10 KOL Marketing Trends in China for 2020

Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends

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#DMWF Europe 2019: Interview with Robert Levenhagen, CEO of InfluencerDB

Robert Levenhagen is CEO and co-founder of InfluencerDB. He has worked with companies globally to develop scalable and effective

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DMWF North America: Interview with Barbara Jones at Blissful Media Group

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara

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3 Employee Generated Videos Your Brand Needs

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a

DMWF North America: Interview with Marianne Bunton

Marianne Bunton, the Director of Sales and Product Marketing at Shuttershock uses her insights and experience to help organizations

The Biggest 3 Trends of 2019 in Luxury

The luxury fashion industry is in the midst of a tectonic shift. Traditionally operating with an offline business model,

5 Reasons You Need Social Intelligence

Social intelligence is the term for how your organization uses valuable data to make informed decisions around your industry,

A Marketer’s Guide to Creating Content That Gen Zers Love

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DMWF North America: Q&A with Alina Dolgolenko

Alina Dolgolenko is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead