3 Advantages of Using Data-Driven Social Management Platforms

Ever since Google’s decision to kill third-party cookies in Chrome by 2022, data management platforms (DMPs), which gather and

#DMWF Global 2020: Interview with Marco Bonomo, SEO Specialist at MediaCom

Marco Bonomo is a London-based SEO Specialist and SEO Speaker. He is involved in SEO strategy planning and technical

#DMWF Asia 2020: Interview with Matthew Willmott, Head of APAC at Falcon.io

Matt Willmott has experience developing growth strategies for SaaS companies spanning multiple industries and countries. Starting his career in

Why is it important to participate in digital marketing conferences for digital agencies?

There are many reasons to attend digital marketing conferences that unite marketing people. Experienced directors and interns, brands and

Why Micro-Influencers Are Your Secret to Building an Authentic Brand.

Let’s face it: consumers are increasingly desensitized to traditional advertising. At the same time, brands that manage to present

#DMWF Asia 2020: Interview with Chris Steedman, Managing Director at M&C Saatchi Performance

Chris is a founding member of M&C Saatchi Performance & decades worth of experience within the Mobile industry working

5 Steps to Creating Ads People Love

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before,

How to Use Private Traffic to Tap the Power of KOCs

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can

10 KOL Marketing Trends in China for 2020

Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends

#DMWF Asia 2020: Interview with Edwin Toh, Head of Digital Marketing at MoneyOwl

Edwin Toh has more than 10 years of experience in marketing, specialising in digital marketing. He started off as

DMWF Europe 2019 – Event round up

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year

Cookie-less creatives

Author: Paul Coggins – CEO – Adludio The implementation of rigorous data protection legislation has gifted the advertising industry