Social Media & Community Marketing

In this session Oliver Shaw, Brandwatch Product Marketing Manager, takes a deep dive into the rapid rise of Artificial Intelligence (AI) technologies, discussing their impact on digital marketing and the various opportunities it presents for social media professionals to further level-up their social strategy.

• Why brands need to invest in their community strategies
• Tactics in nurturing customer engagement in your communities
• A look into winning strategies for creating engaged social communities

• What do brands have to gain from leveraging fast paced trends?
• How have trends impacted the way brands connect and work with creators and influencers?
• What fast-paced trends tell us about the future of marketing on TikTok

In this fireside chat, Lea Karam, Consulting Director at Behave, and Gareth Crew, Senior Social Media Manager at Garmin, will discuss all things consumer behaviour. From new takes on the models we use to map customer journeys, to the data sources that we choose to monitor, and the channels we use to influence decisions, the contemporary consumer landscape is a world of opportunities.

• How to deliver video content, why it’s effective and what type of content will get you the most client engagement.
• The importance of adding video-based content to your strategy of social marketing, what platforms to use to best suit your goals and audience.
• Leveraging the power of video content to drive relationship building and engagement.

• 85% of leaders reported that social media consistently or often informs their business strategy
• Harnessing social data and making the correct investments for your business
• Where to invest
• Investment in AI
• Sprout and AI

If there was one word to describe your personal brand, what would that be? Is that how people would describe you? Having a strong online presence is essential to showcasing yourself as well as your own brand.

I will be talking to you about how you can harness the power of the LinkedIn platform. I will share 3 secrets on how you can improve your LinkedIn profile right now to build your brand. The first secret is how to create a profile that stands out visually, the second secret is how to manage your feed, and the third secret is how to own thought leadership.

• Exploring the key trends evolving social media strategies 
• Reviewing platforms and tools – what should marketers focus on in 2023?
• Tactics for harnessing an audience and building brand loyalty
• Discussing video and the impact of seeing vs reading 
• What will we see next in Social Media and how to be ready