Day 1 - 2 June 2021

10:00AM

Taya Settomini

Head of Global Content Management and Innovation

HP Inc

Associated Talks:

10:00AM - Day 1

View Top 5 DOs and DON’Ts of Content Transformation

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Top 5 DOs and DON’Ts of Content Transformation

  • How to start your content transformation journey
  • What do you need
  • How to measure content transformation success
. Taya Settomini, Head of Global Content Management and Innovation, HP Inc
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12:30PM

Overcoming Roadblocks in your Digital Transformation Strategy

  • Budget vs ROI – Why we should look at the customer-centric solution?
  • Who should be leading digital transformation?
  • Creating a change for the future: reviewing culture, skills & teams.
  • How to integrate digital initiatives within your strategy?
  • Why actively managing new regulations will support transformation?
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02:20PM

Digital Convergence – How Consumers have changed and why Businesses need to follow

  • Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
  • The importance of why businesses need to adapt customer experiences
  • How media, technology & creativity together will create unique experiences and enriching consumer relationships
  • Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.
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Day 2 - 3 June 2021

12:30PM

Stefania Alvino

Digital and Multichannel Marketing Manager

Daiichi Sankyo

Associated Talks:

12:30PM - Day 2

View Pharma & digital transformation, a strong acceleration after Covid 19

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Pharma & digital transformation, a strong acceleration after Covid 19

  • What’s the key strategy for the right digital transformation?
  • Digital therapeutics, digital medicine and virtual hospital the new digital pharma experience
  • How pharma company can manage  innovation and digital considering new driver
. Stefania Alvino, Digital and Multichannel Marketing Manager, Daiichi Sankyo
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