Human Touch: Exploring the Power of Account-Based Marketing at DMWF

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many

#DMWF Global 2019 round-up: Exploring authentic brand engagement strategies

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF)

Creating a digital culture within international organisations

Building and spreading a digital culture within a large company relies on people. Digital culture is not really about

6 best video practices for capturing audiences’ 8-second attention span

Every social media brand wants more ways to capture audience attention, and video is one of the most effective

How to Use Video to Promote, Host, and Recap Your Next Event

Interested in learning how to make awesome videos that promote, host, and recap events? Here are 5 real-world examples

Storytelling for ephemeral media

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. It

Digital Darwinism: Technological Evolution or Commercial Extinction

Adapt to new technologies or become commercially extinct. Digital Darwinism is the result of years of innovation in tech,

Using social media for social good with Amnesty International USA

Social media is a hugely valuable marketing channel, but as one in a constant state of flux – at

#DMWF Europe: Crimson Hexagon on the endless possibilities of social data for marketing

There’s a galactic amount of data being produced on social media, but the ability to categorise it into meaningful

12% of UK Instagram influencers are still buying fake followers

This post originally appeared on Marketing Tech. Despite surging popularity in the emerging marketing channel, it seems a large

Influencer engagement – 7 things to look for when choosing a blogger to work with

A new survey of UK consumers, commissioned by Lithium Technologies and conducted by Harris Poll, has confirmed what we

Thinking outside the 9-5 – how to make the most of Twilight marketing

    No, I don’t mean vampires in sandwich boards, although to be honest, if you’re targeting Millennials and