Day 1 - 2 June 2021

09:00AM

Sharon Lee Thony

Founder and Principal

SLT Consulting

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Kassie Phillips

Head of Client Strategy

SLT Consulting

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Future Proofing your Digital Strategy

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Yenan Wang

Influencer Marketing Lead

BCW Global

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Future Proofing your Digital Strategy

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Alastair Sibley

Digital Director

BCW London

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Future Proofing your Digital Strategy

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Quaison Carter

Managing Director

Built Within

Associated Talks:

09:00AM - Day 1

View OnDemand Panel: Future Proofing your Digital Strategy

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OnDemand Panel: Future Proofing your Digital Strategy

 

  • The key strategies that marketers need to implement in 2021
  • The change we face in the next 6-months in consumer trends and how this will impact campaigns
  • Exploring the importance of Omni-Channel strategy
  • The Cookie-less World how to be ready for the change
Moderator: . Sharon Lee Thony, Founder and Principal , SLT Consulting
. Kassie Phillips, Head of Client Strategy, SLT Consulting
. Yenan Wang, Influencer Marketing Lead, BCW Global
. Alastair Sibley, Digital Director, BCW London
. Quaison Carter, Managing Director , Built Within
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09:30AM

Chris Liversidge

Founder & CEO

QueryClick

Associated Talks:

09:30AM - Day 1

View Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution

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Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution

Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.

Join QueryClick CEO & Founder, Chris Liversidge, as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:

  • How the removal of third-party cookies will impact marketers
  • Why first-party data is the key to successful attribution
  • How to unbundle siloed data within Google and Facebook to boost ROI
. Chris Liversidge, Founder & CEO, QueryClick
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10:00AM

Ambika Zutshi

Sr. Digital Performance Marketing, Content Marketing & Data Analytics

HUGO BOSS

Associated Talks:

10:00AM - Day 1

View Performance Marketing in a Privacy-first World

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Performance Marketing in a Privacy-first World

  • What is Performance Marketing and why does it matter?
  • The role of data (including KPIs) in performance marketing
  • Changing B2C-landscape due to Privacy-first
  • Impact of Privacy Policies on the marketers
  • Adapting mindsets and managing expectations in collaboration with internal stakeholders (e.g. Management, Legal, IT etc.)

 

. Ambika Zutshi, Sr. Digital Performance Marketing, Content Marketing & Data Analytics, HUGO BOSS
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11:50AM

Zac Faruque

Offering Analyst

OneTrust PreferenceChoice

Associated Talks:

11:50AM - Day 1

View First-Party Data: Why it’s Critical to Marketer’s 2021 Strategy

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First-Party Data: Why it’s Critical to Marketer’s 2021 Strategy

In a world where consumers expect privacy, marketers are tasked with building trust while delivering a personalized experience. As they face the removal of third-party cookies, this challenge grows.

If data from third-party cookies can be replaced with first-party data sources—data directly from customers—then marketers can provide personalized experiences, so customers feel more deeply connected and loyal to a brand.

The move from third-party cookies to first-party data presents marketers the opportunities to:

1 – Build more transparent relationships about data usage with your customers
2 – Produce better, more personalized content and advertising for your audiences F

. Zac Faruque, Offering Analyst, OneTrust PreferenceChoice
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12:10PM

Emma Munday Alvarado

Digital Marketing Manager

Airbus Services

Associated Talks:

12:10PM - Day 1

View Data to decisions: Our journey towards real-time brand health monitoring

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Mark Crompton

Head of Digital, Event & Content Marketing Strategy

Airbus Services

Associated Talks:

12:10PM - Day 1

View Data to decisions: Our journey towards real-time brand health monitoring

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Data to decisions: Our journey towards real-time brand health monitoring

  • Transforming decision making through real-time brand health monitoring
  • Getting ahead of the story is the strategy
  • Developing a qualitative content strategy from real-time data, (partnership with Meltwater & Tickr)
  • Taking action from data and influencing an always-on audience
. Emma Munday Alvarado, Digital Marketing Manager, Airbus Services
. Mark Crompton, Head of Digital, Event & Content Marketing Strategy, Airbus Services
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12:30PM

Rochita Dua

Senior International Growth Consultant

Google

Associated Talks:

12:30PM - Day 1

View Data driven Global Expansion

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Data driven Global Expansion

This session will deep dive into using data and insights in 3 core segments to help enhance your marketing campaigns:

    • The situation analysis
    • Opportunity identification
    • Localize the opportunity
. Rochita Dua, Senior International Growth Consultant, Google
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12:50PM

Josh Muncke

Director of Consumer

Faculty

Associated Talks:

12:50PM - Day 1

View Why isn’t AI delivering for marketers?

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Why isn’t AI delivering for marketers?

After a decade of heavy investment, many brands are finding that AI solutions for marketing suffer from all the weaknesses of its predecessors: short-term gains that don’t turn into long-term growth. Over-targeting of some customers. Under-targeting of others.

Your customers aren’t robots. But most artificial intelligence tools treat them like they are. They assume that people always follow the same patterns of behaviour: if I bought something this time last year, I’m definitely going to buy it again this year.

In this talk, Josh Muncke, Director of Consumer at Faculty (an AI specialist technology company) will show how the latest artificial intelligence techniques can help marketers better understand how their customers might behave. He’ll discuss and illustrate with examples:

  • Why using AI incorrectly can cause problematic biases, create feedback loops and destroy value for brands
  • How most AI relies on spotting correlations, instead of understanding the causes of consumer behaviour
  • How new approaches in AI can deliver enormous benefits vs. the traditional methods
  • Common challenges that arise when adopting AI solutions and how to successfully integrate AI techniques into your organisation
. Josh Muncke, Director of Consumer, Faculty
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Day 2 - 3 June 2021

09:00AM

Federico Rebeschini

Global head of SEO

Luxottica

Associated Talks:

09:00AM - Day 1

View Improving and measuring page speed: challenges and opportunities

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Improving and measuring page speed: challenges and opportunities

  • Setting the right expectation with the stakeholders
  • Create the right mindset
  • Focus on the right priorities
  • Discoveries and myths of page speed improvements

 

. Federico Rebeschini, Global head of SEO, Luxottica
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10:00AM

Heidi Bullock

CMO

Tealium

Associated Talks:

10:00AM - Day 2

View Personalised Advertising in a Privacy-Conscious World: Fireside Chat with Tealium and Facebook

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Christine Warner

VP Global Partnership Management and Business Development

Facebook

Associated Talks:

10:00AM - Day 2

View Personalised Advertising in a Privacy-Conscious World: Fireside Chat with Tealium and Facebook

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Personalised Advertising in a Privacy-Conscious World: Fireside Chat with Tealium and Facebook

Personalisation and privacy are often presented as two concepts at odds with one another when it comes to digital advertising, but that shouldn’t be the case. With the right solutions and partners, people can see content that is more relevant and meaningful to them, and brands can reach the consumers who are more likely to take the actions they care about – all without compromising privacy.

 

Join Heidi Bullock, CMO of Tealium, and Christine Warner, VP Global Partnership Management and Business Development at Facebook, who will explore the next phase of this movement in marketing – one that looks to preserve valuable personalized experiences and people’s privacy. This session will cover:

  • How the industry is involving to meet people’s expectations around privacy
  • What businesses like Tealium are doing to provide customers with the relevant experiences they love while supporting efforts to give users appropriate data transparency and control
. Heidi Bullock, CMO, Tealium
. Christine Warner, VP Global Partnership Management and Business Development, Facebook
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12:00PM

Konrad Shek

Director of Policy Research

Advertising Association

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Ionel Naftanaila

Programme Development Director

EDAA

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

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Robin de Wouters

Communication and Commercial Manager

FEDMA

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

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Rachel Barber-Mack

Director

Media Smart UK

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

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OnDemand Panel: Is consumer education pivotal for the future of online advertising?

2020 was a pivotal year for mankind. Behaviours changed, attitudes changed, and while stuck at home, people flocked online. Online advertising is heading into rough legislative waters with e-privacy, DSA, and DMA looming on the horizon. Ad-blocking remains high amongst consumers. To navigate this, could we look more towards educating end-users, particularly those who are young enough now to shape the landscape later?

In this session you will learn:

  • What are some of the regulatory developments in the near future that could impact current business models
  • What are some of the current perceptions among users when it comes to online advertising
  • Why the younger generation could be key to shaping future perceptions and changing the narrative
  • What are some of the tools that users have at their disposal to tailor their online experiences
  • How education initiatives can raise awareness about legitimate practices in the ecosystem and provide users with more control
Moderator: . Konrad Shek, Director of Policy Research, Advertising Association
. Ionel Naftanaila, Programme Development Director, EDAA
. Robin de Wouters, Communication and Commercial Manager, FEDMA
. Rachel Barber-Mack, Director, Media Smart UK
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01:00PM

Christoffer Berg

Head of SEO

EF Education First

Associated Talks:

01:00PM - Day 2

View Core Web Vitals: The new SEO ranking factor

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Core Web Vitals: The new SEO ranking factor

  • What are the CWV and how will they change organic search?
  • How can digital marketers benchmark their sites’ page experience performance?
  • Which steps can be taken to prepare for the Google ranking algorithm update in June?
. Christoffer Berg, Head of SEO , EF Education First
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