5 Reasons You Need Social Intelligence

Social intelligence is the term for how your organization uses valuable data to make informed decisions around your industry,

A Marketer’s Guide to Creating Content That Gen Zers Love

Gen Z has been the talk of the town in the marketing world in recent years. Not only are

DMWF North America: Q&A with Alina Dolgolenko

Alina Dolgolenko is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead

#DMWF North America 2019: Q&A with Patrick McCarthy

Patrick McCarthy is Senior Vice President and Head of Marketing, creative and consumer insights for City National Bank. He

5 Steps for Managing a PR Crisis

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out

Human Touch: Exploring the Power of Account-Based Marketing at DMWF

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many

#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

Creating a digital culture within international organisations

Building and spreading a digital culture within a large company relies on people. Digital culture is not really about

6 best video practices for capturing audiences’ 8-second attention span

Every social media brand wants more ways to capture audience attention, and video is one of the most effective

How to Use Video to Promote, Host, and Recap Your Next Event

Interested in learning how to make awesome videos that promote, host, and recap events? Here are 5 real-world examples

Storytelling for ephemeral media

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It

Digital Darwinism: Technological Evolution or Commercial Extinction

Adapt to new technologies or become commercially extinct. Digital Darwinism is the result of years of innovation in tech,