3 Advantages of Using Data-Driven Social Management Platforms

Ever since Google’s decision to kill third-party cookies in Chrome by 2022, data management platforms (DMPs), which gather and

#DMWF Asia 2020: Interview with Matthew Willmott, Head of APAC at Falcon.io

Matt Willmott has experience developing growth strategies for SaaS companies spanning multiple industries and countries. Starting his career in

Why Micro-Influencers Are Your Secret to Building an Authentic Brand.

Let’s face it: consumers are increasingly desensitized to traditional advertising. At the same time, brands that manage to present

10 KOL Marketing Trends in China for 2020

Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends

Influencer Marketing: How to conduct an Instagram competitive analysis

Every savvy strategic business plan starts out with the question: what’s my current position? You should ask yourself the

#DMWF Europe 2019: Interview with Robert Levenhagen, CEO of InfluencerDB

Robert Levenhagen is CEO and co-founder of InfluencerDB. He has worked with companies globally to develop scalable and effective

Stick a Cap On It!

Bottled Water, Celebrity, and an Unquenchable Social Thirst Recently a lot of attention has been paid to the world

DMWF North America: Interview with Barbara Jones at Blissful Media Group

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara

More U.S. Marketers are Turning to this Tech Solution for Influencer Marketing

User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. Why? Consumers want to hear from

3 Employee Generated Videos Your Brand Needs

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a

DMWF North America: Interview with Marianne Bunton

Marianne Bunton, the Director of Sales and Product Marketing at Shuttershock uses her insights and experience to help organizations

The Biggest 3 Trends of 2019 in Luxury

The luxury fashion industry is in the midst of a tectonic shift. Traditionally operating with an offline business model,