DMWF Global virtual agenda will run on 29 June 2022

This agenda will run as a standalone agenda with brand new sessions from senior leaders from across the globe covering 5 conference topics. A selection of panel recordings from the in-person agenda may be available for our audience to watch OnDemand.

DMWF Global agenda will run in the BST timezone.

Virtual conference topics include

3

Social Media & Community Marketing

4

Content & Digital Brand Strategy

1

Data & Insights

2

Digital Experience & eCommerce Strategy

Untitled design 7

Influencer Marketing World

Virtual speakers include

Alex Korda

Chief Marketing Officer & Advisor

nRepeat

Associated Talks:

11:00AM - Day 1

View Rethinking the Role of the CMO

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Julius Giron

Senior Strategist

NetBase Quid

Associated Talks:

09:30AM - Day 1

View Virtual: How Well Do You Know Your Market? – Using Market Intelligence to Find Opportunity in Changing Times

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Craig Bryant

Account Director

Adverity

Associated Talks:

09:30AM - Day 1

View Virtual: Marketing and logistics data in eCommerce – why is it so hard to combine?

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Harriet Durnford-Smith

Chief Marketing Officer

Adverity

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Will Harvey

Founder

Bertle Fisher

Associated Talks:

09:30AM - Day 1

View Virtual: Marketing and logistics data in eCommerce – why is it so hard to combine?

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Ashley Faus

Content Strategy Lead

Atlassian

Associated Talks:

10:40AM - Day 1

View Virtual: The New Rules of Social Media

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Carl Venter

General Manager, EMEA

Evolv AI

Associated Talks:

09:50AM - Day 1

View Virtual: Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

09:50AM - Day 1

View Virtual: Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

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Dr Geraint Evans

Executive Coach & Co-Author ‘Sustainable Marketing

Interim CMO Consultant

Associated Talks:

01:40PM - Day 1

View Virtual: Personal Branding in 2022 – How do you want to be seen online?

09:00AM - Day 1

View The key trends defining data & insight in 2022 – and beyond.

02:00PM - Day 1

View Panel: We’ve got all the latest tech but we’re still not data-driven – whose fault is that?

09:00AM - Day 1

View How are you doing on your 2020 Digital To-Do List?

08:50AM - Day 1

View Digital Transformation & Innovation – Chair’s Welcome & Opening Remarks

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Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Rob Mayhew

Head of Influence & TikTok Creator

FleishmanHillard

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Rochita Dua

Senior International Growth Consultant

Google

Associated Talks:

10:40AM - Day 1

View Virtual: Why inclusive marketing can create positive change in our industry, and is good for business too.

12:30PM - Day 1

View Data driven Global Expansion

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Day 1 - 29 June 2022

09:30AM

Will Harvey

Founder

Bertle Fisher

Associated Talks:

09:30AM - Day 1

View Virtual: Marketing and logistics data in eCommerce – why is it so hard to combine?

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Craig Bryant

Account Director

Adverity

Associated Talks:

09:30AM - Day 1

View Virtual: Marketing and logistics data in eCommerce – why is it so hard to combine?

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Virtual: Marketing and logistics data in eCommerce – why is it so hard to combine?

eCommerce tends to be more data-savvy than other industries – it is, after all, a digital-native discipline by its very nature – and operators are always on the search for opportunities to optimise their business. However, while access to data is a key tool to do this, too often data ends up siloed within different teams greatly reducing the ultimate value that companies can leverage from it. Nonetheless, the benefits of breaking these siloes, particularly when it comes to bridging the gap between marketing and logistics, are enormous.

In this session, Adverity’s Craig Bryant speaks with William Harvey, Founder of Bertle Fisher Consulting, on how crucial it is for eCommerce businesses to combine their marketing and logistics data, what challenges companies face in trying to do so, and how they can potentially overcome them.

Key topics:

  • What value is there in linking marketing and logistics data? What sort of use cases can companies benefit from?
  • What are the biggest barriers to doing this and how can companies best overcome them?
  • How can technology help bring Operations and Marketing teams closer together and what role does company culture play?
. Will Harvey, Founder, Bertle Fisher
. Craig Bryant, Account Director, Adverity
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09:30AM

Julius Giron

Senior Strategist

NetBase Quid

Associated Talks:

09:30AM - Day 1

View Virtual: How Well Do You Know Your Market? – Using Market Intelligence to Find Opportunity in Changing Times

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Virtual: How Well Do You Know Your Market? – Using Market Intelligence to Find Opportunity in Changing Times

As your brand navigates the new normal, the need to achieve speed and agility to meet the evolving demands of your product markets has become more critical for success. Market and Consumer intelligence now plays an increasingly prominent role in helping companies gain market insights and understand product markets and emerging themes.

Join NetBase Quid to look at how to use market insights to understand the current state of any market and apply these insights to give your company a competitive edge.

  • How to perform categorical analysis to understand markets or verticals and identify emerging themes.
  • How to use newly created businesses in a category to predict trends and technology in the market.
  • How to synthesize insights to find addressable opportunities in the market that can inform and drive brand strategy.
. Julius Giron, Senior Strategist, NetBase Quid
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09:30AM

Neil Campbell

Global Director, Marketing Solutions

Unbabel

Associated Talks:

09:30AM - Day 1

View Virtual: How Global Brands are Translating Content at Scale

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Virtual: How Global Brands are Translating Content at Scale

Creating great quality content in many languages is a challenge all global brands face. Legacy methods don’t give you the accuracy, speed and scale, and as a result, your customer experience suffers. The good news is that technology is allowing businesses to accelerate international growth quicker than ever before. This session will shed light on how this technology is implemented, as well as practical advice to take your content global.

. Neil Campbell, Global Director, Marketing Solutions , Unbabel
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09:50AM

Kenny Metham

Social Media Manager

connective3

Associated Talks:

09:50AM - Day 1

View Virtual: Avoiding Social Burn Out: Keeping Things Fresh

10:30AM - Day 1

View Avoiding Social Burn Out: Keeping Things Fresh

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Virtual: Avoiding Social Burn Out: Keeping Things Fresh

Social media is an industry that never turns off. With the 24/7 nature of social, it’s easy for you or your team to get burnout. It’s also easy for your content to get burnt out. Here is how you avoid this burnout in 3 simple steps.

. Kenny Metham, Social Media Manager, connective3
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09:50AM

Amy Woods

CEO and Founder

Content 10x

Associated Talks:

09:50AM - Day 1

View Virtual: The Power of Repurposing: How to Maximise Your Content

10:40AM - Day 1

View The Power of Repurposing: How to Maximise Your Content

02:00PM - Day 1

View Panel: Content Marketing trends in 2022 & beyond

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Virtual: The Power of Repurposing: How to Maximise Your Content

  • What is content repurposing and how it can help you get maximum ROI from your content
  • 6 compelling, hard-to-ignore reasons why you should repurpose content
  • Real-life examples of how effective content repurposing has helped brands achieve more with less
. Amy Woods, CEO and Founder , Content 10x
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09:50AM

Carl Venter

General Manager, EMEA

Evolv AI

Associated Talks:

09:50AM - Day 1

View Virtual: Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

09:50AM - Day 1

View Virtual: Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

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Virtual: Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

  • Understand why using generic landing pages will always result in single digit conversion rates
  • Use AI to bring together experimentation and personalization at scale to optimize landing pages
  • Go beyond demographics and tap into intent for a personalized experience that converts
. Carl Venter, General Manager, EMEA, Evolv AI
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09:50AM

Pete Harvey

Chief Product Officer

ProQuo AI

Associated Talks:

09:50AM - Day 1

View Virtual: How to read a consumer’s mind using AI

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Virtual: How to read a consumer’s mind using AI

. Pete Harvey, Chief Product Officer, ProQuo AI
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10:00AM

Stephanie Pye

Lead Product Marketing Manager

Momentive

Associated Talks:

10:00AM - Day 1

View Virtual: Feedback is fuel: Using insights to supercharge your digital marketing strategy

11:30AM - Day 1

View Feedback is fuel: Using insights to supercharge your digital marketing strategy

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Virtual: Feedback is fuel: Using insights to supercharge your digital marketing strategy

With an ever-shifting landscape and fierce competition, it has never been more important for digital marketers to have the data they need to make quick, informed decisions that drive engagement, effectively move customers through the funnel, and support brand growth.

During this session with Momentive, the maker of SurveyMonkey and GetFeedback, we’ll examine how you can use feedback to:

  • Go beyond clicks and conversion rates by using surveys to dig into how customers think and feel about your brand and competitors
  • Quickly pressure test ideas so you can prove to stakeholders why your idea is in fact, a great one
  • See what messages, creatives, and channels will resonate most with your target and drive purchase behavior and loyalty, and hit your KPIs
  • Understand how consumers interact with your brand online and establish a feedback loop to improve the digital experience

Confidently inform and measure marketing strategy throughout the funnel and customer journey

. Stephanie Pye, Lead Product Marketing Manager, Momentive
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10:00AM

David Noone

EMEA Vice President – Digital Solutions

TTEC

Associated Talks:

10:00AM - Day 1

View Virtual: Digital Marketing and Customer Experience – Friends or Enemies?

10:00AM - Day 1

View Digital Marketing and Customer Experience – Friends or Enemies?

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Virtual: Digital Marketing and Customer Experience – Friends or Enemies?

  • Considering the post-pandemic Experience Economy
  • State of the Customer Experience industry
  • How do your customers want to engage with your brand? It is not just an advertiser’s world anymore.
  • Five steps to master your Digital Customer Engagement
. David Noone, EMEA Vice President – Digital Solutions , TTEC
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10:20AM

Harvey Rañola

Global Head of Media Intelligence

NetBase Quid

Associated Talks:

10:20AM - Day 1

View Virtual: 5 Best Practices for Drawing Insights from Consumer and Market Data

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Sarah Flagg

Manager, Onboarding and Integrations

NetBase Quid

Associated Talks:

10:20AM - Day 1

View Virtual: 5 Best Practices for Drawing Insights from Consumer and Market Data

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Virtual: 5 Best Practices for Drawing Insights from Consumer and Market Data

Time is money, yet unstructured data coupled with a vast variety of sources can halt even the most seasoned analysts.

The good news is, by leveraging artificial intelligence (AI), you can avoid sifting through mountains of data to gain useful insights for your research project. In fact, 52% of business executives agree that AI boosted their productivity in 2021.

So the question is, what solutions will you leverage to save time on your own analyses in 2022 and beyond?

Join Sarah Flagg, Manager of Onboarding and Integrations, and Harvey Rañola, Global Head of Media Intelligence at NetBase Quid, for an incredible discussion about how to leverage AI to build processes that will ensure your research is conducted quickly, allowing you to run a much more comprehensive and nuanced analysis.

Explore real-world case studies from Tesla, Starbucks, and the hard-hit supply chain industry to improve your research, extract more meaningful data, and gain faster, more reliable results. Then discover how to save time by replicating your multi-hour analysis in just 10 minutes with NetBase Quid’s Artificial Intelligence platform.

. Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
. Sarah Flagg, Manager, Onboarding and Integrations, NetBase Quid
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10:20AM

Patrick Farley

Product Manager - Interactivity

Brightcove

Associated Talks:

10:20AM - Day 1

View Virtual: Transforming Passive Audiences into Engaged Consumers with Interactive Video

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Virtual: Transforming Passive Audiences into Engaged Consumers with Interactive Video

The e-commerce experience is changing. Both B2B and B2C brands are finding it increasingly difficult to stand out from the noise and find effective ways to communicate, inform and guide consumers purchasing decisions. Video has always been a tool leveraged by savvy marketers to bring products to life, but the next generation of video marketing goes beyond this.

Imagine being able to serve consumers a gamified approach that puts the power in their hands to interact with videos beyond just a viewing experience. All while delivering unrivalled analytics around sentiment and engagement that allow brands to optimise across, not only their video content, but the entirety of their marketing channels and messaging. Join Brightcove’s Product Manager for Interactivity, Patrick Farley, as he delves into the use cases for video interactivity and shares his first-hand experience of how industry-leading brands are already leveraging these impressive features that herald the new frontier of brand video content.

. Patrick Farley, Product Manager - Interactivity , Brightcove
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10:20AM

Lamiae Sadiki

Director of Customer Success

Social Native

Associated Talks:

10:20AM - Day 1

View Virtual: The Era of The Creator: How To Future-Proof Your Marketing Strategy

02:30PM - Day 1

View The Era of The Creator: How To Future-Proof Your Marketing Strategy

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Virtual: The Era of The Creator: How To Future-Proof Your Marketing Strategy

  • Discover how performance-driven content fueled 3X conversion and 250% lift in AOV
  • How brands like Adidas, AllSaints, and IKEA leverage social commerce
  • Why the creator economy is disrupting traditional branded content ads
. Lamiae Sadiki, Director of Customer Success, Social Native
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10:40AM

Pete Durant

Head Of Marketing

BAM Bamboo Clothing

Associated Talks:

10:40AM - Day 1

View 10 ways to get sustainability marketing right

04:00PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

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10 ways to get sustainability marketing right

Making sustainability pledges is easy, putting them into action and having your customers understand them is the difficult bit.

Whether you are at the start of your journey, tripping up on the Green Claims Code or paralysed by perfection, these ten steps from regenerative activewear brand BAM (bambooclothing.co.uk) will help guide your strategies and give you concrete action points to take away.

  • How to help your consumers understand your plans
  • Dream versus reality: How to approach planning versus action
  • Why do your mission statements need to filter to company culture and beyond
. Pete Durant, Head Of Marketing, BAM Bamboo Clothing
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10:40AM

Ashley Faus

Content Strategy Lead

Atlassian

Associated Talks:

10:40AM - Day 1

View Virtual: The New Rules of Social Media

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Virtual: The New Rules of Social Media

For years, brands treated social media as a one-way broadcast channel. Today, many marketers insist that companies need to officially shift to a two-way conversation mindset. That social is a place for brands to talk to their audience. But that one little word, “to”, is still a blocker. The more advanced mindset is “talk WITH your audience”. It’s like a party. No one wants to have a conversation with someone who only talks about themselves. They want to talk to the person who makes them feel smart and cool, and introduces them to other smart and cool people at the party. But the conversation mindset still means that brands think they’re the destination and the host. That they get to drive this conversation, and there’s still an underlying assumption that at some point, the audience will become the customers. In this session, we’ll explore the new rules of social media, as a place for humans to foster genuine relationships, built on a foundation of trust, with moments of delight.

At the end of this session you’ll understand:

The social media spectrum to build trust and long-term value exchange
Frameworks to build employee brands and narratives to leverage real people in the feed
Real-world examples of B2B companies making social media work for their marketing goals

. Ashley Faus, Content Strategy Lead , Atlassian
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11:00AM

Courtney Cesari

Moderator, Global Brand Strategist & Consultant

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 22 June

08:50AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 June

09:50AM - Day 2

View Chair’s Welcome – Digital Experience & eCommerce Strategy – 24 June

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 23 June

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Jonathan Nyst

CMO

Monizee

Associated Talks:

11:00AM - Day 1

View Rethinking the Role of the CMO

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Gonzalo Garcia Villanueva

Global CMO

GfK

Associated Talks:

03:30PM - Day 1

View Striking the magic balance of Art and Science to deliver client centric marketing and campaigns

11:00AM - Day 1

View Rethinking the Role of the CMO

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Alex Korda

Chief Marketing Officer & Advisor

nRepeat

Associated Talks:

11:00AM - Day 1

View Rethinking the Role of the CMO

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Rethinking the Role of the CMO

47% of CMOs struggle to demonstrate the business impact of marketing efforts.

However, powerful analytics tools are now making their way into the hands of small and medium sized businesses. Sophisticated data analysis isn’t just for big business titans anymore, and slowly but surely, CMOs are taking more responsibility for their marketing data.

Join our panel of CMOs to find out what key changes and challenges the modern CMO is about to come up against in the coming years. We’ll deep-dive into the following topics:

  • How data is reshaping the role of the CMO
  • How automation could trigger a renaissance of creative content
  • What skillsets the modern marketing team will need and how to attract/upskill talent
  • Why CMOs need to take the data revolution more seriously

3 reasons to attend:

  1. Find out how data is reshaping the role of the CMO
  2. Spot opportunities where automation can support a renaissance of creative content
  3. Understand what skillsets the modern marketing team will need, and how to attract/upskill talent
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,
. Jonathan Nyst, CMO, Monizee
. Gonzalo Garcia Villanueva, Global CMO, GfK
. Alex Korda, Chief Marketing Officer & Advisor, nRepeat
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11:50AM

Virtual: Drive conversions and retention at low effort through email marketing and automation

  • Getting a better understanding of how to assess your current digital strategy
  • Learning how email marketing and automation can benefit every stage of your client journey
  • Setting up a plan to improve conversion rates and support your retention efforts
  • Designing powerful email campaigns and effective scenarios that convert

What will you learn?

Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort!

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11:50AM

Alan Gray

Senior Research Psychologist

Tailify

Associated Talks:

09:30AM - Day 1

View Influencer marketing, powered by behavioural science

11:50AM - Day 1

View Virtual: How to Increase Your Online Influence

12:00PM - Day 1

View The Psychologist’s Guide to Influencer Marketing

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Virtual: How to Increase Your Online Influence

Chartered Psychologist Alan Gray reveals 7 ways to increase your online influence.

Alan Gray is a specialist researcher and chartered psychologist who researches drivers of influence in online content. After 12 months analysing campaign content and performance results, he is presenting his top 7 ways to boost your influence online, using science.
Not only will this helpful guide give practical advice that you can use when crafting your next influencer briefs, it will introduce you to the importance of psychology in online relationships. By analysing content using behavioural science, you’ll not only walk away with practical advice but a fresh perspective to analyse your future content with.

. Alan Gray, Senior Research Psychologist, Tailify
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12:10PM

Rosie Bolam

Media Measurement, EMEA

Lucid

Associated Talks:

12:10PM - Day 2

View Virtual: Rethinking campaign measurement to adapt and disrupt

12:40PM - Day 2

View Rethinking campaign measurement to adapt and disrupt

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Virtual: Rethinking campaign measurement to adapt and disrupt

Listening to and understanding your audience in the moment has never been more important. Access to real-time consumer insight can not only help brands keep a pulse on the changing attitudes of their target audiences but can also lead to better decision-making all around. Better yet, it’s transforming the way brand marketers execute and measure campaigns.

Join this session to hear how programmatic tech is moving beyond just the streamlined delivery of digital ads to truly revolutionize the way brands access and gather consumer insight, measure performance, and ultimately create campaigns that deliver a real impact.

 

Key Takeaways:

  1. Discuss the key considerations for better campaign measurement, including affording advertisers the increasingly crucial ability to optimise campaigns mid-flight and understand performance in real-time.
  2. Show how market research and brand lift studies specifically can be the answer to the brand lift measurement conundrum, demonstrating through partner and customer examples, when fully adopted and incorporated at the heart of the ad strategy.
  3. Unpack today’s challenges with measurement and discuss the core reasons as to why attitudinal measurement is critical to understanding impact and success
. Rosie Bolam, Media Measurement, EMEA, Lucid
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12:10PM

Cari Kirby

Head of Marketing

Peek & Poke

Associated Talks:

12:10PM - Day 2

View Virtual: It’s time to up your engagement game.

12:40PM - Day 2

View It’s time to up your engagement game

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Virtual: It’s time to up your engagement game.

How to use branded games to attract and retain your audience.

In this session you’ll learn:

  • Why some of the biggest brands in B2C and B2B are choosing to gamify their marketing campaigns.
  • Examples of case studies with results and statistics from across the marketing funnel.
  • Common pitfalls to avoid when running your own game campaign.

 

. Cari Kirby, Head of Marketing , Peek & Poke
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12:20PM

Debbie Sarkar

AVP, Strategy

KiaBiz

Associated Talks:

12:20PM - Day 1

View Virtual: The significance of intent data in making your Sales & Marketing more effective

10:30AM - Day 2

View The significance of intent data in making your Sales & Marketing more effective

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Sanjay Hemwani

Founder & CEO

KiaBiz

Associated Talks:

12:20PM - Day 1

View Virtual: The significance of intent data in making your Sales & Marketing more effective

10:30AM - Day 2

View The significance of intent data in making your Sales & Marketing more effective

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Virtual: The significance of intent data in making your Sales & Marketing more effective

  • Importance of data in the success of businesses in 2022
  • Insights around the significance of data in today’s world
  • How the pandemic made us use Intent Data?
  • What is Intent Data?
  • What were the problems we faced with AI extracted Intent Data?
  • How LeadsIntel was born
  • How is our data different?
  • Case study n how we add value to our customers- How we made Sales & Marketing more effective for our customers.
. Debbie Sarkar, AVP, Strategy, KiaBiz
. Sanjay Hemwani, Founder & CEO , KiaBiz
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12:30PM

Cara Buscaglia

Chief innovation Officer

Talkwalker

Associated Talks:

12:30PM - Day 1

View Virtual: Innovation through consumer closeness and the Future of CX

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Virtual: Innovation through consumer closeness and the Future of CX

. Cara Buscaglia, Chief innovation Officer, Talkwalker
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01:40PM

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

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Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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01:40PM

Gareth Turner

Founder

Big Black Door

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 June

01:40PM - Day 1

View The inside story of how Weetabix & Beanz broke the internet

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The inside story of how Weetabix & Beanz broke the internet

In this session, Gareth will share the inside story of how Marketing Week’s campaign of the year for 2021 came to be, and answer the 3 questions he regularly gets asked:  Who had the idea?  Were you scared?  How did you make it happen?

. Gareth Turner, Founder, Big Black Door
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02:00PM

Sharon Lee Thony

Founder and Principal

SLT Consulting

Associated Talks:

02:00PM - Day 1

View Virtual: The Future of Social Commerce

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Kassie Phillips

Head of Client Strategy

SLT Consulting

Associated Talks:

02:00PM - Day 1

View Virtual: The Future of Social Commerce

09:00AM - Day 1

View OnDemand Panel: Future Proofing your Digital Strategy

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Virtual: The Future of Social Commerce

Have you ever purchased something on Instagram? Or what about completing checkout on Pinterest? Many consumers have. With over 100 million US Shoppers across Facebook, Instagram, and Pinterest and sales projected to grow to $80B by 2025, social commerce is the next frontier and one that businesses can’t afford to miss out on.
In this Shop Talk, we’ll discuss why you should be leveraging social commerce, which channels and methods are suitable for your audience and brand, and what you can expect from social commerce in the future.

What the panel will cover:

  • What is social commerce?
  • Current data and the future trends
  • Why should you be leveraging social commerce?
  • Best in class examples of social commerce tactics
  • How to get started with Social Commerce today

Panel Takeways: 

  • Discover the benefits of social commerce
  • Gain key insights on current trends and data
  • Learn which channels and methods are right for your brand and business objectives
  • Real-world, best in class examples of social commerce tactics to inspire and educate
  • Determine next steps for you to get started with social commerce today

 

. Sharon Lee Thony, Founder and Principal , SLT Consulting
. Kassie Phillips, Head of Client Strategy, SLT Consulting
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