Bas is a result-driven people manager with over 15 years of international eCommerce, Digital Marketing, Business Transformation and Media experience. Both in FMCG / CPG (Body & Fit and Cloetta), Consumer Electronics (TomTom) & Telecom (KPN).

Currently heading up the Marketing department of Body & Fit, responsible for the Brand, Performance Marketing, Data & Analytics and an inhouse Creative Studio (Content, Localisation & Design). Body & Fit is a leading European Direct to Consumer (DTC) eCommerce pure player focused on performance nutrition, part of the Glanbia (Sports Nutrition) group.