Day 2 - 22 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

09:20AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

. Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
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09:30AM

Anna Gill

Global Marketing Analytics Director

Mars

Associated Talks:

09:30AM - Day 2

View Make it personal! Designing a personalised customer experience

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Gregor Murray

ECommerce Channel Development Director

Kelloggs

Associated Talks:

09:30AM - Day 2

View Make it personal! Designing a personalised customer experience

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Make it personal! Designing a personalised customer experience

. Anna Gill, Global Marketing Analytics Director, Mars
. Gregor Murray, ECommerce Channel Development Director, Kelloggs
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10:00AM

Katalina Babeva

Senior Product Manager

Progress

Associated Talks:

10:00AM - Day 2

View Leveraging Generative AI, Chatbots and Personalization to Improve Your Digital Experience

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Leveraging Generative AI, Chatbots and Personalization to Improve Your Digital Experience

We find ourselves at a transformational point in technology. Recent improvements in AI has pushed existing technologies to reach beyond their original limitations and stretch the bounds of possible. In this session, we’ll explore the impact of AI on modern digital experiences. We will demonstrate how you can streamline and simplify complex tasks for your customers and employees by marrying existing chatbot and personalization technology with generative AI.  You’ll walk away with real-world applications of the technology that you could implement today.

 

. Katalina Babeva, Senior Product Manager, Progress
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10:30AM

John Lyons

Business Director

...Gasp!

Associated Talks:

10:30AM - Day 2

View Digital marketing to humans. AKA How understanding what happens in the consumer’s mind offline will make you a better marketer online

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Digital marketing to humans. AKA How understanding what happens in the consumer’s mind offline will make you a better marketer online

Learn how modern marketing science gives marketers a better understandng of how marketing works in the mind of the consumer, and the principles and techniques you can employ to make your digital marketing even more effective.

. John Lyons, Business Director , ...Gasp!
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10:50AM

Morning Networking Break

11:00AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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George Sullivan

Founder and CEO

The Sole Supplier:

Associated Talks:

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Gregor Murray

ECommerce Channel Development Director

Kelloggs

Associated Talks:

09:30AM - Day 2

View Make it personal! Designing a personalised customer experience

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

View Full Info

John Lyons

Business Director

...Gasp!

Associated Talks:

10:30AM - Day 2

View Digital marketing to humans. AKA How understanding what happens in the consumer’s mind offline will make you a better marketer online

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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James Cavanagh

Head of Digital

Cowshed

Associated Talks:

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Panel: Modernising Your Online Experience – Strategies and Tactics

  • Diving into the  digital experience trends marketers need to take notice of in 2023
  • What does a “Good” digital experience look like in 2023?
  • Exploring strategies of creating a seamless digital experience
  • Tools and Tactics to impact the customer’s experience online
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. George Sullivan, Founder and CEO, The Sole Supplier:
. Gregor Murray, ECommerce Channel Development Director, Kelloggs
. John Lyons, Business Director , ...Gasp!
. James Cavanagh, Head of Digital , Cowshed
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11:40AM

Paul Lawson

Executive Director

Verve

Associated Talks:

11:40AM - Day 2

View Panel: How Community-driven Insights Unlock Great Digital Experience

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Alexandra Crossley

Customer Success VP

Alida

Associated Talks:

11:40AM - Day 2

View Panel: How Community-driven Insights Unlock Great Digital Experience

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Angela Baker

Regional VP

Alida 

Associated Talks:

11:40AM - Day 2

View Panel: How Community-driven Insights Unlock Great Digital Experience

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Panel: How Community-driven Insights Unlock Great Digital Experience

Join Alida, a Community-centred CX software provider, and Verve, a global insights consultancy, to discover how digital insights Communities can boost customer loyalty and enhance your digital experiences. Through real-world examples, learn how these Communities foster engagement, personalization, and authentic connections.
Don’t miss this engaging Fireside Chat  that will inspire you to harness the insights from your most valued customers and potential customers to propel your brand’s success.

. Paul Lawson, Executive Director , Verve
. Alexandra Crossley, Customer Success VP, Alida
. Angela Baker, Regional VP, Alida 
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12:10PM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Michael Boosalis

Product Marketing Manager

Storyblok

Associated Talks:

09:30AM - Day 1

View The way to modern content experiences

12:10PM - Day 2

View Panel: Building an effective omnichannel strategy

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Spencer Dunfee

SMB Sales Manager for EMEA

Klaviyo

Associated Talks:

12:10PM - Day 2

View Panel: Building an effective omnichannel strategy

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Kirsty Anniss

Global Senior Digital Marketing Manager – GTR

Bacardi

Associated Talks:

12:10PM - Day 2

View Panel: Building an effective omnichannel strategy

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Ed Wilson

Brand Partnerships Manager

TikTok

Associated Talks:

12:10PM - Day 2

View Panel: Building an effective omnichannel strategy

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Panel: Building an effective omnichannel strategy

  • Exploring the importance of seamless and immersive experiences online and beyond.
  • How can technology drive your omnichannel strategies forward?
  • The impact of “Social Commerce”.
  • Reviewing the next big trends.
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Michael Boosalis, Product Marketing Manager, Storyblok
. Spencer Dunfee, SMB Sales Manager for EMEA, Klaviyo
. Kirsty Anniss, Global Senior Digital Marketing Manager – GTR , Bacardi
. Ed Wilson, Brand Partnerships Manager, TikTok
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01:00PM

Lunch & Networking Break