#DMWF North America: Inga Romanoff on where we’re at with digital marketing

Inga Romanoff is a martech specialist, thought leader, international speaker and global marketer with over 20 years experience. Oh,

Q&A: Bisnode’s Miquel Matthys on why marketers need to kick their addiction to clicks

Marketing managers are addicted to clicks, but this addiction only serves the needs of the online advertising giants who

Q&A: Flockler on how to engage micro-influencers for the price of a coffee

In the rapidly-growing world of influencer marketing, small is beautiful… Well, perhaps not so small. Toting a ‘humble’ 10K-100K

If you can’t prove your Marketing ROI, your department is in trouble.

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it.

Beyond personalisation: Why it’s time to ‘be brave’ to transform the customer experience

“The painful reality is that establishing a personal bond with individual customers is hard for omnichannel retailers,” an article

Why you should be building a digital presence across devices

Nowadays users think more in terms of availability than format. We consume content through Facebook, our web browsers and

Announcing the 2017 #DMWF Expo Event Series with Lithium as Platinum Sponsor

We are thrilled to today announce a revamped format for the 2017 series of #DMWF Digital Marketing Conferences taking place

Einstein: Salesforce’s theory of AI with everything

CRM giant Salesforce.com recently hosted its annual Dreamforce jamboree in San Francisco, and aside from U2 headlining the conference

Why mobile ad spends are on the move

Mobile ad spending soared by 56 per cent in the first six months of 2016, according to a recent

AI-driven marketing: Google vs. Microsoft

In a previous article, I explained how devices such as Amazon’s Echo hub, Apple’s AirPods (combined with Siri), low-cost

Why Digital Marketing Professionals should always work alongside IT

Mobile and cloud technologies are a boon to marketers, offering the ability to automate repetitive tasks, gain deep insights

Online communities: What marketers can learn from Jeremy Clarkson & DriveTribe

Love him or loathe him – few leave themselves in neutral about him – Jeremy Clarkson is clever, as