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Day 2 - 26 June 2024

Featuring topics including:

Micro and macro influencer strategies, influencer marketing, nano-influencers, Creator and brand relationships, affiliate marketing strategies, Ai enhancements, Creator management, influencer diversity & inclusion, crisis control, data-driven strategies, cross-channel campaigns.

09:20AM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chairs Welcome – Influencer & Creator Marketing

09:20AM - Day 1

View Chair’s Welcome – Content Marketing & Video

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Chairs Welcome – Influencer & Creator Marketing

. Dasha Shunina, Events Director, Women in Tech
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09:30AM

Emily Driscoll

Head of Data, Intellience and Planning

LADbible Group

Associated Talks:

09:30AM - Day 2

View The power of TikTok and engaging with GenZ

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The power of TikTok and engaging with GenZ

  • Understanding the challenges that brands face when trying to build trust and engagement with GenZ audiences
  • Learning how to engage with GenZ audience through influencer marketing
  • Must knows for Gen Z insight when thinking about TikTok campaigns
. Emily Driscoll, Head of Data, Intellience and Planning, LADbible Group
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10:00AM

Morning Partner Solo – Influencer & Creator Marketing

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10:30AM

Mid-Morning Partner Solo – Influencer & Creator Marketing

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10:45AM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chairs Welcome – Influencer & Creator Marketing

09:20AM - Day 1

View Chair’s Welcome – Content Marketing & Video

View Full Info

Gayathri Nagarajan

Business Development Director

ThisThat, Ex Unilever

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Amanda Thomas

Global Influencer Manager, Performance Marketing

VisitScotland

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Jessica Dante

Founder

Love and London

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Paige Smith

Influencer Controller

SKY

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Chloë Downes

Founder & CEO

SHFT

Associated Talks:

03:30PM - Day 2

View Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Panel: Data vs People – the harmonious influencer strategy

  • Understanding the complexities of metrics and influencers
  • How agencies and brands need to work with creator management and influencers to enhance campaigns
  • The tech behind the scenes, supporting harmonious long-lasting creator relationships
  • A deeper understanding of campaigns when selecting the right influencer for your campaign
Moderator: . Dasha Shunina, Events Director, Women in Tech
. Gayathri Nagarajan, Business Development Director, ThisThat, Ex Unilever
. Amanda Thomas, Global Influencer Manager, Performance Marketing, VisitScotland
. Jessica Dante, Founder , Love and London
. Paige Smith, Influencer Controller, SKY
. Chloë Downes, Founder & CEO, SHFT
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11:25AM

Morning Networking Break

12:15PM

Sydney Bautista

Junior Talent Manager

SHFT

Associated Talks:

12:15PM - Day 2

View Best Practices When Working with Influencers

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Best Practices When Working with Influencers

  • Best Practices for Campaigns
  • Maintaining Long-term Relationships
  • Summary of key takeaways
. Sydney Bautista, Junior Talent Manager, SHFT
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12:30PM

Charlotte Stavrou

Founder & CEO

SevenSix Agency

Associated Talks:

12:30PM - Day 2

View How Much Are Influencer’s Worth?

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

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How Much Are Influencer’s Worth?

What does an average influencer fee look like? Charlotte Stavrou will provide a comprehensive overview of the latest data from the 2024 SevenSix Influencer Pricing Report, offering key insights into the current dynamics of influencer partnerships and an in-depth analysis of the influencer pay gap. Charlotte will examine the disparities in pay across different demographics and types of influencers, highlighting the underlying causes of these gaps and their implications for marketing strategies.

. Charlotte Stavrou, Founder & CEO, SevenSix Agency
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01:00PM

Lunch & Networking Break

02:00PM

Sezgi Şahin Oykur

Head of Europe Operations

Humanz

Associated Talks:

02:00PM - Day 2

View Data at Heart, Community in Focus: The Secret Recipe for Full Funnel Influencer Marketing

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Data at Heart, Community in Focus: The Secret Recipe for Full Funnel Influencer Marketing

. Sezgi Şahin Oykur, Head of Europe Operations, Humanz
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02:15PM

Dasha Shunina

Events Director

Women in Tech

Associated Talks:

09:20AM - Day 2

View Chairs Welcome – Influencer & Creator Marketing

09:20AM - Day 1

View Chair’s Welcome – Content Marketing & Video

View Full Info

Amie Caswell

Head of Social Media and Creators

Lick

Associated Talks:

02:15PM - Day 2

View Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

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Jenny Tsai

Founder and CEO

WeArisma

Associated Talks:

02:15PM - Day 2

View Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

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Giang Cao

Influencer & Social Media Manager

Samsung Electronics

Associated Talks:

02:15PM - Day 2

View Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

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Ed Wilson

Brand Partnership Manager

TikTok

Associated Talks:

02:15PM - Day 2

View Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

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Agata Narkowicz:

Influencer Marketing Business Director

Publicis Media

Associated Talks:

02:15PM - Day 2

View Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

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Panel: Riding the Wave of Influence: The Impact of Influencer Marketing

 Deep dive into the key trends, challenges and opportunities in influencer marketing for 2024 and beyond with a focus on:

  • Ai what does it mean for Influencers and campaigns
  • Importance of User-Generated Content
  • Reviewing Balancing Act of Content Control
  • Exploring measurement and ROI of your campaigns
  • Budgets, rising costs and evolving long-term strategies
Moderator: . Dasha Shunina, Events Director, Women in Tech
. Amie Caswell, Head of Social Media and Creators , Lick
. Jenny Tsai, Founder and CEO, WeArisma
. Giang Cao, Influencer & Social Media Manager, Samsung Electronics
. Ed Wilson, Brand Partnership Manager, TikTok
. Agata Narkowicz:, Influencer Marketing Business Director , Publicis Media
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03:00PM

Mid-Afternoon Partner Solo – Influencer & Creator Marketing

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03:30PM

Gordon Glenister

Global Head of Influencer Marketing

BCMA

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Megan Rose Lane

Creator

@megan_rose_lane

Associated Talks:

03:30PM - Day 2

View Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators

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Cat Sims (aka NotSoSmugNow)

Creator

notsosmugno

Associated Talks:

03:30PM - Day 2

View Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators

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Chloë Downes

Founder & CEO

SHFT

Associated Talks:

03:30PM - Day 2

View Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

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Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators

  • Perspectives from creators and marketers when allocating budget for creators
  • The latest trends for compensations across channels, industries and content types
  • Importance of checking the fine print
  • How can marketers make smarter decisions with influencer budgets and spending
  • Discussing the future of creator pay
Moderator: . Gordon Glenister, Global Head of Influencer Marketing, BCMA
. Megan Rose Lane, Creator , @megan_rose_lane
. Cat Sims (aka NotSoSmugNow), Creator, notsosmugno
. Chloë Downes, Founder & CEO, SHFT
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04:00PM

Asavari Moon

CEO & Founder

Future Female Marketers

Associated Talks:

04:00PM - Day 2

View AI in Influencer Marketing: Balancing Automation with Authenticity

10:45AM - Day 2

View Panel: From personalisation to productivity – how to utilise AI in your marketing strategy

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AI in Influencer Marketing: Balancing Automation with Authenticity

  • Understand the rising trend of AI-generated images and videos, and its impact on authenticity and trust within the influencer marketing industry.
  • Explore how AI-created virtual influencers are transforming the industry and how brands can collaborate with these virtual entities.
  • A brief overview of the regulatory and ethical considerations governing the use of AI in creating and distributing content, ensuring transparency, and protecting consumer interests.
  • Understand future trends and predictions for AI in influencer marketing.
. Asavari Moon, CEO & Founder, Future Female Marketers
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