Day 1 - 23 June 2022

09:00AM

How to leverage social media to grow a company

  • Which tools and tactics to utilise in your strategy
  • Building your brand identity and culture through social media
  • Handling reputation management whilst growing
  • Exploring how to connect with the right audience on the correct channels
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09:30AM

Social & Community Marketing opening Partner Solo

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10:00AM

Panel: Exploring Data-Driven Social Strategies

  • Benefits from adopting a data-driven mindset for social media marketing
  • Giving your data context via social audiences
  • Streamlining your message to speak to your customers
  • Creating a relationship to lead to conversion
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10:40AM

Social & Community Marketing Morning Partner Solo

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10:50AM

Morning Networking Break

11:20AM

Social & Community Marketing Mid-Morning Partner Solo

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11:30AM

The Emergence of Apps & Social in B2B Marketing

  • Expand focus to reach a broader audience
  • Evolve your process to reach buyer groups
  • Explore points of interest in the market
  • Recognize what drives influence and best align your strategy
  • Respect the evidence found in consumption habit data
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12:00PM

Social & Community Marketing Lunchtime Partner Solo

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12:30PM

Culturally relevant marketing on social media

  • Reviewing the world, consumers and how marketing has evolved in recent years
  • Why being culturally relevant will open doors to the next generation of consumers
  • What tactics can marketers implement today to build brands and engage consumers?

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01:00PM

Lunch & Networking Break

03:30PM

Why its time to invest in your social media communities

64% of marketers plan to invest in social media communities (Hubspot 2022) as we see a key tool to promote engagement across channels. This session will review the key trends in social media communities in 2022 and how they and support brand awareness loyalty and trust.

This session will overview why investing in communities can have with your marketing strategy:

  • Enhancing personal recommendations
  • Brand advocacy and loyalty and building your own mini-micro-influencers
  • Customer insights
  • Supporting your marketing budget
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02:00PM

Panel: Dynamic Social Engagement

  • Building meaningful customer relationships with authenticity
  • Chatbots – Why are they important for engagement on social?
  • How can social listening impact your engagement strategies?
  • Why creating valuable, tailored, content for your social community and stories that provoke an emotional reaction
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02:40PM

Social & Community Marketing Afternoon Partner Solo

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03:10PM

Afternoon Networking Break

03:30PM

Why its time to invest in your social media communities

64% of marketers plan to invest in social media communities (Hubspot 2022) as we see a key tool to promote engagement across channels. This session will review the key trends in social media communities in 2022 and how they and support brand awareness loyalty and trust.

This session will overview why investing in communities can have with your marketing strategy:

  • Enhancing personal recommendations
  • Brand advocacy and loyalty and building your own mini-micro-influencers
  • Customer insights
  • Supporting your marketing budget
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04:00PM

Panel: The Impact of Social Media in 2022

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.
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Day 2 - 24 June 2022

09:30AM

Breaking Moulds in Social and Storytelling strategies

  • Learn why stripping and cleansing your channels and accounts can open doors
  • Using data analysis and listening to create new frameworks for engagements and performance
  • Breaking barriers and using “beyond the product” methodology in your campaigns
  • How to overcome roadblocks and top tips to breaking the mould in future strategies
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10:00AM

Presentation with Netbase Quid

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10:30AM

Social & Community Marketing Morning Partner Solo

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10:40AM

Morning Networking Break

11:00AM

Panel: The power of online communities

  • Reviewing the importance online communities are for brands in 2022
  • How to build the right community for your business?
  • Exploring tactics businesses can utilise within their own communities to engage customers
  • How using social media communities to grow your brand online
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11:40AM

Social & Community Marketing Mid-Morning Partner Solo

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12:10PM

Opportunities of growth through social advertising

As we start to see the phase-out of cookie tracking, the future of social advertising is an opportunity for marketers to innovate, refresh and develop direct relationships with new and current customers.

This session will review the opportunities marketers have with paid social and how understanding the power of customer relationships will be winning. The time is now to  re-think strategies and get ahead with connecting with audiences, reviewing your data insights to increasing brand awareness and engagement.

 

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12:40PM

Social & Community Marketing Lunchtime Partner Solo

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12:50PM

Social & Community Marketing Lunchtime Partner Solo

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01:00PM

Lunch & Networking Break

02:00PM

Social & Community Marketing Afternoon Partner Solo

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02:30PM

DMWF Media Partner Panel

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03:10PM

Driving and scaling a social media culture

  • Demonstrating the value of social media
  • Understanding and managing key stakeholders
  • Generating enthusiasm
  • Managing change
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