Nicoleta leads TomTom’s thought leadership efforts, working to position the company as the world’s leading independent location technology specialist. She helps TomTom gain authority through the voices of its experts, in areas such as autonomous driving, maps and safety. With a graduate degree from the University of Amsterdam and 10 years of professional experience in marketing communications and training, Nicoleta’s goal is to make the complex simple and ensure each message has the desired effect on the right audience.