Influencer & Social Media Marketing

• Key tactics to help define a unique social voice
• Learn to know where your Brand Voice matters the most
• Monitoring and learning to be flexible
• The importance of teaching your team to bring your voice alive

• Where is influencer marketing developing and how will it work for brands
• Which influencers should brands be working within 2020
• Ensuring authenticity and relevancy in your influencer strategy
• What to do when it goes wrong?
• Calculating the ROI for your strategy

• How lazy assumptions can kill campaigns and consumer connections
• Expose the ‘invisible’ women in advertising and the ongoing misrepresentation of “women of a certain age”
• Offer actionable advice on how to make legitimate, lasting connections that won’t get you cancelled

• Going back to basics – brands creating connections and experiences to enhance engagement
• How to be truly Authentic across social channels
• Utilising Social Shopping to enable convenience and purchase funnels
• Why communities are the secret weapon for 2020
• Creating engaging stories to enhance the brand experience
• The evolution in influencer marketing & how brands are working with influencers

With so many brands competing for your customers’ attention on Facebook and Instagram, you’re no longer just trying to stand out amongst your competitors.  On Social Media, everyone is a competitor. So how do you get noticed, build your brand and generate sales? Join William Bonaddio as he guides you through industry best practices along with the tips and tricks that have worked for his clients to grab your audience’s attention.

Let’s be honest, we hate ads. Our customers hate ads. Even my 3-year-old nephew knows how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t piss our potential customers off? In this high energy talk, Gavin will walk us through how to create and run ads that your customers will LOVE to see.

• Managing tone and reaction
• The importance of successfully monitoring your online presence
• Working across the company to ensure everyone remains on brand

• Explore how brands are using social listening and analytics to measure campaign performance
• Evaluate the impact of your campaigns with your audience
• Deliver actionable insights based on social sentiment.

Panel in partnership with BCMA and BCMA Influence global chapter