The Guide to Becoming Consumer Fit

Author: Gemma Joyce, Content Manager at Brandwatch Consumer Fit organizations make effective decisions based on a deep, real-time understanding

The Power Of B2B Branded Content

Author: Jack Dyson, Global Head of Content Strategy at SAP Customer Experience All content is designed to persuade. Authors

Consumer Research – How EU citizens perceive digital advertising since GDPR

Brussels, 18 September 2019 – EDAA is proud to publish the results of its latest groundbreaking consumer research on Perceptions and

Has Success Broken Your Brand Message?

Author: Jeffrey Pease, Marketing Expert & CMO Coach HAVE YOU OUTGROWN YOUR BRAND STORY? Congratulations, your business is growing!

Key Insights from Digital Marketing World Forum North America

Author: Dan Galante I covered the Digital Marketing World Forum in New York this past week. There were great

Stick a Cap On It!

Bottled Water, Celebrity, and an Unquenchable Social Thirst Recently a lot of attention has been paid to the world

DMWF North America: Interview with Barbara Jones at Blissful Media Group

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara

Interactive Content Ideas For Your Marketing Event

Interactive content can help you promote and engage with your audience at conferences and events. We have been saying

More U.S. Marketers are Turning to this Tech Solution for Influencer Marketing

User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. Why? Consumers want to hear from

DMWF North America: Interview with Matt Wurst

Matt Wurst is the Managing Director of revelation, Webedia’s integrated Brand Services practice in the United States. With over

The Impact of New Technology on Marketing

By Greg Paull, Co-founder & Principal, R3 Technology has transformed marketing by making campaigns more personalized and immersive for

DMWF North America: Interview with Marianne Bunton

Marianne Bunton, the Director of Sales and Product Marketing at Shuttershock uses her insights and experience to help organizations