Virtual Agenda Overview

eCommerce tends to be more data-savvy than other industries – it is, after all, a digital-native discipline by its very nature – and operators are always on the search for opportunities to optimise their business. However, while access to data is a key tool to do this, too often data ends up siloed within different teams greatly reducing the ultimate value that companies can leverage from it. Nonetheless, the benefits of breaking these siloes, particularly when it comes to bridging the gap between marketing and logistics, are enormous.

In this session, Adverity’s Craig Bryant speaks with William Harvey, Founder of Bertle Fisher Consulting, on how crucial it is for eCommerce businesses to combine their marketing and logistics data, what challenges companies face in trying to do so, and how they can potentially overcome them.

Key topics:

• What value is there in linking marketing and logistics data? What sort of use cases can companies benefit from?
• What are the biggest barriers to doing this and how can companies best overcome them?
• How can technology help bring Operations and Marketing teams closer together and what role does company culture play?

As your brand navigates the new normal, the need to achieve speed and agility to meet the evolving demands of your product markets has become more critical for success. Market and Consumer intelligence now plays an increasingly prominent role in helping companies gain market insights and understand product markets and emerging themes.

Join NetBase Quid to look at how to use market insights to understand the current state of any market and apply these insights to give your company a competitive edge.

• How to perform categorical analysis to understand markets or verticals and identify emerging themes.

• How to use newly created businesses in a category to predict trends and technology in the market.

• How to synthesize insights to find addressable opportunities in the market that can inform and drive brand strategy.

Creating great quality content in many languages is a challenge all global brands face. Legacy methods don’t give you the accuracy, speed and scale, and as a result, your customer experience suffers. The good news is that technology is allowing businesses to accelerate international growth quicker than ever before. This session will shed light on how this technology is implemented, as well as practical advice to take your content global.

Social media is an industry that never turns off. With the 24/7 nature of social, it’s easy for you or your team to get burnout. It’s also easy for your content to get burnt out. Here is how you avoid this burnout in 3 simple steps.

• What is content repurposing and how it can help you get maximum ROI from your content
• 6 compelling, hard-to-ignore reasons why you should repurpose content
• Real-life examples of how effective content repurposing has helped brands achieve more with less

With an ever-shifting landscape and fierce competition, it has never been more important for digital marketers to have the data they need to make quick, informed decisions that drive engagement, effectively move customers through the funnel, and support brand growth.

During this session with Momentive, the maker of SurveyMonkey and GetFeedback, we’ll examine how you can use feedback to:

• Go beyond clicks and conversion rates by using surveys to dig into how customers think and feel about your brand and competitors
• Quickly pressure test ideas so you can prove to stakeholders why your idea is in fact, a great one
• See what messages, creatives, and channels will resonate most with your target and drive purchase behavior and loyalty, and hit your KPIs
• Understand how consumers interact with your brand online and establish a feedback loop to improve the digital experience

Confidently inform and measure marketing strategy throughout the funnel and customer journey

• Considering the post-pandemic Experience Economy
• State of the Customer Experience industry
• How do your customers want to engage with your brand? It is not just an advertiser’s world anymore.
• Five steps to master your Digital Customer Engagement

Time is money, yet unstructured data coupled with a vast variety of sources can halt even the most seasoned analysts.

The good news is, by leveraging artificial intelligence (AI), you can avoid sifting through mountains of data to gain useful insights for your research project. In fact, 52% of business executives agree that AI boosted their productivity in 2021.

So the question is, what solutions will you leverage to save time on your own analyses in 2022 and beyond?

Join Sarah Flagg, Manager of Onboarding and Integrations, and Harvey Rañola, Global Head of Media Intelligence at NetBase Quid, for an incredible discussion about how to leverage AI to build processes that will ensure your research is conducted quickly, allowing you to run a much more comprehensive and nuanced analysis.

Explore real-world case studies from Tesla, Starbucks, and the hard-hit supply chain industry to improve your research, extract more meaningful data, and gain faster, more reliable results. Then discover how to save time by replicating your multi-hour analysis in just 10 minutes with NetBase Quid’s Artificial Intelligence platform.

The e-commerce experience is changing. Both B2B and B2C brands are finding it increasingly difficult to stand out from the noise and find effective ways to communicate, inform and guide consumers purchasing decisions. Video has always been a tool leveraged by savvy marketers to bring products to life, but the next generation of video marketing goes beyond this.

Imagine being able to serve consumers a gamified approach that puts the power in their hands to interact with videos beyond just a viewing experience. All while delivering unrivalled analytics around sentiment and engagement that allow brands to optimise across, not only their video content, but the entirety of their marketing channels and messaging. Join Brightcove’s Product Manager for Interactivity, Patrick Farley, as he delves into the use cases for video interactivity and shares his first-hand experience of how industry-leading brands are already leveraging these impressive features that herald the new frontier of brand video content.

• Discover how performance-driven content fueled 3X conversion and 250% lift in AOV
• How brands like Adidas, AllSaints, and IKEA leverage social commerce
• Why the creator economy is disrupting traditional branded content ads

Making sustainability pledges is easy, putting them into action and having your customers understand them is the difficult bit.

Whether you are at the start of your journey, tripping up on the Green Claims Code or paralysed by perfection, these ten steps from regenerative activewear brand BAM (bambooclothing.co.uk) will help guide your strategies and give you concrete action points to take away.

• How to help your consumers understand your plans
• Dream versus reality: How to approach planning versus action
• Why do your mission statements need to filter to company culture and beyond

For years, brands treated social media as a one-way broadcast channel. Today, many marketers insist that companies need to officially shift to a two-way conversation mindset. That social is a place for brands to talk to their audience. But that one little word, “to”, is still a blocker. The more advanced mindset is “talk WITH your audience”. It’s like a party. No one wants to have a conversation with someone who only talks about themselves. They want to talk to the person who makes them feel smart and cool, and introduces them to other smart and cool people at the party. But the conversation mindset still means that brands think they’re the destination and the host. That they get to drive this conversation, and there’s still an underlying assumption that at some point, the audience will become the customers. In this session, we’ll explore the new rules of social media, as a place for humans to foster genuine relationships, built on a foundation of trust, with moments of delight.

At the end of this session you’ll understand:

The social media spectrum to build trust and long-term value exchange
Frameworks to build employee brands and narratives to leverage real people in the feed
Real-world examples of B2B companies making social media work for their marketing goals

47% of CMOs struggle to demonstrate the business impact of marketing efforts.

However, powerful analytics tools are now making their way into the hands of small and medium sized businesses. Sophisticated data analysis isn’t just for big business titans anymore, and slowly but surely, CMOs are taking more responsibility for their marketing data.

Join our panel of CMOs to find out what key changes and challenges the modern CMO is about to come up against in the coming years. We’ll deep-dive into the following topics:

• How data is reshaping the role of the CMO
• How automation could trigger a renaissance of creative content
• What skillsets the modern marketing team will need and how to attract/upskill talent
• Why CMOs need to take the data revolution more seriously

3 reasons to attend:

1. Find out how data is reshaping the role of the CMO
2. Spot opportunities where automation can support a renaissance of creative content
3. Understand what skillsets the modern marketing team will need, and how to attract/upskill talent

• Getting a better understanding of how to assess your current digital strategy
• Learning how email marketing and automation can benefit every stage of your client journey
• Setting up a plan to improve conversion rates and support your retention efforts
• Designing powerful email campaigns and effective scenarios that convert

What will you learn?

Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort!

Chartered Psychologist Alan Gray reveals 7 ways to increase your online influence.

Alan Gray is a specialist researcher and chartered psychologist who researches drivers of influence in online content. After 12 months analysing campaign content and performance results, he is presenting his top 7 ways to boost your influence online, using science.
Not only will this helpful guide give practical advice that you can use when crafting your next influencer briefs, it will introduce you to the importance of psychology in online relationships. By analysing content using behavioural science, you’ll not only walk away with practical advice but a fresh perspective to analyse your future content with.

Listening to and understanding your audience in the moment has never been more important. Access to real-time consumer insight can not only help brands keep a pulse on the changing attitudes of their target audiences but can also lead to better decision-making all around. Better yet, it’s transforming the way brand marketers execute and measure campaigns.

Join this session to hear how programmatic tech is moving beyond just the streamlined delivery of digital ads to truly revolutionize the way brands access and gather consumer insight, measure performance, and ultimately create campaigns that deliver a real impact.

Key Takeaways:

1. Discuss the key considerations for better campaign measurement, including affording advertisers the increasingly crucial ability to optimise campaigns mid-flight and understand performance in real-time.
2. Show how market research and brand lift studies specifically can be the answer to the brand lift measurement conundrum, demonstrating through partner and customer examples, when fully adopted and incorporated at the heart of the ad strategy.
3. Unpack today’s challenges with measurement and discuss the core reasons as to why attitudinal measurement is critical to understanding impact and success

How to use branded games to attract and retain your audience.

In this session you’ll learn:

• Why some of the biggest brands in B2C and B2B are choosing to gamify their marketing campaigns.
• Examples of case studies with results and statistics from across the marketing funnel.
• Common pitfalls to avoid when running your own game campaign.

• Importance of data in the success of businesses in 2022
• Insights around the significance of data in today’s world
• How the pandemic made us use Intent Data?
• What is Intent Data?
• What were the problems we faced with AI extracted Intent Data?
• How LeadsIntel was born
• How is our data different?
• Case study n how we add value to our customers- How we made Sales & Marketing more effective for our customers.

In this session, Gareth will share the inside story of how Marketing Week’s campaign of the year for 2021 came to be, and answer the 3 questions he regularly gets asked:  Who had the idea?  Were you scared?  How did you make it happen?

Have you ever purchased something on Instagram? Or what about completing checkout on Pinterest? Many consumers have. With over 100 million US Shoppers across Facebook, Instagram, and Pinterest and sales projected to grow to $80B by 2025, social commerce is the next frontier and one that businesses can’t afford to miss out on.
In this Shop Talk, we’ll discuss why you should be leveraging social commerce, which channels and methods are suitable for your audience and brand, and what you can expect from social commerce in the future.

What the panel will cover:

• What is social commerce?
• Current data and the future trends
• Why should you be leveraging social commerce?
• Best in class examples of social commerce tactics
• How to get started with Social Commerce today

Panel Takeways: 

• Discover the benefits of social commerce
• Gain key insights on current trends and data
• Learn which channels and methods are right for your brand and business objectives
• Real-world, best in class examples of social commerce tactics to inspire and educate
• Determine next steps for you to get started with social commerce today