Vural Cifci brings more than 15 years’ experience in Digital Marketing, Online Marketing and Business Intelligence, identifying key digital marketing opportunities, developing strategic recommendations and implementation plans, and lead/partner with local/regional commercial teams to execute in support of regional and local commercial objectives.

Vural is currently Vice President, Digital Marketing at Starz Play, responsible for managing all Digital Channels, Customer Marketing, Creative Services and Content Teams as well as Web Analytics and Channel Optimization.

Before his role at Starz Play, Vural was working as Vice President, Digital at Emirates Airlines, driving overall digital marketing strategy that integrates with broader company objectives and delivers on business. Prior to this, Vural held positions as Director of Acquisition Marketing at Travelocity; Director of Acquisition Marketing at Walgreen Co. and Director of Search Marketing Operations at Expedia Inc. managing search operation for both Expedia and brands. Over the years he has held various search marketing / online marketing roles at DoubleClick, Premier Farnell, and Experian. Before switching to Online Marketing, he started his career as an engineer and held various project management and consulting roles at Deloitte&Touche and Pfizer Pharmaceuticals.

Vural holds an MBA from Roosevelt University and a BS in Petroleum Engineering from Istanbul Technical University. He currently lives in Dubai with his wife and two kids.

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