Human Touch: Exploring the Power of Account-Based Marketing at DMWF

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many

#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

State of play of self-regulation in online advertising in 2018

EDAA published its 2018 Activity Report, which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial

Creating a digital culture within international organisations

Building and spreading a digital culture within a large company relies on people. Digital culture is not really about

6 best video practices for capturing audiences’ 8-second attention span

Every social media brand wants more ways to capture audience attention, and video is one of the most effective

How to Use Video to Promote, Host, and Recap Your Next Event

Interested in learning how to make awesome videos that promote, host, and recap events? Here are 5 real-world examples

Storytelling for ephemeral media

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It

How to tell Great Stories with Copy that Connects

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. There is

Building Relatable Characters in Branded Stories

The right characters can imbue a narrative with pathos, humour, and above all, relatability. A dry brand story can

The Power of Community

Organisations are discovering the value of collaboration Content is king. This has never been more true for publishers, brands

#DMWF Quick Fire Interview: 7 Questions With Stefano Marrone

1.     What are you looking to get out of #DMWF Global 2019? DMWF always brings in such a

Gamification, a new view of the conversion funnel

As marketeers, we have all seen the conversion funnel many a time and we all understand that it is