Day 2 - 26 June 2024

09:20AM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data, CRM & Insights

09:20AM - Day 2

View Chairs Welcome – Mobile Marketing & Advertising

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Chairs Welcome – Mobile Marketing & Advertising

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

Paul Wright

Head of Uber Advertising, UK & Ireland

Uber

Associated Talks:

09:30AM - Day 2

View Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

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Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

  • Discover how understanding consumer journeys through Uber’s rich first party data holds the key for brands to unlock truly powerful engagement with their consumers. Paul Wright, Head of Uber Advertising UKI will explore:

    – How to leverage Uber’s unique insights to connect with customers at the perfect moment, throughout their journey.

    – The power of geofencing and location-based targeting to deliver highly relevant ads that resonate.

    – The creative strategies and formats that drive engagement beyond impressions, driving key business objectives.

    – Real-world examples showcasing how brands have used contextual journeys to achieve remarkable results.

. Paul Wright, Head of Uber Advertising, UK & Ireland, Uber
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10:00AM

Morning Partner Solo – Mobile Marketing & Advertising

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10:30AM

Mid-Morning Partner Solo – Mobile Marketing & Advertising

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10:45AM

Panel: Gamify your Mobile experience

  • How is gamification is revolutionising the way brands engage with their customers
  • Tips & tactics for implementing Gamification in 2024
  • Benefits of using Gamification in your funnel strategy
  • Exploring how to foster loyalty and enhanced user experience online
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11:25AM

Morning Break

12:00PM

Mobile engagement Shakeup: Using advanced tech and AI for personal experiences

  • Reviewing how advanced tech and AI is opening opportunities for engagement
  • Why creating personal experiences and interactions will reap the rewards in your mobile strategy
  • Strategies for crafting ads that hit the mark with your audience in 2024
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12:30PM

Lunchtime Partner Solo – Mobile Marketing & Advertising

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01:00PM

Lunch Break

02:00PM

Afternoon Partner Solo – Mobile Marketing & Advertising

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02:15PM

Panel: The Age of Mobile Personalisation with the Modern Mobile Consumer

  • The importance of personalisation within the future of mobile advertising
  • Exploring the importance of crafting unique user experiences
  • Harnessing the power of data analytics & AI to create highly customised content
  • Adapting to smartphone consumer behaviour  & making sure messages resonate and drive loyalty
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03:00PM

Afternoon Partner Solo – Mobile Marketing & Advertising

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03:30PM

AR Mobile Reality: Getting ahead with creating unique experiences for audiences

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04:00PM

Panel: Mobile Marketing Trends- Predictions and Strategies

  • Understanding the integration evolution and the importance of the future of omnichannel mobile marketing
  • Exploring the rising prominence of Mobile Marketing
  • Reviewing the power of personalisation and why it is a must in any strategy
  • Our panel’s views on what is next to come and what to take notice of for the rest of 2024
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