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Day 2 - 26 June 2024

Featuring topics including:

Full funnel marketing strategies, ethical marketing, communications strategies, brand responsibility, creativity and culture in marketing, authentic brand strategies, agency pitch awareness, advocacy, social diversity & inclusion.

09:20AM

Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Brand & Communication Strategy

02:00PM - Day 1

View Panel: Diversifying your content strategy

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Chair’s Welcome – Digital Brand & Communication Strategy

. Bee Patel, Global Director Brand & Communications, AlphaSights
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09:30AM

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

09:30AM - Day 2

View Brand & Demand Marketing: 5 key principles to growth

03:30PM - Day 1

View Building your executive presence on LinkedIn

02:00PM - Day 1

View Panel: Driving engagement with video-based content

02:00PM - Day 2

View What I didn’t know about LinkedIn: 5 questions we should all be asking

03:10PM - Day 2

View Evolution of shopper marketing: Rethinking the approach to retail

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

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Brand & Demand Marketing: 5 key principles to growth

While most digital marketers already see the value of demand marketing and therefore invest heavily in those types of initiatives, there is a need for greater recognition of brand marketing’s value. Amrita will share research the key principles of marketing growth, underscoring the need for a balanced brand to demand marketing strategy.

 

. Amrita Lal, Senior Client Solutions Manager, LinkedIn
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10:00AM

Valentina Fillette

Customer Success Manager

Frontify

Associated Talks:

10:00AM - Day 2

View Panel: Building the backbone of your brand

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James Sandbrook

Co-founder

The Marketing Meetup

Associated Talks:

10:00AM - Day 2

View Panel: Building the backbone of your brand

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Tia McPhee

Global Brand & Partnerships Director

Financial Times

Associated Talks:

10:00AM - Day 2

View Panel: Building the backbone of your brand

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Panel: Building the backbone of your brand

An effective brand infrastructure becomes the backbone of your brand. It can help to balance governance and flexibility to create sustainable growth. Without a strong framework, stakeholders work in silos, assets are scattered, and creativity is stifled.

In this session, Valentina Fillette (Frontify), Tia McPhee (Financial Times) and James Sandbrook (The Marketing Meetup) talk about the strategies to build a solid brand framework.

    • Balancing creativity and consistency using future-forward tools
    • Transforming employees into brand champions
    • Measuring short- and long-term brand-building success
    • Reducing redundant and repetitive tasks and leaving time for what matters most
. Valentina Fillette, Customer Success Manager, Frontify
. James Sandbrook, Co-founder, The Marketing Meetup
. Tia McPhee, Global Brand & Partnerships Director, Financial Times
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10:30AM

Jason Barnard

(The Brand SERP Guy), CEO and Founder

Kalicube

Associated Talks:

10:30AM - Day 2

View The Single Strategy that will Increase Revenues for your Company and boost your Career

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The Single Strategy that will Increase Revenues for your Company and boost your Career

  1. The CEO and Founders are the heroes of your brand.
  2. Your personal brand is your secret revenue engine.
  3. Building your personal brand is the ultimate career move.
  4. You don’t need anything extra to start.
  5. The strategy to amplify and scale your visibility.
  6. Future Proof Your Brand: Where will you be in 1, 2, and 3 years?

 

. Jason Barnard, (The Brand SERP Guy), CEO and Founder, Kalicube
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10:45AM

Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Brand & Communication Strategy

02:00PM - Day 1

View Panel: Diversifying your content strategy

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Holly Chapman

Head of Brand

Papier

Associated Talks:

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

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Christian d’Ippolito

Head of Marketing & Development

Steel Warriors

Associated Talks:

01:50PM - Day 2

View Standing out in a noisy market

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

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Sello Aglamaz

Group Director DTC Commerce

Omnicom Transact

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

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Panel: Using comms as a competitive advantage in 2024

  • Current challenges that comms teams are facing today
  • Why comms is more valuable now than ever for businesses
  • How to power your communications strategy at the board level 
Moderator: . Bee Patel, Global Director Brand & Communications, AlphaSights
. Holly Chapman, Head of Brand, Papier
. Christian d’Ippolito, Head of Marketing & Development, Steel Warriors
. Sello Aglamaz, Group Director DTC Commerce, Omnicom Transact
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11:25AM

Morning Networking Break

12:00PM

Oana Leonte

Founder

unmtchdbrands, former marketing director PUMA

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

12:00PM - Day 2

View The Death of Brand Loyalty, and the future of authentic brand building

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The Death of Brand Loyalty, and the future of authentic brand building

. Oana Leonte, Founder , unmtchdbrands, former marketing director PUMA
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12:30PM

Susanne Franz

Chief Marketing Officer

Volkswagen

Associated Talks:

12:30PM - Day 2

View When Creativity becomes commodity, Brand Governance within the era of AI

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

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When Creativity becomes commodity, Brand Governance within the era of AI

. Susanne Franz, Chief Marketing Officer, Volkswagen
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01:00PM

Lunch & Networking Break

01:50PM

Christian d’Ippolito

Head of Marketing & Development

Steel Warriors

Associated Talks:

01:50PM - Day 2

View Standing out in a noisy market

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

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Standing out in a noisy market

  • How often the problem contains the solution
  • Changing the medium, not the media
  • The importance of authenticity
. Christian d’Ippolito, Head of Marketing & Development, Steel Warriors
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02:20PM

Gareth Turner

Founder

Big Black Door

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

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Lisa Eaton

CEO and Founder

Fabric Academy

Associated Talks:

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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Vittorio Boccanera

Senior Growth Manager

Monzo Bank

Associated Talks:

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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Alexandra Illiashova

Head of Integrated Brand Communications

Danone BENELUX

Associated Talks:

09:30AM - Day 2

View The value of creating and maintaining a Direct to Consumer webshop

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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Janis Thomas

Managing Director

Look Fabulous Forever

Associated Talks:

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

04:00PM - Day 1

View How do you get from Marketing Director to Managing Director?

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Panel: Building a successful Full-Funnel Marketing Strategy

  •  Exploring the power of implementing a full-funnel marketing strategy
  • Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
  • Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
  • How does the change in strategy impact your reach of message, insights and conversion of purchases 
Moderator: . Gareth Turner, Founder, Big Black Door
. Lisa Eaton, CEO and Founder, Fabric Academy
. Vittorio Boccanera, Senior Growth Manager , Monzo Bank
. Alexandra Illiashova, Head of Integrated Brand Communications, Danone BENELUX
. Janis Thomas, Managing Director , Look Fabulous Forever
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03:00PM

Duarte Garrido

Fractional CMO/VP Marketing

Connectd

Associated Talks:

03:00PM - Day 2

View How (Challenger) Brands Grow

03:30PM - Day 1

View Building trust through social media

11:00AM - Day 2

View Panel: The power of online communities

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How (Challenger) Brands Grow

1. The Brand Game is Rigged

2. Consultancies and Agencies are holding you back

3. Looking back at data is like flying blind

4. AI is not a cure all, it’s personalised treatment

5. Step by step guide to how take back control and grow your brand

. Duarte Garrido, Fractional CMO/VP Marketing, Connectd
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03:30PM

Gareth Turner

Founder

Big Black Door

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

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Charlotte Stavrou

Founder & CEO

SevenSix Agency

Associated Talks:

12:30PM - Day 2

View How Much Are Influencers Worth?

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

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Will Bonaddio

Chief Marketing Officer

August

Associated Talks:

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Marcus Foley

Co-Founder

Tommy

Associated Talks:

03:30PM - Day 1

View The Distinctiveness Choice

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

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Fireside Chat: How to manage marketing agencies and the pitching process

 An intimate chat from agencies and brand leaders of the challenges and opportunities in finding the right agency and enhancing your marketing. Deeping diving into

  • Selection criteria for agencies
  • The goals you seek and budget considerations
  • How to achieve the best pitch from agencies – the importance of the brief
  • Insights in making the right decision and feedback 
Moderator: . Gareth Turner, Founder, Big Black Door
. Charlotte Stavrou, Founder & CEO, SevenSix Agency
. Will Bonaddio, Chief Marketing Officer, August
. Marcus Foley, Co-Founder, Tommy
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04:00PM

Andrew Canter

Global Chairman

BCMA (Branded Content Marketing Association)

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Susanne Franz

Chief Marketing Officer

Volkswagen

Associated Talks:

12:30PM - Day 2

View When Creativity becomes commodity, Brand Governance within the era of AI

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

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Lucy Merritt

Head of Communications & Marketing

SES Water

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

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Oana Leonte

Founder

unmtchdbrands, former marketing director PUMA

Associated Talks:

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

12:00PM - Day 2

View The Death of Brand Loyalty, and the future of authentic brand building

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Nikki Constantine

Senior Marketing Director

Mambu

Associated Talks:

02:00PM - Day 1

View Panel: Translating Marketing Insights into Actionable Strategies 

04:00PM - Day 2

View Panel: A Purpose-Driven Marketing Strategy

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

04:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Panel: A Purpose-Driven Marketing Strategy

  • Exploring the true meaning of Marketing with purpose and the impact on your brand strategy
  • Understanding how consumers have changed and why it creates a deeper brand trust
  • How to develop brand loyalty through sustainability, responsibility, values and inclusion
Moderator: . Andrew Canter, Global Chairman, BCMA (Branded Content Marketing Association)
. Susanne Franz, Chief Marketing Officer, Volkswagen
. Lucy Merritt, Head of Communications & Marketing, SES Water
. Oana Leonte, Founder , unmtchdbrands, former marketing director PUMA
. Nikki Constantine, Senior Marketing Director, Mambu
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04:40PM

End of Day 2