Day 1 - 21 June 2023

This agenda is exclusive to attendees attending the Business Design Centre on 21-22 June

08:50AM

Gareth Turner

Founder

Big Black Door

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

01:40PM - Day 1

View The inside story of how Weetabix & Beanz broke the internet

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Chair’s Welcome – Social Media & Community Marketing – 21 June

. Gareth Turner, Founder, Big Black Door
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09:00AM

Alex Deakin

Senior Presenter

The Met Office

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

09:00AM - Day 1

View Scaling your social media strategy

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Scaling your social media strategy

. Alex Deakin, Senior Presenter, The Met Office
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09:30AM

Oliver Shaw

Product Marketing Manager

Brandwatch

Associated Talks:

09:30AM - Day 1

View How AI is changing the social media landscape

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How AI is changing the social media landscape

In this session Oliver Shaw, Brandwatch Product Marketing Manager, takes a deep dive into the rapid rise of Artificial Intelligence (AI) technologies, discussing their impact on digital marketing and the various opportunities it presents for social media professionals to further level-up their social strategy.

. Oliver Shaw, Product Marketing Manager , Brandwatch
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10:00AM

Alvin Gunputh

Social Media Lead

Thredd

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Angela Baker

Regional VP

Alida 

Associated Talks:

11:40AM - Day 2

View Panel: How Community-driven Insights Unlock Great Digital Experience

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Janine Fuochi Huguenin

Campaign Manager

Union for International Cancer Control

Associated Talks:

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Will Bonaddio

Chief Marketing Officer

August

Associated Talks:

04:00PM - Day 1

View Panel: Navigating your marketing strategy through uncertain times

10:00AM - Day 1

View Panel: Social Communities – exploring your social and engagement strategies

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Panel: Social Communities – exploring your social and engagement strategies

  • Why brands need to invest in their community strategies
  • Tactics in nurturing customer engagement in your communities
  • A look into winning strategies for creating engaged social communities
Moderator: . Alvin Gunputh, Social Media Lead , Thredd
. Angela Baker, Regional VP, Alida 
. Janine Fuochi Huguenin, Campaign Manager, Union for International Cancer Control
. Will Bonaddio, Chief Marketing Officer, August
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10:40AM

Cat Anderson

Head of International Marketing

Sprout Social

Associated Talks:

10:40AM - Day 1

View How TikTok Trends Can Transform Business

04:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

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How TikTok Trends Can Transform Business

  • What do brands have to gain from leveraging fast paced trends?
  • How have trends impacted the way brands connect and work with creators and influencers?
  • What fast-paced trends tell us about the future of marketing on TikTok
. Cat Anderson, Head of International Marketing, Sprout Social
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10:50AM

Morning Networking Break

11:30AM

Lauren Spearman

Brand Marketing Consultant

(ex Benefit Cosmetics, MADE & ManyPets)

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Neesha Sharma

Senior Editorial Manager

Trinny London

Associated Talks:

11:30AM - Day 1

View Fireside Chat: Steps to building strong brand communities

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Fireside Chat: Steps to building strong brand communities

Moderator: . Lauren Spearman, Brand Marketing Consultant , (ex Benefit Cosmetics, MADE & ManyPets)
. Neesha Sharma, Senior Editorial Manager, Trinny London
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12:00PM

Charlie Ayling

Head of Marketing, EMEA (EN)

Meltwater

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Gareth Crew

Senior Social Media Manager

Garmin

Associated Talks:

09:30AM - Day 1

View Building Successful Influencer-Brand Relationships: A Fireside Chat on Collaboration and Authenticity

12:00PM - Day 1

View Fireside Chat: How well do you really know your consumers? Understanding and influencing consumer behaviour in 2023

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Lea Karam

Consulting Director

Behave, Total Media

Associated Talks:

12:00PM - Day 1

View Fireside Chat: How well do you really know your consumers? Understanding and influencing consumer behaviour in 2023

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Fireside Chat: How well do you really know your consumers? Understanding and influencing consumer behaviour in 2023

In this fireside chat, Lea Karam, Consulting Director at Behave, and Gareth Crew, Senior Social Media Manager at Garmin, will discuss all things consumer behaviour. From new takes on the models we use to map customer journeys, to the data sources that we choose to monitor, and the channels we use to influence decisions, the contemporary consumer landscape is a world of opportunities.

Moderator: . Charlie Ayling, Head of Marketing, EMEA (EN), Meltwater
. Gareth Crew, Senior Social Media Manager, Garmin
. Lea Karam, Consulting Director, Behave, Total Media
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12:30PM

Roberta Cianetti

Director, Social Operations & Global Partnerships Strategy

Condé Nast

Associated Talks:

12:30PM - Day 1

View Encompassing the whole – a 360 view of a social media strategy

04:00PM - Day 1

View Panel: The Impact of Social Media in 2022

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Encompassing the whole – a 360 view of a social media strategy

. Roberta Cianetti, Director, Social Operations & Global Partnerships Strategy, Condé Nast
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01:00PM

Lunch & Networking Break

02:00PM

Gareth Turner

Founder

Big Black Door

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

01:40PM - Day 1

View The inside story of how Weetabix & Beanz broke the internet

View Full Info

Alvin Gunputh

Social Media Lead

Thredd

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

View Full Info

Alex Deakin

Senior Presenter

The Met Office

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

09:00AM - Day 1

View Scaling your social media strategy

View Full Info

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

03:30PM - Day 1

View Building your executive presence on LinkedIn

02:00PM - Day 1

View Panel: Driving engagement with video-based content

02:00PM - Day 2

View What I didn’t know about LinkedIn: 5 questions we should all be asking

03:10PM - Day 2

View Evolution of shopper marketing: Rethinking the approach to retail

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

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Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

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Panel: Driving engagement with video-based content

  • How to deliver video content, why it’s effective and what type of content will get you the most client engagement.
  • The importance of adding video-based content to your strategy of social marketing, what platforms to use to best suit your goals and audience.
  • Leveraging the power of video content to drive relationship building and engagement.

 

Moderator: . Gareth Turner, Founder, Big Black Door
. Alvin Gunputh, Social Media Lead , Thredd
. Alex Deakin, Senior Presenter, The Met Office
. Amrita Lal, Senior Client Solutions Manager, LinkedIn
. Bee Patel, Global Director Brand & Communications, AlphaSights
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02:40PM

Gerard Murnaghan

VP and General Manager of International

Sprout Social

Associated Talks:

02:40PM - Day 1

View How increased investment in social is shaping business strategy

09:30AM - Day 1

View Delivering an unmatched customer experience through social

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How increased investment in social is shaping business strategy

  • 85% of leaders reported that social media consistently or often informs their business strategy
  • Harnessing social data and making the correct investments for your business
  • Where to invest
  • Investment in AI
  • Sprout and AI
. Gerard Murnaghan, VP and General Manager of International, Sprout Social
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03:10PM

Afternoon Networking Break

03:30PM

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

03:30PM - Day 1

View Building your executive presence on LinkedIn

02:00PM - Day 1

View Panel: Driving engagement with video-based content

02:00PM - Day 2

View What I didn’t know about LinkedIn: 5 questions we should all be asking

03:10PM - Day 2

View Evolution of shopper marketing: Rethinking the approach to retail

11:00AM - Day 2

View Panel: Evolving the Omnichannel Experience

View Full Info

Building your executive presence on LinkedIn

If there was one word to describe your personal brand, what would that be? Is that how people would describe you? Having a strong online presence is essential to showcasing yourself as well as your own brand.

I will be talking to you about how you can harness the power of the LinkedIn platform. I will share 3 secrets on how you can improve your LinkedIn profile right now to build your brand. The first secret is how to create a profile that stands out visually, the second secret is how to manage your feed, and the third secret is how to own thought leadership.

. Amrita Lal, Senior Client Solutions Manager, LinkedIn
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04:00PM

Bee Patel

Global Director Brand & Communications

AlphaSights

Associated Talks:

02:00PM - Day 1

View Panel: Driving engagement with video-based content

View Full Info

Cat Anderson

Head of International Marketing

Sprout Social

Associated Talks:

10:40AM - Day 1

View How TikTok Trends Can Transform Business

04:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

View Full Info

Ines Fakiri

Global Social Content & Community Manager

Associated Talks:

04:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

View Full Info

Jamie McHale

Partner Lead - Publishers

Pinterest

Associated Talks:

04:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

View Full Info

Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

  • Exploring the key trends evolving social media strategies 
  • Reviewing platforms and tools – what should marketers focus on in 2023?
  • Tactics for harnessing an audience and building brand loyalty
  • Discussing video and the impact of seeing vs reading 
  • What will we see next in Social Media and how to be ready
Moderator: . Bee Patel, Global Director Brand & Communications, AlphaSights
. Cat Anderson, Head of International Marketing, Sprout Social
. Ines Fakiri, Global Social Content & Community Manager,
. Jamie McHale, Partner Lead - Publishers, Pinterest
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