The Power Of B2B Branded Content

Author: Jack Dyson, Global Head of Content Strategy at SAP Customer Experience All content is designed to persuade. Authors

DMWF North America: Interview with Barbara Jones at Blissful Media Group

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara

DMWF North America: Interview with Matt Wurst

Matt Wurst is the Managing Director of revelation, Webedia’s integrated Brand Services practice in the United States. With over

3 Employee Generated Videos Your Brand Needs

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a

DMWF North America: Interview with Marianne Bunton

Marianne Bunton, the Director of Sales and Product Marketing at Shuttershock uses her insights and experience to help organizations

DMWF North America: Interview with Rachel King

Rachel King is the CEO of EditMate, a video curation software and service built for marketers. Prior to founding

Here’s added incentive to create a unique visual brand identity

Every brand is built upon a good story, and it’s on you as a marketer to create content that

A Marketer’s Guide to Creating Content That Gen Zers Love

Gen Z has been the talk of the town in the marketing world in recent years. Not only are

DMWF North America: Q&A with Alina Dolgolenko

Alina Dolgolenko is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead

#DMWF North America 2019: Influencer and Social Media Marketing, sponsored by Clientscape

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days

#DMWF North America 2019: Content & Digital Brand Strategy – Sponsored by Shutterstock

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days

5 Steps for Managing a PR Crisis

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out