MG Empower founder and president, Maira Genovese, explains how influencer marketing is evolving, and shares tips on how to incorporate it into an overall marketing strategy. For anyone who doesn’t know about MG Empower, could you tell us a little bit about what it does? We are a fully integrated marketing powerhouse offering a range… Read more »
300+ Attendees
1 Day of Content
5 Conference Topics
20+ Speakers
20+ Exhibitors
56% Director Level/ Above
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF Middle East & Africa prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Middle East & Africa is free to attend and will be exclusively for the community of Senior Marketing Professionals within the Middle East & Africa.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
Previous Speakers Include
×
Marene Arnold
Marketing & Communication Director
Mastercard Netherlands
Jo McClintock
Global Brand Director
Skyscanner
Simone van Neerven
Head of Innovation
Vueling Airlines
Dr. Dimitrios Tritaris
CMO
momox
Wieke Vrielink
Head of Consumer Marketing at
Royal Schiphol Group
Jérôme Amouyal
Head of Analytics and Insights Communication and Marketing
AXA Group Global
Diogo Miranda
Head of Social Media and Advertising
TomTom
Joost Geurtsen
Marketing Director
New York Pizza
Libby Stroud-Kroon
Global Digital & Social Lead
Johnnie Walker
10:00AM - Day 2
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Annemarie Joosen
CMO
Marktplaats
Joris Garritsen
Head of Innovation & Digital
MediaCom NL
Randall Chinchilla
Global VP Influencer Marketing
Coty Inc.
Carolina Miodownik
Global Digital Marketing Manager
AkzoNobel
Monika Matuszewska
Digital Manager | Professional Products Division
L’Oréal
Mike Stachurski
Global Digital Marketing Director
Arcadis
Bas Komen
Head of Marketing
Body & Fit
Niels van Wijk
Global Brand Development Manager
Dove at Unilever
Hidde Van Der Louw
CDMO
Bever
10:00AM - Day 1
View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment
Fabian Kersten
Director Digital
LeasePlan
Beltran Dobao
Head of Global Marketing & Growth
EVBox
Clive Roach
Director of Social Media
Signify (Philips Lighting)
01:00PM - Day 1
View Data Driven Storytelling for Truly Connected Social Experience
10:00AM - Day 2
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Bessie Kokalis Pescio
Director, Global Communications Operations
Philip Morris International’s (PMI) headquarters
Haim Vaturi
Senior Partner Manager, Data Enterprise Solutions
09:00AM - Day 1
View Leveraging the World’s Largest Conversation with Twitter Data
Anna Potanina
Mobile UX & Design Specialist
Tom McGirr
Head of Strategy
The Wild, Jungle Creations
10:00AM - Day 1
View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment
Nicoleta Anton
Manager Thought Leadership
TomTom
Serkan Ferah
Branding and Brand Marketing
Serkan Ferah
Charles Yardley
SVP Managing Director, Europe
Forbes
Luke Barnes
Chief Commercial Officer
VICE for EMEA
Hugo Pereira
VP Growth & Strategy
EVBox
Frans Riemersma
Founder
Martech Tribe
Marieke Graat
Head of Marketing
Too Good To Go
Gavin Bell
Leading Facebook Ad Consultant
Gavin Bell
Oisin Lunny
Professor for UX Driven Business
Barcelona Technology School
Paulo Almeida
CEO & Founder
Clientscape
10:00AM - Day 2
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Phillip Agnew
Director Product Marketing
Brandwatch
Aletta Brandle
Strategist
McCann Health
04:30PM - Day 1
View Panel: Future of Social: Essential Trends & Strategies for 2020
10:00AM - Day 1
View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI
Clint White
President & Founder
WiT Media Inc
Alex Wood
Senior Research Analyst
Brandwatch
10:00AM - Day 1
View Panel: Examining Your Digital Marketing Strategy for 2019
02:30PM - Day 2
View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond
Divya Gautam
Digital Transformation - Data driven marketing lead
Unilever
10:00AM - Day 1
View Panel: Examining Your Digital Marketing Strategy for 2019
Graham Forsyth
Marketing Director
Khoros
02:30PM - Day 1
View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?
Sade Laja
Content Strategist
One Fifty Content
10:00AM - Day 1
View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment
Emma Sands
Head of Customer Engagement and Acquisition
Amadeus IT Group
Maartje Blijleven
Digital Marketing Leader
IncludeNow., WomenTalkTech and We love communities
Conor Murray
Regulatory & Public affairs Director
egta
#DMWF Conference Topics
Previous Sponsors Include
300+ Senior Managers from Global Brands
Latest Digital Marketing News & Industry Insights from MarketingTech News
Maira Genovese, MG Empower: How ‘influence’ is reshaping marketing
READ MOREOne in three Brits prefer to reach customer service via WhatsApp
READ MOREOne in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),… Read more »
Marketing analytics are only influencing 53% of decisions
READ MOREMarketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe… Read more »
UK marketers are embracing hybrid working to deliver creativity in customer experiences
READ MOREMore than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is critical in driving strong… Read more »
