DMWF North America: Q&A with Inga Romanoff

Marketing Automation mafia and Black Belt #Marketo and #Salesforce, Inga Romanoff is the CEO of Romanoff Consultants. Romanoff Consultants

A Marketer’s Guide to Creating Content That Gen Zers Love

Gen Z has been the talk of the town in the marketing world in recent years. Not only are

DMWF North America: Q&A with Alina Dolgolenko

Alina Dolgolenko is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead

#DMWF North America 2019: eCommerce, UX & CX

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days

Human Touch: Exploring the Power of Account-Based Marketing at DMWF

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many

#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

State of play of self-regulation in online advertising in 2018

EDAA published its 2018 Activity Report, which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial

How to tell Great Stories with Copy that Connects

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is

Gamification, a new view of the conversion funnel

As marketeers, we have all seen the conversion funnel many a time and we all understand that it is

5 Benefits of Using Gamification in your Digital Marketing Strategy

Gamification is the word on every marketer’s lips. In a nutshell, gamification is the application of the mechanics of

How to Ensure a Robust and Successful Social Media Strategy

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF starts today in New York for

How to unlock your brand’s visual identity, with Shutterstock Custom’s Grant Munro

Forget the products and services you’re offering for a minute; your brand’s visual presence is arguably the most powerful