Day 1 - 24 November 2020

09:00AM

(UAE)

Power of Data to Reach Customers in New Ways

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10:00AM

(UAE)

Data & Disruptive Tech Sponsor Gold Morning Solo

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10:30AM

(UAE)

LIVE: NetbaseQuid Panel Discussion

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11:30AM

(UAE)

The Age of Agile Marketing

  • Understanding how agile place marketing into context
  • Utilising data & analytics for opportunities in real-time
  • How to be effective through marketing & supporting functions to be agile
  • The future is agile how to be ready for it

 

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12:00PM

(UAE)

Sendinblue Ondemand

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12:30PM

(UAE)

Embracing the Three A’s: Analytics, AI & Automation in your Marketing Strategy

  • Tailoring outreach to connect with customers seamlessly at the right place & right time
  • Stripping back to basic – understanding customer needs and how to engage with your insights
  • Why will the three A’s will enhance your campaigns but create 1:1 customer connections
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01:40PM

(UAE)

2020 Vision – Building a Customer Centric Digital Strategy

  • Importance of understanding the consumer in 2020
  • Building a customer-centric strategy that will enhance results
  • Transforming customer experience by driving emotional connections
  • How to amplify digital experiences using digital consumer data
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Day 2 - 25 November 2020

09:00AM

(UAE)

Data-Driven Marketing: Making Sense of Data to Improve your Marketing Strategy

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioral targeting
  • Understanding your data and how to organize, analyze and apply that data to better marketing efforts
  • How to use insights to accelerate customer understanding & campaigns
  • How a data-driven open untapped growth in customer personalization, experience, product development & brand clarity
  • Choosing a data management platform
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10:00AM

(UAE)

Data & Disruptive Tech Sponsor Gold Morning Solo 25

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10:30AM

(UAE)

LIVE: Brandwatch Solo

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11:30AM

(UAE)

Building an Effective SEO Strategy

Building an effective SEO strategy that covers the 4 pillars for success. This session will overview key strategies for 2020 across SEO from technical, content, onsite  SEO and offsite SEO.

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12:00PM

(UAE)

Onetrust OnDemand Solo

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12:30PM

(UAE)

Dimos Papadopoulos

Marketing Analytics Assistant Manager

adidas Group

Associated Talks:

12:30PM - Day 2

View Investing in Digital: How to navigate Virus-X

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Investing in Digital: How to navigate Virus-X

There was one thing in common across enterprises regardless of their size. Their inability to use digital capabilities properly in order to survive Covid-19.

In this session we will discuss:

  • having a strong eCommerce strategy in order to be able to capture demand
  • investing in a crisis management plan
  • plan better campaigns instead of going silent

These are the reasons to attend the session:

  • To save time from crisis initiation phase to the response phase
  • To learn from other companies’ pitfalls
  • To genuinely connect with their consumers

 

. Dimos Papadopoulos, Marketing Analytics Assistant Manager, adidas Group
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01:00PM

(UAE)

Domo OnDemand Solo

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01:40PM

(UAE)

Learning lessons from 2020: How to Pivot your Digital Strategy

  • What we learnt is key in Digital Strategies from COVID19
  • How to identify and set strategy goals – long term & short term
  • Understanding who your customers and the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Utilising predictive intelligence to make smarter, faster and informed decisions
  • Why making sense of your data will support engagement with your audience
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