Day 2 - 26 June 2024

09:20AM

Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Brand & Communication Stratergy

02:30PM - Day 1

View Panel: Diversifying your content strategy

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Chair’s Welcome – Digital Brand & Communication Stratergy

. Bee Patel, Global Director Brand & Communications, AlphaSights
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09:30AM

Stefan Vermeul

Head of Gaming Marketing Northwest Europe

HP

Associated Talks:

09:30AM - Day 2

View Brand Marketing: Striving forward with integrity and transparency

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Brand Marketing: Striving forward with integrity and transparency

. Stefan Vermeul, Head of Gaming Marketing Northwest Europe, HP
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10:00AM

Morning Partner Solo – Digital Brand & Communication Strategy

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10:30AM

Mid-Morning Partner Solo – Digital Brand & Communication Strategy

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10:45AM

Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Brand & Communication Stratergy

02:30PM - Day 1

View Panel: Diversifying your content strategy

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Holly McKinlay

Director of Strategic Communications & Brand

WWF-UK

Associated Talks:

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

05:20PM - Day 1

View Growing your audience

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Panel: Using comms as a competitive advantage in 2024

  • Current challenges that comms teams are facing today
  • Why comms is more valuable now than ever for businesses
  • How to power your communications strategy at the board level 
Moderator: . Bee Patel, Global Director Brand & Communications, AlphaSights
. Holly McKinlay, Director of Strategic Communications & Brand, WWF-UK
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11:25AM

Morning Networking Break

12:00PM

Oana Leonte

Marketing Director Accessories & Licensing

PUMA Group

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

12:00PM - Day 2

View Buliding an authentic and impactful brand

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Buliding an authentic and impactful brand

. Oana Leonte, Marketing Director Accessories & Licensing , PUMA Group
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12:30PM

Lunchtime Partner Solo – Digital Brand & Communication Strategy

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01:00PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Digital Brand & Communication Strategy

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02:15PM

Gareth Turner

Founder

Big Black Door

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

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Vittorio Boccanera

Senior Growth Manager

Monzo Bank

Associated Talks:

02:15PM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

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Alexandra Illiashova

Head of Media, Digital & Ecommerce

Danone Belgium

Associated Talks:

09:30AM - Day 2

View The value of creating and maintaining a Direct to Consumer webshop

02:15PM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

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Kerry Thorpe

Head of Communications

Ben & Jerry's

Associated Talks:

02:15PM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

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Janis Thomas

Managing Director

Look Fabulous Forever

Associated Talks:

02:15PM - Day 1

View Panel: Building a successful Full-Funnel Marketing Strategy

05:10PM - Day 1

View Aspiring to be a MD

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Panel: Building a successful Full-Funnel Marketing Strategy

  •  Exploring the power of implementing a full-funnel marketing strategy
  • Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
  • Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
  • How does the change in strategy impact your reach of message, insights and conversion of purchases 
Moderator: . Gareth Turner, Founder, Big Black Door
. Vittorio Boccanera, Senior Growth Manager , Monzo Bank
. Alexandra Illiashova, Head of Media, Digital & Ecommerce, Danone Belgium
. Kerry Thorpe, Head of Communications, Ben & Jerry's
. Janis Thomas, Managing Director , Look Fabulous Forever
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03:30PM

Gareth Turner

Founder

Big Black Door

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

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Fireside Chat: How to manage marketing agencies and the pitching process

 An intimate chat from agencies and brand leaders of the challenges and opportunities in finding the right agency and enhancing your marketing. Deeping diving into

  • Selection criteria for agencies
  • The goals you seek and budget considerations
  • How to achieve the best pitch from agencies – the importance of the brief
  • Insights in making the right decision and feedback 
. Gareth Turner, Founder, Big Black Door
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04:00PM

Chris Wood

Global Head of B2B Marketing Strategy Customer Segments

HSBC

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

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Irem Alp Mainwaring

European Head of Brand and Portfolio

innocent drinks

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

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Lucy Merritt

Head of Communications & Marketing

SES Water

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

View Full Info

Oana Leonte

Marketing Director Accessories & Licensing

PUMA Group

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

12:00PM - Day 2

View Buliding an authentic and impactful brand

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Panel: A Purpose-Driven Marketing Strategy

  • Exploring the true meaning of Marketing with purpose and the impact on your brand strategy
  • Understanding how consumers have changed and why it creates a deeper brand trust
  • How to develop brand loyalty through sustainability, responsibility, values and inclusion
. Chris Wood, Global Head of B2B Marketing Strategy Customer Segments, HSBC
. Irem Alp Mainwaring, European Head of Brand and Portfolio, innocent drinks
. Lucy Merritt, Head of Communications & Marketing, SES Water
. Oana Leonte, Marketing Director Accessories & Licensing , PUMA Group
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