Digital Experience & eCommerce Strategy

• Delivering personalisation that engages the customer
• Understanding customer intentions & interested of customers in a data-driven culture
• Applying insights for enhanced smart targeting strategies
• Solving the challenges in personalisation and truly understanding insights

There is a science to the art of captivating audiences – whether in-person or virtual. More engaging speakers will, for example, reduce text, use video, and ask questions.

In this presentation, behavioural scientist Patrick Fagan will explain how to use psychological insight to help you move things online in the wake of COVID-19: that is, how to engage and persuade and when you’re not face-to-face. He will also explain the importance of individual differences, in terms of understanding the personality of your audience and using it to communicate effectively.

• Understanding the growth in Online is unstoppable and where this will go next
• How consumer trends have changed and how brand need to adapt online channels
• Why a mobile strategy is more important than ever before
• How to ready for Voice Commerce
• Understand the evolving role of Social Media in eCommerce

Session overview coming soon

Businesses have become better and better at nudging consumers online in their decision-making processes and purchasing behavior. They deploy all sorts of techniques to influence consumer behavior online. Online persuasion can be data-driven, personalized, and dynamic.

This may be advantageous to the consumer, but that is not always the case. At what point does persuasion turn into deception?

In the ‘guidelines on the protection of the online consumer’, the answer to that question is the main focus. With these guidelines, ACM has fleshed out, in concrete terms, the standards for online deception. This will also be the standards that ACM will use in its oversight from now on.