Day 1 - 25 June 2024

09:20AM

Gareth Turner

Founder

Big Black Door

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing

03:30PM - Day 2

View Fireside Chat: How to manage marketing agencies and the pitching process

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

View Full Info

Chair’s Welcome – Social Media & Community Marketing

. Gareth Turner, Founder, Big Black Door
Hide Details
More Details

09:30AM

Ruchika Kalra

Brand Director

Lastminute.com

Associated Talks:

09:30AM - Day 1

View An all-encompassing social media strategy

View Full Info

An all-encompassing social media strategy

  • How to differentiate yourself
  • Growing your community – live and social selling
  • Creating shoppable content
  • Leveraging online marketplaces to build brand awareness
. Ruchika Kalra, Brand Director, Lastminute.com
Hide Details
More Details

10:00AM

Morning Partner Solo – Social and Community

Hide Details

10:30AM

Lauren Hannifan

Co-Founder & Brand Director

SNUG

Associated Talks:

04:40PM - Day 1

View Panel: How will social media evolve in 2024 and beyond

10:30AM - Day 1

View Panel: Growing your community

View Full Info

Megan Shave

Head of Brand

Rhitrition and Rhitrition+

Associated Talks:

12:10PM - Day 1

View Social metrics and your marketing strategy

10:30AM - Day 1

View Panel: Growing your community

View Full Info

Andrew Longley

Digital Director

Le Col

Associated Talks:

10:30AM - Day 1

View Panel: Growing your community

View Full Info

Panel: Growing your community

  • Community strategies across different platforms
  • How are communities going to evolve in 2024
  • Building Customer Loyalty in a time of competitiveness
  • Nurturing – Increasing trust between consumer and brand
  • Customer-centric approach to unlocking hidden revenue
. Lauren Hannifan, Co-Founder & Brand Director , SNUG
. Megan Shave, Head of Brand, Rhitrition and Rhitrition+
. Andrew Longley, Digital Director, Le Col
Hide Details
More Details

11:10AM

Morning Break

11:40AM

Mid-Morning Partner Solo – Social and Community

Hide Details

12:10PM

Megan Shave

Head of Brand

Rhitrition and Rhitrition+

Associated Talks:

12:10PM - Day 1

View Social metrics and your marketing strategy

10:30AM - Day 1

View Panel: Growing your community

View Full Info

Social metrics and your marketing strategy

  • Taking a performance lens on social insights
  • Learn from your community engagement across channels
  • Developing a strategy for ROI
. Megan Shave, Head of Brand, Rhitrition and Rhitrition+
Hide Details
More Details

12:40PM

Lunchtime Partner Solo – Social and Community

Hide Details

12:55PM

Lunch Break

02:00PM

Afternoon Partner Solo – Social and Community

Hide Details

02:15PM

Afternoon Partner Solo – Social and Community

Hide Details

02:30PM

Claire Hubble

Head of Audience

I newspaper

Associated Talks:

02:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info

Nicholas Kowalski

EMEA Senior Digital Analytics Manager

McCormick & Company

Associated Talks:

10:45AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

02:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info

Aaron Heward-Telling

Head of Creative Content, Channels and Campaigns

Ofgem

Associated Talks:

02:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info

Jody Smith

Head of Creative Video

LADbible Group

Associated Talks:

02:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info

Panel : How to navigate changing social platforms

  • Social strategies in 2024 and beyond
  • Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
  • Using data and insights to define your social strategy and increase engagement
  • Socials in different industries – when should you engage with your customer?
. Claire Hubble, Head of Audience, I newspaper
. Nicholas Kowalski, EMEA Senior Digital Analytics Manager, McCormick & Company
. Aaron Heward-Telling, Head of Creative Content, Channels and Campaigns, Ofgem
. Jody Smith, Head of Creative Video, LADbible Group
Hide Details
More Details

03:10PM

Afternoon Partner Solo – Social and Community

Hide Details

03:40PM

Afternoon Break

03:55PM

Mid-Afternoon Partner Solo – Social and Community

Hide Details

04:10PM

SEO vs Hashtags – the takeover

  • Traffic and Conversion rates
  • How to use SEO and hashtags to attract and entice your dream customer
  • What can we learn from SEOs and hashtags
Hide Details
More Details

04:40PM

Lauren Hannifan

Co-Founder & Brand Director

SNUG

Associated Talks:

04:40PM - Day 1

View Panel: How will social media evolve in 2024 and beyond

10:30AM - Day 1

View Panel: Growing your community

View Full Info

Liam Lodge

Global Head of Social Media, Hotels.com

Expedia Group

Associated Talks:

04:40PM - Day 1

View Panel: How will social media evolve in 2024 and beyond

View Full Info

Roberta Cianetti

Director, Social Operations & Global Partnerships Strategy

Condé Nast

Associated Talks:

04:40PM - Day 1

View Panel: How will social media evolve in 2024 and beyond

12:30PM - Day 1

View Encompassing the whole – a 360 view of a social media strategy

04:00PM - Day 1

View Panel: The Impact of Social Media in 2022

View Full Info

Panel: How will social media evolve in 2024 and beyond

  • Trends, Strategies & predictions
  • How to be adaptive and not reactive
  • Designing campaigns for ROI
  • Key takeaways from performance metrics
. Lauren Hannifan, Co-Founder & Brand Director , SNUG
. Liam Lodge, Global Head of Social Media, Hotels.com, Expedia Group
. Roberta Cianetti, Director, Social Operations & Global Partnerships Strategy, Condé Nast
Hide Details
More Details

05:20PM

Holly McKinlay

Director of Strategic Communications & Brand

WWF-UK

Associated Talks:

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

10:45AM - Day 2

View Panel: Using comms as a competitive advantage in 2024

05:20PM - Day 1

View Growing your audience

View Full Info

Growing your audience

  • Growing your social communities online on different platforms whilst meeting different audience needs including audience trust
  • How to sell an idea and not a product as an NGO using creative educational content, with the aim to normalise nature into mainstream media.
  • How to measure the impact of marketing campaigns on your community and socials
. Holly McKinlay, Director of Strategic Communications & Brand, WWF-UK
Hide Details
More Details