Digital Transformation & Strategy

• Don’t let digital transformation slow you down
• Get in front of your competition
• Bring speed to your digital transformation projects
• Iterate and innovate as quickly as you can

• Budget vs ROI – Why we should look at the customer-centric solution?
• Who should be leading digital transformation?
• Creating a change for the future: reviewing culture, skills & teams.
• How to integrated digital initiatives within your strategy?
• Why actively managing new regulations will support transformation?

• How to build an employee advocacy program that contributes to organic brand reach and awareness
• Launching an employee social advocacy platform
• Defining content types that will get shared
• Driving regular sharing and contribution of social content from employees

Our #DMWF Round Table Discussions will be hosted by Matthew Griffin as we explore the reality of Digital Transformation for leading global brands and solution providers. Creating a focus from an open discussion of the steps that leaders need to take to embrace change for future growth and strategy decisions.

Our roundtables invite our community to sit within a room of like-minded digital leaders to share their thoughts on dedicated tables as we discuss key points together to help develop your Digital Transformation Strategy.

• How do you fund innovation/transformation/ adoption?
• Where are you on that journey?
• What could your organisation look like in future?
• What is holding you back?

Please do arrive at this room at 12:40 pm sharp as limited space on our dedicated tables for this unique roundtable discussion.

• Creating a culture in which risk-taking is acceptable
• Why your “Employees” are the most critical factor for a successful digital transformation
• Techniques of trust, empowerment, and accountability within your digital transformation

• Increasing production of media IP,  through user engagement and brand communication
• Harnessing the power of internal mobile media sharing facility, to make anyone a digital storyteller
• Radically improve mobile performance and users media experiences
• Centralisation of group assets and improved accessibility
• Bridging physical and virtual media products with AR

Purpose-driven companies are often celebrated for their fast growth and exceptional profits, but how can Purpose be applied in practice and how can innovation and technology play a role in helping your organisation disrupt new markets?

SAP UKI recently commissioned the global plastic challenge which is boldly seeking to disrupt the levels of single-use plastic waste in the global supply chain today by applying the latest in Design Thinking and Innovation Technologies.

Now an integral part of the global movement and a key member of the UK Plastic Pact, Stephen Jamieson (Head of SAP Leonardo) will share his experiences on tackling this global problem and innovating with purpose.

• Where are we in 2019?
• What IT teams really think of marketing/digital teams
• What digital/marketing really think of IT
• How to manage the need for pace of change versus risk
• Finding common ground
• Best practice in collaboration
• Future Challenges (to get started on now)

• Creating a digital culture
• Pursuing a common objective
• Putting your customers at the heart of your digital strategy

Twitter is the world’s largest focus group. A global, public conversation where anything and everything is discussed. Insights from the hundreds of millions of Tweets sent every day can help you understand what’s happening in the world and learn about audiences important to you. Joe will discuss how to leverage this giant corpus of human thought to identify trends and changing consumer preferences as well as the people behind them, for if you want to make better decisions across your organization, #StartWithThem.

• How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
• Customer Data Privacy – what are the key priorities brands should be implementing right now?
• How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
• Consideration of emerging technologies like “Blockchain” will support future growth
• How to prepare your team for the coming wave of new technologies in digital marketing

• Why is the agile Company Winning the Consumer?
• Lets talk agile framework
• The power is in the three pillars
• Why Taking Components drives engagement
• Beyond the Components and into the UX and KPIs of the future
• Endgame

• Understand why and how global companies transformed into innovation-led businesses
• See powerful case studies of the most innovative online experiments
• Understand how management can foster a culture of experimentation
• Learn from benchmarks on the most powerful examples of digital experimentation