Day 1

5 December 2016

#DMWF – Full Agenda

#DMWF is a digital and social marketing conference which brings together the worldwide marketing community to tackle the challenges that the digital future presents. The digital landscape is always evolving and we are looking to help digital marketers equip themselves and address these challenges with case-study led content, interactive debates and structured innovation labs. (For the breakout sessions and innovation labs listed on the agenda there will be 2-3 groups running at once, and attendees should chose to participate in one of the sessions listed at concurrent times. All other talks and panel discussions will take place in the #DMWF Keynote theatre.)

09:00AM

Registration & Networking Breakfast

09:30AM

Chair’s Welcome

Manuel Parra

CEO

CorpStation

Associated Talks:

09:30AM - Day 1

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. Manuel Parra, CEO, CorpStation

09:45AM

Keynote: Digital transformation and the cost of privacy in a hyper-connected world

Mariano Bosaz

Global Digital Senior Director

The Coca-Cola Company

Associated Talks:

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  • Digital transformation in large companies
  • Current consumer sentiment with regards to privacy and security
  • Cost to companies that have had private customer data compromised
  • What we as marketers need to be aware of in an era of overwhelming changes
. Mariano Bosaz, Global Digital Senior Director, The Coca-Cola Company

10:15AM

Transforming Marketing with Cognitive

Per Caroe

Global Evangelist for IBM Marketing Cloud

IBM

Associated Talks:

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  • Grow your brand and rapidly crack into a new market segment
  • Ingest unstructured data to uncover the most meaningful purchase triggers
  • Identify the most important customer journeys and execute targeted advertising
  • Send you real-time predictions and updates on performance metrics
. Per Caroe, Global Evangelist for IBM Marketing Cloud, IBM

10:45AM

Coffee Break

11:15AM

Panel: A view from the top: leading digital disruption

Rajiv Dingra

CEO

WAT Consult

Associated Talks:

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Daniel Sale

Head of Digital Marketing

National Bank of Abu Dhabi

Associated Talks:

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Manuel Parra

CEO

CorpStation

Associated Talks:

09:30AM - Day 1

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Joanna Truffaut

Director Digital Transformation Advisory EMEIA

EY

Associated Talks:

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Mariano Bosaz

Global Digital Senior Director

The Coca-Cola Company

Associated Talks:

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  • What strategic questions should you be asking your organisation?
  • Key tech trends impacting marketing in 2016 and beyond
  • How big data and contextual computing influence digital marketers
  • What’s the return on the spend or are you investing for the fear of missing out?

 

Moderated by: Rajiv Dingra, CEO, WAT Consult

. Rajiv Dingra, CEO, WAT Consult
. Daniel Sale, Head of Digital Marketing, National Bank of Abu Dhabi
. Manuel Parra, CEO, CorpStation
. Joanna Truffaut, Director Digital Transformation Advisory EMEIA, EY
. Mariano Bosaz, Global Digital Senior Director, The Coca-Cola Company

12:00PM

Your Live Connection to Culture

Benjamin Ampen

Head of Revenue, MENA

Twitter

Associated Talks:

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  • How do you connect with changing consumers?
  • Powering your marketing campaigns with sticky content
  • Engaging your customers through live content
  • Broadcasting interactive content to embrace conversation
. Benjamin Ampen, Head of Revenue, MENA, Twitter

12:30PM

Networking Lunch

02:00PM

Panel: Data driven decision making for marketers

Adele Coelho

Head of Marketing, India, Middle East and Africa

Meltwater

Associated Talks:

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Rohin Thampi

Regional Director

Zomato

Associated Talks:

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Jean Pierre Kloppers

CEO

Brandseye

Associated Talks:

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Walid Hadid

Head of Analytics

OMD UAE

Associated Talks:

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Manuel Parra

CEO

CorpStation

Associated Talks:

09:30AM - Day 1

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  • How digital influences the way we make high impact decisions
  • Harnessing data to solve problems for brand marketers
  • New ways of collecting consumer intelligence/insights
  • Marketers and analysts working together to use data for problem solving

 

Moderated by: Manuel Parra, CEO, CorpStation

. Adele Coelho, Head of Marketing, India, Middle East and Africa, Meltwater
. Rohin Thampi, Regional Director, Zomato
. Jean Pierre Kloppers, CEO, Brandseye
. Walid Hadid, Head of Analytics, OMD UAE
. Manuel Parra, CEO, CorpStation

02:40PM

One screen, two screens, no screens: smartphones and the end of marketing as we know it

Daniel Sale

Head of Digital Marketing

National Bank of Abu Dhabi

Associated Talks:

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  • Smartphone behaviour has changed everything digital marketers once believed in
  • Context has never mattered more
  • Ignore how your customers use their mobiles and connected devices, and you’ll become irrelevant
  • Adapt your tactics for a mobile-enabled audience, and you might just be changing more than you think…
. Daniel Sale, Head of Digital Marketing, National Bank of Abu Dhabi

03:10PM

Speed Networking

03:40PM

Digital Media: Power of Consumer Engagement and Branding

Kishore Chand

CoFounder & CEO

Cwikwin

Associated Talks:

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. Kishore Chand, CoFounder & CEO, Cwikwin

04:00PM

MOBILE ADVERTISING: FUTURE ADVERTISING MODELS TO BUILD DIALOGUE WITH END USERS

Nadir Shah

Director, Digital and Social Media Marketing - Middle East and North Africa

Visa

Associated Talks:

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  • Using data smarter – for the right way to optimise mobile advertising campaigns
  • Understanding and working with programmatic buying and RTB (real-time bidding)
  • Keeping users engaged
  • Maintaining a holistic approach to offer the best cross-device experience
. Nadir Shah, Director, Digital and Social Media Marketing - Middle East and North Africa, Visa

04:30PM

Networking Drinks

Day 2

6 December 2016

09:00PM

Registration & networking breakfast

09:50AM

Chair’s Welcome

Jill Saydam

Vice President

Wenneker Middle East

Associated Talks:

09:50AM - Day 2

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. Jill Saydam, Vice President, Wenneker Middle East

10:10AM

Panel: The art of storytelling: content marketing masterclass

Vural Cifci

Vice President Digital Marketing

STARZ Play

Associated Talks:

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Carine El Choueiry

Head of Marketing

Nando's UAE

Associated Talks:

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Guido Mercati

Chairman

Branded Content Marketing Association MENA

Associated Talks:

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Jill Saydam

Vice President

Wenneker Middle East

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome

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  • Defining the aims for content marketing
  • What makes great content for marketing storytelling?
  • Structures to incorporate user-generated content as part of your content marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text

 

Moderated by: Jill Saydam, Vice President, Wenneker Middle East

. Vural Cifci, Vice President Digital Marketing, STARZ Play
. Carine El Choueiry, Head of Marketing, Nando's UAE
. Guido Mercati, Chairman, Branded Content Marketing Association MENA
. Jill Saydam, Vice President, Wenneker Middle East

10:50AM

Coffee Break

11:20AM

The power of co-creation: leveraging influencer relationships

  • Creating great content with Bloggers, Vloggers and Social Influencers
  • Selecting the right influencer for the right purpose
  • Leverage relationships between the influencers and their audience
. Paul Antony, CEO, Clientscape

11:50AM

Investing in digital and e-Commerce platforms

Andre van Niekerk

Head of eCommerce & Digital Marketing

Nestlé Nespresso Middle East, Africa & Caribbean

Associated Talks:

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  • Benefits of investing in digital technology and ecommerce capabilities
  • Challenges of staying abreast of the technology opportunities, and prioritizing appropriately
  • Assessing the impact of customer experience, and how this translates into commerce
  • Impact on customer loyalty and how this translates to the bottom line
. Andre van Niekerk, Head of eCommerce & Digital Marketing, Nestlé Nespresso Middle East, Africa & Caribbean

12:20PM

The Elephant in the Room

Rachel Mwakule

Inspirational Speaker

Nea Onnim

Associated Talks:

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Gillian Benneh

Inspirational Speaker

Nea Onnim

Associated Talks:

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  • Why is it still convenient for us to see Africa, the country?
  • As marketers we have an opportunity to work closely with brands that have vested interest in Africa. But how much do we really know and understand?
  • Why it’s important to unlearn, in order to accept a truth of an ever evolving world?
. Rachel Mwakule, Inspirational Speaker, Nea Onnim
. Gillian Benneh, Inspirational Speaker, Nea Onnim

12:50PM

Networking Lunch

01:50PM

Panel: Digital commerce initiatives to build future growth

Graeme Povall

Global Leader for Digital Customer Experiences

IBM

Associated Talks:

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Ulugbek Yuldashev

Founder and CEO

AWOK.com

Associated Talks:

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Tarek Moussawer

Head of Marketing

Virgin Megastore MENA

Associated Talks:

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Nipun Kapur

Head - Marketing & E-Commerce

Lifestyle (Landmark Group)

Associated Talks:

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  • Culture specific challenges and how to overcome them
  • Choosing how and what digital technology and ecommerce capabilities to invest in
  • Creating an omni-channel approach
  • Supporting digital commerce activities with good content strategy
  • Scaling digital commerce across regions

 

Moderated by: Paul Antony, CEO, Clientscape

. Graeme Povall, Global Leader for Digital Customer Experiences, IBM
. Ulugbek Yuldashev, Founder and CEO, AWOK.com
. Tarek Moussawer, Head of Marketing, Virgin Megastore MENA
. Paul Antony, CEO, Clientscape
. Nipun Kapur, Head - Marketing & E-Commerce, Lifestyle (Landmark Group)

02:30PM

Digital Transformation Lessons

Sunil Suresh

Director of Digital & Ecommerce

Yum! Brands

Associated Talks:

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  • How digital & E-commerce can unleash growth
  • The way Marketing transforms
  • Customer Experience impact & implications
  • How Big Data & CRM changes everything
. Sunil Suresh, Director of Digital & Ecommerce, Yum! Brands

03:00PM

Coffee Break

03:30PM

From Omni-channel to Mobile First

Ian Manning

Head of Agencies

Facebook

Associated Talks:

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  • Understanding consumer behaviour in a mobile world
  • Bridging the gap between online and offline
  • Measuring for success
. Ian Manning, Head of Agencies, Facebook

04:00PM

The future of customer centricity

Stacy Holland

Vice President, Digital Experience

du

Associated Talks:

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  • How to create a positive and memorable customer experience
  • Shifting from product-centric to consumer-centric to succeed in the digital world
  • New ways of gaining customer insight
  • Using technology as enabler and differentiator
  • What does the CRM of tomorrow look like?
. Stacy Holland, Vice President, Digital Experience, du
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