As a marketing performance company, we rely heavily on the use of data and analytics to guide our strategies and unlock incomparable efficiencies from our clients’ investments. As our Head of Analytics, Walid elevates the data conversation with our clients and leads on developing the infrastructure and strategies required for them to fully leverage the power of data in order to extract further mileage from their marketing initiatives.

Walid joined OMD UAE in 2016 upon the creation of the specialist role. Previously the head of analytics at OgilvyOne, Walid brings with him over 20 years of experience in developing, implementing and leading analytics solutions, having worked in consulting and in the media industry, on both the agency and client side.

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