I work in product marketing for the world’s largest social media monitoring company, Brandwatch. While my experience lies in product marketing, I specialize in consumer behavior and host the only podcast dedicated to the subject, called Nudge. On the podcast, I interview a number of interesting characters who study why we make the decisions we make (from buying the latest Nikes, to choosing a salad over a steak). I take insights from these researchers, authors, and pioneers, and condense them into useful advice that any marketer can use to improve their proposition.