fbpx

Day 2 - 26 June 2024

Featuring topics including:

Advertising, App marketing, SEO, mobile marketing, UX in app design marketing

09:50AM

Duncan MacRae

Editor In Chief

MarketingTech

Associated Talks:

09:50AM - Day 2

View Chairs Welcome – Mobile Marketing & Advertising

View Full Info

Chairs Welcome – Mobile Marketing & Advertising

. Duncan MacRae, Editor In Chief, MarketingTech
Hide Details
More Details

10:00AM

Paul Wright

Head of Uber Advertising, UK & Ireland

Uber

Associated Talks:

10:00AM - Day 2

View Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info

Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

  • Discover how understanding consumer journeys through Uber’s rich first party data holds the key for brands to unlock truly powerful engagement with their consumers. Paul Wright, Head of Uber Advertising UKI will explore:- How to leverage Uber’s unique insights to connect with customers at the perfect moment, throughout their journey.

    – The power of geofencing and location-based targeting to deliver highly relevant ads that resonate.

    – The creative strategies and formats that drive engagement beyond impressions, driving key business objectives.

    – Real-world examples showcasing how brands have used contextual journeys to achieve remarkable results.

. Paul Wright, Head of Uber Advertising, UK & Ireland, Uber
Hide Details
More Details

10:30AM

Mike Rhodes

Founder and CEO

ConsultMyApp

Associated Talks:

10:30AM - Day 2

View Building a Sustainable Growth Model for Your App

View Full Info

Building a Sustainable Growth Model for Your App

  • A review of the martech stack used by industry leaders in the mobile space
  • Understanding how and why we should connect acquisition, engagement and product together
  • Getting to a position of scalable, profitable growth for your app in a highly competitive landscape
. Mike Rhodes, Founder and CEO, ConsultMyApp
Hide Details
More Details

10:45AM

Andrew Fox

Head of Digital & Paid Marketing

Aviva

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

10:45AM - Day 2

View Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platforms

View Full Info

Jessica Redman

CEO and Founder

Didgeheads

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

10:45AM - Day 2

View Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platforms

View Full Info

Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platforms

We’ll discuss the role SEO will play paid owned and earned media to drive growth, what you need to consider with the rise of non-traditional search platforms, and how to take advantage of AI within the context of SEO

. Andrew Fox, Head of Digital & Paid Marketing , Aviva
. Jessica Redman, CEO and Founder, Didgeheads
Hide Details
More Details

11:15AM

Morning Break

12:00PM

Rishan Weerakoon

Strategy Growth Director

Yodel Mobile

Associated Talks:

12:00PM - Day 2

View Mobile Growth at B&Q: How Our App Fuels Omnichannel Success

View Full Info

Jennifer Warren

Mobile Apps Marketing Lead

B&Q

Associated Talks:

12:00PM - Day 2

View Mobile Growth at B&Q: How Our App Fuels Omnichannel Success

View Full Info

Mobile Growth at B&Q: How Our App Fuels Omnichannel Success

Join us for “Mobile Growth at B&Q: How Our App Fuels Omnichannel Success,” showcasing how Yodel Mobile revolutionised B&Q’s mobile strategy. Using data-driven insights and app store optimisation, we turned the B&Q app into a key sales channel. Our strategic audit highlighted opportunities for boosting visibility and engagement through targeted keyword optimisation and enhanced app listings. Learn how our approach increased downloads, user engagement, and sustainable revenue growth, creating a seamless, mobile-first experience for B&Q.

 

Bullet Points Summary:

– Leveraged data insights for app optimisation.

– Implemented a keyword strategy to boost non-brand traffic and installs.

– Enhanced app store listings to maintain high conversion rates.

– Drove sustainable revenue growth and improved user engagement.

 

. Rishan Weerakoon, Strategy Growth Director, Yodel Mobile
. Jennifer Warren, Mobile Apps Marketing Lead, B&Q
Hide Details
More Details

12:30PM

Enrico Girotto

Head of Policy

FEDMA

View Full Info

Nathalie Laneret

VP Government Affairs and Public Policy

Criteo

Associated Talks:

12:30PM - Day 2

View Fireside chat – The future of advertising: can AI help boost consumer trust?

View Full Info

Guy Parker

Chief Executive

Advertising Standards Authority UK (ASA)

Associated Talks:

12:30PM - Day 2

View Fireside chat – The future of advertising: can AI help boost consumer trust?

02:30PM - Day 2

View EDAA Panel: Transparency and Responsibility in Digital Advertising

View Full Info

Fireside chat – The future of advertising: can AI help boost consumer trust?

With the fast paced evolution of the digital landscape, particularly with the latest developments of AI, the online advertising industry finds itself in a time of change. Our panel of experts will discuss how AI can influence digital advertising, and in particular, due to the evolving consumer expectations, how it can increase transparency and increase consumer trust.

Moderator: . Enrico Girotto, Head of Policy, FEDMA
. Nathalie Laneret, VP Government Affairs and Public Policy, Criteo
. Guy Parker, Chief Executive, Advertising Standards Authority UK (ASA)
Hide Details
More Details

01:00PM

Lunch Break

02:15PM

Megan Dean

Strategy Growth Director

Yodel Mobile

View Full Info

Teddy Tepavicharova

Director, Programmatic Strategy (UK)

Condé Nast

Associated Talks:

02:15PM - Day 2

View Panel: The Age of Mobile with the Modern Mobile Consumer – Trends, Predictions & Strategies

View Full Info

Eugene Kuznetsov

Product Lead

Holland & Barrett

Associated Talks:

02:15PM - Day 2

View Panel: The Age of Mobile with the Modern Mobile Consumer – Trends, Predictions & Strategies

View Full Info

Iain Russell

Head of Performance Marketing

moneyhub

Associated Talks:

02:15PM - Day 2

View Panel: The Age of Mobile with the Modern Mobile Consumer – Trends, Predictions & Strategies

View Full Info

Panel: The Age of Mobile with the Modern Mobile Consumer – Trends, Predictions & Strategies

  • The importance of personalisation and unique user experiences within mobile
  • Harnessing the power of data analytics & AI.
  • Adapting to smartphone consumer behaviour  & making sure messages resonate and drive loyalty
  • Understanding the integration evolution and the importance of the future of omnichannel mobile marketing
  • What is next to come and what to take notice of for the rest of 2024
Moderator: . Megan Dean, Strategy Growth Director, Yodel Mobile
. Teddy Tepavicharova, Director, Programmatic Strategy (UK), Condé Nast
. Eugene Kuznetsov, Product Lead , Holland & Barrett
. Iain Russell, Head of Performance Marketing , moneyhub
Hide Details
More Details

03:00PM

Emily Westworth

Media Effectiveness Lead

Samsung UK

Associated Talks:

03:00PM - Day 2

View Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potential

View Full Info

Peter Grant

Head of Media Effectiveness

Boots UK

Associated Talks:

03:00PM - Day 2

View Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potential

View Full Info

Alex Cheeseman

Head of Enterprise Brands Northern Europe

Outbrain

Associated Talks:

03:00PM - Day 2

View Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potential

View Full Info

Seb Bardin

Shopper Experience Marketing Director

The Coca-Cola Company

Associated Talks:

03:00PM - Day 2

View Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potential

View Full Info

Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potential

In today’s $627 billion media world, the McNamara Fallacy serves as a stark reminder: measuring the wrong things can lead you away from true success. The challenge today transcends mere reach; it demands captivating the ever-elusive attention of consumers bombarded by ads. As the deluge of advertising intensifies, audiences have become adept at filtering out the noise, making once-effective strategies increasingly irrelevant. Viewability is no longer the marker of success; creating memorable, impactful interactions is key.

This session ventures beyond traditional metrics to address the critical shortcomings of current media measurement. We confront the reality that conventional metrics often miss the mark on capturing the essence of effective engagement: lasting attention.

This panel will discuss the strategies necessary to navigate the noise and anchor your brand in the minds of your audience. Join Alex Cheeseman, Head of Enterprise NE, (Outbrain), Peter Grant, Head of Media Effectiveness (Boots) and Emily Westworth, Senior Media Manager (Samsung) to explore how moving beyond the McNamara Fallacy, with sophisticated attention strategies, can transform your media into a beacon of unforgettable impact.

. Emily Westworth, Media Effectiveness Lead , Samsung UK
. Peter Grant, Head of Media Effectiveness, Boots UK
. Alex Cheeseman, Head of Enterprise Brands Northern Europe, Outbrain
. Seb Bardin, Shopper Experience Marketing Director, The Coca-Cola Company
Hide Details
More Details

03:30PM

Jenniffer Camacho

Mobile Product Lead

Nespresso

Associated Talks:

03:30PM - Day 2

View Transforming a Mobile Commerce Product

10:30AM - Day 1

View Panel: Elevating Customer Journeys in 2024: Strategies for Success

View Full Info

Transforming a Mobile Commerce Product

Discover the journey of transforming the Nespresso mobile app, where we will explore key strategies and learnings that shape its evolution.
In this keynote, I’ll delve into the journey of Nespresso in the context of digital transformation, where we are shifting to an agile mindset while repositioning our customer facing transactional app. I’ll be sharing valuable insights from the evolution of the app from a product standpoint, reviewing real-life examples and providing attendees with tangible lessons learned from our journey.

. Jenniffer Camacho, Mobile Product Lead, Nespresso
Hide Details
More Details

04:00PM

Liraz Postan

Chief Executive Officer

BrainZ Digital

View Full Info

Ian Irving

Lead SEO & ASO Specialist

BBC

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

View Full Info

Antonis Konstantinidis

Head of SEO

Charlotte Tilbury

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

View Full Info

David Mason

Senior SEO Analyst

Hostelworld

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

View Full Info

Andrew Fox

Head of Digital & Paid Marketing

Aviva

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

10:45AM - Day 2

View Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platforms

View Full Info

Jessica Redman

CEO and Founder

Didgeheads

Associated Talks:

04:00PM - Day 2

View Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

10:45AM - Day 2

View Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platforms

View Full Info

Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings

In this panel, we’ll delve into the latest SEO trends of 2024, explore comprehensive strategies to boost your rankings and dissect the intricacies of creating a 360-degree SEO campaign

Moderator: . Liraz Postan, Chief Executive Officer, BrainZ Digital
. Ian Irving, Lead SEO & ASO Specialist, BBC
. Antonis Konstantinidis, Head of SEO , Charlotte Tilbury
. David Mason, Senior SEO Analyst, Hostelworld
. Andrew Fox, Head of Digital & Paid Marketing , Aviva
. Jessica Redman, CEO and Founder, Didgeheads
Hide Details
More Details

04:40PM

End of Day 2