Day 1 - 23 May 2019
08:50AM - Day 1
eCommerce, UX & CX – Chair’s Welcome & Opening Remarks
. Oisin Lunny, Chief Evangelist, OpenMarket
Putting Customer-Centricity First – Defining your CX Strategy
Morning Sponsor Presentation 4 – Day 1
Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX
- What is great CX and how does that support customer loyalty?
- How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
- Why should brands look at being agile & customer-centric whilst utilising all resources and insights
- How can dynamic content across search support customer loyalty?
Humanising Digital Customer Experience – On & Offline
Lunchtime Sponsor Presentation 5 – Day 1
Developing & Refining a Seamless Cross-Channel Experience
- Why is it important to provide a seamless, cross-channel experience?
- How to identify quick wins to improve brand experiences
- The importance of designing for the entire customer journey and not just for a single interaction
Panel: Reviewing your Digital & DCX Strategy
Afternoon Sponsor Presentation 6 – Day 1
Build Loyalty Through Brand-Led Omnichannel Experiences
Panel: The ROI of UX in Digital & Marketing Strategies
- How is User experience is more than just usability?
- Why is good UX is no longer a luxury – it’s a customer expectation
- How does UX support brands effectively engaging with customers
- How Content is Vital to User experience
The Power of UX: Elevating Offline Customer Experiences in 2019
- Measuring the real impact of solid end-to-end customer experience on your bottom line
- Which practices should brands adopt into their digital UX strategy
- How new technologies are enhancing UX