Day 1 - 2 June 2021

09:30AM

Morning Presentation with Sprout Social

More information coming soon

Hide Details
More Details

10:00AM

The Key Difference Between Success and Failure in Influencer Marketing

Hide Details

10:30AM

LIVE: Session brought to by Platinum Sponsor Falconi.io

More information coming soon…

Hide Details
More Details

11:50AM

Nicole Correia

Senior Social Media Executive , Brand Marketing

Ocado Retail

Associated Talks:

11:50AM - Day 1

View Start as you mean to go on – Influencers and eCommerce

View Full Info

Start as you mean to go on – Influencers and eCommerce

  • Organic content – what is this telling you? how do you ‘read’ the signs? and identify gaps?
  • How do you ‘find’ influencers? Should they be exclusive?
  • How do you regulate their content to ASA standards? How do you make it ‘work’ for your channels and theirs?
  • When do you know to seek agency help?
  • What should you look for in an agency?
  • What are the important KPIs?
. Nicole Correia, Senior Social Media Executive , Brand Marketing, Ocado Retail
Hide Details
More Details

12:30PM

Grace Fung

Senior Influencer Marketing Manager

COTY

Associated Talks:

12:30PM - Day 1

View Effective influencer marketing strategies for luxury brands

View Full Info

Effective influencer marketing strategies for luxury brands

. Grace Fung, Senior Influencer Marketing Manager, COTY
Hide Details
More Details

01:45PM

OnDemand Panel with BCMA

Panel with our Partner BCMA.

Hide Details
More Details

02:20PM

Social Commerce: Leveraging Consumer Shopping Habits on Social Channels

  • A look at conversational commerce
  • Implementing an effective social commerce strategy
  • Exploring demographics on social to ensure effective targeting
  • Utilizing user-generated content
  • Tracking ROI on Social Ads
Hide Details
More Details

02:40PM

Kelsey Murray

Associate Vice President, Global Head of Social Media

Nasdaq

Associated Talks:

02:40PM - Day 1

View How social media is a game changer for the stock markets

View Full Info

How social media is a game changer for the stock markets

. Kelsey Murray, Associate Vice President, Global Head of Social Media, Nasdaq
Hide Details
More Details

03:00PM

LIVE DMWF Panel: Exploring the Social Media and Influencer Landscape for 2021

• Reviewing the latest trends in social media and influencer marketing and which ones marketers need to implement.
• How global pandemic has changed the consumption of content and what do brands need to do to stay ahead
• How to run successful influencer campaigns across global audiences and which platforms.
• What is the next big thing in Social and Influencer marketing?

Hide Details
More Details

Day 2 - 3 June 2021

09:00AM

Harnessing the Power of Digital Communities on Social

  • The importance of building an engaged community and the opportunities it creates
  • Letting your fans speak for your brand
  • Why engage & invest with niche customer community for customer loyalty
  • Opening the authentic content & brand influencers
Hide Details
More Details

09:40AM

Monica Hu

Director of Social EMEA

Twitch

Associated Talks:

09:40AM - Day 2

View Keeping Pace With the “Always-On” world of Social – through creativity, insights and scalable ops

View Full Info

Keeping Pace With the “Always-On” world of Social – through creativity, insights and scalable ops

When modern convention states that you must post regularly on social to keep your communities engaged, how can brands keep up the pace, stay relevant and not break the bank?

A highlight of the key things I’ll cover:

  • Focus your energy on what matters, and make templates for everything else
  •  Relevancy matters – you need to stay reactive but stay selective
  •  Perfection and production doesn’t matter, authenticity does
  • Get creative with sources for your assets
  •  Test everything
. Monica Hu, Director of Social EMEA, Twitch
Hide Details
More Details

11:20AM

Lily Edwards

Social Media Manager

Starling Bank

Associated Talks:

11:20AM - Day 2

View Micro Influencer Strategy at Starling Bank

View Full Info

Micro Influencer Strategy at Starling Bank

. Lily Edwards, Social Media Manager, Starling Bank
Hide Details
More Details

12:30PM

Danni Morsman

Senior Paid Social Executive

British Heart Foundation

Associated Talks:

12:30PM - Day 2

View BHF’s Dechox – A success story

View Full Info

Jo Eden

Paid & Organic Social Channel Manager

British Heart Foundation

Associated Talks:

12:30PM - Day 2

View BHF’s Dechox – A success story

View Full Info

BHF’s Dechox – A success story

The past year has put a great strain on charitable activity and forced the sector to change the way they work. Find out how the BHF team revamped their paid and organic social media approach to revitalise Dechox, their annual fundraising campaign, at a time when budgets were tight and targets were high.

. Danni Morsman, Senior Paid Social Executive, British Heart Foundation
. Jo Eden, Paid & Organic Social Channel Manager, British Heart Foundation
Hide Details
More Details

01:00PM

Mona Faris

Regional Portfolio Manager- Skincare & Haircare

Johnson & Johnson

Associated Talks:

01:00PM - Day 2

View Influencer & Social Media Ecosystem in Middle East

View Full Info

Influencer & Social Media Ecosystem in Middle East

  • Influencers rise in the Middle East and their power
  • Social Media in the Middle East and how it affects consumers
  • Case studies of best practices highlighting influencers & social media.
. Mona Faris, Regional Portfolio Manager- Skincare & Haircare, Johnson & Johnson
Hide Details
More Details