Day 1 - 28 May 2020

Influencer & Social Media Marketing

08:50AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 2

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:00AM

How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
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09:30AM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor Keynote – Clientscape

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Track Sponsor Keynote – Clientscape

. Paulo Almeida, CEO & Founder, Clientscape
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10:00AM

Elliot Willis

Managing Director

The Hook Labs 

Associated Talks:

12:00PM - Day 2

View The Key Difference Between Success and Failure in Influencer Marketing

10:00AM - Day 1

View Panel: Maximising your Influencer Marketing Strategy

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Panel: Maximising your Influencer Marketing Strategy

  • Where is influencer marketing developing and how will it work for brands
  • Which influencers should brands be working within 2020
  • Ensuring authenticity and relevancy in your influencer strategy
  • What to do when it goes wrong?
  • Calculating the ROI for your strategy
. Elliot Willis, Managing Director , The Hook Labs 
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10:40AM

Sprout Social Senior Representative

TBC

Sprout Social

Associated Talks:

10:40AM - Day 1

View Influencer & Social Sponsor Morning Presentation

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Influencer & Social Sponsor Morning Presentation

. Sprout Social Senior Representative, TBC, Sprout Social
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11:10AM

Influencer & Social Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Ben Foster

Marketing & Communications Manager

The Waldorf Hilton

Associated Talks:

12:00PM - Day 1

View Engaging Storytelling: Capturing your Audience’s Attention

02:30PM - Day 1

View Panel: Understanding the Customer Experience in the Age of Omni-channel

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Engaging Storytelling: Capturing your Audience’s Attention

. Ben Foster, Marketing & Communications Manager, The Waldorf Hilton
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12:30PM

Influencer & Social Sponsor Lunchtime Presentation

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01:00PM

Lunch & Networking Break

02:00PM

Christiana Courtright

Senior Social Strategist

180 Kingsday

Associated Talks:

02:00PM - Day 1

View Why are we so afraid of ageing in advertising?

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Why are we so afraid of ageing in advertising?

  • How lazy assumptions can kill campaigns and consumer connections
  • Expose the ‘invisible’ women in advertising and the ongoing misrepresentation of “women of a certain age”
  • Offer actionable advice on how to make legitimate, lasting connections that won’t get you cancelled

 

. Christiana Courtright, Senior Social Strategist, 180 Kingsday
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02:30PM

Sally Biddall

Head of Social

Evening Standard

Associated Talks:

02:30PM - Day 1

View Panel: The Power of Social in 2020

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Panel: The Power of Social in 2020

  • Going back to basics – brands creating connections and experiences to enhance engagement
  • How to be truly Authentic across social channels
  • Utilising Social Shopping to enable convenience and purchase funnels
  • Why communities are the secret weapon for 2020
  • Creating engaging stories to enhance the brand experience
  • The evolution in influencer marketing & how brands are working with influencers

 

. Sally Biddall, Head of Social, Evening Standard
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03:10PM

Influencer & Social Sponsor Afternoon Presentation

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03:40PM

DMWF Partner Presentation

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04:00PM

Afternoon Networking Break

04:30PM

Panel: Connecting with your Audience: Exploring Analytics & Social Listening Strategies

  • Understanding the strengths and uses of social media listening and analytics.
  • Reviewing the importance of using both listening and analytics in measuring campaign performance and planning a social media strategy.
  • Exploring real-time examples of how insights help spot emerging trends & delivering messaging that connect with customers 
  • Why actionable insights support customer targeting & long-term customer relationships

 

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05:10PM

How to Utilise TikTok: 15 Seconds to Engage

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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 2

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:30AM

William Bonaddio

Social Media Editor-in-Chief

Will B Social Ltd

Associated Talks:

09:30AM - Day 2

View Can I have your attention please?

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Can I have your attention please?

With so many brands competing for your customers’ attention on Facebook and Instagram, you’re no longer just trying to stand out amongst your competitors.  On Social Media, everyone is a competitor. So how do you get noticed, build your brand and generate sales? Join William Bonaddio as he guides you through industry best practices along with the tips and tricks that have worked for his clients to grab your audience’s attention.

. William Bonaddio, Social Media Editor-in-Chief, Will B Social Ltd
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10:00AM

Mike Burton

Chief Content Officer

The Hook Group

Associated Talks:

10:00AM - Day 2

View Panel: Harnessing the Power of Digital Communities on Social

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Zoe McMillan

Co-founder

UBIK Digital

Associated Talks:

10:00AM - Day 2

View Panel: Harnessing the Power of Digital Communities on Social

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Alper Musaoglu

Head Of Marketing

Craft Irish Whiskey Co.

Associated Talks:

10:00AM - Day 2

View Panel: Harnessing the Power of Digital Communities on Social

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Panel: Harnessing the Power of Digital Communities on Social

  • The importance of building an engaged community and the opportunities it creates
  • Letting your fans speak for your brand
  • Why engage & invest with niche customer community for customer loyalty
  • Opening the authentic content & brand influencers
. Mike Burton, Chief Content Officer, The Hook Group
. Zoe McMillan, Co-founder, UBIK Digital
. Alper Musaoglu, Head Of Marketing, Craft Irish Whiskey Co.
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10:40AM

Influencer & Social Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Influencer & Social Sponsor Quick Fire Presentation

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12:00PM

Elliot Willis

Managing Director

The Hook Labs 

Associated Talks:

12:00PM - Day 2

View The Key Difference Between Success and Failure in Influencer Marketing

10:00AM - Day 1

View Panel: Maximising your Influencer Marketing Strategy

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The Key Difference Between Success and Failure in Influencer Marketing

. Elliot Willis, Managing Director , The Hook Labs 
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12:30PM

Ali Kazem

Head of Social Media

Hilti

Associated Talks:

12:30PM - Day 2

View Supercharge your Sales Teams in Social Selling

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Supercharge your Sales Teams in Social Selling

How do you maximise your sales force in creating opportunities and developing real customer relationships through LinkedIn, and how do you overcome the challenges during the journey?

Join my session to learn how I established a framework that will leverage approx. 1,000 sales representatives across 5 countries in Northern Europe in becoming industry influencers.

My objective is that you leave the session with key takeaways to supercharge your own sales teams.

. Ali Kazem, Head of Social Media, Hilti
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01:00PM

Lunch & Networking Break

02:00PM

Data to Insights: Social Listening Strategies to Implement Now

  • Explore how brands are using social listening and analytics to measure campaign performance
  • Evaluate the impact of your campaigns with your audience
  • Deliver actionable insights based on social sentiment.
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02:30PM

Gordon Glenister

Global Head of Influencer Marketing

BCMA

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Louise Simpson

Content Creator

Three Little Tinkers

Associated Talks:

02:30PM - Day 1

View BCMA Panel: Why Influencer Marketing Should be Integral in your Marketing Strategy

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James Middleton

Health and fitness coach and influencer

Associated Talks:

02:30PM - Day 1

View BCMA Panel: Why Influencer Marketing Should be Integral in your Marketing Strategy

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Britt Bagnall

CEO

Cherry Pick Talent

Associated Talks:

02:30PM - Day 1

View BCMA Panel: Why Influencer Marketing Should be Integral in your Marketing Strategy

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BCMA Panel: Why Influencer Marketing Should be Integral in your Marketing Strategy

A panel in partnership with BCMA and BCMA Influence global chapter.

We hear great examples of what brands need to do to be effective in influencer marketing -getting it right and finding the right influencers is critical. When done well it delivers one of the most effective ROI than most other media

Moderator: . Gordon Glenister, Global Head of Influencer Marketing, BCMA
. Louise Simpson, Content Creator, Three Little Tinkers
. James Middleton, Health and fitness coach and influencer,
. Britt Bagnall, CEO , Cherry Pick Talent
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03:10PM

End of DMWF Global Day Two