Digital Transformation & Innovation

This session from Award-Winning Marketer, Coach and Writer, Dr Geraint Evans will challenge you to (honestly) appraise where you’ve got to so far in terms of digital transformation and innovation so far in 2020. The session will include:

• Benchmarking where you are in terms of the Top 10 Trends you read about in January.
• Discuss typical organisational blockers and what you can do about them.
• Look ahead to 2021 and what needs to be on your radar.

• Understand how global companies transformed into innovation-led businesses
• Why your “Employees” are the most critical factor for a successful digital transformation
• Understand how managers can foster a culture of experimentation
• Creating a culture in which risk-taking is acceptable

• Learn how to navigate the 7,040 Martech tools
• Learn three simple tricks to create your shortlist in minutes
• Find tools that serve your team and process (not the other way around)
• Join a logo quiz and learn what 200+ other marketing teams found out about Martech

• Delivering connected, personalized experiences for customer, partners & employees
• Understanding that the consumer wants it all but how to deliver top business priorities
• Reducing friction & creating a connected experience

• Understand the Age of Agile theory: in today’s fast paced, digital world big companies have to re think their top down, a traditional approach to management principles – or die
• Consider whether your senior leadership team is ready for the age of agile
• See how Santander, a huge bureaucratic bank, transformed its marketing function to deliver marketing agility
• Walk away with a blueprint to implement Agile Marketing successfully in a large organisation

• Identifying and setting strategy goals – what do you want to achieve and by when?
• Understanding who your customers are and identifying the best channels to reach them
• How to ensure you are sending the right message for your audience
• Calculating the ROI for your strategy
• Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
• Making sense of data – find, understand and engage the audience that matters for your business

• How to successfully use AI in Marketing
• What is the impact in AI with the role of marketers
• Enhancing campaigns & driving meaningful results
• How to still be creative in AI-driven campaigns

• Recognizing the Change –  how to embrace the new logic
• Building Your Identity – how to focus &  create your customers’ future
• Price to drive demand – attract to scale
• Control your part of the platform
• Bringing Your Future to Life – embed change throughout your organisation

• Reviewing the digital changes, challenges and opportunities marketers will face in the next five years
• How to be strategic in selecting the most effective technologies for your marketing department?
• How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
• Understanding where the customer fits in with the evolution of brands digital marketing strategy
• How to prepare your team for the coming wave of new technologies in digital marketing?

A successful digital transformation is no longer based on the delivery of a tech platform, it requires the DNA of an organisation to shift.  I’ll be discussing how a product mindset and product management techniques can help achieve this.

• What Google for Jobs is, and the impact on the recruitment industry
• How to set up Google for Jobs on your careers website
• How to achieve top rankings using Google’s best practice
• How to monitor Google for Jobs traffic and applications