#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

State of play of self-regulation in online advertising in 2018

EDAA published its 2018 Activity Report, which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial

Creating a digital culture within international organisations

Building and spreading a digital culture within a large company relies on people. Digital culture is not really about

6 best video practices for capturing audiences’ 8-second attention span

Every social media brand wants more ways to capture audience attention, and video is one of the most effective

How to Use Video to Promote, Host, and Recap Your Next Event

Interested in learning how to make awesome videos that promote, host, and recap events? Here are 5 real-world examples

Storytelling for ephemeral media

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It

How to tell Great Stories with Copy that Connects

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is

Building Relatable Characters in Branded Stories

The right characters can imbue a narrative with pathos, humour, and above all, relatability. A dry brand story can

The Power of Community

Organisations are discovering the value of collaboration Content is king. This has never been more true for publishers, brands

Digital Darwinism: Technological Evolution or Commercial Extinction

Adapt to new technologies or become commercially extinct. Digital Darwinism is the result of years of innovation in tech,

How to create an effective content strategy for your digital marketing conference?

In today’s marketing world, nearly everything revolves around digital platforms. By 2020, businesses will be spending $110 billion on

How to Ensure a Robust and Successful Social Media Strategy

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF starts today in New York for