Anna is a UX consultant at Google and in her free time an illustrator and VR enthusiast. She is an expert in User Experience, Design and Conversion Optimisation and a passionate advocate of combining creative thinking and data to help businesses succeed on mobile.Anna helps Google customers across EMEA improve their mobile experiences by leading design sprints, webinars and UX workshops. She has been with Google for the last 4 years and prior to that was an IT consultant at Accenture.