How to Ensure a Robust and Successful Social Media Strategy

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF starts today in New York for

What is Shoppable Media?

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF arrives next week in

e-Commerce Marketing; the links between customer effort, loyalty and delight

It’s become a well-known practice in customer relationship management to minimise the amount of effort that a customer has

What challenges face a startup business using mobile and social technologies?

I spoke to Edward Relf, co-founder and CEO of Laundrapp in the first of a two-part series at #DMWF

6 things to avoid in transactional emails

You might think that once a sale has been made, or an email subscription confirmed, that your job is

#DMWF Singapore begins, plus some thoughts on digital commerce

  It’s here! After months of planning, our first digital marketing conference of 2016, #DMWF Singapore kicked off today.

How to make the modern customer journey work for you

    The customer journey used to be a relatively straightforward one. The destination was clear – a shop

The personalisation of air travel – customer service vs low prices

  Think for a minute about the last time you booked a flight. What factors impacted your decision? The

Why The Customer Journey Is No Longer Linear And Brands Must Evolve

  In the new digital age, days of linear conversion paths and funnels are long gone – and brands

The Case for Positive Commerce

(Image Copyright: AlonzoDesign)   A recent conversation with an industry colleague revealed this paraphrased conversation with a CMO at