#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

State of play of self-regulation in online advertising in 2018

EDAA published its 2018 Activity Report, which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial

How to tell Great Stories with Copy that Connects

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is

5 Benefits of Using Gamification in your Digital Marketing Strategy

Gamification is the word on every marketer’s lips. In a nutshell, gamification is the application of the mechanics of

Digital Darwinism: Technological Evolution or Commercial Extinction

Adapt to new technologies or become commercially extinct. Digital Darwinism is the result of years of innovation in tech,

#DMWF North America: Inga Romanoff on where we’re at with digital marketing

Inga Romanoff is a martech specialist, thought leader, international speaker and global marketer with over 20 years experience. Oh,

Q&A: Bisnode’s Miquel Matthys on why marketers need to kick their addiction to clicks

Marketing managers are addicted to clicks, but this addiction only serves the needs of the online advertising giants who

Q&A: Flockler on how to engage micro-influencers for the price of a coffee

In the rapidly-growing world of influencer marketing, small is beautiful… Well, perhaps not so small. Toting a ‘humble’ 10K-100K

If you can’t prove your Marketing ROI, your department is in trouble.

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it.

Beyond personalisation: Why it’s time to ‘be brave’ to transform the customer experience

“The painful reality is that establishing a personal bond with individual customers is hard for omnichannel retailers,” an article

Why you should be building a digital presence across devices

Nowadays users think more in terms of availability than format. We consume content through Facebook, our web browsers and

Announcing the 2017 #DMWF Expo Event Series with Lithium as Platinum Sponsor

We are thrilled to today announce a revamped format for the 2017 series of #DMWF Digital Marketing Conferences taking place