The European Interactive Digital Advertising Alliance empowers consumers with greater transparency, choice and control, and provides the tools for businesses to enable that to happen.

EDAA is responsible for the administration of the pan industry self-regulatory programme on Online Behavioural Advertising (OBA), enabling consumers, through the display of an icon, to access transparency and choice with regard to OBA. EDAA provides this Icon to companies involved in Online Behavioural Advertising across Europe. Read more About EDAA.