Influencer & Social Media Marketing

Branded Content expenditure was an estimated $13.4 billion in 2020 and continues to grow exponentially. With the majority of brands now relying on branded content as a core element of their marketing mix and with influencer marketing reaching critical mass, delivering an average 5 x ROI, the time is right to take the ‘Business of Branded Content’ to the next level.

We have brought together a panel of brand experts from across the BCMA global professional network to share their views on how brands should adapt and emerge positively going forward harnessing the power of branded content. 

Join this session to for key takeaways:

1. Take your branded content to the next level
2. Ensure a return on marketing investment;
3. Identifying the future trends for the branded content industry

Social media is often referred to as the world’s largest focus group, full of qualitative data that can impact and transform your business as a whole. But are we using it to its full potential?

In this session, Gerard Murnaghan, Sprout Social’s VP & General Manager, EMEA, shares how social impacts the entire customer lifecycle—from identifying new business to improving awareness to engaging your brand’s most raving fans.

Learn how to improve customer experiences and tap into robust industry insights all while informing multiple parts of your business as a result.

• Learn why images are a great source of insights
• Discover what you can learn from visual content: new product ideas, new audiences to target, hidden cultural insights and so much more
• Explore how AI and machine learning helps to get insights from visual content

• How has social media evolution impacted the way we engage with content?
• Why creating communities is the best investment you can make to scale your efforts
• The power of on demand communities: from general interests to niche communities

More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party cookies phase-out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.

Indeed, delivering the best personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can you effectively navigate the sea of data your brand currently sails through? Well, that’s why we’re here.

Join our session and learn:

• How to benefit from digital consumer insights to form your strategy
• How to create personalized marketing campaigns that resonate with your audience

How to build a data-driven culture.

• Organic content – what is this telling you? how do you ‘read’ the signs? and identify gaps?
• How do you ‘find’ influencers? Should they be exclusive?
• How do you regulate their content to ASA standards? How do you make it ‘work’ for your channels and theirs?
• When do you know to seek agency help?
• What should you look for in an agency?
• What are the important KPIs?

•  How to be choiceful in your casting when targeting new markets
• Setting and measuring performance-driven KPIs that deliver impact
• Leveraging the right influence to build integrated campaigns that grow upon each iteration

• The continuing journey we are on with working with influencers in a small Global unit and the shift from little visibility to almost full transparency cross-market.
• Practical tips and considerations when working with talent
• What we’ve learned so far and some pitfalls to avoid

• Discover how a global technology company can also be a social media leader
• Learn how effective social media listening strategies and tools are to Nasdaq
• Employee advocacy: Why authentic storytelling is a key recruiting tactic for Nasdaq

• Reviewing the latest trends in social media and influencer marketing and which ones marketers need to implement.
• How global pandemic has changed the consumption of content and what do brands need to do to stay ahead
• How to run successful influencer campaigns across global audiences and which platforms.
• What is the next big thing in Social and Influencer marketing?

When modern convention states that you must post regularly on social to keep your communities engaged, how can brands keep up the pace, stay relevant and not break the bank?

A highlight of the key things I’ll cover:

• Focus your energy on what matters, and make templates for everything else
•  Relevancy matters – you need to stay reactive but stay selective
•  Perfection and production doesn’t matter, authenticity does
• Get creative with sources for your assets
•  Test everything

• How the Creator Economy evolved towards a monetisation ecosystem based on the relationship with the audience.
• How platforms and tools are reshaping the landscape by offering new models for brands to collaborate with creators and capitalise.
• The key tips for brands to thrive in this economy and leverage their digital marketing strategies through smart partnerships.

The past year has put a great strain on charitable activity and forced the sector to change the way they work. Find out how the BHF team revamped their paid and organic social media approach to revitalise Dechox, their annual fundraising campaign, at a time when budgets were tight and targets were high.

Social Media moves at the speed of lightning. And people’s feeds are filled with things they love most: puppies, TikTok make-up transformations, and an endless sea of Instagram models. Cutting through is harder than ever. So, how do you cultivate a culture that continuously raises the bar for customers through bold risks, fast failures, quick learnings, and ambitious scaling? In this talk, I’ll provide a few actionable tips that helped Amazon Prime Video achieve triple-digit growth in just over a year, securing the title of Europe’s largest Entertainment brand on TikTok somewhere along the way. As we always say at Amazon, it’s still and always Day One. We have yet to learn everything, but we’ll share a little of what we think we know so far.

• Influencers rise in the Middle East and their power
• Social Media in the Middle East and how it affects consumers
• Case studies of best practices highlighting influencers & social media.