Day 1 - 28 May 2020

Digital Transformation & Innovation

08:50AM

Dr Geraint Evans

PhD, FCIM, MA (Marketing), CSM, MSP

Interim CMO Consultant

Associated Talks:

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

. Dr Geraint Evans, PhD, FCIM, MA (Marketing), CSM, MSP, Interim CMO Consultant
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09:00AM

Dr Geraint Evans

PhD, FCIM, MA (Marketing), CSM, MSP

Interim CMO Consultant

Associated Talks:

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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How are you doing on your 2020 Digital To-Do List?

This session from Award-Winning Marketer, Coach and Writer, Dr Geraint Evans will challenge you to (honestly) appraise where you’ve got to so far in terms of digital transformation and innovation so far in 2020. The session will include:

  • Benchmarking where you are in terms of the Top 10 Trends you read about in January.
  • Discuss typical organisational blockers and what you can do about them.
  • Look ahead to 2021 and what needs to be on your radar.
. Dr Geraint Evans, PhD, FCIM, MA (Marketing), CSM, MSP, Interim CMO Consultant
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09:30AM

Digital Transformation & Innovation Sponsor Keynote Presentation

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10:00AM

Dr Geraint Evans

PhD, FCIM, MA (Marketing), CSM, MSP

Interim CMO Consultant

Associated Talks:

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

View Full Info

Oakley Walters

Chief Marketing Officer

Elder HQ

Associated Talks:

10:00AM - Day 1

View Panel: Growing a Culture of Innovation within Digital

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Sarfraz Nawaz

Data and Analytics Product Manager

Johnson & Johnson

Associated Talks:

10:00AM - Day 1

View Panel: Growing a Culture of Innovation within Digital

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Tariq Maonah

Digital Product & Experience Lead

Legal & General

Associated Talks:

12:00PM - Day 2

View Digital Transformation through a Product Mindset

10:00AM - Day 1

View Panel: Growing a Culture of Innovation within Digital

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Panel: Growing a Culture of Innovation within Digital

  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
Moderator: . Dr Geraint Evans, PhD, FCIM, MA (Marketing), CSM, MSP, Interim CMO Consultant
. Oakley Walters, Chief Marketing Officer, Elder HQ
. Sarfraz Nawaz, Data and Analytics Product Manager, Johnson & Johnson
. Tariq Maonah, Digital Product & Experience Lead, Legal & General
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10:40AM

Digital Transformation & Innovation Sponsor Morning Presentation

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11:10AM

Digital Transformation & Innovation Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Martech Skills every Digital Marketer should have (but don’t just yet).

  • Learn how to navigate the 7,040 Martech tools
  • Learn three simple tricks to create your shortlist in minutes
  • Find tools that serve your team and process (not the other way around)
  • Join a logo quiz and learn what 200+ other marketing teams found out about Martech
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12:30PM

Digital Transformation & Innovation Sponsor Lunch Presentation

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01:00PM

Lunch & Networking Break

02:00PM

Fredrik Thorsén

Global Head of Digital Marketing

Absolut Vodka & Malibu

Associated Talks:

02:00PM - Day 1

View Connecting the Consumer Experience through Digital Transformation

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Connecting the Consumer Experience through Digital Transformation

  • Delivering connected, personalized experiences for customer, partners & employees
  • Understanding that the consumer wants it all but how to deliver top business priorities
  • Reducing friction & creating a connected experience
. Fredrik Thorsén, Global Head of Digital Marketing, Absolut Vodka & Malibu
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02:30PM

Dr Geraint Evans

PhD, FCIM, MA (Marketing), CSM, MSP

Interim CMO Consultant

Associated Talks:

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

View Full Info

Panel: Exploring Disruptive Tech and the Impact in Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
Moderator: . Dr Geraint Evans, PhD, FCIM, MA (Marketing), CSM, MSP, Interim CMO Consultant
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03:10PM

Digital Transformation & Innovation Sponsor Afternoon Presentation

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03:40PM

Rachel Chapman

Director - Ex Head of Communications

RBC Future Focus / Santander

Associated Talks:

03:40PM - Day 1

View Are you ready for the Age of Agile – and is it do or die?

04:30PM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2020

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Are you ready for the Age of Agile – and is it do or die?

  • Understand the Age of Agile theory: in today’s fast paced, digital world big companies have to re think their top down, a traditional approach to management principles – or die
  • Consider whether your senior leadership team is ready for the age of agile
  • See how Santander, a huge bureaucratic bank, transformed its marketing function to deliver marketing agility
  • Walk away with a blueprint to implement Agile Marketing successfully in a large organisation
. Rachel Chapman, Director - Ex Head of Communications, RBC Future Focus / Santander
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04:10PM

Afternoon Networking Break

04:30PM

Dr Geraint Evans

PhD, FCIM, MA (Marketing), CSM, MSP

Interim CMO Consultant

Associated Talks:

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

View Full Info

Rachel Chapman

Director - Ex Head of Communications

RBC Future Focus / Santander

Associated Talks:

03:40PM - Day 1

View Are you ready for the Age of Agile – and is it do or die?

04:30PM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2020

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Panel: Examining Your Digital Marketing Strategy for 2020

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
Moderator: . Dr Geraint Evans, PhD, FCIM, MA (Marketing), CSM, MSP, Interim CMO Consultant
. Rachel Chapman, Director - Ex Head of Communications, RBC Future Focus / Santander
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05:10PM

AI in Marketing: How to use AI to Improve Marketing Campaigns

  • How to successfully use AI in Marketing
  • What is the impact in AI with the role of marketers
  • Enhancing campaigns & driving meaningful results
  • How to still be creative in AI-driven campaigns
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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Digital Transformation & Innovation

09:20AM

Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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09:30AM

The Key Principles in Winning at Digital Disruption

  • Recognizing the Change –  how to embrace the new logic
  • Building Your Identity – how to focus &  create your customers’ future
  • Price to drive demand – attract to scale
  • Control your part of the platform
  • Bringing Your Future to Life – embed change throughout your organisation
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10:00AM

Kate Scott

Head of Web Acquisition & Analytics (Contract Role)

David Lloyd Gyms

Associated Talks:

10:00AM - Day 2

View Panel: Shaping the Future of Digital Teams

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the Age of Omni-channel

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Panel: Shaping the Future of Digital Teams

  • Reviewing the digital changes, challenges and opportunities marketers will face in the next five years
  • How to be strategic in selecting the most effective technologies for your marketing department?
  • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
  • Understanding where the customer fits in with the evolution of brands digital marketing strategy
  • How to prepare your team for the coming wave of new technologies in digital marketing?
. Kate Scott, Head of Web Acquisition & Analytics (Contract Role), David Lloyd Gyms
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10:40AM

Digital Transformation & Innovation Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Digital Transformation & Innovation Sponsor Quick Fire Presentation

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12:00PM

Tariq Maonah

Digital Product & Experience Lead

Legal & General

Associated Talks:

12:00PM - Day 2

View Digital Transformation through a Product Mindset

10:00AM - Day 1

View Panel: Growing a Culture of Innovation within Digital

View Full Info

Digital Transformation through a Product Mindset

A successful digital transformation is no longer based on the delivery of a tech platform, it requires the DNA of an organisation to shift.  I’ll be discussing how a product mindset and product management techniques can help achieve this.

. Tariq Maonah, Digital Product & Experience Lead, Legal & General
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12:30PM

Marco Bonomo

SEO Specialist

MediaCom

Associated Talks:

12:30PM - Day 2

View How Google For Jobs Changed Recruitment Forever

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How Google For Jobs Changed Recruitment Forever

  • What Google for Jobs is, and the impact on the recruitment industry
  • How to set up Google for Jobs on your careers website
  • How to achieve top rankings using Google’s best practice
  • How to monitor Google for Jobs traffic and applications
. Marco Bonomo, SEO Specialist, MediaCom
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01:00PM

Lunch & Networking Break