• Start Time:
    04:00PM
  • End Time:
    04:30PM
  • Day:
    Day 1

Talk:

  • Using data smarter – for the right way to optimise mobile advertising campaigns
  • Understanding and working with programmatic buying and RTB (real-time bidding)
  • Keeping users engaged
  • Maintaining a holistic approach to offer the best cross-device experience

Associated Speakers:

Nadir Shah

Director, Digital and Social Media Marketing - Middle East and North Africa

Visa

Associated Talks:

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