Day 1 - 28 May 2020

Influencer & Social Media Marketing

08:50AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 2

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:00AM

How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
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09:30AM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor Keynote – Clientscape

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Track Sponsor Keynote – Clientscape

. Paulo Almeida, CEO & Founder, Clientscape
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10:00AM

Panel: Maximising your Influencer Marketing Strategy

  • Where is influencer marketing developing and how will it work for brands
  • Which influencers should brands be working within 2020
  • Ensuring authenticity and relevancy in your influencer strategy
  • What to do when it goes wrong?
  • Calculating the ROI for your strategy
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10:40AM

Influencer & Social Sponsor Morning Presentation

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11:10AM

Influencer & Social Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Engaging Storytelling: Capturing your Audience’s Attention

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12:30PM

Influencer & Social Sponsor Lunchtime Presentation

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01:00PM

Lunch & Networking Break

02:00PM

Christiana Courtright

Senior Social Strategist

180 Kingsday

Associated Talks:

02:00PM - Day 1

View How Not to Get Cancelled with Age-Old Assumptions

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How Not to Get Cancelled with Age-Old Assumptions

  • How lazy assumptions can kill campaigns and consumer connections
  • Expose the ‘invisible’ women in advertising and the ongoing misrepresentation of “women of a certain age”
  • Offer actionable advice on how to make legitimate, lasting connections that won’t get you cancelled

 

. Christiana Courtright, Senior Social Strategist, 180 Kingsday
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02:30PM

Panel: The Power of Social in 2020

  • Going back to basics – brands creating connections and experiences to enhance engagement
  • How to be truly Authentic across social channels
  • Utilising Social Shopping to enable convenience and purchase funnels
  • Why communities are the secret weapon for 2020
  • Creating engaging stories to enhance the brand experience
  • The evolution in influencer marketing & how brands are working with influencers

 

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03:10PM

Influencer & Social Sponsor Afternoon Presentation

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03:40PM

DMWF Partner Presentation

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04:00PM

Afternoon Networking Break

04:30PM

Panel: Understanding Social Analytics & Data-Driven Marketing Strategy in 2020

  • Benefits from adopting a data-driven mindset for social media marketing
  • Giving your data context via social audiences
  • Streamlining your message to speak to your customers
  • Creating a relationship to lead to conversion
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05:10PM

How to Utilise TikTok: 15 Seconds to Engage

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05:40PM

Networking Drinks

06:40PM

End of DMWF Global Day One

Day 2 - 29 May 2020

Influencer & Social Media Marketing

09:20AM

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 2

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Influencer & Social Media – Chair’s Welcome & Opening Remarks

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Influencer & Social Media – Chair’s Welcome & Opening Remarks

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:30AM

William Bonaddio

Social Media Editor-in-Chief

McDonald's UK

Associated Talks:

09:30AM - Day 2

View Can I have your attention please?

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Can I have your attention please?

With so many brands competing for your customers’ attention on Facebook and Instagram, you’re no longer just trying to stand out amongst your competitors.  On Social Media, everyone is a competitor. So how do you get noticed, build your brand and generate sales? Join William Bonaddio as he guides you through industry best practices along with the tips and tricks that have worked for his clients to grab your audience’s attention.

. William Bonaddio, Social Media Editor-in-Chief, McDonald's UK
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10:00AM

Panel: Harnessing the Power of Digital Communities on Social

  • The importance of building an engaged community and the opportunities it creates
  • Letting your fans speak for your brand
  • Why engage & invest with niche customer community for customer loyalty
  • Opening the authentic content & brand influencers
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10:40AM

Influencer & Social Sponsor Morning Presentation

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11:10AM

Morning Networking Break

11:45AM

Influencer & Social Sponsor Quick Fire Presentation

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12:00PM

Gavin Bell

Leading Facebook Ad Consultant

Gavin Bell

Associated Talks:

12:00PM - Day 2

View Advertising: Why most of us suck at it… and how to change that

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Advertising: Why most of us suck at it… and how to change that

Let’s be honest, we hate ads. Our customers hate ads. Even my 3-year-old nephew knows how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t piss our potential customers off? In this high energy talk, Gavin will walk us through how to create and run ads that your customers will LOVE to see.

. Gavin Bell, Leading Facebook Ad Consultant, Gavin Bell
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12:30PM

Crisis Control – Keeping on Brand whilst Managing your Social Presence

  • Managing tone and reaction
  • The importance of successfully monitoring your online presence
  • Working across the company to ensure everyone remains on brand
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01:00PM

Lunch & Networking Break

02:00PM

Data to Insights: Social Listening Strategies to Implement Now

  • Explore how brands are using social listening and analytics to measure campaign performance
  • Evaluate the impact of your campaigns with your audience
  • Deliver actionable insights based on social sentiment.
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02:30PM

Gordon Glenister

Global Head of Influencer Marketing

BCMA

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Panel: BCMA Influence

Panel in partnership with BCMA and BCMA Influence global chapter

Moderator: . Gordon Glenister, Global Head of Influencer Marketing, BCMA
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03:10PM

End of DMWF Global Day Two