Day 1 - 23 June 2022

This agenda is exclusive to attendees attending the Business Design Centre on 23-24 June

09:20AM

Louisa Nicholls

DMWF Chair and Advisory Board

LMN

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Social Media & Community Marketing – 24 June

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 23 June

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Chair’s Welcome – Social Media & Community Marketing – 23 June

. Louisa Nicholls, DMWF Chair and Advisory Board , LMN
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09:30AM

Deanna Tserkezie

Associate Research Director

Pulsar

Associated Talks:

09:30AM - Day 1

View The ‘Impact of Conversation’: Leveraging communities and conversation to maximize advertiser ROI

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Jeff Zifrony

Research Manager

Twitter

Associated Talks:

09:30AM - Day 1

View The ‘Impact of Conversation’: Leveraging communities and conversation to maximize advertiser ROI

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The ‘Impact of Conversation’: Leveraging communities and conversation to maximize advertiser ROI

In this session, Twitter and Pulsar will jointly present research and insights based on what they’ve learned from their innovative partnership in helping brands optimize conversational spread on Twitter in order to maximize Advertiser ROI.

. Deanna Tserkezie, Associate Research Director, Pulsar
. Jeff Zifrony, Research Manager, Twitter
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10:00AM

Bryony Lockhart

Brand and Content Manager

Look Fabulous Forever

Associated Talks:

10:00AM - Day 1

View Why it’s Time to Invest in Your Social Media Communities

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Why it’s Time to Invest in Your Social Media Communities

. Bryony Lockhart, Brand and Content Manager , Look Fabulous Forever
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10:30AM

Kenny Metham

Social Media Manager

connective3

Associated Talks:

09:50AM - Day 1

View Virtual: Avoiding Social Burn Out: Keeping Things Fresh

10:30AM - Day 1

View Avoiding Social Burn Out: Keeping Things Fresh

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Avoiding Social Burn Out: Keeping Things Fresh

Social media is an industry that never turns off. With the 24/7 nature of social, it’s easy for you or your team to get burnout. It’s also easy for your content to get burnt out. Here is how you avoid this burnout in 3 simple steps.

. Kenny Metham, Social Media Manager, connective3
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10:50AM

Morning Networking Break

11:50AM

Peter Bamforth

Strategy Director

Digital Voices

Associated Talks:

11:50AM - Day 1

View No risk, no reward: Why taking educated risks with your influencer strategy is crucial to success

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No risk, no reward: Why taking educated risks with your influencer strategy is crucial to success

While taking a cookie-cutter approach to your influencer strategy can drive results, the best results from influencers often comes from the unexpected. This session explores how brands should take calculated risks, increase long-term ROI and scale effectively.
  • Testing influencers outside of your comfort zone
  • Understanding the customer journey
  • Reduce reliance of outdated channels
. Peter Bamforth, Strategy Director, Digital Voices
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12:00PM

Alan Gray

Senior Research Psychologist

Tailify

Associated Talks:

11:50AM - Day 1

View Virtual: How to Increase Your Online Influence

12:00PM - Day 1

View The Psychologist’s Guide to Influencer Marketing

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The Psychologist’s Guide to Influencer Marketing

Chartered Psychologist Alan Gray reveals 7 ways to increase your online influence.

Alan Gray is a specialist researcher and chartered psychologist who researches drivers of influence in online content. After 12 months analysing campaign content and performance results, he is presenting his top 7 ways to boost your influence online, using science.
Not only will this helpful guide give practical advice that you can use when crafting your next influencer briefs, it will introduce you to the importance of psychology in online relationships. By analysing content using behavioural science, you’ll not only walk away with practical advice but a fresh perspective to analyse your future content with.

. Alan Gray, Senior Research Psychologist, Tailify
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12:30PM

Flora Noble

Social Media and Student Partnerships Manager

Group GTI

Associated Talks:

12:30PM - Day 1

View Community building to engage GenZ audiences

03:00PM - Day 1

View LIVE DMWF Panel: Exploring the Social Media and Influencer Landscape for 2021

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Community building to engage GenZ audiences

The social media success stories you usually hear about involve viral videos, millions of followers and engagement rates you could only dream of. But what about the rest of us? Join Flora as she breaks down the day to day changes we can make to improve our brands’ social media presences and engagement with Gen Z audiences when budget, time and resources are thin on the ground.

. Flora Noble, Social Media and Student Partnerships Manager, Group GTI
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01:00PM

Lunch & Networking Break

02:00PM

Ehsan Khodarahmi

Social Media Manager, EMEA

Appian

Associated Talks:

02:00PM - Day 1

View How to Run a Lean, Agile, and Scalable Social Media Strategy at a High-Growth Global Company

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How to Run a Lean, Agile, and Scalable Social Media Strategy at a High-Growth Global Company

During this session, Ehsan will explain how Appian increased social media operational efficiency by more than 40% and reduced costs in less than two months, while improving performance across key measurements. Attend this presentation to see real-life B2B social media and community engagement examples to help you deliver tangible results and drive success for
your organisation.

. Ehsan Khodarahmi, Social Media Manager, EMEA , Appian
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02:30PM

Lamiae Sadiki

Director of Customer Success

Social Native

Associated Talks:

10:20AM - Day 1

View Virtual: The Era of The Creator: How To Future-Proof Your Marketing Strategy

02:30PM - Day 1

View The Era of The Creator: How To Future-Proof Your Marketing Strategy

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The Era of The Creator: How To Future-Proof Your Marketing Strategy

  • Discover how performance-driven content fueled 3X conversion and 250% lift in AOV
  • How brands like Adidas, AllSaints, and IKEA leverage social commerce
  • Why the creator economy is disrupting traditional branded content ads
. Lamiae Sadiki, Director of Customer Success, Social Native
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03:00PM

Afternoon Networking Break

03:30PM

Duarte Garrido

Group Head of Social Media

Coca-Cola HBC

Associated Talks:

03:30PM - Day 1

View Building trust through social media

11:00AM - Day 2

View Panel: The power of online communities

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Building trust through social media

. Duarte Garrido, Group Head of Social Media , Coca-Cola HBC
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04:00PM

Louisa Nicholls

DMWF Chair and Advisory Board

LMN

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Social Media & Community Marketing – 24 June

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 23 June

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Vinayak Shrivastav

CEO and Co-founder

VideoVerse

Associated Talks:

04:00PM - Day 1

View Panel: The Impact of Social Media in 2022

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Roberta Cianetti

Social Media Director

Condé Nast Italia

Associated Talks:

04:00PM - Day 1

View Panel: The Impact of Social Media in 2022

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Rachel Morman

Global Head of Social Media

PHD

Associated Talks:

10:00AM - Day 1

View Panel: Exploring Data-Driven Social Strategies

04:00PM - Day 1

View Panel: The Impact of Social Media in 2022

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Marcus Foley

Co-Founder

Tommy

Associated Talks:

04:00PM - Day 1

View Panel: The Impact of Social Media in 2022

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Panel: The Impact of Social Media in 2022

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.
Moderator: . Louisa Nicholls, DMWF Chair and Advisory Board , LMN
. Vinayak Shrivastav, CEO and Co-founder , VideoVerse
. Roberta Cianetti, Social Media Director, Condé Nast Italia
. Rachel Morman, Global Head of Social Media, PHD
. Marcus Foley, Co-Founder, Tommy
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4:45PM

Networking Drinks

Day 2 - 24 June 2022

This agenda is exclusive to attendees attending the Business Design Centre on 23-24 June

09:20AM

Louisa Nicholls

DMWF Chair and Advisory Board

LMN

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Social Media & Community Marketing – 24 June

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 23 June

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Chair’s Welcome – Social Media & Community Marketing – 24 June

. Louisa Nicholls, DMWF Chair and Advisory Board , LMN
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09:30AM

Jimmy Stone

Head of Social Media

TCS London Marathon

Associated Talks:

09:30AM - Day 1

View A shift in strategy for audience growth

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A shift in strategy for audience growth

  • Reviewing the story behind London Marathon social strategy change in the pandemic era
  • How the world of virtual communities offer new opportunities for brands
  • Increasing your reach with vertical video
. Jimmy Stone, Head of Social Media, TCS London Marathon
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10:00AM

Jackie Balchin

Senior Social Strategist

NetBase Quid

Associated Talks:

10:00AM - Day 2

View How Cultural Shifts Impact Consumers’ Opinion of Your Brand on Social Media

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How Cultural Shifts Impact Consumers’ Opinion of Your Brand on Social Media

Together with the interconnectedness of social media, our global marketplace means brands can rise and fall at the drop of a hat. Keeping tabs on your brand health should be one of your brand’s top priorities, so you always know where you stand with your consumers.

Join NetBase Quid to explore how social media data can help brands understand how consumers respond to shifts in corporate culture, post-pandemic workplaces and ethical brand behaviours.

You’ll learn:

  • How to identify emerging trends before they become mainstream
  • What key themes form the cultural change conversation? Are there any nuances we can spot?
  • What expectations do consumers have towards organisations regarding the cultural change, i.e. do brands need to respond/change to cultural differences?
  • How to use key themes to align brand messaging and brand strategy changes with changing consumer values.

 

. Jackie Balchin, Senior Social Strategist, NetBase Quid
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10:40AM

Morning Networking Break

11:00AM

Louisa Nicholls

DMWF Chair and Advisory Board

LMN

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Social Media & Community Marketing – 24 June

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 23 June

View Full Info

Sam Hughes

Client Partner

Reddit

Associated Talks:

11:00AM - Day 2

View Panel: The power of online communities

View Full Info

Duarte Garrido

Group Head of Social Media

Coca-Cola HBC

Associated Talks:

03:30PM - Day 1

View Building trust through social media

11:00AM - Day 2

View Panel: The power of online communities

View Full Info

William Bonaddio

Head of Social Media

FutureLearn

Associated Talks:

11:00AM - Day 2

View Panel: The power of online communities

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Panel: The power of online communities

  • Reviewing the importance online communities are for brands in 2022
  • How to build the right community for your business?
  • Exploring tactics businesses can utilise within their own communities to engage customers
  • How using social media communities to grow your brand online
Moderator: . Louisa Nicholls, DMWF Chair and Advisory Board , LMN
. Sam Hughes, Client Partner, Reddit
. Duarte Garrido, Group Head of Social Media , Coca-Cola HBC
. William Bonaddio, Head of Social Media, FutureLearn
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11:40AM

Aidan Mcgivern

Senior Presenter

Met Office

Associated Talks:

11:40AM - Day 1

View How the Met Office took Tik Tok by storm

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How the Met Office took Tik Tok by storm

  • How to grow your channel on Tik Tok
  • How to use Tik Tok in a crisis
  • How to tailor social media content for different audiences on different channels
  • The importance of not taking yourself too seriously on Tik Tok, even if you are a serious organisation
. Aidan Mcgivern, Senior Presenter, Met Office
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12:10PM

Gabriela Torres

Head of Social Media

BBC World Service

Associated Talks:

12:10PM - Day 1

View Reviewing best practices in building an organic loyal audience

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Reviewing best practices in building an organic loyal audience

  • Reviewing best practices in building a loyal audience
  • Listening to your audience to amplify content
  • How and when to react and engage with your audience online
. Gabriela Torres, Head of Social Media, BBC World Service
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01:00PM

Lunch & Networking Break

02:00PM

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

02:00PM - Day 2

View What I didn’t know about LinkedIn: 5 questions we should all be asking

03:10PM - Day 2

View Evolution of shopper marketing: Rethinking the approach to retail

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

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What I didn’t know about LinkedIn: 5 questions we should all be asking

In this session, Amrita will be raising some key questions that marketers should ask themselves on key topics such as brand awareness, influence, effective targeting and building trust on LinkedIn.

. Amrita Lal, Senior Client Solutions Manager, LinkedIn
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02:30PM

Zehra Chatoo

Head of Connection Planning, Retail EMEA

Facebook

Associated Talks:

02:30PM - Day 2

View The future of brands in a connected world

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The future of brands in a connected world

The Connected Brand narrative was launched to help teams educate and inspire clients on the next generation of brand building. The narrative introduces our Connected Brand builder, a comprehensive approach to driving connections between people and businesses that works by leveraging:

  • Connected Delivery: The predictive power of our personalization engine delivers meaningful connections across 3.59 billion monthly active people globally.
  • Connected Storytelling: The diversity of formats we offer is unrivaled, which empowers brands to add real depth to their storytelling and build unforgettable experiences.
  • Connected Insights: Our optimization and measurement tools, which help brands glean insights that enrich their practices of continuous testing & learning and enable data-driven brand building.
. Zehra Chatoo, Head of Connection Planning, Retail EMEA, Facebook
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03:00PM

Andreas Sandre

Press and Public Affairs Officer

Embassy of Italy

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Venessa Hanson

Social Media Officer

International Campaign to Abolish Nuclear Weapons (ICAN)

Associated Talks:

03:00PM - Day 2

View Panel: TikTok for good, advocacy, and nonprofits

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Nana Crawford

Social Media Manager

British Red Cross

Associated Talks:

03:00PM - Day 2

View Panel: TikTok for good, advocacy, and nonprofits

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Panel: TikTok for good, advocacy, and nonprofits

  • Leverage TikTok to create engaging campaigns for nonprofits, government, advocacy groups, and charities
  • Understand TikTok audiences, their needs, and the causes they’re eager to support
  • Learn about TikTok’s programs for international organizations and nonprofits
  • Case studies: the British Red Cross (@britishredcross); the International Campaign to Abolish Nuclear Weapons (ICAN) – 2017 Nobel Peace Prize (@nuclearban); and We Are Digital Diplomacy (@wearedigitaldiplomacy)
Moderator: . Andreas Sandre, Press and Public Affairs Officer, Embassy of Italy
. Venessa Hanson, Social Media Officer, International Campaign to Abolish Nuclear Weapons (ICAN)
. Nana Crawford, Social Media Manager, British Red Cross
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