Influencer & Social Media Marketing

More information coming soon

More information coming soon…

• Organic content – what is this telling you? how do you ‘read’ the signs? and identify gaps?
• How do you ‘find’ influencers? Should they be exclusive?
• How do you regulate their content to ASA standards? How do you make it ‘work’ for your channels and theirs?
• When do you know to seek agency help?
• What should you look for in an agency?
• What are the important KPIs?

Panel with our Partner BCMA.

• A look at conversational commerce
• Implementing an effective social commerce strategy
• Exploring demographics on social to ensure effective targeting
• Utilizing user-generated content
• Tracking ROI on Social Ads

• Reviewing the latest trends in social media and influencer marketing and which ones marketers need to implement.
• How global pandemic has changed the consumption of content and what do brands need to do to stay ahead
• How to run successful influencer campaigns across global audiences and which platforms.
• What is the next big thing in Social and Influencer marketing?

• The importance of building an engaged community and the opportunities it creates
• Letting your fans speak for your brand
• Why engage & invest with niche customer community for customer loyalty
• Opening the authentic content & brand influencers

When modern convention states that you must post regularly on social to keep your communities engaged, how can brands keep up the pace, stay relevant and not break the bank?

A highlight of the key things I’ll cover:

• Focus your energy on what matters, and make templates for everything else
•  Relevancy matters – you need to stay reactive but stay selective
•  Perfection and production doesn’t matter, authenticity does
• Get creative with sources for your assets
•  Test everything

The past year has put a great strain on charitable activity and forced the sector to change the way they work. Find out how the BHF team revamped their paid and organic social media approach to revitalise Dechox, their annual fundraising campaign, at a time when budgets were tight and targets were high.

• Influencers rise in the Middle East and their power
• Social Media in the Middle East and how it affects consumers
• Case studies of best practices highlighting influencers & social media.