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    Day 1


  • Smartphone behaviour has changed everything digital marketers once believed in
  • Context has never mattered more
  • Ignore how your customers use their mobiles and connected devices, and you’ll become irrelevant
  • Adapt your tactics for a mobile-enabled audience, and you might just be changing more than you think…

Associated Speakers:

Daniel Sale

Head of Digital Marketing

National Bank of Abu Dhabi

Associated Talks:

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