• Start Time:
    10:00AM
  • End Time:
    10:40AM
  • Day:
    Day 1

Talk:

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business

Associated Speakers:

Divya Gautam

Digital Transformation - Data driven marketing lead

Unilever

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

View Full Info

Alex Wood

Senior Research Analyst

Brandwatch

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

02:30PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

View Full Info

Antoinette Hoes

Strategy & Transformation Director

DDB Dubai

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

View Full Info