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Day 2 - 22 June 2023

09:20AM

Christian Gleich

International Ambassador

European Blockchain Association

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Web3 Marketing – 22 June

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Chair’s Welcome – Web3 Marketing – 22 June

. Christian Gleich, International Ambassador, European Blockchain Association
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09:30AM

Thomas Rothery

Fashion-Tech Consultant

FILA

Associated Talks:

11:00AM - Day 2

View Panel: Building a successful community with Web3 & NFT

09:30AM - Day 2

View Key lessons for launching web3 projects

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Key lessons for launching web3 projects

. Thomas Rothery, Fashion-Tech Consultant, FILA
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10:00AM

Connor Wells

Head of Marketing

Heath Skincare

Associated Talks:

10:00AM - Day 2

View The Art of Building a Web3 Brand

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The Art of Building a Web3 Brand

. Connor Wells, Head of Marketing, Heath Skincare
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10:30AM

Morning Networking Break

11:00AM

Christian Gleich

International Ambassador

European Blockchain Association

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Web3 Marketing – 22 June

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Thomas Rothery

Fashion-Tech Consultant

FILA

Associated Talks:

11:00AM - Day 2

View Panel: Building a successful community with Web3 & NFT

09:30AM - Day 2

View Key lessons for launching web3 projects

View Full Info

Anna Fahey

Head of Artist Relations

SoundboxPlays

Associated Talks:

11:00AM - Day 2

View Panel: Building a successful community with Web3 & NFT

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Panel: Building a successful community with Web3 & NFT

  • What we know so far – successful strategies marketers have used to grow communities in the digital space.
  • How can Web3 and NFTs be used to build a strong and engaged community?
  • Exploring tactics businesses can utilize within their current communities to engage customers and achieve further growth.
Moderator: . Christian Gleich, International Ambassador, European Blockchain Association
. Thomas Rothery, Fashion-Tech Consultant, FILA
. Anna Fahey, Head of Artist Relations, SoundboxPlays
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11:40AM

Rupert Breheny

Technical Specialist, Mobile Ecommerce

Google

Associated Talks:

11:40AM - Day 2

View Exploring Generated AI Imagery in Digital Marketing

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Exploring Generated AI Imagery in Digital Marketing

Agencies and brands can build a strong rapport with their audience by harnessing the power of Generative AI to create novel imagery in a fraction of the time of traditional methods.

This imagery can also be used in personalization efforts to adapt visuals to the preferences of individual consumers.

Companies are better positioned to create timely, branded visuals for effective campaigns by understanding the different options and best practices related to AI imagery.

Presentation Overview:

  • Intro to technology used throughout art history – printing and optics used by the masters.
  • Emergence of generative AI tools over the last couple of years.
  • Recent campaigns and brand activations featuring generated AI content.
  • Ideas for current brands looking to dip their two in the water and drive engagement.
. Rupert Breheny, Technical Specialist, Mobile Ecommerce , Google
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12:10PM

David Palmer

Web3 & Blockchain Lead

Vodafone Business

Associated Talks:

02:30PM - Day 2

View Panel: How the Metaverse is shaping consumer behaviour

12:10PM - Day 2

View Is the retail metaverse the new channel for digital customer engagement for brand and marketing

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Is the retail metaverse the new channel for digital customer engagement for brand and marketing

. David Palmer, Web3 & Blockchain Lead, Vodafone Business
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12:40PM

Irina Raicu

AI Senior Product Manager / Creative Technologist

Microsoft

Associated Talks:

12:40PM - Day 2

View Leveraging the capabilities of Generative AI in creative industries

03:30PM - Day 1

View Panel: Fast-Tracking Digital and Data Decisions with Generative AI Tools

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Leveraging the capabilities of Generative AI in creative industries

. Irina Raicu, AI Senior Product Manager / Creative Technologist, Microsoft
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01:00PM

Lunch & Networking Break

02:00PM

Stéphane Bourez

Motion Graphic Designer / Creative Technologist

Collective

Associated Talks:

02:00PM - Day 2

View Unreal Engine, your stepping stone to the Metaverse

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Unreal Engine, your stepping stone to the Metaverse

. Stéphane Bourez, Motion Graphic Designer / Creative Technologist, Collective
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02:30PM

Christian Gleich

International Ambassador

European Blockchain Association

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Web3 Marketing – 22 June

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Amelie Arras

Marketing Director

Zumo

Associated Talks:

02:30PM - Day 2

View Panel: How the Metaverse is shaping consumer behaviour

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Charlotte Clisby

Brand & Innovation Specialist

MOT3L

Associated Talks:

02:30PM - Day 2

View Panel: How the Metaverse is shaping consumer behaviour

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Svetlana Jefimova

Founding Member

London Women Leading Web3

Associated Talks:

02:30PM - Day 2

View Panel: How the Metaverse is shaping consumer behaviour

View Full Info

David Palmer

Web3 & Blockchain Lead

Vodafone Business

Associated Talks:

02:30PM - Day 2

View Panel: How the Metaverse is shaping consumer behaviour

12:10PM - Day 2

View Is the retail metaverse the new channel for digital customer engagement for brand and marketing

View Full Info

Panel: How the Metaverse is shaping consumer behaviour

  • A look at how the Metaverse is disrupting the consumer landscape.
  • Taking advantaged of new personalization capabilities.
  • Exploring how the Metaverse can be used to create a strong and interactive customer experience.
  • Discussing the power of conversational marketing through the Metaverse.
Moderator: . Christian Gleich, International Ambassador, European Blockchain Association
. Amelie Arras, Marketing Director, Zumo
. Charlotte Clisby, Brand & Innovation Specialist, MOT3L
. Svetlana Jefimova, Founding Member, London Women Leading Web3
. David Palmer, Web3 & Blockchain Lead, Vodafone Business
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