Day 1 - 21 June 2023

08:50AM

Duncan MacRae

Editor In Chief

MarketingTech

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Influencer Marketing World – 22 June

08:50AM - Day 1

View Chair’s Welcome – Influencer Marketing World – 21 June

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Chair’s Welcome – Influencer Marketing World – 21 June

. Duncan MacRae, Editor In Chief, MarketingTech
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09:00AM

Lauren Spearman

Brand Marketing Consultant

(ex Benefit Cosmetics, MADE & ManyPets)

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Hannah Norman

Creator & Founder

Hey Honey

Associated Talks:

09:00AM - Day 1

View Fireside Chat: “Unleashing the Power of TikTok Livestreaming: From Creator to Agency”

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Yenan Wang

Head of TikTok Live Agency

TikTok

Associated Talks:

09:00AM - Day 1

View Fireside Chat: “Unleashing the Power of TikTok Livestreaming: From Creator to Agency”

09:00AM - Day 1

View OnDemand Panel: Future Proofing your Digital Strategy

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Fireside Chat: “Unleashing the Power of TikTok Livestreaming: From Creator to Agency”

Join us for an engaging fireside chat featuring the Head of TikTok Livestreaming Agency and Hannah Norman, an accomplished TikTok creator turned founder of a thriving livestreaming agency. This dynamic session will delve into the remarkable growth of the TikTok livestreaming creator economy and explore the personal journeys and insights of our esteemed guests.

Discover how Hannah made the leap from her job to becoming a full-time streamer, ultimately leading to the establishment of her own agency. Gain valuable perspectives on the evolving landscape of TikTok livestreaming, effective strategies for engaging audiences, the support TikTok provides to its creators, and exciting opportunities on the horizon. Don’t miss this chance to learn from industry leaders and be inspired by their stories of success in the ever-evolving world of TikTok livestreaming.

Moderator: . Lauren Spearman, Brand Marketing Consultant , (ex Benefit Cosmetics, MADE & ManyPets)
. Hannah Norman, Creator & Founder , Hey Honey
. Yenan Wang, Head of TikTok Live Agency, TikTok
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09:30AM

Mark Jackson

Global Marketing Director

Klear

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Samira Kazan

Influencer, Cookbook Author

Winner @netflix Crazy Delicious

Associated Talks:

09:30AM - Day 1

View Building Successful Influencer-Brand Relationships: A Fireside Chat on Collaboration and Authenticity

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Gareth Crew

Senior Social Media Manager

Garmin

Associated Talks:

09:30AM - Day 1

View Building Successful Influencer-Brand Relationships: A Fireside Chat on Collaboration and Authenticity

12:00PM - Day 1

View Fireside Chat: How well do you really know your consumers? Understanding and influencing consumer behaviour in 2023

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Building Successful Influencer-Brand Relationships: A Fireside Chat on Collaboration and Authenticity

In today’s digital age, influencers have emerged as key players in shaping consumer behaviour and driving brand awareness. Collaborating with influencers can be a powerful way for brands to connect with their target audience and build credibility. However, the success of these partnerships relies heavily on factors such as collaboration, authenticity, and strategic alignment.

We are delighted to have two esteemed guests joining us for this fireside chat. Gareth Crew, the Social Media Manager at Garmin, brings a wealth of experience in managing influencer campaigns and leveraging the power of social media. Gareth’s expertise lies in navigating the dynamic influencer landscape and successfully executing brand collaborations that yield tangible results.

Also joining us is Samira Kazan, a highly respected creator who has made a significant impact in the influencer industry. Samira is known for her authentic content and engaging presence, particularly in the realm of food-related content and recipe creation. Her expertise in maintaining authenticity while partnering with brands will provide valuable insights for both influencers and brands alike.

Moderated by Mark Jackson, Global Marketing Director – Klear

Moderator: . Mark Jackson, Global Marketing Director , Klear
. Samira Kazan, Influencer, Cookbook Author, Winner @netflix Crazy Delicious
. Gareth Crew, Senior Social Media Manager, Garmin
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10:00AM

Chris Davis

Head of Growth, Influencer

Brainlabs

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Chloë Downes

Founder & Head of Talent

SHFT

Associated Talks:

02:00PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Emilie Rose

Former Senior Manager/ Industry Expert at Adidas

Associated Talks:

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Mathieu Couret

Influencer Marketing Manager

Vinted

Associated Talks:

03:30PM - Day 1

View How to make second-hand first choice with a winning Influencer marketing strategy

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Vik Khagram

Head of Influencer Marketing

Ketchum

Associated Talks:

11:00AM - Day 2

View Panel: The importance of Diversity and Inclusion in Influencer Marketing

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Panel: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
  • Reviewing diversity and inclusion is a must to connect with your audience
Moderator: . Chris Davis, Head of Growth, Influencer, Brainlabs
. Chloë Downes, Founder & Head of Talent, SHFT
. Emilie Rose, Former Senior Manager/ Industry Expert at Adidas,
. Mathieu Couret, Influencer Marketing Manager, Vinted
. Vik Khagram, Head of Influencer Marketing, Ketchum
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10:40AM

Fiona Macpherson

Influencer Marketing Lead

Wild

Associated Talks:

10:40AM - Day 1

View Influence Like a Pro: 10 Expert Tips for Crafting a Killer Influencer Campaign

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Influence Like a Pro: 10 Expert Tips for Crafting a Killer Influencer Campaign

Fiona will be talking about the top 10 tips on creating and executing a successful Influencer Marketing Campaign:

  • Goal Setting
  • Planning and Processes
  • Tool and Data Management
  • And much more!
. Fiona Macpherson, Influencer Marketing Lead, Wild
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10:50AM

Networking Break

11:30AM

Ahmed Gowda

Lead, Digital Media and Insights | Global

BIC

Associated Talks:

11:30AM - Day 1

View What can brands achieve with influencer marketing?

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What can brands achieve with influencer marketing?

. Ahmed Gowda, Lead, Digital Media and Insights | Global, BIC
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12:00PM

Sanchit Sareen

Director (EMEA), Influencers & Creators

impact.com

Associated Talks:

12:00PM - Day 1

View Influencer marketing’s most significant trends in 2023 [3 must knows]

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Influencer marketing’s most significant trends in 2023 [3 must knows]

. Sanchit Sareen, Director (EMEA), Influencers & Creators, impact.com
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12:30PM

Sammy Albon

Senior Campaign Director

What They Said

Associated Talks:

12:30PM - Day 1

View Is influencer marketing still behind on inclusivity?

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Is influencer marketing still behind on inclusivity?

Sammy Albon, former full-time content creator and Senior Campaign Director at What They Said, will share valuable insight into how brands who are authentically championing diversity are winning, how inclusivity drives driving brand affinity (and commercial impact) and the significance of DE&I frameworks when it comes to influencer & talent selection. Sammy will share how What They Said is challenging the industry to do better and how they put their “A is for All” DE&I framework into action.

. Sammy Albon, Senior Campaign Director, What They Said
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01:00PM

Lunch & Networking Break

02:00PM

Agata Narkowicz:

Influencer Marketing Business Director

Publicis Media

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Charlotte Stavrou

Founder & CEO

SevenSix Agency

Associated Talks:

02:00PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Hannah Ngakane

Strategic Partnership Manager, Creator Lead

Pinterest

Associated Talks:

02:00PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

View Full Info

Chloë Downes

Founder & Head of Talent

SHFT

Associated Talks:

02:00PM - Day 1

View Panel: Overcoming challenges and barriers with your Influencer campaigns

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Panel: Overcoming challenges and barriers with your Influencer campaigns

  • Overview of the challenges marketers face in 2023 in their influencer campaigns
  • How do you efficiently upscale your influencer programs?
  • Algorithms! Deep dive into solutions and create campaigns with data.
  • Exploring measurement and ROI of your campaigns – what does it really mean?
  • Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?
Moderator: . Agata Narkowicz:, Influencer Marketing Business Director , Publicis Media
. Charlotte Stavrou, Founder & CEO, SevenSix Agency
. Hannah Ngakane, Strategic Partnership Manager, Creator Lead, Pinterest
. Chloë Downes, Founder & Head of Talent, SHFT
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02:40PM

Raiha Buchanan

CEO

Gigapay

Associated Talks:

02:40PM - Day 1

View Compliance in Influencer Marketing: opportunity or a ticking bomb?

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Compliance in Influencer Marketing: opportunity or a ticking bomb?

. Raiha Buchanan, CEO, Gigapay
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03:00PM

Edward Ogunrinde

Senior Creative Strategist

MG Empower

Associated Talks:

03:00PM - Day 2

View How brands can harness the power of co-creation

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How brands can harness the power of co-creation

As we watch the rise of an era when voices of communities have such an impact on brands’ positioning, co-creativity establishes a fresh model of building assertive strategies, amplifying the reach of branded messages to connect deeper with consumers. From social listening to collaborations across industries and brands, co-creation processes are empowered by the active voices of audiences, allowing brands to innovate while being led by them. By connecting all players –  brands, communities and creators – these methodologies contribute to cultural impact, effective results and, mainly, the development of strong like-minded communities that lead to cultural and social impact.

. Edward Ogunrinde, Senior Creative Strategist , MG Empower
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03:10PM

Networking Break

03:30PM

Hannah Turner

Senior Influencer Account Manager

Disrupt

Associated Talks:

03:30PM - Day 1

View How to make second-hand first choice with a winning Influencer marketing strategy

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Mathieu Couret

Influencer Marketing Manager

Vinted

Associated Talks:

03:30PM - Day 1

View How to make second-hand first choice with a winning Influencer marketing strategy

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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How to make second-hand first choice with a winning Influencer marketing strategy

. Hannah Turner, Senior Influencer Account Manager, Disrupt
. Mathieu Couret, Influencer Marketing Manager, Vinted
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04:00PM

Duncan MacRae

Editor In Chief

MarketingTech

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Influencer Marketing World – 22 June

08:50AM - Day 1

View Chair’s Welcome – Influencer Marketing World – 21 June

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Paige Smith

Influencer Controller

SKY

Associated Talks:

04:00PM - Day 1

View Panel: Delivering authentic content

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Marina Mansour

VP - Beauty & Wellness

Kyra

Associated Talks:

12:10PM - Day 2

View Tech 🤝 Creativity: 7 game-changers you didn’t know about TikTok & working with Creators

04:00PM - Day 1

View Panel: Delivering authentic content

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Panel: Delivering authentic content

Moderator: . Duncan MacRae, Editor In Chief, MarketingTech
. Paige Smith, Influencer Controller, SKY
. Marina Mansour, VP - Beauty & Wellness , Kyra
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Day 2 - 22 June 2023

09:20AM

Duncan MacRae

Editor In Chief

MarketingTech

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Influencer Marketing World – 22 June

08:50AM - Day 1

View Chair’s Welcome – Influencer Marketing World – 21 June

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Chair’s Welcome – Influencer Marketing World – 22 June

. Duncan MacRae, Editor In Chief, MarketingTech
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09:30AM

Christina Soletti

Senior Director, Content + Communications

Ergobaby

Associated Talks:

11:00AM - Day 2

View Panel: The importance of Diversity and Inclusion in Influencer Marketing

09:30AM - Day 2

View Choosing the right talent for overall success

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Choosing the right talent for overall success

. Christina Soletti, Senior Director, Content + Communications, Ergobaby
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10:00AM

Oliver Mott

Head of Social Media

Starling Bank

Associated Talks:

10:00AM - Day 1

View Presentation from Oliver Mott, Head of Social Media, Starling Bank

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Presentation from Oliver Mott, Head of Social Media, Starling Bank

. Oliver Mott, Head of Social Media, Starling Bank
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10:30AM

Tom Sweeney

Head of Creative Strategy

Fanbytes by Brainlabs

Associated Talks:

10:30AM - Day 1

View Manufacturing Luck: How the best brands win on social media in the age of AI

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Manufacturing Luck: How the best brands win on social media in the age of AI

With creativity the last bastion of differentiation on social, and with AI content distribution now the norm – you’ll hear how Brainlabs has created a formula to make brands lucky, to help them increase social and influencer “hit rates” at scale.

 

. Tom Sweeney, Head of Creative Strategy, Fanbytes by Brainlabs
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10:40AM

Networking Break

11:00AM

Sammy Albon

Senior Campaign Director

What They Said

Associated Talks:

12:30PM - Day 1

View Is influencer marketing still behind on inclusivity?

View Full Info

Jacob Peters

Vice President - Influencer and Engagement Marketing

J.P. Morgan Payments

Associated Talks:

11:00AM - Day 2

View Panel: The importance of Diversity and Inclusion in Influencer Marketing

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Jessica Joseph

Founder & Managing Director

Season25

Associated Talks:

11:00AM - Day 2

View Panel: The importance of Diversity and Inclusion in Influencer Marketing

View Full Info

Christina Soletti

Senior Director, Content + Communications

Ergobaby

Associated Talks:

11:00AM - Day 2

View Panel: The importance of Diversity and Inclusion in Influencer Marketing

09:30AM - Day 2

View Choosing the right talent for overall success

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Vik Khagram

Head of Influencer Marketing

Ketchum

Associated Talks:

11:00AM - Day 2

View Panel: The importance of Diversity and Inclusion in Influencer Marketing

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Panel: The importance of Diversity and Inclusion in Influencer Marketing

  • Deep dive into the importance of representation among influencers
  • How brands should effectively but authenticate uphold diversity and inclusion in campaign strategies
  • Opportunities in bridging the gap between underrepresented communities and tapping into new markets
Moderator: . Sammy Albon, Senior Campaign Director, What They Said
. Jacob Peters, Vice President - Influencer and Engagement Marketing , J.P. Morgan Payments
. Jessica Joseph, Founder & Managing Director , Season25
. Christina Soletti, Senior Director, Content + Communications, Ergobaby
. Vik Khagram, Head of Influencer Marketing, Ketchum
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11:40AM

Charles Kerr

Strategic Partner Manager

YouTube

Associated Talks:

11:40AM - Day 2

View Mastering Partnerships with Creators for Lasting Success

02:00PM - Day 2

View Panel: Where will influencer marketing go next? Predicted trends for 2023 and beyond

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Mastering Partnerships with Creators for Lasting Success

. Charles Kerr, Strategic Partner Manager, YouTube
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12:10PM

Marina Mansour

VP - Beauty & Wellness

Kyra

Associated Talks:

12:10PM - Day 2

View Tech 🤝 Creativity: 7 game-changers you didn’t know about TikTok & working with Creators

04:00PM - Day 1

View Panel: Delivering authentic content

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Tech 🤝 Creativity: 7 game-changers you didn’t know about TikTok & working with Creators

. Marina Mansour, VP - Beauty & Wellness , Kyra
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01:00PM

Lunch & Networking Break

02:00PM

Tom Sweeney

Head of Creative Strategy

Fanbytes by Brainlabs

Associated Talks:

10:30AM - Day 1

View Manufacturing Luck: How the best brands win on social media in the age of AI

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Maria Amelie White

Global Search Lead

Kurt Geiger

Associated Talks:

02:00PM - Day 2

View Panel: Where will influencer marketing go next? Predicted trends for 2023 and beyond

View Full Info

Charles Kerr

Strategic Partner Manager

YouTube

Associated Talks:

11:40AM - Day 2

View Mastering Partnerships with Creators for Lasting Success

02:00PM - Day 2

View Panel: Where will influencer marketing go next? Predicted trends for 2023 and beyond

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Panel: Where will influencer marketing go next? Predicted trends for 2023 and beyond

An open discussion from experts in influencer marketing of the next big trends, tech and what marketers need to be preparing for in their campaigns.

Moderator: . Tom Sweeney, Head of Creative Strategy, Fanbytes by Brainlabs
. Maria Amelie White, Global Search Lead, Kurt Geiger
. Charles Kerr, Strategic Partner Manager, YouTube
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