Digital Transformation & Strategy

• Budget vs ROI – Why we should look at the customer-centric solution?
• Who should be leading digital transformation?
• Creating a change for the future: reviewing culture, skills & teams.
• How to integrated digital initiatives within your strategy?
• Why actively managing new regulations will support transformation?

• Translating your vision into a clear and structured strategy
• How to utilise and simplify your platform approach to enhance content lifecycle
• Using an audience-centric strategy for digital comms to strengthen your brand
• No more silos! The importance of collaboration and transparency

Our #DMWF Round Table Discussions will be hosted by Matthew Griffin as we explore the reality of Digital Transformation for leading global brands and solution providers. Creating a focus from an open discussion of the steps that leaders need to take to embrace change for future growth and strategy decisions.

Our roundtables invite our community to sit within a room of like-minded digital leaders to share their thoughts on dedicated tables as we discuss key points together to help develop your Digital Transformation Strategy.

• How do you fund innovation/transformation/ adoption?
• Where are you on that journey?
• What could your organisation look like in future?
• What is holding you back?

Please do arrive at this room at 12:40 pm sharp as limited space on our dedicated tables for this unique roundtable discussion.

• Creating a culture in which risk-taking is acceptable
• Why your “Employees” are the most critical factor for a successful digital transformation
• Techniques of trust, empowerment, and accountability within your digital transformation

Purpose-driven companies are often celebrated for their fast growth and exceptional profits, but how can Purpose be applied in practice and how can innovation and technology play a role in helping your organisation disrupt new markets?

SAP UKI recently commissioned the global plastic challenge which is boldly seeking to disrupt the levels of single-use plastic waste in the global supply chain today by applying the latest in Design Thinking and Innovation Technologies.

Now an integral part of the global movement and a key member of the UK Plastic Pact, Stephen Jamieson (Head of SAP Leonardo) will share his experiences on tackling this global problem and innovating with purpose.

Disruption (n.): “A shift in relative profitability from one prevailing business model to another.”

• Recognizing the Change –  how to embrace the new logic
• Building Your Identity – how to focus &  create your customers’ future
• Price to drive demand – attract to scale
• Control your part of the platform
• Bringing Your Future to Life – embed change throughout your organization

• How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
• Customer Data Privacy – what are the key priorities brands should be implementing right now?
• How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
• Consideration of emerging technologies like “Blockchain” will support future growth
• How to prepare your team for the coming wave of new technologies in digital marketing

• How to re-connecting with lost customers & empower them
• How to overcome restricted budgets for enhanced marketing innovation
• Big vs Small agency support & ROI
• Tactics of how to gain awareness against your competitors

• Understand why and how global companies transformed into innovation-led businesses
• See powerful case studies of the most innovative online experiments
• Understand how management can foster a culture of experimentation
• Learn from benchmarks on the most powerful examples of digital experimentation