Day 2 - 24 June 2022

This agenda is exclusive to attendees attending the Business Design Centre on 23-24 June

09:50AM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

. Courtney Cesari, President , Columbia Alumni Association (CAA) of London
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10:00AM

David Noone

EMEA Vice President – Digital Solutions

TTEC

Associated Talks:

10:00AM - Day 1

View Virtual: Digital Marketing and Customer Experience – Friends or Enemies?

10:00AM - Day 1

View Digital Marketing and Customer Experience – Friends or Enemies?

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Digital Marketing and Customer Experience – Friends or Enemies?

  • Considering the post-pandemic Experience Economy
  • State of the Customer Experience industry
  • How do your customers want to engage with your brand? It is not just an advertisers world anymore.
  • Five steps to master your Digital Customer Engagement
. David Noone, EMEA Vice President – Digital Solutions , TTEC
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10:30AM

John Trembley

Vice President of Marketing at

Evolv AI

Associated Talks:

10:30AM - Day 2

View Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

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Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

  • Understand why using generic landing pages will always result in single digit conversion rates
  • Use AI to bring together experimentation and personalization at scale to optimize landing pages
  • Go beyond demographics and tap into intent for a personalized experience that converts
. John Trembley, Vice President of Marketing at , Evolv AI
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10:40AM

Morning Networking Break

11:00AM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

View Full Info

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

02:00PM - Day 2

View What I didn’t know about LinkedIn: 5 questions we should all be asking

03:10PM - Day 2

View Evolution of shopper marketing: Rethinking the approach to retail

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

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Nikki Constantine

Director Strategic Marketing & Brand

AfterPay

Associated Talks:

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

04:00PM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Panel: Evolving the Omnichannel Experience

  • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trends
  • The impact of  “Social Commerce”
  • Technology how to drive your omnichannel strategies forward
Moderator: . Courtney Cesari, President , Columbia Alumni Association (CAA) of London
. Amrita Lal, Senior Client Solutions Manager, LinkedIn
. Nikki Constantine, Director Strategic Marketing & Brand , AfterPay
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11:40AM

Darren Teague

Senior Account Executive

Spotler

Associated Talks:

11:40AM - Day 2

View The art of psychology in personalisation

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The art of psychology in personalisation

Darren will take you tell you how you can apply behavioural science to your marketing strategy and show you how that can dramatically increase conversion rates and revenue. Don’t miss this session as you will learn the following:

  • People make decisions emotionally (80% of the time), then rationalise logically – learn how to nudge your customer in the right direction. (Nudge Theory, Framing)
  • Choice is hard and options plentiful in every market – learn how to master the crucial conversion part of the process. (confirmation bias, herd behaviour, satisficing)
  • It’s easier than you think – you don’t need a PhD in Psychology, just the tools, support, ideas, network and platform to deliver this.
. Darren Teague, Senior Account Executive, Spotler
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12:10PM

Jon Falgate

SEO Manager

Wex Photo Video

Associated Talks:

12:10PM - Day 2

View How to use search engines to build empathy and understanding of your customers

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How to use search engines to build empathy and understanding of your customers

Search Engine Results Pages are the places where our customers are being served the best and most relevant content based on their needs. They are designed to meet people’s implicit needs, not just be served what we as marketers want them to see.

By analysing the results on these pages we can glean insight into the intent which drives any particular search and we can see how these needs are being successfully met.

By doing this we can experience what is delighting and best at helping our customers solve their problems, and improve their lives.
I will show how to use Google to gain empathy for your customers by understanding the things they actually want to do. Spoiler alert: it’s not very often they want to buy something.

This is not a technical talk about classifying keywords, or competitor analysis through SERP data. It is a human talk, not just for SEOs, but for all marketers, on how to gain a deeper understanding of our customers by walking their shoes.

 

. Jon Falgate, SEO Manager, Wex Photo Video
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12:40PM

Cari Kirby

Head of Marketing

Peek & Poke

Associated Talks:

12:10PM - Day 2

View Virtual: It’s time to up your engagement game.

12:40PM - Day 2

View It’s time to up your engagement game

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It’s time to up your engagement game

How to use branded games to attract and retain your audience.

In this session you’ll learn:

  • Why some of the biggest brands in B2C and B2B are choosing to gamify their marketing campaigns.
  • Examples of case studies with results and statistics from across the marketing funnel.
  • Common pitfalls to avoid when running your own game campaign.

 

. Cari Kirby, Head of Marketing , Peek & Poke
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12:50PM

Lunch & Networking Break

02:00PM

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

View Full Info

Emmanuelle Buchs

Manager of Affiliates, Partnerships and Influencers

tails.com 

Associated Talks:

02:00PM - Day 2

View Panel: Exploring Personalisation & Delivering Unique Experiences

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Mike Buick

Head of Ecommerce EMEA

Dexcom

Associated Talks:

02:40PM - Day 2

View Making it personal! Designing a personalised customer experience

02:00PM - Day 2

View Panel: Exploring Personalisation & Delivering Unique Experiences

View Full Info

Gianfranco Cuzziol

CRM and Personalisation Lead

Natura & Co

Associated Talks:

02:00PM - Day 2

View Panel: Exploring Personalisation & Delivering Unique Experiences

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Panel: Exploring Personalisation & Delivering Unique Experiences

  • Reviewing the importance of e-commerce personalisation for consumers in 2022
  • How to create personalised experiences with data insights
  • Tactics and learning lessons from brands with personalisation across omnichannel
  • How loyalty and personalisation always work together to connect brands with customers and vice-versa

 

Moderator: . Courtney Cesari, President , Columbia Alumni Association (CAA) of London
. Emmanuelle Buchs, Manager of Affiliates, Partnerships and Influencers , tails.com 
. Mike Buick, Head of Ecommerce EMEA, Dexcom
. Gianfranco Cuzziol, CRM and Personalisation Lead, Natura & Co
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02:40PM

Mike Buick

Head of Ecommerce EMEA

Dexcom

Associated Talks:

02:40PM - Day 2

View Making it personal! Designing a personalised customer experience

02:00PM - Day 2

View Panel: Exploring Personalisation & Delivering Unique Experiences

View Full Info

Making it personal! Designing a personalised customer experience

  • Reviewing your personalisation strategy and why it’s a must to deliver new experiences online
  • How the increasing availability of digital consumer data will open doors to new opportunities for marketers to personalise
  • Exploring the relationship between enhanced personalised customer journeys and loyalty
. Mike Buick, Head of Ecommerce EMEA, Dexcom
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