After a long career at KLM Royal Dutch Airlines in Amsterdam, Simone founded her own company reBel.la. Currently, she is on an assignment as Head of Innovation of Vueling Airlines in Barcelona to bring innovation to the next level. To Simone, innovation is having your head in the clouds and keeping your feet on the ground at the same time. She is not afraid to take up big challenges and is seen as a hands on, curious and creative maverick