Day 1 - 2 June 2021

11:50AM

Mike Page

Head of UK & Nordics

SocialBakers

Associated Talks:

11:50AM - Day 1

View Closing the CX Gap

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Closing the CX Gap

Join Mike Page, Head of UK and Nordics at Socialbakers for an exclusive session at DMWF Global 2021 and learn:

  • how to better connect brands and customers in a world of ever-changing customer expectations and behaviours
  • the newest trends in customer experience
  • our top tips to rise to the challenge
. Mike Page, Head of UK & Nordics, SocialBakers

Day 2 - 3 June 2021

09:00AM

David Martin

European Digital Sales and Marketing Director

Coca-Cola European Partners

Associated Talks:

09:00AM - Day 2

View Release the power of data to optimize CX in a phygital world

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Gül Heper

Head of Digital - Sweden

Coca-Cola European Partners

Associated Talks:

09:00AM - Day 2

View Release the power of data to optimize CX in a phygital world

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Release the power of data to optimize CX in a phygital world

Companies that dare to use emerging technologies and contextual data to amplify customer and employee loyalty and engagement will outperform their peers. Gül and David will guide you on how improved EX and CX are fuelling business growth and strengthening brands.

. David Martin, European Digital Sales and Marketing Director, Coca-Cola European Partners
. Gül Heper, Head of Digital - Sweden, Coca-Cola European Partners

09:20AM

Richard Robinson

General Manager

Leadfamly

Associated Talks:

09:20AM - Day 2

View Gamification in marketing: how to get, keep and grow customers with game mechanics

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Gamification in marketing: how to get, keep and grow customers with game mechanics

  • What game mechanics are and how they accelerate marketing efforts
  • Why game mechanics are the key to learning your customers’ preferences
  • The competitive advantage that gamification provides businesses
  • Our advice on how to use gamification throughout the customer journey
. Richard Robinson, General Manager, Leadfamly

09:40AM

Somesh Dwivedi

Director of ECommerce Marketplaces-Europe, Australia and New Zealand

Reckitt

Associated Talks:

09:40AM - Day 2

View How to delight the ECommerce shopper while driving your brand’s growth profitably

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How to delight the ECommerce shopper while driving your brand’s growth profitably

  • 2020 has been an inflection year for ECommerce with landmark shopper penetration gains
  • Future growth will rely on continuously expanding Selection and availability for shoppers online, Strategic pricing strategies that add value to the shopper without diluting the category size and driving shopper delight in the form of rapidly decreasing delivery times and novel product presentations
  • Threats and Opportunities presented by the Media Merchant Model – As retailers look to offset ECommerce delivery costs by adopting an Amazon style sponsored Search plan, how can brands prepare?
. Somesh Dwivedi, Director of ECommerce Marketplaces-Europe, Australia and New Zealand , Reckitt

10:00AM

Raul Alvarez Barrera

Vice President Digital Experience, Head of DXCoE

Radisson Hotels

Associated Talks:

10:00AM - Day 1

View 99 problems to deliver the best Digital Experience

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99 problems to deliver the best Digital Experience

. Raul Alvarez Barrera, Vice President Digital Experience, Head of DXCoE, Radisson Hotels

11:20AM

Andy Childs

Connection Planning

Facebook

Associated Talks:

11:20AM - Day 2

View How to Sell Whiskey Toothpicks: Lessons from the Frontiers of Discovery Commerce

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How to Sell Whiskey Toothpicks: Lessons from the Frontiers of Discovery Commerce

This year, the rules of commerce were turned on their head. Bricks-and-mortar brand Lindt sold its chocolate Easter bunnies with Shopify. Beauty brand Sephora launched a perfume using an Instagram filter.

In this new world of social commerce, tiny brands can gain an audience without spending a euro. And big brands are having to move faster than ever before to adapt. Andy Childs Connection Planning lead for Central Europe will look to answer what’s next for marketers? Which new consumer behaviours will persist in a post-Covid world? And how marketers can set themselves up for success in the long-term?

. Andy Childs, Connection Planning, Facebook

11:40AM

Matt Haws

VP, Global Marketing

MediaBeacon, an Esko Company

Associated Talks:

11:40AM - Day 1

View What’s the DAM Difference? How Your Assets Can Make or Break Your Ecommerce Strategy

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What’s the DAM Difference? How Your Assets Can Make or Break Your Ecommerce Strategy

As many brands shift their selling to include more and more eCommerce channels, marketing teams have to keep up with growing demands for digital assets like images and videos designed for every consumer touchpoint, including the point of sale online. The digital asset creation and distribution process can improve leads and sales by serving consumers the visuals they crave, or it can frustrate them into clicking away to find a seemingly better alternative. Marketing teams are tasked with presenting their products and services online in a way that will engage consumers in the wake of a massive shift into eCommerce.

In this session, we’ll go through some common scenarios where digital assets are key for an eCommerce strategy and how the proper tools can help ensure efficiency when creating and distributing content online.

In this session you will learn:

  • Ways that digital assets can make or break an eCommerce strategy
  • How 3D fits into eCommerce
  • How to equip your team to create quality e-commerce content, fast.
  • What a digital asset management (DAM) system enables and how it’s different from a simple file repository.
. Matt Haws, VP, Global Marketing, MediaBeacon, an Esko Company

12:00PM

Omer Waysman

Director, Global eCommerce & Business Development

Danone

Associated Talks:

12:00PM - Day 2

View Fireside Chat: Danone: E-commerce growth, opportunities, challenges and new channels

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Oisin Lunny

Journalist, Event MC and Fortune 500 Podcast Host

Oisin Lunny

Associated Talks:

12:00PM - Day 2

View Fireside Chat: Danone: E-commerce growth, opportunities, challenges and new channels

08:50AM - Day 1

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:20AM - Day 2

View Data & Digital Experiences – Chair’s Welcome & Opening Remarks

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

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Fireside Chat: Danone: E-commerce growth, opportunities, challenges and new channels

This fire-side chat session will focus on how the leading multi-local food and beverage company is accelerating e-commerce penetration across countries and business units, and via different e-commerce channels. Omer will also speak about how to be a CSR e-commerce engaged company on top.

. Omer Waysman, Director, Global eCommerce & Business Development, Danone
. Oisin Lunny, Journalist, Event MC and Fortune 500 Podcast Host, Oisin Lunny

12:30PM

Janis Thomas

Ecommerce & Marketing Director

Look Fabulous Forever

Associated Talks:

12:30PM - Day 2

View How to Evolve Your Digital Experience

12:10PM - Day 1

View Marketing without Spending a Penny

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How to Evolve Your Digital Experience

Consumers who were forced to shop online now have the option to return to stores. How do you keep evolving your digital experience to attract and retain customers in this competitive environment? Look Fabulous Forever’s investment in personalising their customer’s experiences and creating a delightful online experience has driven significant growth. Janis Thomas shares what they’ve learned.

  • Personalisation – how LFF delivers different experiences for different customers
  • How LFF helps customers find their perfect product in the colour that suits them best
  • How will LFF keep evolving to provide an even better experience in the future?

 

. Janis Thomas, Ecommerce & Marketing Director, Look Fabulous Forever

01:30PM

Sunil Pithwa

Senior UX Designer

Aviva

Associated Talks:

12:30PM - Day 2

View The ROI of UX in Digital & Marketing Strategies

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Charlotte Swead

Senior Digital Marketing Manager - Brand & Performance

Depop

Associated Talks:

01:30PM - Day 2

View LIVE DMWF Panel: Shaping the change in digital marketing and customer experience

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Kate Gagnon

Associate Director, Brand Communications

OXO

Associated Talks:

01:30PM - Day 2

View LIVE DMWF Panel: Shaping the change in digital marketing and customer experience

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Julia Djeke

Product Launch Manager, Supplier Marketing

Wayfair

Associated Talks:

01:30PM - Day 2

View LIVE DMWF Panel: Shaping the change in digital marketing and customer experience

View Full Info

Sarah Collett

UK & Western Europe Director of e-Commerce

Avon

Associated Talks:

01:30PM - Day 2

View LIVE DMWF Panel: Shaping the change in digital marketing and customer experience

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LIVE DMWF Panel: Shaping the change in digital marketing and customer experience

• Reviewing the challenges facing marketers in 2021 and connecting with consumers.
• Why the shift to being customer-centric will support success.
• How can brands build positive and memorable customer experiences that actually matter.
• Looking to the future – how to drive change in your organisation.

Moderator: . Sunil Pithwa, Senior UX Designer, Aviva
. Charlotte Swead, Senior Digital Marketing Manager - Brand & Performance, Depop
. Kate Gagnon, Associate Director, Brand Communications , OXO
. Julia Djeke, Product Launch Manager, Supplier Marketing, Wayfair
. Sarah Collett, UK & Western Europe Director of e-Commerce, Avon