journey towards real-time brand health monitoring

  • Transforming decision making through real-time brand health monitoring
  • Getting ahead of the story is the strategy
  • Developing a qualitative content strategy from real-time data, (partnership with Meltwater & Tickr)
  • Taking action from data and influencing an always-on audience
. Emma Munday Alvarado, Digital Marketing Manager, Airbus Services
. Mark Crompton, Head of Digital, Event & Content Marketing Strategy, Airbus Services
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12:30PM

Rochita Dua

Senior International Growth Consultant

Google

Associated Talks:

12:30PM - Day 1

View Data driven Global Expansion

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Data driven Global Expansion

This session will deep dive into using data and insights in 3 core segments to help enhance your marketing campaigns:

    • The situation analysis
    • Opportunity identification
    • Localize the opportunity
. Rochita Dua, Senior International Growth Consultant, Google
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Day 2 - 3 June 2021

11:20AM

Lauren Powell

Analytics & Social Listening Lead, Creators League Studio

PepsiCo

Associated Talks:

11:20AM - Day 2

View Using the power of social listening to fuel brand insights

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Using the power of social listening to fuel brand insights

. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio , PepsiCo
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12:00PM

Konrad Shek

Director of Policy Research

Advertising Association

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Ionel Naftanaila

Programme Development Director

EDAA

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

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Robin de Wouters

Communication and Commercial Manager

FEDMA

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

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Rachel Barber-Mack

Director

Media Smart UK

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

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OnDemand Panel: Is consumer education pivotal for the future of online advertising?

2020 was a pivotal year for mankind. Behaviours changed, attitudes changed, and while stuck at home, people flocked online. Online advertising is heading into rough legislative waters with e-privacy, DSA, and DMA looming on the horizon. Ad-blocking remains high amongst consumers. To navigate this, could we look more towards educating end-users, particularly those who are young enough now to shape the landscape later?

In this session you will learn:

  • What are some of the regulatory developments in the near future that could impact current business models
  • What are some of the current perceptions among users when it comes to online advertising
  • Why the younger generation could be key to shaping future perceptions and changing the narrative
  • What are some of the tools that users have at their disposal to tailor their online experiences
  • How education initiatives can raise awareness about legitimate practices in the ecosystem and provide users with more control
Moderator: . Konrad Shek, Director of Policy Research, Advertising Association
. Ionel Naftanaila, Programme Development Director, EDAA
. Robin de Wouters, Communication and Commercial Manager, FEDMA
. Rachel Barber-Mack, Director, Media Smart UK
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01:00PM

Christoffer Berg

Head of SEO

EF Education First

Associated Talks:

01:00PM - Day 2

View Core Web Vitals: The new SEO ranking factor

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Core Web Vitals: The new SEO ranking factor

  • What are the CWV and how will they change organic search?
  • How can digital marketers benchmark their sites’ page experience performance?
  • Which steps can be taken to prepare for the Google ranking algorithm update in June?
. Christoffer Berg, Head of SEO , EF Education First
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