Using social media for social good with Amnesty International USA

Social media is a hugely valuable marketing channel, but as one in a constant state of flux – at

#DMWF Europe: Crimson Hexagon on the endless possibilities of social data for marketing

There’s a galactic amount of data being produced on social media, but the ability to categorise it into meaningful

12% of UK Instagram influencers are still buying fake followers

This post originally appeared on Marketing Tech. Despite surging popularity in the emerging marketing channel, it seems a large

Influencer engagement – 7 things to look for when choosing a blogger to work with

A new survey of UK consumers, commissioned by Lithium Technologies and conducted by Harris Poll, has confirmed what we

Thinking outside the 9-5 – how to make the most of Twilight marketing

    No, I don’t mean vampires in sandwich boards, although to be honest, if you’re targeting Millennials and

Why you shouldn’t be measuring social media engagement

Anyone who has ever had to justify social media spend will appreciate that it feels good to have figures

4 reasons why you need to start utilising Snapchat in your Social Media Marketing strategy

Snapchat is, relatively speaking, one of the newbies on the social media block. First launched in 2011, it started

The subtleties of social signalling and its impact on digital strategy

When you think of social channels like Facebook, what do you picture? Is it people over sharing feelings and

Happy Birthday Twitter! (Or should we say #HappyBirthdayTwitter?)

  Have you noticed yet today that when you like a tweet, you get a rather jolly sprinkle of

Bloggers and brands react strongly to Instagram’s announcement over timeline changes

    The Internet has been all of a flutter this week over news that Instagram is changing the

How fashion brands are harnessing the power of Instagram

  “Ready to shoot my first campaign for Burberry Brit fragrances,” announced 16 year old Brooklyn Beckham last week

5 ways to get your audience to talk to you online – Dynamic social engagement for 2016

  Our first conference of 2016, #DMWF Singapore, takes place at the end of this month, so we wanted