Joris Garritsen is proudly leading the Digital & Innovation department of MediaCom NL. He is an experienced (digital) strategist who tends to have a positive-critical way of looking at things. Helping clients like Volkswagen, IKEA and Specsavers to improve their (digital) endeavors. With a  love for the new and different and believer that it’s key to translate abstract thinking into practical solutions. His ideal state regarding innovation is best described as excited discomfort and enters the office with motte:  ‘Strive for serving a higher bar tomorrow than today, every day’. MediaCom is a global leading media agency, strategizing, planning and buying media for a wide range of top level brands.