• Start Time:
  • End Time:
  • Day:
    Day 2


  • Defining the aims for content marketing
  • What makes great content for marketing storytelling?
  • Structures to incorporate user-generated content as part of your content marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text


Moderated by: Jill Saydam, Vice President, Wenneker Middle East

Associated Speakers:

Jill Saydam

Vice President

Wenneker Middle East

Associated Talks:

09:50AM - Day 2

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Carine El Choueiry

Head of Marketing

Nando's UAE

Associated Talks:

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Guido Mercati


Branded Content Marketing Association MENA

Associated Talks:

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Vural Cifci

Vice President Digital Marketing


Associated Talks:

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