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For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many

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We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

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EDAA published its 2018 Activity Report, which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial

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Building and spreading a digital culture within a large company relies on people. Digital culture is not really about

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Every social media brand wants more ways to capture audience attention, and video is one of the most effective

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Interested in learning how to make awesome videos that promote, host, and recap events? Here are 5 real-world examples

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“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It

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Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is

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The right characters can imbue a narrative with pathos, humour, and above all, relatability. A dry brand story can

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Organisations are discovering the value of collaboration Content is king. This has never been more true for publishers, brands

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1.     What are you looking to get out of #DMWF Global 2019? DMWF always brings in such a

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As marketeers, we have all seen the conversion funnel many a time and we all understand that it is