Digital Transformation & Strategy

• Budget vs ROI – Why we should look at the customer-centric solution?
• Who should be leading digital transformation?
• Creating a change for the future: reviewing culture, skills & teams.
• How to integrated digital initiatives within your strategy?
• Why actively managing new regulations will support transformation?

• Translating your vision into a clear and structured strategy
• How to utilise and simplify your platform approach to enhance content lifecycle
• Using an audience-centric strategy for digital comms to strengthen your brand
• No more silos! The importance of collaboration and transparency

Disruption (n.): “A shift in relative profitability from one prevailing business model to another.”

• Recognizing the Change –  how to embrace the new logic
• Building Your Identity – how to focus &  create your customers’ future
• Price to drive demand – attract to scale
• Control your part of the platform
• Bringing Your Future to Life – embed change throughout your organization

• Creating a culture in which risk-taking is acceptable
• Why your “Employees” are the most critical factor for a successful digital transformation
• Techniques of trust, empowerment, and accountability within your digital transformation

• How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
• Customer Data Privacy – what are the key priorities brands should be implementing right now?
• How disruptive technology can enhance influencer transformation across marketing, sales, product, and insights departments
• Consideration of emerging technologies like “Blockchain” will support future growth
• How to prepare your team for the coming wave of new technologies in digital marketing

• Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
• The importance of why businesses need to adapt customer experiences
• How media, technology & creativity together will create unique experiences and enriching consumer relationships
• Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.

• Understand why and how global companies transformed into innovation-led businesses
• See powerful case studies of the most innovative online experiments
• Understand how management can foster a culture of experimentation
• Learn from benchmarks on the most powerful examples of digital experimentation