Luke Barnes is the Chief Commercial Officer for VICE for EMEA region, now spanning 16 countries across the continent from the UK to the Middle East.

Overseeing the commercial operation across the region and leading the continued development of VICE’s media, agency and studio proposition, under Luke’s tenure, VICE has expanded to the Middle East, become the biggest Snapchat Discover publisher in the region, and continued to broker award-winning partnerships with global brands including Ford, UBS and Bose.


Prior to VICE, Luke launched and headed up the UK arm of social media start-up theAudience, before becoming SVP & Commercial Director for VICE UK.