Day 1 - 23 May 2019

eCommerce, UX & CX

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Simon Miles

Global Customer Director

Coca-Cola’s

Associated Talks:

09:00AM - Day 1

View Putting Customer-Centricity First – Defining your CX Strategy

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Putting Customer-Centricity First – Defining your CX Strategy

. Simon Miles, Global Customer Director, Coca-Cola’s
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09:30AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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CX Leadership In An Age Of Hyperfragmentation

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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10:00AM

Rachel Aldighieri

Managing Director

DMA

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Darren Guarnaccia

CPO

Crownpeak

Associated Talks:

09:30AM - Day 1

View Staying Ahead of your Digital Transformation Strategy

10:00AM - Day 1

View Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

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David Carey

Director of Digital

The Restaurant Group plc

Associated Talks:

10:00AM - Day 1

View Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

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Veronika Royle

Global e-Commerce Consultant (Ex Head of Digital Media and eCom, Europe)

VKR Consultants Ltd

Associated Talks:

10:00AM - Day 1

View Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

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Tim Atkinson

Business Development Manager, Communications Products and Services, EMEA

Google

Associated Talks:

10:00AM - Day 1

View Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

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Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

  • What is great CX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
Moderator: . Rachel Aldighieri, Managing Director, DMA
. Darren Guarnaccia, CPO , Crownpeak
. David Carey, Director of Digital , The Restaurant Group plc
. Veronika Royle, Global e-Commerce Consultant (Ex Head of Digital Media and eCom, Europe), VKR Consultants Ltd
. Tim Atkinson, Business Development Manager, Communications Products and Services, EMEA, Google
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10:40AM

Speed Networking & Networking Break

11:40AM

Punit Parikh, MBA

Global Ecommerce Lead - B2B & B2B2C Ecommerce

Unilever

Associated Talks:

11:40AM - Day 1

View Dive into B2B e-commerce of consumer goods, Challenges and Opportunities

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Dive into B2B e-commerce of consumer goods, Challenges and Opportunities

. Punit Parikh, MBA, Global Ecommerce Lead - B2B & B2B2C Ecommerce, Unilever
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12:10PM

John Watton

Senior Director, Enterprise Marketing EMEA

Adobe

Associated Talks:

12:10PM - Day 1

View Humanizing the Customer Experience using AI

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Humanizing the Customer Experience using AI

. John Watton, Senior Director, Enterprise Marketing EMEA, Adobe
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12:40AM

Malcolm D’Sa

Marketing and Brand Development Director

Diageo

Associated Talks:

12:40AM - Day 1

View Positive Gender Portrayal in Advertising

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Positive Gender Portrayal in Advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

 

. Malcolm D’Sa, Marketing and Brand Development Director , Diageo
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01:10PM

Lunch Break

02:10PM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

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Rumble Romagnoli

CEO

Relevance

Associated Talks:

02:10PM - Day 1

View Panel: Improve your Marketing ROI with Omni-channel CX Strategies

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Kelley Brogan

Head of Customer Experience for Store of the Future

Farfetch

Associated Talks:

02:10PM - Day 1

View Panel: Improve your Marketing ROI with Omni-channel CX Strategies

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Lindsay Mitchell

Director of Consumer Engagement and E-Commerce (Direct)

Philips UK&I

Associated Talks:

02:10PM - Day 1

View Panel: Improve your Marketing ROI with Omni-channel CX Strategies

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Graeme Stoker

Senior Marketing Manager - Campaigns/Program Lead

Fujitsu Global

Associated Talks:

02:10PM - Day 1

View Panel: Improve your Marketing ROI with Omni-channel CX Strategies

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Lauren Drew

Senior Marketing Manager

FT Specialist

Associated Talks:

02:10PM - Day 1

View Panel: Improve your Marketing ROI with Omni-channel CX Strategies

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Panel: Improve your Marketing ROI with Omni-channel CX Strategies

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels

 

Moderator: . Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
. Rumble Romagnoli, CEO , Relevance
. Kelley Brogan, Head of Customer Experience for Store of the Future, Farfetch
. Lindsay Mitchell, Director of Consumer Engagement and E-Commerce (Direct), Philips UK&I
. Graeme Stoker, Senior Marketing Manager - Campaigns/Program Lead, Fujitsu Global
. Lauren Drew, Senior Marketing Manager , FT Specialist
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02:50PM

Becky Simms

CEO

Reflect Digital

Associated Talks:

02:50PM - Day 1

View Growing your Customer Base with Gamification

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Growing your Customer Base with Gamification

Gamification is an under-utilised secret weapon in a digital marketing strategy, in this talk, Becky will explain how gamification can:

 

  • Drive new customer data
  • Offer insights into your customers for future targeting
  • Generate PR
  • Fuel an SEO link strategy
  • Grow your social audience and engagement
  • And ultimately help drive revenue
. Becky Simms, CEO , Reflect Digital
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03:20PM

Mitchell Feldman

UKI Chief Digital Officer

Hewlett Packard Enterprise Pointnext

Associated Talks:

03:20PM - Day 1

View Understanding the DNA of your Customers and their Journeys

02:10PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Understanding the DNA of your Customers and their Journeys

. Mitchell Feldman, UKI Chief Digital Officer, Hewlett Packard Enterprise Pointnext
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03:40PM

Networking Break

04:30PM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:30AM - Day 1

View CX Leadership In An Age Of Hyperfragmentation

09:20AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

View Full Info

Sunil Pithwa

Senior UX Designer

Aviva

Associated Talks:

04:30PM - Day 1

View Panel: The ROI of UX in Digital & Marketing Strategies

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Anna Potanina

Mobile UX & Design Specialist

Google

Associated Talks:

04:30PM - Day 1

View Panel: The ROI of UX in Digital & Marketing Strategies

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Panel: The ROI of UX in Digital & Marketing Strategies

  • How is User experience is more than just usability?
  • Why is good UX is no longer a luxury – it’s a customer expectation
  • How does UX support brands effectively engaging with customers
  • How Content is Vital to User experience

 

Moderator: . Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
. Sunil Pithwa, Senior UX Designer, Aviva
. Anna Potanina, Mobile UX & Design Specialist, Google
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05:10PM

David Nefs

Chief Growth Officer

Trouva

Associated Talks:

05:10PM - Day 1

View Psychology of Ecommerce UX – Driving ROI through Influence and Persuasion

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Psychology of Ecommerce UX – Driving ROI through Influence and Persuasion

. David Nefs, Chief Growth Officer , Trouva
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05:40PM

Networking Drinks & Close of Conference