Digital Transformation & Strategy

• Budget vs ROI – Why we should look at the customer-centric solution?
• Who should be leading digital transformation?
• Creating a change for the future: reviewing culture, skills & teams.
• How to integrated digital initiatives within your strategy?
• Why actively managing new regulations will support transformation?

• Translating your vision into a clear and structured strategy
• How to utilise and simplify your platform approach to enhance content lifecycle
• Using an audience-centric strategy for digital comms to strengthen your brand
• No more silos! The importance of collaboration and transparency

• Creating a culture in which risk-taking is acceptable
• Why your “Employees” are the most critical factor for a successful digital transformation
• Techniques of trust, empowerment, and accountability within your digital transformation

Stephen will share how SAP has explored the intent to action gap around consumer use of plastic, from purchase through to use and disposal. He will explain how findings from this exploration have been translated into actionable outcomes through engaging global companies with plastic in their supply chains in design thinking.

Disruption (n.): “A shift in relative profitability from one prevailing business model to another.”

• Recognizing the Change –  how to embrace the new logic
• Building Your Identity – how to focus &  create your customers’ future
• Price to drive demand – attract to scale
• Control your part of the platform
• Bringing Your Future to Life – embed change throughout your organization

• How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
• Customer Data Privacy – what are the key priorities brands should be implementing right now?
• How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
• Consideration of emerging technologies like “Blockchain” will support future growth
• How to prepare your team for the coming wave of new technologies in digital marketing

• Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
• The importance of why businesses need to adapt customer experiences
• How media, technology & creativity together will create unique experiences and enriching consumer relationships
• Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.

• The transformations within call centers and customer service departments of organizations
• The evolution of the IT function
• Shifts in the roles and even new roles within the C-suite

• How to identify the digital technologies that best support your digital transformation roadmap
• How to embrace new technology to improve quality of service and increase staff productivity
• How to leverage technology and digital to access new markets
• How to encourage the participation of your workforce in innovation
• How to build a security conscious culture when growing your business
• Understanding the process required for business growth and continuous improvement

• Understand why and how global companies transformed into innovation-led businesses
• See powerful case studies of the most innovative online experiments
• Understand how management can foster a culture of experimentation
• Learn from benchmarks on the most powerful examples of digital experimentation