Aletta Brandle recently joined McCann Health in Frankfurt as a strategist where she has been tasked with expanding the application of influencer and social media strategy. Prior to joining the McCann team, Aletta worked in Berlin for the start-up AirHelp, developing their social media launch strategy for the European, North American and Brazilian markets. Originally, Aletta is from Toronto, Canada where she started her career in influencer and social media strategy at The Globe and Mail, Canada’s largest media organization. She has developed a social strategy on both national and international scale for clients, such as New Balance, Club Med, Audi and Marriott Hotels International.