Day 1 - 2 June 2021
Head of Global Content Management and Innovation
10:00AM - Day 1
Top 5 DOs and DON’Ts of Content Transformation
- How to start your content transformation journey
- What do you need
- How to measure content transformation success
. Taya Settomini, Head of Global Content Management and Innovation, HP Inc
Overcoming Roadblocks in your Digital Transformation Strategy
- Budget vs ROI – Why we should look at the customer-centric solution?
- Who should be leading digital transformation?
- Creating a change for the future: reviewing culture, skills & teams.
- How to integrate digital initiatives within your strategy?
- Why actively managing new regulations will support transformation?
Digital Convergence – How Consumers have changed and why Businesses need to follow
- Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
- The importance of why businesses need to adapt customer experiences
- How media, technology & creativity together will create unique experiences and enriching consumer relationships
- Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.
Day 2 - 3 June 2021
Digital and Multichannel Marketing Manager
12:30PM - Day 2
Pharma & digital transformation, a strong acceleration after Covid 19
- What’s the key strategy for the right digital transformation?
- Digital therapeutics, digital medicine and virtual hospital the new digital pharma experience
- How pharma company can manage innovation and digital considering new driver
. Stefania Alvino, Digital and Multichannel Marketing Manager, Daiichi Sankyo