How to Ensure a Robust and Successful Social Media Strategy

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF starts today in New York for

What is Shoppable Media?

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF arrives next week in

How will disruptive tech trends shape the future of digital marketing?

2018 has been a big year for shiny new technology in digital marketing, so when #DMWF North America rolls

How to unlock your brand’s visual identity, with Shutterstock Custom’s Grant Munro

Forget the products and services you’re offering for a minute; your brand’s visual presence is arguably the most powerful

#DMWF Europe: Crimson Hexagon on the endless possibilities of social data for marketing

There’s a galactic amount of data being produced on social media, but the ability to categorise it into meaningful

#DMWF Europe: How are we really handling GDPR?

Like it or not, consumers are waking up to their right to privacy online. The implementation of GDPR (General

Occasion-based marketing: How to promote your product when there’s nothing new to report

#DMWF Europe Gold Sponsor SEMrush and senior product marketing manager Nadia Nazarova share tips for keeping customers engaged throughout

Why you should include ASO in your marketing strategy right now

Discover the trend that can boost your results and that is transforming the mobile market With the increasing migration

Q&A: Bisnode’s Miquel Matthys on why marketers need to kick their addiction to clicks

Marketing managers are addicted to clicks, but this addiction only serves the needs of the online advertising giants who

Q&A: Kemosabe’s Ian Irving talks digital marketing in 2018 & chairing #DMWF

‘A panel debate is only as good as its chair,’ someone probably once said… and it’s what we believe

Three solutions to the ‘nonsensical’ ad viewability standard

This post originally appeared on Marketing Tech and is authored by joint CEO and co-founder of Encore Digital Media,

If you can’t prove your Marketing ROI, your department is in trouble.

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it.