Day 1 - 28 May 2020

Digital Transformation & Innovation

08:50AM

Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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09:00AM

Digital Convergence – How Consumers have changed and why Businesses need to follow

  • Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
  • The importance of why businesses need to adapt customer experiences
  • How media, technology & creativity together will create unique experiences and enriching consumer relationships
  • Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.
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09:30AM

Digital Transformation & Innovation Sponsor Keynote Presentation

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10:00AM

Sarfraz Nawaz

Data and Analytics Product Manager

Johnson & Johnson

Associated Talks:

10:00AM - Day 1

View Panel: Growing a Culture of Innovation within Digital

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Panel: Growing a Culture of Innovation within Digital

  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
. Sarfraz Nawaz, Data and Analytics Product Manager, Johnson & Johnson
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10:40AM

Digital Transformation & Innovation Sponsor Morning Presentation

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11:10AM

Digital Transformation & Innovation Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Martech Skills every Digital Marketer should have (but don’t just yet).

  • Learn how to navigate the 7,040 Martech tools
  • Learn three simple tricks to create your shortlist in minutes
  • Find tools that serve your team and process (not the other way around)
  • Join a logo quiz and learn what 200+ other marketing teams found out about Martech
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12:30PM

Digital Transformation & Innovation Sponsor Lunch Presentation

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01:00PM

Lunch & Networking Break

02:00PM

Fredrik Thorsén

Global Head of Digital Marketing

Absolut Vodka & Malibu

Associated Talks:

02:00PM - Day 1

View Connecting the Consumer Experience through Digital Transformation

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Connecting the Consumer Experience through Digital Transformation

  • Delivering connected, personalized experiences for customer, partners & employees
  • Understanding that the consumer wants it all but how to deliver top business priorities
  • Reducing friction & creating a connected experience
. Fredrik Thorsén, Global Head of Digital Marketing, Absolut Vodka & Malibu
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02:30PM

Panel: Exploring Disruptive Tech and the Impact in Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
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03:10PM

Digital Transformation & Innovation Sponsor Afternoon Presentation

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03:40PM

Rachel Chapman

Director - Ex Head of Communications

RBC Future Focus / Santander

Associated Talks:

03:40PM - Day 1

View Are you ready for the Age of Agile – and is it do or die?

04:30PM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2020

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Are you ready for the Age of Agile – and is it do or die?

  • Understand the Age of Agile theory: in today’s fast paced, digital world big companies have to re think their top down, a traditional approach to management principles – or die
  • Consider whether your senior leadership team is ready for the age of agile
  • See how Santander, a huge bureaucratic bank, transformed its marketing function to deliver marketing agility
  • Walk away with a blueprint to implement Agile Marketing successfully in a large organisation
. Rachel Chapman, Director - Ex Head of Communications, RBC Future Focus / Santander
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04:10PM

Afternoon Networking Break

04:30PM

Rachel Chapman

Director - Ex Head of Communications

RBC Future Focus / Santander

Associated Talks:

03:40PM - Day 1

View Are you ready for the Age of Agile – and is it do or die?

04:30PM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2020

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Panel: Examining Your Digital Marketing Strategy for 2020

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
. Rachel Chapman, Director - Ex Head of Communications, RBC Future Focus / Santander
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05:10PM

AI in Marketing: How to use AI to Improve Marketing Campaigns

  • How to successfully use AI in Marketing
  • What is the impact in AI with the role of marketers
  • Enhancing campaigns & driving meaningful results
  • How to still be creative in AI-driven campaigns
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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Digital Transformation & Innovation

09:20AM

Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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09:30AM

The Key Principles in Winning at Digital Disruption

  • Recognizing the Change –  how to embrace the new logic
  • Building Your Identity – how to focus &  create your customers’ future
  • Price to drive demand – attract to scale
  • Control your part of the platform
  • Bringing Your Future to Life – embed change throughout your organisation
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10:00AM

Panel: Shaping the Future of Digital Teams

  • Reviewing the digital changes, challenges and opportunities marketers will face in the next five years
  • How to be strategic in selecting the most effective technologies for your marketing department?
  • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
  • Understanding where the customer fits in with the evolution of brands digital marketing strategy
  • How to prepare your team for the coming wave of new technologies in digital marketing?
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10:40AM

Digital Transformation & Innovation Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Digital Transformation & Innovation Sponsor Quick Fire Presentation

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12:00PM

Overcoming Roadblocks in your Digital Transformation Strategy

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12:30PM

Marco Bonomo

SEO Specialist

MediaCom

Associated Talks:

12:30PM - Day 2

View How Google For Jobs Changed Recruitment Forever

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How Google For Jobs Changed Recruitment Forever

  • What Google for Jobs is, and the impact on the recruitment industry
  • How to set up Google for Jobs on your careers website
  • How to achieve top rankings using Google’s best practice
  • How to monitor Google for Jobs traffic and applications
. Marco Bonomo, SEO Specialist, MediaCom
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01:00PM

Lunch & Networking Break