Day 2 - 26 June 2024

09:20AM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chairs Welcome – Influencer & Affiliate Marketing

09:20AM - Day 1

View Chair’s Welcome – Content Marketing & Video

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Chairs Welcome – Influencer & Affiliate Marketing

. Dasha Shunina, Events Director, Women in Tech
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09:30AM

Emily Driscoll

Head of Data, Intellience and Planning

LADbible Group

Associated Talks:

09:30AM - Day 2

View The power of TikTok and engaging with GenZ

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The power of TikTok and engaging with GenZ

  • Understanding the challenges that brands face when trying to build trust and engagement with GenZ audiences
  • Learning how to engage with GenZ audience through influencer marketing
  • Must knows for Gen Z insight when thinking about TikTok campaigns
. Emily Driscoll, Head of Data, Intellience and Planning, LADbible Group
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10:00AM

Morning Partner Solo – Influencer & Affiliate Marketing

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10:30AM

Mid-Morning Partner Solo – Influencer & Affiliate Marketing

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10:45AM

Chloë Downes

Founder & Head of Talent

SHFT

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Panel: Data vs People – the harmonious influencer strategy

  • Understanding the complexities of metrics and influencers
  • How agencies and brands need to work with creator management and influencers to enhance campaigns
  • The tech behind the scenes, supporting harmonious long-lasting creator relationships
  • A deeper understanding of campaigns when selecting the right influencer for your campaign
. Chloë Downes, Founder & Head of Talent, SHFT
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11:25AM

Morning Networking Break

12:00PM

Influencers vs Ambassadors vs Affiliates: What works for your Brand?

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12:30PM

Lunchtime Partner Solo – Influencer & Affiliate Marketing

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01:00PM

Lunch & Networking Break

02:00PM

Afternoon Partner Solo – Influencer & Affiliate Marketing

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02:15PM

Ed Wilson

Brand Partnership Manager

TikTok

Associated Talks:

02:15PM - Day 2

View Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

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Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

 Deep dive into the key trends, challenges and opportunities in influencer marketing for 2024 and beyond with a focus on:

  • Ai what does it mean for Influencers and campaigns
  • Importance of User-Generated Content
  • Reviewing Balancing Act of Content Control
  • Exploring measurement and ROI of your campaigns
  • Budgets, rising costs and evolving long-term strategies
. Ed Wilson, Brand Partnership Manager, TikTok
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03:00PM

Mid-Afternoon Partner Solo – Influencer & Affiliate Marketing

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03:30PM

Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators

  • Perspectives from creators and marketers when allocating budget for creators
  • The latest trends for compensations across channels, industries and content types
  • Importance of checking the fine print
  • How can marketers make smarter decisions with influencer budgets and spending
  • Discussing the future of creator pay
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04:00PM

Panel: Navigating the Shifting Landscape of Affiliate Marketing

  • How AI is changing the landscape for strategies and campaigns
  • Collaborating with influencers – discussing the opportunities and successes
  • SEO – the Best Practices for 2024 from keywords, on-page, links and mobile optimization
  • Leveraging content marketing to enhance campaigns
  • Adapting to regulatory changes
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