Data & Insights

The big question in many already existing companies is: how do I make digital really a benefit for my company.

In this presentation Maarten will talk about how to get from ‘a belief that digital is the next big thing’ to ‘let everyone in the company do their work better with digital’. Topics covered are:

• How to start a digital strategy
• How to connect a digital strategy with your company strategy
• How to set up the right governance and organizational structure

How to make sure your digital products are really used

Led by influencer veteran and Forbes 30 Under 30, Didrik Svendsen, and Alan Gray, MSc (Oxon) CPsychol this session will give you tangible behavioural science insights to help you get the marketing results you deserve.

View Alan Gray, MSc (Oxon) CPsychol’s profilthissession will give you tangible behavioural science insights to help you get the marketing results you deserve.

• Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
• The importance of being reactive to keep audiences engaged.
• Empowering the team through experimentation and analytics to challenge market trends and enable growth.

Discover how to retain your customers throughout their lifecycle by successfully developing long-lasting brand relationships! During this conference, you will understand the opportunities retention offers to grow your business in a more sustainable and future-proof way, using email, SMS, WhatsApp, chat, and sales tools to support your efforts to retain satisfied customers and reduce churn.

● Get a better understanding of how to assess your current retention strategy: data, figures, feedback, all of them help you evaluate where you are now so you can measure your progress.
● Deepen your knowledge on how to set up a communications plan for your existing customers, and how a complete CRM suite can help you support your retention efforts and reduce churn!
● Learn how to design powerful 360 campaigns that drive retention. We will provide you with some guiding principles and examples of effective campaigns from our very own clients.

In this case study from the Financial Times, our speakers will share their journey of how they transitioned onto a new marketing and customer data platform. They will cover the data transformation, and how it revolutionised marketing capabilities at FT. 

– The importance of quality customer data
– Targeting and segmentation of marketing messaging based on user profiles and behaviours
– Engagement and retention techniques
– Key KPIs for tracking and measuring success
– Campaign case studies from Investors’ Chronicle

• Knowing where to start in understanding data for effective target marketing.
• Collecting intelligent data – knowing what data to action and how to make strategic decisions from these insights.
• Current barriers in effective target marketing including data errors, stale data and internal data silos.

Synopsis: Thanks to digital technologies, you can optimize operations in ways that have been impossible before. But what are the challenges in doing so, and most importantly, what can you do to enable the adoption of such technologies more seamlessly and effortlessly? How can we design and execute plans that make it possible to leverage such technologies with minimal disruption to the existing ways of working? Why do digital initiatives often fail and what can you do to make them successful? In this keynote presentation, we answer these questions and provide practical advice to maximize the probability of success of your initiatives outside and inside your company.

• How Generative AI can leverage data to provide actionable insights for digital marketers
• Applications for digital marketers to help generate new ideas and optimize campaigns
• Real-life examples to blend data with AI to gain audience engagement and tailor brand communications

• How AI and conversational search is changing the search playing field
• How to win in this new world to help drive greater ROI from PPC

In this half-day hands-on masterclass, you’ll spend time understanding what it means to develop clear goals by breaking down objectives into achievable sub-projects and ensuring each task counts for success towards those overall objectives. In this workshop, you’ll learn how to truly define your vision and values, and focus areas and how to break down objectives into projects and tasks that support your vision. We will answer questions like: What is a good KPI (Key Performance Indicators) to measure for your growing business/department? How do you measure alignment across the team and key stakeholders to increase growth success? How do you track your progress by developing valuable insight from your data?

Benefits of Attending Masterclass:

• Higher Productivity – You’ll learn how to allocate resources more efficiently and effectively so you can do more in less time, giving you more time for yourself, your family, and all the other things you’re passionate about.
• Better Results – You’ll get straightforward, practical guidance to boost your company’s performance across the board.
• More Success – You’ll learn how to keep your key stakeholders happy and on board, which will lead to a better team, better revenue, and higher satisfaction across the board.