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Every brand is built upon a good story, and it’s on you as a marketer to create content that

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Gen Z has been the talk of the town in the marketing world in recent years. Not only are

DMWF North America: Q&A with Alina Dolgolenko

Alina Dolgolenko is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead

#DMWF North America 2019: Influencer and Social Media Marketing, sponsored by Clientscape

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days

#DMWF North America 2019: Content & Digital Brand Strategy – Sponsored by Shutterstock

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days

5 Steps for Managing a PR Crisis

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out

#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

State of play of self-regulation in online advertising in 2018

EDAA published its 2018 Activity Report, which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial

Creating a digital culture within international organisations

Building and spreading a digital culture within a large company relies on people. Digital culture is not really about

6 best video practices for capturing audiences’ 8-second attention span

Every social media brand wants more ways to capture audience attention, and video is one of the most effective

How to Use Video to Promote, Host, and Recap Your Next Event

Interested in learning how to make awesome videos that promote, host, and recap events? Here are 5 real-world examples

Storytelling for ephemeral media

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It