Influencer Marketing World

Join us for an engaging fireside chat featuring the Head of TikTok Livestreaming Agency and Hannah Norman, an accomplished TikTok creator turned founder of a thriving livestreaming agency. This dynamic session will delve into the remarkable growth of the TikTok livestreaming creator economy and explore the personal journeys and insights of our esteemed guests.

Discover how Hannah made the leap from her job to becoming a full-time streamer, ultimately leading to the establishment of her own agency. Gain valuable perspectives on the evolving landscape of TikTok livestreaming, effective strategies for engaging audiences, the support TikTok provides to its creators, and exciting opportunities on the horizon. Don’t miss this chance to learn from industry leaders and be inspired by their stories of success in the ever-evolving world of TikTok livestreaming.

In today’s digital age, influencers have emerged as key players in shaping consumer behaviour and driving brand awareness. Collaborating with influencers can be a powerful way for brands to connect with their target audience and build credibility. However, the success of these partnerships relies heavily on factors such as collaboration, authenticity, and strategic alignment.

We are delighted to have two esteemed guests joining us for this fireside chat. Gareth Crew, the Social Media Manager at Garmin, brings a wealth of experience in managing influencer campaigns and leveraging the power of social media. Gareth’s expertise lies in navigating the dynamic influencer landscape and successfully executing brand collaborations that yield tangible results.

Also joining us is Samira Kazan, a highly respected creator who has made a significant impact in the influencer industry. Samira is known for her authentic content and engaging presence, particularly in the realm of food-related content and recipe creation. Her expertise in maintaining authenticity while partnering with brands will provide valuable insights for both influencers and brands alike.

Moderated by Mark Jackson, Global Marketing Director – Klear

• Why long-term relationships with influencers can harness future growth opportunities
• Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
• Exploring the key role of big data and analytics for increase efficiency
• Reviewing diversity and inclusion is a must to connect with your audience

Fiona will be talking about the top 10 tips on creating and executing a successful Influencer Marketing Campaign:

• Goal Setting
• Planning and Processes
• Tool and Data Management
• And much more!

Sammy Albon, former full-time content creator and Senior Campaign Director at What They Said, will share valuable insight into how brands who are authentically championing diversity are winning, how inclusivity drives driving brand affinity (and commercial impact) and the significance of DE&I frameworks when it comes to influencer & talent selection. Sammy will share how What They Said is challenging the industry to do better and how they put their “A is for All” DE&I framework into action.

• Overview of the challenges marketers face in 2023 in their influencer campaigns
• How do you efficiently upscale your influencer programs?
• Algorithms! Deep dive into solutions and create campaigns with data.
• Exploring measurement and ROI of your campaigns – what does it really mean?
• Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?

As we watch the rise of an era when voices of communities have such an impact on brands’ positioning, co-creativity establishes a fresh model of building assertive strategies, amplifying the reach of branded messages to connect deeper with consumers. From social listening to collaborations across industries and brands, co-creation processes are empowered by the active voices of audiences, allowing brands to innovate while being led by them. By connecting all players –  brands, communities and creators – these methodologies contribute to cultural impact, effective results and, mainly, the development of strong like-minded communities that lead to cultural and social impact.

With creativity the last bastion of differentiation on social, and with AI content distribution now the norm – you’ll hear how Brainlabs has created a formula to make brands lucky, to help them increase social and influencer “hit rates” at scale.

• Deep dive into the importance of representation among influencers
• How brands should effectively but authenticate uphold diversity and inclusion in campaign strategies
• Opportunities in bridging the gap between underrepresented communities and tapping into new markets

An open discussion from experts in influencer marketing of the next big trends, tech and what marketers need to be preparing for in their campaigns.