Day 1 - 2 June 2021

09:00AM

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

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Mariana Ascenção

Senior Communications Manager

Uber

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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Nelly Gocheva

Global Group Director of Content

Soho House & Co

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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Jaime Valverde Cohen

Corporate Director Of Social Media

MAPFRE

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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Bruce Bildsten

Executive Creative Director

Best Buy

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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BCMA OnDemand Panel: The Business Of Branded Content

Branded Content expenditure was an estimated $13.4 billion in 2020 and continues to grow exponentially. With the majority of brands now relying on branded content as a core element of their marketing mix and with influencer marketing reaching critical mass, delivering an average 5 x ROI, the time is right to take the ‘Business of Branded Content’ to the next level.

We have brought together a panel of brand experts from across the BCMA global professional network to share their views on how brands should adapt and emerge positively going forward harnessing the power of branded content. 

Join this session to for key takeaways:

  1. Take your branded content to the next level
  2. Ensure a return on marketing investment;
  3. Identifying the future trends for the branded content industry
Moderator: . Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA)
. Mariana Ascenção, Senior Communications Manager, Uber
. Nelly Gocheva, Global Group Director of Content, Soho House & Co
. Jaime Valverde Cohen, Corporate Director Of Social Media, MAPFRE
. Bruce Bildsten, Executive Creative Director, Best Buy
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09:30AM

Gerard Murnaghan

Vice President & General Manager, EMEA

Sprout Social

Associated Talks:

09:30AM - Day 1

View Delivering an unmatched customer experience through social

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Delivering an unmatched customer experience through social

Social media is often referred to as the world’s largest focus group, full of qualitative data that can impact and transform your business as a whole. But are we using it to its full potential?

In this session, Gerard Murnaghan, Sprout Social’s VP & General Manager, EMEA, shares how social impacts the entire customer lifecycle—from identifying new business to improving awareness to engaging your brand’s most raving fans.

Learn how to improve customer experiences and tap into robust industry insights all while informing multiple parts of your business as a result.

. Gerard Murnaghan, Vice President & General Manager, EMEA, Sprout Social
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09:50AM

Alina Hura

Marketing Manager

YouScan

Associated Talks:

09:50AM - Day 1

View Why your brand needs to analyze images shared on social media

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Why your brand needs to analyze images shared on social media

  • Learn why images are a great source of insights
  • Discover what you can learn from visual content: new product ideas, new audiences to target, hidden cultural insights and so much more
  • Explore how AI and machine learning helps to get insights from visual content
. Alina Hura, Marketing Manager, YouScan
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10:00AM

David Cuen

Director of Content Communities

Booking.com

Associated Talks:

10:00AM - Day 1

View Harnessing the Power of Digital Communities on Social

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Harnessing the Power of Digital Communities on Social

  • How has social media evolution impacted the way we engage with content?
  • Why creating communities is the best investment you can make to scale your efforts
  • The power of on demand communities: from general interests to niche communities
. David Cuen, Director of Content Communities, Booking.com
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10:30AM

Mercedes Lois Bull

Product Marketing Manager

Brandwatch

Associated Talks:

10:30AM - Day 1

View LIVE: Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture

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Wiebke Leffers

Senior Customer Strategist

Falcon.io

Associated Talks:

10:30AM - Day 1

View LIVE: Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture

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LIVE: Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture

More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party cookies phase-out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.

Indeed, delivering the best personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can you effectively navigate the sea of data your brand currently sails through? Well, that’s why we’re here.

Join our session and learn:

  • How to benefit from digital consumer insights to form your strategy
  • How to create personalized marketing campaigns that resonate with your audience

How to build a data-driven culture.

. Mercedes Lois Bull, Product Marketing Manager, Brandwatch
. Wiebke Leffers, Senior Customer Strategist , Falcon.io
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11:30AM

Nicole Correia

Senior Social Media Executive , Brand Marketing

Ocado Retail

Associated Talks:

11:30AM - Day 1

View Start as you mean to go on – Influencers and eCommerce

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Start as you mean to go on – Influencers and eCommerce

  • Organic content – what is this telling you? how do you ‘read’ the signs? and identify gaps?
  • How do you ‘find’ influencers? Should they be exclusive?
  • How do you regulate their content to ASA standards? How do you make it ‘work’ for your channels and theirs?
  • When do you know to seek agency help?
  • What should you look for in an agency?
  • What are the important KPIs?
. Nicole Correia, Senior Social Media Executive , Brand Marketing, Ocado Retail
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12:30PM

Grace Fung

Influencer Marketing & Comms Lead, Luxury Colour & Fragrances

COTY UK & I

Associated Talks:

12:30PM - Day 1

View Effective influencer marketing strategies for luxury brands

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Effective influencer marketing strategies for luxury brands

. Grace Fung, Influencer Marketing & Comms Lead, Luxury Colour & Fragrances, COTY UK & I
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02:00PM

Carolina Paradas

Global Senior Affiliate Manager

Harvey Nichols

Associated Talks:

02:00PM - Day 1

View Fireside chat: Optimising Influencer Collaborations For Stronger ROI

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Carla Burgess

Associate Director of EMEA Brand Partnerships

rewardStyle + LTK

Associated Talks:

02:00PM - Day 1

View Fireside chat: Optimising Influencer Collaborations For Stronger ROI

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Fireside chat: Optimising Influencer Collaborations For Stronger ROI

  •  How to be choiceful in your casting when targeting new markets
  • Setting and measuring performance-driven KPIs that deliver impact
  • Leveraging the right influence to build integrated campaigns that grow upon each iteration
. Carolina Paradas, Global Senior Affiliate Manager, Harvey Nichols
. Carla Burgess, Associate Director of EMEA Brand Partnerships, rewardStyle + LTK
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02:20PM

Alexei Edwards

Head of Global Social Media

Bang & Olufsen

Associated Talks:

02:20PM - Day 1

View Working with Talent from the Ground Up: Influencers, Community, Creators and Advocates

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Working with Talent from the Ground Up: Influencers, Community, Creators and Advocates

  • The continuing journey we are on with working with influencers in a small Global unit and the shift from little visibility to almost full transparency cross-market.
  • Practical tips and considerations when working with talent
  • What we’ve learned so far and some pitfalls to avoid
. Alexei Edwards, Head of Global Social Media, Bang & Olufsen
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02:40PM

Kelsey Murray

Associate Vice President, Global Head of Social Media

Nasdaq

Associated Talks:

02:40PM - Day 1

View How social media is a game changer for the stock markets

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How social media is a game changer for the stock markets

  • Discover how a global technology company can also be a social media leader
  • Learn how effective social media listening strategies and tools are to Nasdaq
  • Employee advocacy: Why authentic storytelling is a key recruiting tactic for Nasdaq
. Kelsey Murray, Associate Vice President, Global Head of Social Media, Nasdaq
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03:00PM

William Bonaddio

Senior Client Partner

Electric House

Associated Talks:

09:30AM - Day 2

View Can I have your attention please?

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Flora Noble

Digital Influencer Manager

Oxfam

Associated Talks:

03:00PM - Day 1

View LIVE DMWF Panel: Exploring the Social Media and Influencer Landscape for 2021

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Samantha Meiler

Vice President & Head of Social

Nickelodeon

Associated Talks:

03:00PM - Day 1

View LIVE DMWF Panel: Exploring the Social Media and Influencer Landscape for 2021

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Chris Kelleher

Global Manager of Social Media

Bose

Associated Talks:

03:00PM - Day 1

View LIVE DMWF Panel: Exploring the Social Media and Influencer Landscape for 2021

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LIVE DMWF Panel: Exploring the Social Media and Influencer Landscape for 2021

• Reviewing the latest trends in social media and influencer marketing and which ones marketers need to implement.
• How global pandemic has changed the consumption of content and what do brands need to do to stay ahead
• How to run successful influencer campaigns across global audiences and which platforms.
• What is the next big thing in Social and Influencer marketing?

Moderator: . William Bonaddio, Senior Client Partner , Electric House
. Flora Noble, Digital Influencer Manager , Oxfam
. Samantha Meiler, Vice President & Head of Social , Nickelodeon
. Chris Kelleher, Global Manager of Social Media , Bose
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Day 2 - 3 June 2021

09:40AM

Monica Hu

Director of Social EMEA

Twitch

Associated Talks:

09:40AM - Day 2

View Keeping Pace With the “Always-On” world of Social – through creativity, insights and scalable ops

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Keeping Pace With the “Always-On” world of Social – through creativity, insights and scalable ops

When modern convention states that you must post regularly on social to keep your communities engaged, how can brands keep up the pace, stay relevant and not break the bank?

A highlight of the key things I’ll cover:

  • Focus your energy on what matters, and make templates for everything else
  •  Relevancy matters – you need to stay reactive but stay selective
  •  Perfection and production doesn’t matter, authenticity does
  • Get creative with sources for your assets
  •  Test everything
. Monica Hu, Director of Social EMEA, Twitch
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10:20AM

Maira Genovese

Founder and CMO

MG Empower

Associated Talks:

10:20AM - Day 1

View The Creator Economy: 5 pro tips for brands to succeed

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The Creator Economy: 5 pro tips for brands to succeed

  • How the Creator Economy evolved towards a monetisation ecosystem based on the relationship with the audience.
  • How platforms and tools are reshaping the landscape by offering new models for brands to collaborate with creators and capitalise.
  • The key tips for brands to thrive in this economy and leverage their digital marketing strategies through smart partnerships.
. Maira Genovese, Founder and CMO , MG Empower
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11:20AM

Lily Edwards

Social Media Manager

Starling Bank

Associated Talks:

11:20AM - Day 2

View Micro Influencer Strategy at Starling Bank

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Micro Influencer Strategy at Starling Bank

. Lily Edwards, Social Media Manager, Starling Bank
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12:30PM

Danni Morsman

Senior Paid Social Executive

British Heart Foundation

Associated Talks:

12:30PM - Day 2

View BHF’s Dechox – A success story

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Jo Eden

Paid & Organic Social Channel Manager

British Heart Foundation

Associated Talks:

12:30PM - Day 2

View BHF’s Dechox – A success story

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BHF’s Dechox – A success story

The past year has put a great strain on charitable activity and forced the sector to change the way they work. Find out how the BHF team revamped their paid and organic social media approach to revitalise Dechox, their annual fundraising campaign, at a time when budgets were tight and targets were high.

. Danni Morsman, Senior Paid Social Executive, British Heart Foundation
. Jo Eden, Paid & Organic Social Channel Manager, British Heart Foundation
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01:00PM

Carlo Frem

Head of Social Media & Editorial Content, Europe

Amazon Prime Video

Associated Talks:

01:00PM - Day 2

View How to build a risk-taking, customer-obsessed Social team that delivers results (quickly)

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How to build a risk-taking, customer-obsessed Social team that delivers results (quickly)

Social Media moves at the speed of lightning. And people’s feeds are filled with things they love most: puppies, TikTok make-up transformations, and an endless sea of Instagram models. Cutting through is harder than ever. So, how do you cultivate a culture that continuously raises the bar for customers through bold risks, fast failures, quick learnings, and ambitious scaling? In this talk, I’ll provide a few actionable tips that helped Amazon Prime Video achieve triple-digit growth in just over a year, securing the title of Europe’s largest Entertainment brand on TikTok somewhere along the way. As we always say at Amazon, it’s still and always Day One. We have yet to learn everything, but we’ll share a little of what we think we know so far.

. Carlo Frem, Head of Social Media & Editorial Content, Europe , Amazon Prime Video
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01:00PM

Mona Faris

Regional Portfolio Manager- Skincare & Haircare

Johnson & Johnson

Associated Talks:

01:00PM - Day 2

View Influencer & Social Media Ecosystem in Middle East

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Influencer & Social Media Ecosystem in Middle East

  • Influencers rise in the Middle East and their power
  • Social Media in the Middle East and how it affects consumers
  • Case studies of best practices highlighting influencers & social media.
. Mona Faris, Regional Portfolio Manager- Skincare & Haircare, Johnson & Johnson
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