Clive Roach is the Director of Social Media for Signify. He is responsible for social media strategy development, success measurement, activation, governance and training within Signify. Clive has been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales going back to 1985. Clive has his own blog, tweets daily on two Twitter accounts, and has a Facebook fan page, three Instagram accounts, Pinterest, YouTube and Snapchat accounts.