The Biggest 3 Trends of 2019 in Luxury

The luxury fashion industry is in the midst of a tectonic shift. Traditionally operating with an offline business model,

#DMWF North America 2019: eCommerce, UX & CX

#DMWF North America is just around the corner, we hope you’re as excited as we are! Over two days

#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

The Power of Community

Organisations are discovering the value of collaboration Content is king. This has never been more true for publishers, brands

How to Ensure a Robust and Successful Social Media Strategy

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF starts today in New York for

What is Shoppable Media?

Made possible by a range of industry-leading sponsors and a raft of expert speakers, #DWMF arrives next week in

e-Commerce Marketing; the links between customer effort, loyalty and delight

It’s become a well-known practice in customer relationship management to minimise the amount of effort that a customer has

What challenges face a startup business using mobile and social technologies?

I spoke to Edward Relf, co-founder and CEO of Laundrapp in the first of a two-part series at #DMWF

6 things to avoid in transactional emails

You might think that once a sale has been made, or an email subscription confirmed, that your job is

#DMWF Singapore begins, plus some thoughts on digital commerce

  It’s here! After months of planning, our first digital marketing conference of 2016, #DMWF Singapore kicked off today.

How to make the modern customer journey work for you

    The customer journey used to be a relatively straightforward one. The destination was clear – a shop

The personalisation of air travel – customer service vs low prices

  Think for a minute about the last time you booked a flight. What factors impacted your decision? The