Stick a Cap On It!

Bottled Water, Celebrity, and an Unquenchable Social Thirst Recently a lot of attention has been paid to the world

DMWF North America: Interview with Barbara Jones at Blissful Media Group

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara

More U.S. Marketers are Turning to this Tech Solution for Influencer Marketing

User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. Why? Consumers want to hear from

3 Employee Generated Videos Your Brand Needs

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a

DMWF North America: Interview with Marianne Bunton

Marianne Bunton, the Director of Sales and Product Marketing at Shuttershock uses her insights and experience to help organizations

The Biggest 3 Trends of 2019 in Luxury

The luxury fashion industry is in the midst of a tectonic shift. Traditionally operating with an offline business model,

5 Reasons You Need Social Intelligence

Social intelligence is the term for how your organization uses valuable data to make informed decisions around your industry,

A Marketer’s Guide to Creating Content That Gen Zers Love

Gen Z has been the talk of the town in the marketing world in recent years. Not only are

DMWF North America: Q&A with Alina Dolgolenko

Alina Dolgolenko is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead

#DMWF North America 2019: Q&A with Patrick McCarthy

Patrick McCarthy is Senior Vice President and Head of Marketing, creative and consumer insights for City National Bank. He

5 Steps for Managing a PR Crisis

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out

Human Touch: Exploring the Power of Account-Based Marketing at DMWF

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many