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Day 2 - 26 June 2024

Featuring topics including:

Customer journeys, personalisation, automation strategies, enhancements of AI within ecommerce, audience development strategies, omni-channel, loyalty, growth strategies, pandemic shift in customer behaviours

09:20AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 1

View Chairs Welcome – Digital Transformation & Leadership

09:20AM - Day 2

View Chair’s Welcome – eCommerce & Omnichannel Marketing

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Chair’s Welcome – eCommerce & Omnichannel Marketing

. Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
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09:30AM

Alexandra Illiashova

Head of Integrated Brand Communications

Danone BENELUX

Associated Talks:

09:30AM - Day 2

View The value of creating and maintaining a Direct to Consumer webshop

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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The value of creating and maintaining a Direct to Consumer webshop

Why would a multinational food company go through the complications of opening their own B2C webshop? Join our session to find out what is in it for Danone and how it pays off.

We will look at the hidden and added value of such journey, importance of team’s mindset and what to expect from such an ecommerce adventure.

. Alexandra Illiashova, Head of Integrated Brand Communications, Danone BENELUX
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10:00AM

Mark Howard

Head of Digital and E-commerce

Tony's Chocolonely

Associated Talks:

10:00AM - Day 2

View Personalised Ecommerce

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Personalised Ecommerce

. Mark Howard, Head of Digital and E-commerce, Tony's Chocolonely
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10:30AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 1

View Chairs Welcome – Digital Transformation & Leadership

09:20AM - Day 2

View Chair’s Welcome – eCommerce & Omnichannel Marketing

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Pierre Berthier

Founder

Emazing-retailing

Associated Talks:

10:30AM - Day 2

View Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

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Giovanni Pupo

Head of E-Comm Media Europe

Lipton

Associated Talks:

10:30AM - Day 2

View Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

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Harmony Murphy

Senior Advertising Head, Retail Sector UK

Google

Associated Talks:

10:30AM - Day 2

View Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

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Raman Dhaliwal-Janjua

Head of Digital Performance

Toolstation

Associated Talks:

10:30AM - Day 2

View Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

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Nick King

Market research and Insight Director

Auto Trader PLC

Associated Talks:

03:30PM - Day 2

View Forces of change

10:30AM - Day 2

View Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

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Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

  • Sustainable & eco-friendly e-commerce
  • Transparent supply chains and customer communication
  • The growing buying power of the younger generation
  • Strategies to manage external pressures impacting consumer channels
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Pierre Berthier, Founder, Emazing-retailing
. Giovanni Pupo, Head of E-Comm Media Europe , Lipton
. Harmony Murphy, Senior Advertising Head, Retail Sector UK, Google
. Raman Dhaliwal-Janjua, Head of Digital Performance , Toolstation
. Nick King, Market research and Insight Director, Auto Trader PLC
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11:25AM

Morning Break

12:00PM

Josh Lewis

Head of Growth & Customer

G Spot Drinks

Associated Talks:

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

12:00PM - Day 2

View Out with the old, and in with new – Unlocking future growth

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Out with the old, and in with new – Unlocking future growth

  • Experimentation at the forefront of digital growth 
  • How can digitisation compliment your marketing approach and provide new insights
  • Staying ahead with experimentation
. Josh Lewis, Head of Growth & Customer , G Spot Drinks
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12:30PM

Lunch Break

02:15PM

John Lyons

Fractional CMO and coach

Associated Talks:

10:30AM - Day 2

View Digital marketing to humans. AKA How understanding what happens in the consumer’s mind offline will make you a better marketer online

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Adonis Araujo

Retail Media Lead

Starcom UK

Associated Talks:

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

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James Watson

Marketing Director Oral Care & Women's Health Northern Europe

Kenvue

Associated Talks:

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

View Full Info

Josh Lewis

Head of Growth & Customer

G Spot Drinks

Associated Talks:

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

12:00PM - Day 2

View Out with the old, and in with new – Unlocking future growth

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Sivan Einstein

Head of Specialty Omnichannel Retail

Google

Associated Talks:

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

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Martin Andersen

Digital Marketing Head

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Customer Experience, Email & Automation

02:15PM - Day 2

View Panel: Discussing the era of seamless omnichannel strategy

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Panel: Discussing the era of seamless omnichannel strategy

  • Finding the optimal marketing mix to optimise revenue from store to virtual
  • Creating a unified & personalised shopping experience with multiple touchpoints
  • Coordinating offline and online experience
Moderator: . John Lyons, Fractional CMO and coach ,
. Adonis Araujo, Retail Media Lead , Starcom UK
. James Watson, Marketing Director Oral Care & Women's Health Northern Europe, Kenvue
. Josh Lewis, Head of Growth & Customer , G Spot Drinks
. Sivan Einstein, Head of Specialty Omnichannel Retail, Google
. Martin Andersen, Digital Marketing Head,
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03:00PM

Paul Stringer

Head of Content

WARC

Associated Talks:

03:00PM - Day 2

View The Future of Digital Commerce

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The Future of Digital Commerce

This session will share the key takeaways from WARC’s newly released report on The Future of Digital Commerce. Trends include how brands are using AI to improve targeting and personalization, the importance of off-site media in driving retail media growth, and the ways in which data clean rooms are helping brands unlock deep and actionable shopper insights. The session will also discuss how omnichannel marketing has forced brands to rethink traditional shopper and trade marketing roles.

. Paul Stringer, Head of Content, WARC
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03:30PM

Nick King

Market research and Insight Director

Auto Trader PLC

Associated Talks:

03:30PM - Day 2

View Forces of change

10:30AM - Day 2

View Panel: E-Commerce Express – Keeping up ever changing consumer behaviours

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Forces of change

Nick will take us though the latest research on car buyer behaviour and how the COVID pandemic has made a big difference to the expectations of visitors to showrooms. The car buying jobs to be done are the same, but people’s preparedness and plans have changed rapidly – hear about what they now expect, the opportunities for your business and how these learning can be applied to other industries.

Nick will also share insights on the key trends shaping the industry in the near and mid term – the forces of change impacting buyers, brands and retailers. From the long-lasting effects of supply constraints to electrification, new entrants and more, Nick’s insights will give you a greater understanding of the big themes and help you plan ahead

. Nick King, Market research and Insight Director, Auto Trader PLC
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04:00PM

Yolanda Valery

Independent Consultant - Digital Marketing

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Stephanie Jaffre

Global SVP Digital Marketing & eCommerce | Premium, Midscale & Economy Brands

Accor

Associated Talks:

04:00PM - Day 2

View Panel: Growing your eCommerce Presence – Strategies and Tactics

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Anuradha De

Senior Ecommerce and Digital Marketing Leader

Associated Talks:

04:00PM - Day 2

View Panel: Growing your eCommerce Presence – Strategies and Tactics

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Aoife O’Toole

Global Head of Marketing, Display & Paid Social

Skyscanner

Associated Talks:

04:00PM - Day 2

View Panel: Growing your eCommerce Presence – Strategies and Tactics

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Panel: Growing your eCommerce Presence – Strategies and Tactics

  • Reviewing key trends in ecommerce – what should we taking note for the rest 2024
  • Identifying potential growth avenues but delivering to customer expectations
  • Tactics with optimising your strategy for local and global market place
Moderator: . Yolanda Valery, Independent Consultant - Digital Marketing,
. Stephanie Jaffre, Global SVP Digital Marketing & eCommerce | Premium, Midscale & Economy Brands, Accor
. Anuradha De, Senior Ecommerce and Digital Marketing Leader,
. Aoife O’Toole, Global Head of Marketing, Display & Paid Social, Skyscanner
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04:40PM

End of Day 2