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Day 1 - 25 June 2024

Featuring topics including:

Digital innovation, role of the modern CMO , future-proofing digital strategies, digital roadmap, Digital transformation

09:20AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 1

View Chairs Welcome – Digital Transformation & Leadership

09:20AM - Day 2

View Chair’s Welcome – eCommerce & Omnichannel Marketing

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chairs Welcome – Digital Transformation & Leadership

. Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
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09:30AM

Bassam Sabry

Global VP, Digital Countries

IKEA Retail (Ingka Group)

Associated Talks:

09:30AM - Day 1

View IKEA’s Digital Transformation Journey

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IKEA’s Digital Transformation Journey

. Bassam Sabry, Global VP, Digital Countries, IKEA Retail (Ingka Group)
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10:00AM

Megan Kresinske

VP of Product Marketing

Siteimprove

Associated Talks:

10:00AM - Day 1

View Do More With Less

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Do More With Less

Learn how to:

  • Boost Audience Engagement: Emphasize how a product-first marketing approach significantly increases audience engagement, by integrating content, usability, and marketing performance.
  • Enhance Team Efficiency: Highlight the role of integrated marketing tools in streamlining processes, enabling teams to be nimbler and more responsive, ultimately leading to higher productivity and better campaign results.
  • Drive Market Responsiveness: Demonstrate how adopting product-led growth strategies empowers brands to swiftly adapt to customer demands and market changes, resulting in sustained competitive advantage and growth.
. Megan Kresinske, VP of Product Marketing , Siteimprove
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10:30AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 1

View Chairs Welcome – Digital Transformation & Leadership

09:20AM - Day 2

View Chair’s Welcome – eCommerce & Omnichannel Marketing

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Danny Weitzkorn

Managing Partner

Starcom

Associated Talks:

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

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Gail Lyon

Head of Product

Co-op Food

Associated Talks:

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

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Dipesh Patel

Beauty & Wellbeing Digital Commerce, Media and Digital Marketing Lead Europe, MET & ANZ

Unilever

Associated Talks:

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

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Caroline Harrison

Head of Digital Marketing

HSBC

Associated Talks:

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

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Zara Nethersole

Head of Marketing

Safenames

Associated Talks:

10:30AM - Day 1

View Panel: Harnessing innovation in your digital strategy

10:40AM - Day 1

View Managing your Online Brand Reputation

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Panel: Harnessing innovation in your digital strategy

  •  Exploring the latest innovations that can harness enhances digital experiences
  •  How to embrace change and shape your workplace for new realities
  • Shaping your strategy to open the door to digital innovation
  • Exploring the digital roadmap and the key areas leaders need to shape and build for 2024
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Danny Weitzkorn, Managing Partner , Starcom
. Gail Lyon, Head of Product, Co-op Food
. Dipesh Patel, Beauty & Wellbeing Digital Commerce, Media and Digital Marketing Lead Europe, MET & ANZ, Unilever
. Caroline Harrison, Head of Digital Marketing , HSBC
. Zara Nethersole, Head of Marketing , Safenames
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11:10AM

Morning Networking Break

11:40AM

Aimee Metcalf

Senior Organic Performance Manager

ROAST

Associated Talks:

11:40AM - Day 2

View How AI will change the future of search

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John Campbell

Head of Innovation

ROAST

Associated Talks:

11:40AM - Day 2

View How AI will change the future of search

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How AI will change the future of search

  • Overview of the contributions of tech giants in advancing AI-powered search technologies.
  • Innovations from Google, OpenAI, TikTok and Meta in search.
  • Case studies of new AI-driven search features.
  • What you need to be doing to evolve
  • Future trends and what to expect from these companies.
. Aimee Metcalf, Senior Organic Performance Manager, ROAST
. John Campbell, Head of Innovation, ROAST
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12:10PM

Nick Goodchild

Vice President, Global Creative Direction

Tommy Hilfiger

Associated Talks:

12:10PM - Day 1

View “I DON”T LIKE IT” Subjectivity In Our Digital World

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“I DON”T LIKE IT” Subjectivity In Our Digital World

. Nick Goodchild, Vice President, Global Creative Direction , Tommy Hilfiger
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12:40PM

Lunch & Networking Break

02:00PM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 1

View Chairs Welcome – Digital Transformation & Leadership

09:20AM - Day 2

View Chair’s Welcome – eCommerce & Omnichannel Marketing

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Teddy Robinson

Chief Marketing Officer

Grind

Associated Talks:

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

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Marisa Thomas

CMO

Good-Loop

Associated Talks:

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

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Miranda Glover

Chief Marketing Officer

UNRVLD

Associated Talks:

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

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Will Bonaddio

Chief Marketing Officer

August

Associated Talks:

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Gonzalo Garcia Villanueva

Chief Marketing Officer

Associated Talks:

02:00PM - Day 1

View Panel: Future proofing: what is the role of the modern CMO

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Panel: Future proofing: what is the role of the modern CMO

  • Discussing the role of the CMO and where it will evolve
  • How can CMOs ride the wave of transformation of AI by adapting and adoption
  • Reviewing how data is and still reshaping the role of the CMO
  • What are the skillsets of the modern marketing team will need and how to attract/upskill talent
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Teddy Robinson, Chief Marketing Officer, Grind
. Marisa Thomas, CMO, Good-Loop
. Miranda Glover, Chief Marketing Officer, UNRVLD
. Will Bonaddio, Chief Marketing Officer, August
. Gonzalo Garcia Villanueva, Chief Marketing Officer,
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03:10PM

Afternoon Networking Break

03:30PM

Igor Skokan

Marketing Science Director

Meta

Associated Talks:

03:30PM - Day 1

View Future-Proofing Your Ad Measurement Strategy

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Future-Proofing Your Ad Measurement Strategy

  • Effective measurement is about understanding the true business value of marketing by using incrementality as north star, but good measurement practices must also be sensitive to the changes in the advertising ecosystem & people’s behaviours
  • Integrating these two principles, advertisers can develop a measurement strategy that is future-proof, evolves with the advertising ecosystem while consistently promoting better decision-making
  • The session aimed at Digital Transformation leaders will – at a high level – cover the fundamental trade-offs in all measurement, the renaissance of Marketing Mix Modeling (MMM), the use of a multi-modal toolkit, calibration with ground truth experiments, all aimed at increasing accuracy, trust and minimizing analyst bias in all modeling & ad measurement.
. Igor Skokan, Marketing Science Director, Meta
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04:00PM

Janis Thomas

Managing Director

Look Fabulous Forever

Associated Talks:

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

04:00PM - Day 1

View How do you get from Marketing Director to Managing Director?

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How do you get from Marketing Director to Managing Director?

With marketing skills playing an increasingly crucial role in business success, there are more and more opportunities to move into wider management and board roles. Janis Thomas, Managing Director at Look Fabulous Forever, shares her journey from marketing to MD and offers her advice to advance your career. Whether you’re just starting out in marketing or trying to step up into that senior role now, Janis will challenge you to dream bigger and offer you practical tips to get where you want to go.

. Janis Thomas, Managing Director , Look Fabulous Forever
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04:30PM

John Lyons

Fractional CMO and coach

Associated Talks:

10:30AM - Day 2

View Digital marketing to humans. AKA How understanding what happens in the consumer’s mind offline will make you a better marketer online

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Deepankar Biswas

CEO & Co-Founder

ClearTrust

Associated Talks:

04:30PM - Day 1

View Panel: Digital Transformation Roadmap for 2024 and beyond

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Duncan Thomas

CEO

Pomegranate Media

Associated Talks:

04:30PM - Day 1

View Panel: Digital Transformation Roadmap for 2024 and beyond

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Ruben Bell

Head of Engineering Delivery Optimisation & Global Digital Demand & Delivery

Vodafone

Associated Talks:

04:30PM - Day 1

View Panel: Digital Transformation Roadmap for 2024 and beyond

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Panel: Digital Transformation Roadmap for 2024 and beyond

  • Exploring Hyper Automation and AI-driven decision-making
  • Opportunities and growth with Digital ecosystems and platforms
  • The importance of Data privacy and security
  • The era of sustainable digital transformation
  • Predictions and insights leaders need to be prepared for
Moderator: . John Lyons, Fractional CMO and coach ,
. Deepankar Biswas, CEO & Co-Founder , ClearTrust
. Duncan Thomas, CEO, Pomegranate Media
. Ruben Bell, Head of Engineering Delivery Optimisation & Global Digital Demand & Delivery, Vodafone
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05:40PM

End of Day One